Amakoperative yerekana imideli Balmain, Estee Lauder asunika ubwiza buhebuje!

Ku ya 26 Nzeri, Itsinda rya Estee Lauder ryatangaje ko ryumvikanye n’uruhushya rw’inzu y’imyambarire y’Abafaransa Balmain yo gufatanya guteza imbere, gukora no gukwirakwiza ibicuruzwa bishya by’ubwiza bwa Balmain Beauty.Biteganijwe ko ubufatanye buzatangira mu mpeshyi ya 2024.

Muri icyo gihe, Estee Lauder yatangaje kandi ko hashyizweho abakozi bashya -Guillaume Jesel nk'umuyobozi mukuru wa Global Brand wa Tom Ford Beauty, Balmain Beauty hamwe n’ishami rishinzwe iterambere ry’ubucuruzi.Guillaume izaba ishinzwe icyerekezo rusange cya Balmain Beauty icyerekezo rusange, iterambere ryisi, imiyoborere, niterambere, hamwe nubuyobozi bwa Balmain mubiranga ubwiza buhebuje.

Ubu ni ubufatanye -win.Ku ruhande rumwe, ubwiza bwambukiranya imipaka yerekana imideli ifite inyungu zisanzwe, nka Tom Ford, Christian Louboutin, nibindi, nka Tom Ford, Christian Louboutin, nibindi, byagize uruhare mubikorwa byubwiza hakiri kare inganda nziza-nziza.Yashizeho urugero rwiza rwo kwagura ubucuruzi bwubwiza.

Amakuru rusange yerekana ko Balmain yashinzwe mu 1945 na Pierre Balmain kandi ni isosiyete ikora imideli ifite icyicaro i Paris.Mu mwaka wa 2016, isosiyete yaguzwe n'ikigega cy'ishoramari cya Mayhola kuri miliyoni 500 z'amayero, kuri ubu ifite amanota 357 mpuzamahanga yo kugurisha.

Muri 2017 na 2021, ikirango cyashyize ahagaragara ibicuruzwa byiza byubwiza hamwe na L'Oreal yambukiranya imipaka.Muri Nzeri 2019, Balmain yanakoranye na Kylie Cosmetics, ikiranga ubwiza gifitwe na Coty Group mu gushyira ahagaragara marike ya Kylie Cosmetics X Balmain.Ariko, mubijyanye nubwiza, Balmain ntabwo yagize uruhare runini.Ubufatanye na Estee Lauder byitezweko gukora marike yubwiza bwa Balmain no guhindura ubuziranenge.

Umuyobozi w’ubuhanzi wa Balmain, Olivier Rousteing yagize ati: "Mu myaka irenga icumi, itsinda ryanjye rya Balmain ryateje imbere ibikorwa bitagira ingano by’inganda zerekana imideli," kuva mu ntangiriro, ikipe ya Estee Lauder yasobanuye neza ko ishyigikiye icyerekezo cyihariye cya Balmain. , hamwe natwe Intego Intego zo kwinezeza kwisi yose hamwe na paradizo nziza.“

Kurundi ruhande, Balmain irashobora kuzana amanota mashya yo gukura kuri Estee Lauder, bikarushaho gukungahaza matrise yayo yo hejuru.

Mu mwaka w’ingengo y’imari mu 2022, Estee Lauder yagurishijwe yiyongereyeho 9% umwaka -wumwaka ushize agera kuri miliyari 17.737 z'amadolari y’Amerika (hafi miliyari 126.964), naho inyungu zaragabanutseho 16% zigera kuri miliyari 2.408 USD (hafi miliyari 17.237).Estee Lauder avuga kandi ko kugurisha neza mu gihembwe cya mbere cy’umwaka w’ingengo y’imari bizagabanukaho 8% -10% umwaka ushize.Abantu bamwe mu nganda bemeza ko Estee Lauder Group iteganya guhindura ubwiza bwa Balmain bwa kabiri "Ubwiza bwa Tom Ford" kugira ngo bwongere ubushobozi bwabwo mu iterambere rirambye kandi rirambye igihe kirekire.

Biravugwa ko intego ikurikira ya Estee Lauder ishobora kuba ikibuga cyiza.Mbere, raporo zimwe zavuze ko Estee Lauder yaganiraga na miliyari 3 z'amadolari y'Amerika (hafi miliyari 21.4 z'amafaranga y'u Rwanda) kugira ngo agure ubucuruzi bwose burimo Tom Ford, harimo n'imyambarire, ndetse n'amafaranga yinjira mu bucuruzi bw'ubwiza bwa Balmain Umufuka uzaba muri iyi gahunda yo kwagura.