Ko te waitohu ahua mahi tahi a Balmain, ko Estee Lauder te turaki i te ataahua tino ataahua!

I te Mahuru 26, i kii a Estee Lauder Group kua tae ki tetahi whakaaetanga raihana me te whare ahua French Balmain ki te whakawhanake, ki te whakaputa me te tohatoha i te raupapa hua ataahua hou Balmain Beauty.Ko te mahi tahi ka timata i te ngahuru o te tau 2024.

I te wa ano, i kii ano a Estee Lauder i te whakaturanga kaimahi hou -Guillaume Jesel hei Tumuaki Tohu Ao mo Tom Ford Ataahua, Balmain Ataahua me te Tari Whakawhanake Pakihi papai.Ko Guillaume te kawenga mo te ahunga rautaki katoa a Balmain Beauty, te whanaketanga o te ao, te whakahaere, me te tipu, me te taha o te kaiarahi a Balmain ki tetahi waitohu ataahua ataahua.

He mahi tahi tenei.I tetahi taha, ko te ataahua whakawhiti o nga waitohu ahua he painga ahua taiao, penei i a Tom Ford, Christian Louboutin, me etahi atu, penei i a Tom Ford, Christian Louboutin, me etahi atu, kua uru ki te ahumahi ataahua i te timatanga. te ahumahi ataahua teitei.Kua whakapumautia he tauira angitu o te toronga pakihi ataahua.

Ko nga korero a te iwi e whakaatu ana ko Balmain i whakaturia i te 1945 e Pierre Balmain, a, he kamupene ahua kei Paris te tari matua.I te 2016, i riro mai te kamupene e te Mayhola Investments Fund mo te 500 miriona euros, a, kei a 357 nga tohu hokohoko o te ao.

I te tau 2017 me te 2021, i whakarewahia e te waitohu he hua ataahua tahi me te rohe whakawhiti o L'Oreal.I te Hepetema 2019, i mahi tahi ano a Balmain me Kylie Cosmetics, he waitohu ataahua na Coty Group ki te whakarewa i nga raupapa whakapaipai a Kylie Cosmetics X Balmain.Engari, i te waahi o te ataahua, kaore a Balmain i whai mana nui.Ko te mahi tahi me Estee Lauder e tika ana kia pai te waitohu o te raina ataahua o Balmain me te whakarereke i te kounga.

"Neke atu i te tekau tau, ko taku roopu Balmain e whakatairanga ana i nga huarahi mutunga kore o te umanga ahua," e kii ana a Olivier Rousteing, te kaiwhakahaere toi o Balmain, "mai i te timatanga, i whakamarama te roopu Estee Lauder kei te tautoko ratou i te tirohanga ahurei a Balmain. , and our us Nga whainga whainga o te ao papai me nga tauira ataahua.“

I tetahi atu taha, ka taea e Balmain te kawe mai i nga tohu tipu o nga mahi hou ki a Estee Lauder, me te whakarangatira i tana matrix tohu teitei.

I te tau moni i te 2022, ka piki ake nga hoko a Estee Lauder e 9%-tau-tau ki te 17.737 piriona taara US (mo te RMB 126.964 piriona), ka heke te hua kupenga 16% ki te US $ 2.408 piriona (tata ki te 17.237 piriona yuan).E matapae ana hoki a Estee Lauder ka heke nga hoko kupenga i te hauwha tuatahi o te tau putea ma te 8%-10%-a-tau.Ko etahi o nga tangata o te umanga e whakapono ana ko te roopu Estee Lauder e whakaaro ana ki te hanga Balmain ataahua hei tuarua "Tom Ford Ataahua" ki te whakarei ake i tona kaha ki te tipu me te pumau mo te wa roa.

E ai ki te korero ko te whainga e whai ake nei a Estee Lauder ko te mara papai.I mua ake nei, i kii etahi korero ko Estee Lauder e whiriwhiri ana i te 3 piriona taara US (mo te RMB 21.4 piriona) ki te whiwhi i nga pakihi katoa tae atu ki a Tom Ford, tae atu ki te ahua, me nga hua pakihi ataahua a Balmain Ka uru te putea ki tenei mahere whakawhānui.