Hoʻoikaika ka hui hana ʻo Balmain lāua ʻo Estee Lauder i ka nani kiʻekiʻe!

Ma ka lā 26 o Kepakemapa, ua hoʻolaha ʻo Estee Lauder Group ua loaʻa iā lākou kahi ʻaelike laikini me ka hale hana lole Farani ʻo Balmain e hoʻomohala pū, hana a hāʻawi i kahi moʻo huahana nani hou ʻo Balmain Beauty. Manaʻo ʻia e hoʻomaka ka laulima ʻana i ka hāʻule o 2024.

I ka manawa like, ua hoʻolaha pū ʻo Estee Lauder i kahi koho limahana hou - ʻo Guillaume Jesel ma ke ʻano he Luna Nui o ka Global Brand o Tom Ford Beauty, Balmain Beauty and Luxury Business Development Department. Na Guillaume ke kuleana no ke kuhikuhi hoʻolālā holoʻokoʻa o Balmain Beauty, ka hoʻomohala honua, ka hoʻokele, a me ka ulu ʻana, a me ke alakaʻi ʻana o Balmain i kahi brand nani hanohano.

He hana like kēia no ka lanakila. Ma kekahi ʻaoʻao, he pono kūlohelohe ko nā hōʻailona lole nani ma waena o nā palena ʻāina, e like me Tom Ford, Christian Louboutin, a pēlā aku, e like me Tom Ford, Christian Louboutin, a pēlā aku, ka mea i komo i ka ʻoihana nani i ka wā mua o ka ʻoihana nani kiʻekiʻe. Ua hoʻokumu ia i kahi laʻana holomua o ka hoʻonui ʻana i ka ʻoihana nani.

Ua hōʻike ʻia ka ʻike lehulehu ua hoʻokumu ʻia ʻo Balmain i ka makahiki 1945 e Pierre Balmain a he hui hana lole ia me ke keʻena nui ma Palisa. I ka makahiki 2016, ua kūʻai ʻia ka hui e ka Mayhola Investments Fund no 500 miliona euros, a i kēia manawa he 357 mau wahi kūʻai aku honua.

I ka makahiki 2017 a me 2021, ua hoʻolauna ka brand i kahi huahana nani hui pū me ka palena ʻāina o L'Oreal. I Kepakemapa 2019, ua hui pū ʻo Balmain me Kylie Cosmetics, kahi brand nani nona ka Coty Group e hoʻolauna i ka moʻo hoʻonaninani Kylie Cosmetics X Balmain. Eia naʻe, ma ke kahua o ka nani, ʻaʻole i loaʻa i ka Balmain kahi mana nui. Manaʻo ʻia ka laulima ʻana me Estee Lauder e hoʻololi i ka maikaʻi o ka brand laina nani Balmain.

"No nā makahiki he ʻumi a ʻoi aku, ua hoʻolaha kaʻu hui Balmain i nā hiki palena ʻole o ka ʻoihana hana lole," wahi a Olivier Rousteing, ke alakaʻi noʻeau o Balmain, "mai kinohi mai, ua hoʻomaopopo ka hui Estee Lauder e kākoʻo ana lākou i ka hihiʻo kūikawā o Balmain, a me kā mākou mau pahuhopu US o nā paradigms hoʻonaninani a me ka nani honua."

Ma kekahi ʻaoʻao, hiki iā Balmain ke lawe mai i nā wahi ulu hana hou iā Estee Lauder, e hoʻonui hou aku ana i kāna matrix brand kiʻekiʻe.

I ka makahiki kālā o 2022, ua piʻi aʻe ke kūʻai aku a Estee Lauder ma 9% makahiki-ma-makahiki i 17.737 biliona kālā ʻAmelika (ma kahi o RMB 126.964 biliona), a ua hāʻule ka loaʻa kālā ma 16% i US $ 2.408 biliona (ma kahi o 17.237 biliona yuan). Ua manaʻo pū ʻo Estee Lauder e emi ana ke kūʻai aku ma ka hapaha mua o ka makahiki kālā ma 8%-10% makahiki-ma-makahiki. Manaʻo kekahi poʻe o ka ʻoihana e hoʻolālā ana ʻo Estee Lauder Group e hoʻolilo iā Balmain beauty i ka lua o "Tom Ford Beauty" e hoʻonui i kona hiki ke ulu paʻa a hoʻomau no ka manawa lōʻihi.

Ua hōʻike ʻia ʻo ka pahuhopu aʻe o Estee Lauder ʻo ia paha ke kahua hoʻohiwahiwa. Ma mua, ua ʻōlelo kekahi mau hōʻike e kūkākūkā ana ʻo Estee Lauder i 3 biliona kālā US (ma kahi o RMB 21.4 biliona) e loaʻa ai nā ʻoihana āpau e komo pū ana me Tom Ford, me ke ʻano lole, a me ka loaʻa kālā o ka ʻoihana nani Balmain. E lilo ka ʻeke i ʻāpana o kēia hoʻolālā hoʻonui.