Inamandla kangakanani irobhothi i-BA kuchungechunge lobuhle oluhamba phambili e-United States?

Uma ucabanga ngamaketanga ezimonyo, yini efika engqondweni yakho? Uhlu oluhle lwemikhiqizo eboniswayo, amaphunga aqabulayo, futhi-ke, “abafowethu bekhabhinethi” kanye “nodadewethu bekhabhinethi” abamomothekayo abagqoke izingubo zobungcweti, kanye nama-BA obuhle akhipha amathuluzi obungcweti njengamabhulashi ezimonyo futhi alungiselela ukuzama izimonyo zamakhasimende. Kodwa ezitolo eziningana ze-Ulta Beauty, uchungechunge lwezitolo zobuhle oluhamba phambili e-United States, kukhona nemishini eminingana enezimo ezahlukene, elinde ukukhonza amakhasimende ngaso sonke isikhathi - kusukela ekulungiseni izinwele, ekulungiseni izinwele kuya emazinyweni, ufunani? Zonke izinsizakalo ezicatshangwayo i-BA yomuntu engakunikeza zona zizokwenziwa yirobhothi.

“Kungakhathaliseki ukuthi ucabanga ukuthi kuzwakala kupholile noma kuyesabisa, bopha amabhande akho esihlalo – inkathi entsha yohambo lobuhle oluholwa amarobhothi iyeza.” UMaria Halkias, umbhali wephephandaba le-Cosmetic Executive Women (CEW) umemezele embikweni wakhe.

01: I-manicure yerobhothi: yenziwe ngemizuzu eyi-10

“Ngokuvamile kuthatha imizuzu engama-30 kuya emahoreni ama-2 ukwenza i-manicure e-salon yezinzipho, futhi i-manicurist enomdlandla izosebenzisana nawe ngenkuthalo phakathi nale nqubo, okungangabazeki ukuthi iyihlazo kakhulu kubantu abazonda inkulumo encane futhi abanamahloni. Ngaphezu kwalokho, ubuciko bezinzipho I-manicure eyisisekelo kakhulu esitolo nayo ibiza okungenani amaRandi angama-20, okungeyona ithiphu.” UMaria uthe embikweni, “Manje umsindisi ‘wokwesaba umphakathi’ usevele, futhi ngemizuzu eyi-10 nje kuphela, i-Clockwork ingakwenzela. Ulungisa izinzipho zakhe eminweni yakhe, futhi awudingi ukuba ‘nengxoxo ehlazisayo’ noma uyinike ithiphu – ngoba i-Clockwork iyirobhothi.”

Le robhothi yedeskithophu icishe ibe usayizi nesimo se-oven ye-microwave. Ngemva kokuba ikhasimende likhethe umbala eliwufunayo, lifaka ibhokisi lepulasitiki elihambisana ne-nail polish emshinini, bese lifaka esinye sezandla zalo endaweni yokuphumula kwesandla emshinini, bese lisebenzisa intambo encane ukulungisa isipikili. Ikhamera yerobhothi ye-3D ithatha isithombe sesipikili bese isithumela kuchwepheshe wezobunhloli bokwenziwa. Ngemva kokuba uchwepheshe ebone isithombe sesipikili, uchwepheshe ulawula umlomo ukuthi afake i-nail polish ngokulinganayo esipikilini, futhi ekugcineni amaconsi ambalwa asiza i-nail polish ukuthi yome ngokushesha. , bese eyala umsebenzisi ukuthi abeke uzipho lwakhe olulandelayo endaweni yokuphumula kwesandla. Ngemva kwemizuzu eyi-10, le manicure efuthwe yirobhothi isiqediwe.

Njengamanje, i-Clockwork isivele ezitolo eziyisithupha ze-Ulta Beauty eCalifornia, eTexas nakwezinye izindawo, futhi abathengi bazokhokha u-$8 nge-aphoyintimenti yokuqala ye-Clockwork manicure, kanye no-$9.99 nge-aphoyintimenti ngayinye elandelayo. Ngaphezu kwe-ulta, izitolo ezinkulu zobuhle zase-US, izakhiwo zamahhovisi, izakhiwo zamafulethi zikanokusho, izindawo zokuzivocavoca ezisezingeni eliphezulu kanye nezikhumulo zezindiza zenze izivumelwano zokuqasha ezinkampanini zabo zabazali.

02: Ukuxhunyelelwa kwezinkophe: ngokushesha okuphindwe kathathu kuya kane kunokwesandla

I-Clockwork akuyona yodwa inkampani enikeza izinsizakalo zokulungisa amarobhothi. E-Oakland, e-US, enye inkampani entsha yezobuchwepheshe ebizwa ngokuthi i-Luum Precision Lash (Luum) ilungiselela ukunikeza abathengi izandiso ze-lash ngemizuzu engama-50 noma ngaphansi. , leli jubane liphindwe kabili kunelabo ochwepheshe bokufakelwa kwe-eyelash yokwenziwa.

“Sifingqe ukunganeliseki kwabathengi ngokunwetshwa kwezinkophe zibe amaphuzu amathathu ayinhloko ocwaningweni lwethu: isikhathi eside, siyabiza, futhi asikhululekile,” kusho uRachel Gold, isikhulu esiphezulu sokumaketha sikaLuum kanye nenhloko yesipiliyoni somsebenzisi, engxoxweni ne-Yahoo Finance. , “Inhloso yerobhothi ukunqoba la maphuzu amathathu obuhlungu ngesikhathi esisodwa.”

Kubikwa ukuthi irobhothi likaLuum lingaqeda isethi ephelele yezinsizakalo zokufakelwa kwezinkophe ngemizuzu engaba ngu-50, kanti isikhathi sesevisi ejwayelekile embonini singamahora amabili. “Njengamanje, irobhothi lethu lingenza kuphela izandiso zezinkophe esweni elilodwa ngesikhathi, futhi sithuthukisa ubuchwepheshe ukuze likwazi ukunakekela amehlo womabili ngesikhathi esisodwa, okuzosheshisa isevisi.” UGold uthe, uphinde wathi ngo-2023, ukuqedwa kweNkonzo kulindeleke ukuthi kube ngokushesha okuphindwe kathathu kuya kane kunesilinganiso semboni.

03: Ingabe izinsizakalo zokulungisa izinwele, izimonyo kanye nezinye izinsizakalo zobuhle zonke zingathathelwa indawo amarobhothi?

Ngaphandle kokulungisa izinwele kanye nezinkophe, amarobhothi avela kwezinye izinkampani awasebenzi. Amarobhothi kaDyson alungisa izinwele usuku lonke, kanti onjiniyela babantu lapho babukela amavidiyo ezisebenzi zesalon zenza izinwele zamakhasimende, bese behlela amarobhothi ukuze alingise, beshintsha umshini wokomisa izinwele kusukela kolunye uhlangothi kuya kolunye. “Yebo, abantu bethu be-robotic hair salon abanabo ubuso, kodwa banezandla—omunye wabo uhamba phakathi kwezinwele, eziphazamisa ngenkathi zomisa. Esinye isandla sishintsha i-engeli kanye nesivinini somoya sibe ‘umsebenzisi’ ohlinzeka ngesevisi ekhululekile,” kusho uVeronica Alanis, inhloko yocwaningo nentuthuko kaDyson.

Elabhorethri eTokyo, irobhothi likaShiseido lidlala nge-lipstick ephepheni elimhlophe, lifunda "izindlela ezine zokufaka i-lipstick."

"Irobhothi lezindebe lilungisa ingcindezi kanye nesivinini se-"izindebe zomlomo ezahlukene, ngilingisa indlela amakhasimende kanye nabeluleki bezobuhle abashintsha ngayo indlela abafaka ngayo izindebe zomlomo ngokusekelwe esimweni, umuzwa kanye nesisindo sesitsha,” kusho uYusuke Nakano, umphathi weShiseido's Global Brand R&D Center.

UStorch uthe izitolo zezimonyo ziya ngokuya zifuna ukwengeza ukuhluka kanye nesithakazelo kokuhlangenwe nakho kokuthenga kwabathengi, ukuze kuqhutshwe ithrafikhi yezitolo futhi kwandiswe ukuthengisa. I-Ulta Beauty ngokungangabazeki yenze isitolo sezimonyo e-United States. Isibonelo esihle.

“Ngaphezu kwalokho, ukusetshenziswa kwamarobhothi kunganciphisa kakhulu ingozi yokuxhumana eduze phakathi kwabeluleki bobuhle nabathengi ngesikhathi sobhubhane.” kusho uStorch. “Ngimncoma kakhulu u-Ulta ngokwenza lokho.