Kampani yogulitsa mafashoni ya Balmain, Estee Lauder, imapanga kukongola kwapamwamba kwambiri!

Pa Seputembala 26, Estee Lauder Group idalengeza kuti yafika pa mgwirizano wa layisensi ndi nyumba ya mafashoni yaku France ya Balmain kuti ipange, kupanga ndikugawa mndandanda wazinthu zatsopano zokongoletsera za Balmain Beauty. Mgwirizanowu ukuyembekezeka kuyamba mu nthawi yophukira ya 2024.

Nthawi yomweyo, Estee Lauder adalengezanso za udindo watsopano kwa ogwira ntchito - Guillaume Jesel monga CEO wa Global Brand wa Tom Ford Beauty, Balmain Beauty and Luxury Business Development Department. Guillaume adzakhala ndi udindo pa kayendetsedwe ka Balmain Beauty, chitukuko cha padziko lonse lapansi, kasamalidwe, ndi kukula, komanso pamodzi ndi utsogoleri wa Balmain kukhala kampani yokongola yapamwamba.

Uwu ndi mgwirizano wopambana. Kumbali imodzi, kukongola kwa mitundu yosiyanasiyana ya mafashoni kuli ndi ubwino wachilengedwe wa mafashoni, monga Tom Ford, Christian Louboutin, ndi zina zotero, monga Tom Ford, Christian Louboutin, ndi zina zotero, zomwe zakhala zikugwira ntchito mumakampani okongoletsa koyambirira kwamakampani okongoletsa apamwamba. Zakhazikitsa chitsanzo chabwino cha bizinesi yokongoletsa.

Uthenga wa anthu onse ukusonyeza kuti Balmain idakhazikitsidwa mu 1945 ndi Pierre Balmain ndipo ndi kampani ya mafashoni yomwe ili ndi likulu lake ku Paris. Mu 2016, kampaniyo idagulidwa ndi Mayhola Investments Fund pamtengo wa ma euro 500 miliyoni, ndipo pakadali pano ili ndi malo 357 ogulitsa padziko lonse lapansi.

Mu 2017 ndi 2021, kampaniyi idayambitsa kampani yogulitsa zinthu zokongola ndi kampani ya L'Oreal. Mu Seputembala 2019, Balmain idagwirizananso ndi Kylie Cosmetics, kampani yogulitsa zinthu zokongola yomwe ili ndi kampani ya Coty Group kuti ipange mndandanda wa zodzoladzola za Kylie Cosmetics X Balmain. Komabe, pankhani yogulitsa zinthu zokongola, Balmain sinakhale ndi mphamvu zambiri. Kugwirizana ndi Estee Lauder kukuyembekezeka kuti kampani yogulitsa zinthu zokongola ya Balmain ikhale ndi dzina labwino komanso kusintha khalidwe lake.

"Kwa zaka zoposa khumi, gulu langa la Balmain lakhala likulimbikitsa mwayi wopanda malire wa makampani opanga mafashoni," anatero Olivier Rousteing, mkulu wa zaluso ku Balmain, "kuyambira pachiyambi, gulu la Estee Lauder linanena momveka bwino kuti likuchirikiza masomphenya apadera a Balmain, ndi zolinga zathu za US za malingaliro apamwamba ndi kukongola padziko lonse lapansi."

Kumbali inayi, Balmain ikhoza kubweretsa mfundo zatsopano zokulitsa magwiridwe antchito kwa Estee Lauder, zomwe zimapangitsa kuti ikhale yodziwika bwino kwambiri.

Mu chaka chachuma cha 2022, malonda a Estee Lauder adakwera ndi 9% pachaka kufika pa madola aku US 17.737 biliyoni (pafupifupi RMB 126.964 biliyoni), ndipo phindu lonse linatsika ndi 16% kufika pa US $ 2.408 biliyoni (pafupifupi 17.237 biliyoni yuan). Estee Lauder akuyerekezanso kuti malonda onse mu kotala yoyamba ya chaka chachuma adzatsika ndi 8%-10% pachaka. Anthu ena mumakampaniwa amakhulupirira kuti Estee Lauder Group ikukonzekera kupanga Balmain beauty kukhala "Tom Ford Beauty" yachiwiri kuti iwonjezere kuthekera kwake kokulira komanso kokhazikika kwa nthawi yayitali.

Akuti cholinga chotsatira cha Estee Lauder chingakhale munda wapamwamba. M'mbuyomu, malipoti ena adati Estee Lauder anali kukambirana za madola 3 biliyoni aku US (pafupifupi RMB 21.4 biliyoni) kuti apeze mabizinesi onse kuphatikiza Tom Ford, kuphatikiza mafashoni, ndi ndalama zomwe bizinesi yokongola ya Balmain ipeza. Thumba la bizinesiyi lidzakhala gawo la dongosolo lokulitsa bizinesiyi.