Ikirango cy’imideli cya koperative Balmain, Estee Lauder, gitanga ubwiza bw’akataraboneka!

Ku ya 26 Nzeri, Estee Lauder Group yatangaje ko yagiranye amasezerano y’uburenganzira n’inzu y’imideli yo mu Bufaransa ya Balmain kugira ngo bafatanye guteza imbere, gukora no gukwirakwiza uruhererekane rw’ibicuruzwa by’ubwiza bishya bya Balmain Beauty. Biteganijwe ko ubufatanye buzatangira mu gihe cy’impeshyi ya 2024.

Muri icyo gihe kandi, Estee Lauder yatangaje kandi ko azahabwa akazi gashya - Guillaume Jesel nk'umuyobozi mukuru wa Tom Ford Beauty, ishami rya Balmain Beauty and Luxury Business Development. Guillaume azaba ashinzwe icyerekezo rusange cya Balmain Beauty, iterambere ry'isi, imicungire, n'iterambere, hamwe n'ubuyobozi bwa Balmain mu rwego rw'ubwiza bw'akataraboneka.

Ubu ni ubufatanye bugira inyungu kuri bose. Ku ruhande rumwe, ubwiza bw'ibirango by'imideli bikorera mu mahanga bufite inyungu karemano mu mideli, nka Tom Ford, Christian Louboutin, n'abandi, nka Tom Ford, Christian Louboutin, n'abandi, byagize uruhare mu nganda z'ubwiza mu ntangiriro z'inganda z'ubwiza zigezweho. Byatanze urugero rwiza rwo kwagura ubucuruzi bw'ubwiza.

Amakuru rusange agaragaza ko Balmain yashinzwe mu 1945 na Pierre Balmain, ikaba ari sosiyete y’imideli ifite icyicaro gikuru i Paris. Mu 2016, iyi sosiyete yaguzwe n’Ikigega cya Mayhola Investments Fund ku mafaranga miliyoni 500 z’amayero, ubu ikaba ifite ahantu 357 ho kugurisha ku rwego mpuzamahanga.

Mu 2017 na 2021, iki kigo cyatangije ubucuruzi bw'ubwiza buhuriweho na L'Oreal ihana imbibi n'ibihugu bitandukanye. Muri Nzeri 2019, Balmain yanakoranye na Kylie Cosmetics, iki kigo cy'ubwiza cya Coty Group mu gutangiza uruhererekane rw'ubwiza rwa Kylie Cosmetics X Balmain. Ariko, mu rwego rw'ubwiza, Balmain ntabwo yagize uruhare runini. Biteganijwe ko ubufatanye na Estee Lauder buzatuma ikirango cy'ubwiza cya Balmain kirushaho kugaragara no guhindura ireme.

“Mu myaka irenga icumi, itsinda ryanjye rya Balmain ryamamaje amahirwe atagira ingano yo mu nganda z’imideli,” ibi byavuzwe na Olivier Rousteing, umuyobozi w’ubuhanzi wa Balmain, “kuva mu ntangiriro, itsinda rya Estee Lauder ryagaragaje neza ko rishyigikiye icyerekezo cyihariye cya Balmain, n’intego zacu zo ku rwego rw’isi mu bijyanye n’ubwiza n’imibereho myiza.”

Ku rundi ruhande, Balmain ishobora kuzana amanota mashya yo gukura kwa Estee Lauder, bikongera ubwiza bw'ikirango cyayo cyo ku rwego rwo hejuru.

Mu mwaka w’ingengo y’imari wa 2022, ibyagurishijwe na Estee Lauder byiyongereyeho 9% ku mwaka bigera kuri miliyari 17.737 z’amadolari y’Amerika (hafi miliyari 126.964 z’amadolari y’Amerika), kandi inyungu yagabanutseho 16% igera kuri miliyari 2.408 z’amadolari y’Amerika (hafi miliyari 17.237 z’amayuani). Estee Lauder kandi avuga ko ibyagurishijwe mu gihembwe cya mbere cy’umwaka w’ingengo y’imari bizagabanukaho 8%-10% ku mwaka. Bamwe mu bantu bakora muri uru rwego bemeza ko Estee Lauder Group iteganya guhindura Balmain beauty "Tom Ford Beauty" ya kabiri kugira ngo yongere ubushobozi bwayo bwo gukura neza kandi kurambye igihe kirekire.

Bivugwa ko intego ikurikira ya Estee Lauder ishobora kuba ari umwuga w'ubukire. Mbere yaho, hari amakuru yavugaga ko Estee Lauder yari arimo gushyikirana na miliyari 3 z'amadolari y'Amerika (hafi miliyari 21.4 z'amanyarwanda) kugira ngo agure ubucuruzi bwose burimo Tom Ford, harimo n'imideli, ndetse n'amafaranga yinjira mu bucuruzi bw'ubwiza bwa Balmain.