Inamandla kangakanani irobhothi i-BA kwikhonkco lobuhle eliphambili eMelika?

Xa ucinga ngeetsheyini zezinto zokuthambisa, yintoni eza engqondweni yakho? Uluhlu oluhle lweemveliso eziboniswayo, iziqholo ezihlaziyayo, kwaye ewe, “abazalwana bekhabhinethi” kunye “noodadewethu bekhabhinethi” abancumayo abanxibe iimpahla zobungcali, kunye nee-BA zobuhle ezikhupha izixhobo zobungcali ezifana neebhrashi zokuthambisa kwaye zilungiselela ukuzama izinto zokuthambisa kubathengi. Kodwa kwiivenkile ezininzi ze-Ulta Beauty, ikhonkco lokuthengisa ubuhle eliphambili eMelika, kukwakho nezinye iimatshini ezininzi ezineemilo ezahlukeneyo, ezilindele ukukhonza abathengi ngalo lonke ixesha - ukusuka ekuchebeni iinwele, ukuthambisa iimanicure ukuya kwiinkophe, ufuna ntoni? Zonke iinkonzo ezicingelwayo onokuzinikwa yi-BA yomntu ziya kwenziwa yirobhothi.

“Nokuba ucinga ukuba kuvakala kumnandi okanye kuyoyikisa, bhinqa amabhanti akho – ixesha elitsha lohambo lobuhle olukhokelwa ziirobhothi liyeza.” UMaria Halkias, umbhali wephephandaba leCosmetic Executive Women (CEW) uvakalise kwingxelo yakhe.

01: I-manicure yerobhothi: yenziwe ngemizuzu eli-10

“Ngokuqhelekileyo kuthatha imizuzu engama-30 ukuya kwiiyure ezi-2 ukwenza i-manicure kwi-salon yezipikili, kwaye umntu onomdla wokwenza i-manicure uza kunxibelelana nawe ngeli xesha le nkqubo, nto leyo ngokungathandabuzekiyo ihlazisa kakhulu abantu abathiyileyo intetho encinci kwaye abanomdla wokuzibamba. Ukongeza, ubugcisa bezipikili Eyona manicure ilula kakhulu evenkileni ibiza ubuncinane i-$20, engeyonto incinci.” UMaria uthe kwingxelo, “Ngoku umsindisi ‘woloyiko loluntu’ uvele, kwaye kwimizuzu eli-10 kuphela, i-Clockwork ingakwenzela loo nto. Uyenza iminwe yakhe ibe buhlungu iinzipho, kwaye akufuneki ube ‘nencoko ebangela iintloni’ okanye uyinike i-tip – kuba i-Clockwork yirobhothi.”

Le robhothi yedesktop ilingana nobukhulu kunye nokuma kwe-oven ye-microwave. Emva kokuba umthengi ekhethe umbala awufunayo, ufaka ibhokisi yeplastiki ehambelana ne-nail polish kumatshini, aze abeke esinye sezandla zakhe kwindawo yokuphumla kwesandla kumatshini, aze asebenzise umtya omncinci ukulungisa isikhonkwane. Ikhamera ye-3D yerobhothi ithatha umfanekiso wesikhonkwane ize iyithumele kwi-artificial intelligence master. Emva kokuba i-master iqaphele ifoto yesikhonkwane, i-master ilawula umlomo ukuba ifake i-nail polish ngokulinganayo kwi-nail, kwaye ekugqibeleni amaconsi ambalwa anceda i-nail polish ukuba yome ngokukhawuleza. , kwaye iyalele umsebenzisi ukuba abeke uzipho lwakhe olulandelayo kwindawo yokuphumla kwesandla. Emva kwemizuzu eli-10, le manicure etshizwe yirobhothi igqityiwe.

Okwangoku, iClockwork ivele kwiivenkile ezi-6 ze-Ulta Beauty eCalifornia, eTexas nakwezinye iindawo, kwaye abathengi baza kuhlawula i-$8 kwintlanganiso yokuqala yokwenza i-Clockwork manicure, kunye ne-$9.99 kwintlanganiso nganye elandelayo. Ukongeza kwi-ulta, abathengisi abakhulu bobuhle baseMelika, izakhiwo zeeofisi, izakhiwo zeeflethi zodidi oluphezulu, iijim eziphezulu kunye nezikhululo zeenqwelo-moya benze isivumelwano sokuqeshisa kwiinkampani zabo zabazali.

02: Ukuxhunyelelwa kweenkophe: ngokukhawuleza kathathu ukuya kane kunesandla

I-Clockwork ayisiyo kuphela inkampani enikezela ngeenkonzo zokulungisa iirobhothi. E-Oakland, e-US, enye inkampani entsha yezobuchwepheshe ebizwa ngokuba yiLuum Precision Lash (Luum) ilungiselela ukubonelela abathengi nge-lash extensions kwimizuzu engama-50 okanye ngaphantsi. , esi santya siphindwe kabini kuneso seengcali zokufakelwa kweenkophe ezenziweyo.

“Sishwankathele ukungoneliseki kwabathengi ngokwandiswa kweenkophe kwiingongoma ezintathu eziphambili kuphando lwethu: ixesha elide, libiza kakhulu, kwaye alikhululeki,” utshilo uRachel Gold, igosa eliyintloko lezentengiso laseLuum kunye nentloko yamava abasebenzisi, kudliwanondlebe neYahoo Finance. , “Injongo yerobhothi kukoyisa la manqaku mathathu entlungu ngexesha elinye.”

Kubikwa ukuba irobhothi kaLuum inokugqiba iseti epheleleyo yeenkonzo zokufakelwa kweenkophe kwimizuzu engama-50, ngelixa ixesha lenkonzo esemgangathweni kushishino limalunga neeyure ezimbini. “Okwangoku, irobhothi yethu inokwenza kuphela ulwandiso lweenkophe kwiliso elinye ngexesha, kwaye siphucula ubuchwepheshe ukuze ikwazi ukunyamekela amehlo omabini ngaxeshanye, nto leyo eya kukhawulezisa inkonzo.” UGold uthe, ukwathe ngo-2023, ukugqitywa kweNkonzo kulindeleke ukuba kube ngokukhawuleza kathathu ukuya kane kunomgangatho kushishino.

03: Ngaba iinkonzo zokulungisa iinwele, zokuthambisa ubuso nezinye iinkonzo zobuhle zinokuthathelwa indawo ziirobhothi?

Ngaphandle kwe-manicure kunye neenkophe, iirobhothi ezivela kwezinye iinkampani azihlali zisebenza. Iirobhothi zikaDyson zicheba iinwele imini yonke, kwaye iinjineli zabantu apho zibukela iividiyo zabasebenzi be-salon besenza iinwele zabathengi, emva koko zicwangcise iirobhothi ukuze zifane nazo, zijija i-dryer ukusuka kwelinye icala ukuya kwelinye. “Ewe kona, amadoda ethu e-robotic hair salon awanabuso, kodwa anezandla—enye yazo ihamba phakathi kweenwele, izingcolisa ngelixa zomisa. Esinye isandla sitshintsha i-engile kunye nesantya somoya sibe yi-'user'. 'Umsebenzisi' unika inkonzo ekhululekileyo,” utshilo uVeronica Alanis, intloko yophando nophuhliso lukaDyson.

Kwilabhoratri eTokyo, irobhothi kaShiseido idlala ngelipstick ephepheni elimhlophe, ifunda "ngeendlela ezine zokufaka ilipstick."

"Irobhothi yelipstick ilungisa uxinzelelo kunye nesantya"imilebe yomlomo eyahlukeneyo“, ndilinganisa indlela abathengi kunye neengcali zobuhle abatshintsha ngayo indlela abafaka ngayo ilipstick ngokusekelwe kwimilo, imvakalelo kunye nobunzima besikhongozeli,” utshilo uYusuke Nakano, umphathi weZiko leShiseido's Global Brand R&D.

UStorch uthe iivenkile ezithengisa izinto zokuthambisa zikhangela ngakumbi ukongeza ubungqazi kunye nomdla kumava abathengi okuthenga, ukuze ziqhube ithrafikhi yevenkile kwaye zonyuse intengiso. I-Ulta Beauty ngokungathandabuzekiyo yenze ivenkile yokuthengisa izinto zokuthambisa eMelika. Umzekelo omhle.

“Ukongeza, ukusetyenziswa kweerobhothi kunokunciphisa kakhulu umngcipheko wokunxibelelana ngokusondeleyo phakathi kwabacebisi bobuhle kunye nabathengi ngexesha lobhubhane.” UStorch utshilo. “Ndiyamncoma u-Ulta ngokwenza oko.