U-Estee Lauder, inkampani yemfashini esebenzisana ne-Balmain, uphakamisa ubuhle obuphezulu!

NgoSepthemba 26, i-Estee Lauder Group yamemezela ukuthi isifinyelele esivumelwaneni selayisensi nendlu yemfashini yaseFrance iBalmain ukuze ithuthukise, ikhiqize futhi isabalalise uchungechunge lwemikhiqizo yobuhle entsha iBalmain Beauty. Ukubambisana kulindeleke ukuthi kuqale ekwindla ka-2024.

Ngesikhathi esifanayo, u-Estee Lauder uphinde wamemezela ukuqokwa kwabasebenzi abasha - uGuillaume Jesel njenge-CEO yoMkhiqizo Womhlaba Wonke weTom Ford Beauty, uMnyango Wokuthuthukiswa Kwebhizinisi LaseBalmain Beauty and Luxury. UGuillaume uzoba nesibopho sokuqondisa isu le-Balmain Beauty, intuthuko yomhlaba wonke, ukuphathwa, kanye nokukhula, kanye nobuholi beBalmain ekubeni uphawu lobuhle olusezingeni eliphezulu.

Lokhu kuwukubambisana okusiza wonke umuntu. Ngakolunye uhlangothi, ubuhle obuwela imingcele yemikhiqizo yemfashini bunenzuzo yemvelo yemfashini, njengoTom Ford, uChristian Louboutin, njll., njengoTom Ford, uChristian Louboutin, njll., obelokhu ehilelekile embonini yobuhle ekuqaleni kwemboni yobuhle esezingeni eliphezulu. Kumise isibonelo esiphumelelayo sokwandiswa kwebhizinisi lobuhle.

Ulwazi lomphakathi lubonisa ukuthi iBalmain yasungulwa ngo-1945 nguPierre Balmain futhi iyinkampani yemfashini enendlunkulu yayo eParis. Ngo-2016, le nkampani yathengwa yiMayhola Investments Fund ngama-euro ayizigidi ezingu-500, futhi okwamanje inamaphuzu okuthengisa angu-357 emhlabeni jikelele.

Ngo-2017 nango-2021, lo mkhiqizo wethule umkhiqizo wobuhle ohlangene ne-L'Oreal enqamula imingcele. NgoSepthemba 2019, i-Balmain iphinde yabambisana ne-Kylie Cosmetics, umkhiqizo wobuhle ophethwe yi-Coty Group ukwethula uchungechunge lwezimonyo lwe-Kylie Cosmetics X Balmain. Kodwa-ke, emkhakheni wobuhle, i-Balmain ayizange ibe nethonya elikhulu. Ukubambisana no-Estee Lauder kulindeleke ukuthi kwenze umkhiqizo womugqa wobuhle we-Balmain ube uphawu futhi kushintshe ikhwalithi.

“Sekuyiminyaka engaphezu kweyishumi, ithimba lami laseBalmain likhuthaza amathuba angenamkhawulo embonini yemfashini,” kusho u-Olivier Rousteing, umqondisi wezobuciko waseBalmain, “kusukela ekuqaleni, ithimba lase-Estee Lauder lakwenza kwacaca ukuthi liyawusekela umbono oyingqayizivele weBalmain, kanye nemigomo yethu ye-US Objective yemibono yokunethezeka nobuhle bomhlaba wonke.”

Ngakolunye uhlangothi, iBalmain ingaletha amaphuzu amasha okukhula kokusebenza ku-Estee Lauder, okuzothuthukisa kakhulu i-matrix yayo yomkhiqizo wekhwalithi ephezulu.

Ngonyaka wezimali ka-2022, ukuthengisa kuka-Estee Lauder kwanda ngo-9% ngonyaka kwaya ku-17.737 billion US dollars (cishe ama-RMB 126.964 billion), kanti inzuzo eseleyo yehle ngo-16% yaya ku-US $ 2.408 billion (cishe ama-yuan ayizigidi eziyizinkulungwane ezingu-17.237). U-Estee Lauder uphinde alinganisele ukuthi ukuthengisa okungenayo kwikota yokuqala yonyaka wezimali kuzokwehla ngo-8%-10% unyaka nonyaka. Abanye abantu embonini bakholelwa ukuthi i-Estee Lauder Group ihlela ukwenza ubuhle be-Balmain bube “uTom Ford Beauty” wesibili ukuze kuthuthukiswe ikhono layo lokukhula okuzinzile nokuqhubekayo isikhathi eside.

Kubikwa ukuthi umgomo olandelayo ka-Estee Lauder kungaba insimu yobukhazikhazi. Ngaphambilini, eminye imibiko yathi u-Estee Lauder wayexoxisana ngamadola aseMelika ayizigidi eziyizinkulungwane ezintathu (cishe ama-RMB ayizigidi eziyizinkulungwane ezingama-21.4) ukuze athole wonke amabhizinisi okuhlanganisa noTom Ford, okuhlanganisa nemfashini, kanye nemali engenayo yebhizinisi lobuhle laseBalmain. Isikhwama sizoba yingxenye yalolu hlelo lokukhulisa.