Ko te waitohu ahua mahi tahi a Balmain me Estee Lauder e whakatairanga ana i te ataahua papai!

I te 26 o Hepetema, i pānuitia e te Estee Lauder Group kua tae rātou ki tētahi whakaaetanga raihana me te whare ahua Wīwī, a Balmain, hei whakawhanake, hei whakaputa me te tohatoha tahi i tētahi raupapa hua ataahua auaha, arā, ko Balmain Beauty. E matapaetia ana ka tīmata te mahi tahi i te ngahuru o te tau 2024.

I taua wā anō, i pānuitia e Estee Lauder tētahi whakatūnga kaimahi hou - a Guillaume Jesel hei Tumu Whakahaere o te Ao mō Tom Ford Beauty, te Tari Whakawhanake Pakihi Ataahua me te Hunga Pai o Balmain. Ka riro i a Guillaume te kawenga mō te huarahi rautaki whānui a Balmain Beauty, te whanaketanga ā-ao, te whakahaere, me te tipu, me te ārahi tahi me Balmain ki tētahi waitohu ataahua papai.

He mahi tahi tēnei e whai hua ai te katoa. I tētahi taha, he painga āhua tūturu tō ngā waitohu ahua ataahua puta noa i te motu, pērā i a Tom Ford, Christian Louboutin, me ētahi atu, pērā i a Tom Ford, Christian Louboutin, kua uru atu ki te umanga ataahua i te tīmatanga o te umanga ataahua teitei. Kua whakatūria he tauira angitu mō te whakawhānui pakihi ataahua.

E whakaatu ana ngā mōhiohio a te marea i whakatūria a Balmain i te tau 1945 e Pierre Balmain, ā, he kamupene ahua kei Parī tōna tari matua. I te tau 2016, i hokona te kamupene e te Mayhola Investments Fund mō te 500 miriona euros, ā, i tēnei wā e 357 ngā wāhi hokohoko o te ao.

I te tau 2017 me te tau 2021, i whakarewahia e te waitohu tētahi hua ataahua tahi me L'Oreal puta noa i te rohe. I te marama o Hepetema 2019, i mahi tahi anō a Balmain me Kylie Cosmetics, he waitohu ataahua nō Coty Group ki te whakarewa i te raupapa whakapaipai Kylie Cosmetics X Balmain. Heoi, i roto i te ao ataahua, kāore i nui te awe o Balmain. E matapaetia ana mā te mahi tahi me Estee Lauder ka pai ake te waitohu o te raina ataahua o Balmain, ka rerekē hoki te kounga.

"Neke atu i te tekau tau te roa o taku tīma Balmain e whakatairanga ana i ngā mea mutunga kore o te umanga ahua," te kī a Olivier Rousteing, te kaiwhakahaere toi o Balmain, "mai i te tīmatanga, i mārama te tīma Estee Lauder e tautoko ana rātou i te tirohanga ahurei a Balmain, me ā mātou whāinga Whāinga US o ngā tauira papai me te ataahua o te ao."

I tētahi atu taha, ka taea e Balmain te kawe mai i ngā taumata tipu mahi hou ki a Estee Lauder, hei whakarei ake i tana pūnaha waitohu papai.

I te tau pūtea o te tau 2022, i piki ake ngā hoko a Estee Lauder mā te 9% i ia tau ki te 17.737 piriona tāra US (tata ki te RMB 126.964 piriona), ā, i heke te hua kupenga mā te 16% ki te US $ 2.408 piriona (tata ki te 17.237 piriona yuan). E matapae ana hoki a Estee Lauder ka heke ngā hoko kupenga i te hauwhā tuatahi o te tau pūtea mā te 8%-10% i ia tau. E whakapono ana ētahi tāngata i roto i te umanga kei te whakamahere a Estee Lauder Group ki te hanga i a Balmain beauty hei "Tom Ford Beauty" tuarua hei whakarei ake i tōna kaha ki te tipu pumau me te pumau mō te wā roa.

E ai ki ngā pūrongo, ko te whāinga whai muri a Estee Lauder ko te ao whakapaipai. I mua ake nei, i kī ētahi pūrongo kei te whiriwhiri a Estee Lauder i te 3 piriona tāra US (tata ki te RMB 21.4 piriona) hei hoko i ngā pakihi katoa tae atu ki a Tom Ford, tae atu ki te ahua, me te moni whiwhi o te pakihi ataahua a Balmain. Ka whai wāhi te putea ki tēnei mahere whakawhānui.