I-brand yefashoni yentsebenziswano yaseBalmain, u-Estee Lauder, iphakamisa ubuhle obuphezulu!

Ngomhla wama-26 kuSeptemba, i-Estee Lauder Group yabhengeza ukuba ifikelele kwisivumelwano selayisensi nendlu yefashoni yaseFransi iBalmain ukuze iphuhlise, ivelise kwaye isasaze uthotho lweemveliso zobuhle ezintsha iBalmain Beauty. Intsebenziswano kulindeleke ukuba iqale ekwindla ka-2024.

Kwangaxeshanye, u-Estee Lauder ukwabhengeze ukuqeshwa kwabasebenzi abatsha - uGuillaume Jesel njenge-CEO yeGlobal Brand yeTom Ford Beauty, iSebe lezoBuhle kunye noPhuhliso lweShishini laseBalmain. UGuillaume uya kuba noxanduva lolawulo olupheleleyo lweBalmain Beauty, uphuhliso lwehlabathi, ulawulo, kunye nokukhula, kunye nobunkokeli beBalmain kwi-brand yobuhle obukumgangatho ophezulu.

Le yintsebenziswano ephumelela kumacala omabini. Kwelinye icala, ubuhle obungaphaya kwemida beebhrendi zefashoni bunenzuzo yendalo yefashoni, efana noTom Ford, uChristian Louboutin, njl., njengoTom Ford, uChristian Louboutin, njl., ebibandakanyeka kwishishini lobuhle kwasekuqaleni kwishishini lobuhle elikumgangatho ophezulu. Imisele umzekelo ophumelelayo wokwandiswa kweshishini lobuhle.

Ulwazi lukawonke-wonke lubonisa ukuba iBalmain yasekwa ngo-1945 nguPierre Balmain kwaye yinkampani yefashoni enekomkhulu eParis. Ngo-2016, le nkampani yathengwa yiMayhola Investments Fund nge-500 yezigidi zeerandi, kwaye okwangoku inamanqaku okuthengisa angama-357 kumazwe ngamazwe.

Ngowama-2017 nangowama-2021, olu phawu lwaqalisa imveliso yobuhle edibeneyo ne-L'Oreal's cross-border. NgoSeptemba ka-2019, iBalmain yasebenzisana neKylie Cosmetics, uphawu lobuhle oluphethwe yiCoty Group ukuqalisa uthotho lwezimonyo zeKylie Cosmetics X Balmain. Nangona kunjalo, kwicandelo lobuhle, iBalmain ayizange ibe nefuthe elikhulu. Intsebenziswano no-Estee Lauder kulindeleke ukuba yenze uphawu lomgca wobuhle weBalmain lube luphawu kwaye lutshintshe umgangatho.

“Kangangeminyaka engaphezu kweshumi, iqela lam laseBalmain belisoloko likhuthaza amathuba angenasiphelo kushishino lwefashoni,” utshilo uOlivier Rousteing, umlawuli wezobugcisa waseBalmain, “ukususela ekuqaleni, iqela lase-Estee Lauder lacacisa ukuba bayayixhasa imbono eyahlukileyo yeBalmain, kunye neenjongo zethu zeNjongo ze-US zeparadigms zobuhle kunye nobuhle behlabathi.”

Kwelinye icala, iBalmain inokuzisa amanqaku amatsha okukhula kokusebenza ku-Estee Lauder, nto leyo eya kuyiphucula ngakumbi i-matrix yayo yophawu oluphezulu.

Kunyaka-mali ka-2022, intengiso ka-Estee Lauder yonyuke nge-9% ngonyaka ukuya kwi-17.737 yeebhiliyoni zeedola zaseMelika (malunga ne-RMB 126.964 yeebhiliyoni), kwaye inzuzo eseleyo yehle nge-16% ukuya kwi-US $ 2.408 yeebhiliyoni zeerandi (malunga ne-17.237 yeebhiliyoni zeerandi). U-Estee Lauder ukwaqikelela ukuba intengiso eseleyo kwikota yokuqala yonyaka-mali iya kwehla nge-8%-10% ngonyaka. Abanye abantu kushishino bakholelwa ukuba i-Estee Lauder Group iceba ukwenza ubuhle beBalmain bube "nguTom Ford Beauty" wesibini ukuphucula amandla ayo okukhula okuzinzileyo nokuzinzileyo ixesha elide.

Kubikwa ukuba injongo elandelayo ka-Estee Lauder isenokuba licandelo lobunewunewu. Ngaphambili, ezinye iingxelo zithi u-Estee Lauder wayethetha ngeebhiliyoni ezi-3 zeerandi zaseMelika (malunga ne-RMB ezingama-21.4 zeerandi) ukuze afumane onke amashishini kuquka uTom Ford, kuquka nefashoni, kunye nengeniso yeshishini lobuhle laseBalmain. Ingxowa iya kuba yinxalenye yesi sicwangciso sokwandisa.