Kamfanin hada-hadar kayan kwalliya na Balmain, Estee Lauder, ya fitar da kyawawan kayan kwalliya masu tsada!

A ranar 26 ga Satumba, Estee Lauder Group ta sanar da cewa ta cimma yarjejeniyar lasisi da kamfanin kayan kwalliya na Faransa Balmain don haɗin gwiwa wajen haɓaka, samarwa da kuma rarraba wani sabon jerin kayan kwalliya na Balmain Beauty. Ana sa ran haɗin gwiwar zai fara a kaka ta 2024.

A lokaci guda kuma, Estee Lauder ta sanar da nadin sabon ma'aikaci - Guillaume Jesel a matsayin Shugaba na Kamfanin Duniya na Tom Ford Beauty, Sashen Ci gaban Kasuwanci da Alfarma na Balmain. Guillaume zai kasance mai alhakin jagorancin dabarun Balmain Beauty gaba ɗaya, ci gaban duniya, gudanarwa, da ci gabanta, tare da jagorancin Balmain zuwa ga alamar kwalliya ta alfarma.

Wannan haɗin gwiwa ne mai cin nasara. A gefe guda, kyawun samfuran kwalliya na iyakan iyaka yana da fa'idar salon kwalliya ta halitta, kamar Tom Ford, Christian Louboutin, da sauransu, kamar Tom Ford, Christian Louboutin, da sauransu, waɗanda suka shiga cikin masana'antar kwalliya tun farkon masana'antar kwalliya mai tsada. Ya kafa misali mai nasara na faɗaɗa kasuwancin kwalliya.

Bayanan jama'a sun nuna cewa Pierre Balmain ne ya kafa Balmain a shekarar 1945 kuma kamfanin kayan kwalliya ne da ke da hedikwata a birnin Paris. A shekarar 2016, Asusun Zuba Jari na Mayhola ya sayi kamfanin kan Yuro miliyan 500, kuma a halin yanzu yana da wuraren tallace-tallace na ƙasashen waje 357.

A shekarun 2017 da 2021, kamfanin ya ƙaddamar da wani kayan kwalliya na haɗin gwiwa tare da L'Oreal's cross-border. A watan Satumba na 2019, Balmain ya kuma yi haɗin gwiwa da Kylie Cosmetics, wata alama ta kwalliya mallakar Coty Group don ƙaddamar da jerin kayan kwalliya na Kylie Cosmetics X Balmain. Duk da haka, a fannin kyau, Balmain bai yi wani tasiri mai yawa ba. Ana sa ran haɗin gwiwa da Estee Lauder zai sa alamar layin kyau ta Balmain ta canza inganci.

"Fiye da shekaru goma, ƙungiyar Balmain ta ci gaba da tallata damarmaki marasa iyaka na masana'antar kayan kwalliya," in ji Olivier Rousteing, darektan fasaha na Balmain, "tun daga farko, ƙungiyar Estee Lauder ta bayyana karara cewa suna goyon bayan hangen nesa na musamman na Balmain, da kuma manufofinmu na manufofin jin daɗi da kyau na duniya."

A gefe guda kuma, Balmain na iya kawo sabbin maki na ci gaban aiki ga Estee Lauder, wanda hakan zai ƙara wadatar da ma'aunin alamarsa mai inganci.

A shekarar kuɗi ta 2022, tallace-tallacen Estee Lauder sun ƙaru da kashi 9% na shekara-shekara zuwa dala biliyan 17.737 na Amurka (kimanin RMB biliyan 126.964), kuma ribar da aka samu ta faɗi da kashi 16% zuwa dala biliyan 2.408 na Amurka (kimanin yuan biliyan 17.237). Estee Lauder ta kuma yi kiyasin cewa tallace-tallacen da aka samu a kwata na farko na shekarar kuɗi za su ragu da kashi 8%-10% a shekara-shekara. Wasu mutane a masana'antar sun yi imanin cewa Estee Lauder Group na shirin mayar da kyau Balmain a matsayin "Tom Ford Beauty" na biyu don haɓaka ikonta na samun ci gaba mai ɗorewa da dorewa na dogon lokaci.

An ruwaito cewa burin Estee Lauder na gaba na iya zama filin alfarma. Tun da farko, wasu rahotanni sun ce Estee Lauder tana tattaunawa kan dala biliyan 3 na Amurka (kimanin RMB biliyan 21.4) don mallakar dukkan kasuwanci, ciki har da Tom Ford, gami da kayan kwalliya, da kuma kudaden shiga na kasuwancin kwalliya na Balmain. Aljihun zai kasance wani bangare na wannan shirin fadada.