Musasa weKuzvishongedza weChitoro Chitsva Cherunako Unowedzera Simba kuBrand-GLOSSIP

Munguva pfupi yapfuura, muchikamu chekuzora chezvitoro zvitsva zve HAYDON (dema hole) ne WOW COLOUR, kune imwe mhando yekuzora yakasimba ine background, uye mhando iyi yakazivisa zviri pamutemo muna Chikunguru kuti ichakurumidza kubuda mudenderedzwa mushure mekutengeswa kwayo. Yakasarudzika nekuda kwemajini ayo efashoni ekuItaly Milan uye kuratidzwa kwepamusoro-soro kwekuzora, kubva kumoto weItaly kusvika kukambani yekuChina yekuzora yeMilan ine light luxury GLOSSIP.

Kambani yezvigadzirwa zvekuzora ine mukurumbira inonzi GLOSSIP yakazvarwa muna 2012 muMilan, guta guru remafashoni nemagadzirirwo epasi rose. Yakatsigira Milan Fashion Week kaviri muna 2016/2017, uye yave iyo inosarudzwa seyezvigadzirwa zvekuzora zvemhando yepamusoro zvakaita saMario Dice naEttore Bilotta. Mushure mekutengwa neCazilan Group, kambani inotungamira zvigadzirwa zvekuzora zvine mavara yekuChina, yakavamba kambani yeGRUPPO GLOSSIP uye rabhoritari yeMilan muItaly. Mushure memakore anopfuura mana, zvigadzirwa izvi zvakadzorerwa. Nemafashoni senzira huru uye yemhando yepamusoro, pfungwa yekuzora yeT-stage yakagamuchirwa.

GLOSSIP inotora "kugadzirwa kwemhando yepamusoro" sezvinodiwa zvemhando yepamusoro, uye inogadzirisa uye inovandudza zvinoenderana nezvinodiwa uye hunhu hwevakadzi vekuChina, uye pakupedzisira inogadzira zvigadzirwa zvekuzora zvemhando yepamusoro kuti zvisangane nezvinodiwa zvevakadzi vekuChina zvekugadzira makeup. GLOSSIP itsva inozopedzisira yabukira mu "China T-Taiwan" yayo. Iyi mhando idanho rakakoshawo kuKazlan Group kuti iite hurongwa hwemhando dzakasiyana uye iende kune dzimwe nyika uye budiriro inoenderera mberi. Panguva ino, mhando iyi yapinda mu "black hole" uye WOW COLOUR new beauty collection shop channel nekuisa couture makeup, inova kutanga kwekubudirira kwehurongwa hwemhando dzakasiyana dzeCazlan Group.

Mumakore achangopfuura, makwikwi mumusika wekuzora wekuChina ave achikwira zvakanyanya. Zvichienzaniswa nemakambani mazhinji ekuzora epasi rose uye makambani ekuzora emuno, sei GLOSSIP yakabuda mudenderedzwa? Sei yakawana kufarirwa neboka rezvitoro zvitsva zvekuzora runako? Mumusika wekuzora une makwikwi makuru, GLOSSIP ichatora sei nzvimbo munhandare yekuzora? 

01: GLOSSIP inounza zvizoro zvemhando yepamusoro kune vatengi vekuChina

GLOSSIP akaberekerwa muMilan, Italy, guta guru remafashoni neunyanzvi pasi rose muna 2012, uye ndeweboka rezvekushongedza reBottega Verde Cosmetic Group renyika yeItaly.

GLOSSIP yakavambwa muMilan, uye zita rayo rinoreva moyo weMilan, nzvimbo yefashoni. "GLOSSIP, kutsvodana kubva kuMilan", sezvinoonekwa kubva mushoko rekambani iyi, GLOSSIP inoratidza ushingi nekushingaira kwemafashoni eMilan, uye inotsanangura majini emuMilan efashoni ekuzvarwa nawo eGLOSSIP.

Akazvarirwa uye akakurira muMilan, GLOSSIP yakatsigira Milan Fashion Week kakawanda uye yava chinhu chakasarudzwa cheMarioDice naEttoreBilotta. 

Zvichitevera magene emafashoni eItaly uye zvichitora mafashoni sechinonyanya kukosha, GLOSSIP inobatanidza pfungwa yekuzora mumigwagwa muzvigadzirwa zvayo. Saka, "kubva kuMilan" uye "show couture" zvave chiratidzo chikuru chechiratidzo ichi. Ichi ndichowo "chiratidzo chechiratidzo" chinosiyanisa GLOSSIP kubva kune akawanda matsva emhando dzekuzora dzemuno uye dzekuEurope neAmerica. 

Zvinonzi muna Chikumi gore rino, kambani yeGLOSSIP yakasaina chibvumirano naMichele Burke, anozivikanwa se "mumwe wevanyanzvi vekugadzira makeup vane hunyanzvi hwakasiyana-siyana muindasitiri yepasi rose yekugadzira makeup nhasi", uye Michele Burke akava nyanzvi yemavara yeGLOSSIP. Semukundi weAcademy Award kaviri yeBest Makeup, Michele Burke ane ruzivo rwakasiyana mukubatanidzwa nekushandiswa kwemavara. Ingave iri pfungwa yekambani iyi inokurudzira vakadzi kuti vave neushingi uye chivimbo, kana kuti kugara vachitsvaga nzvimbo yezvigadzirwa uye kuravira mafashoni, GLOSSIP inoenderana naMichele Burke, uyo akazvipira kugadzira makeup akanaka eGLOSSIP. Mune ramangwana, GLOSSIP ichabatana naMichele Burke kuti vaongorore mikana isingaperi yemavara ekugadzira makeup. 

Panguva ino, GLOSSIP achamuunzira majini ake efashoni uye runako rwemavara kuti auye nezvizoro zvemhando yepamusoro kubva kuMilan kune vatengi vekuChina.

02: Kuenzanisa mwero wepasi rose wezvigadzirwa zvekuzora kuti pave nezvipfeko zvemhando yepamusoro 

Kubva kuItaly kusvika kuChina, kubva kuR&D kusvika pakugadzirwa, chigadzirwa chega chega cheGLOSSIP chine mhando yepamusoro yeItaly."Chigadzirwa chakanaka hunhu hwakanaka", Tang Xilong, sachigaro uye mutungamiriri weKazilan Group, ndiye ane zvinodiwa zvakanyanya zvezvigadzirwa mumhando yeGLOSSIP. 

GLOSSIP inogara ichienzanisa nezvinodiwa neindasitiri yezvizoro zvemavara epasi rose, uye inoshandisa nzira yekushandira pamwe yekupinza zvigadzirwa zvekunze zvakapedzwa uye maOEM emuno. Zvigadzirwa zvayo zvakagadzirwa nehunyanzvi neMilan laboratory, uye maOEM ari pakati pematatu epamusoro muItaly anosarudzwa sevanodyidzana vakadzama kuti ave nechokwadi chekuti "zvinodiwa zvepasi rose + zvinodiwa zvemuno" zvinoongororwa kaviri.

Mukusarudza zvinhu zvakagadzirwa, GLOSSIP inotevedzerawo mitemo yakasimba. Zvinhu zvinoshandiswa uye zvinhu zvakagadzirwa zvinoenderana nemazita emakambani epasi rose, uye zvinhu zvisingawanzoonekwi zvakaita sehupfu hwesafire hunokosha uye truffle chena zvinosarudzwa kubva pasi rese. Vatengi vanoratidza makeup inoyevedza uye inoyevedza. 

Mushure mekutsvagisa nekugadzira zvinhu, GLOSSIP inosimbirira pakushandisa ruzivo urwu kutanga uye inoshandisa nzira yekupedzisira yekubvisa ganda. Zvinonzi GLOSSIP yakafungisisa nezvemhando yeganda revakadzi vekuAsia, uye zvigadzirwa izvi zvakaedzwa nesangano rekuyedza rine mvumo CTI China Testing, iro rakagara kwemazuva anoda kusvika 150 uye rakaita tsvakiridzo nezviedzo zvezvigadzirwa zvinosvika chiuru. Pakupedzisira, kuburikidza nekuona, kuongorora uye kuburitsa mishumo yedata nenyanzvi dzine mvumo, zvigadzirwa zvepamusoro zveGLOSSIP zvinotangwa mushure mekugadzira data rezvikamu zvakasiyana. 

Kufuridzirwa kwepfungwa yezvigadzirwa zveGLOSSIP nyeredzi kunobvawo kuMilan fashion runway. Semuenzaniso, runway lipstick (zita rechigadzirwa: Zhi Ai Lu Dumb Lipstick) inoshandisa supermodels dzepasi rose senzira yekukurudzira, uye inosarudza maitiro akafanana nekutevera zviitiko zvenhoroondo zve supermodels dzakawanda dzepasi rose. Mavara aya anonzi zita rehunhu nemafungiro e supermodel, kuitira kuti mavara mazhinji ane mukurumbira arambe ari efashoni uye echinyakare muna 2022, uye kududzira ruvara rutsva rwemiromo.

Pfungwa yechimwe chigadzirwa chine mukurumbira, hwaro hwemvura inotsvaga chiedza, yakafuridzirwa nekugadzirwa kwezvizoro zvemhando yepamusoro zvakagadzirwa kumashure kwechikuva, uye zvinhu zvayo zvakasiyana zvinopenya zvinogona kugadzira chizoro chakajeka uye chinopenya.

Panguva imwe chete, glaze yemiromo ine tsananguro yepamusoro (Fuyu velvet lip glaze), kupatsanurwa kwemavara (zhencai color isolation cream), filter makeup pre-gel (soft focus filter makeup pre-gel), secret disc (secret phantom four-color eye shadow) nezvimwe zvigadzirwa zvinosiyanawo. 

Maneja weGLOSSIP brand Huang Jinwen akati brand iyi ichateerera pfungwa dzevatengi nezvezvinodiwa mushure mekutengeswa, uye ichagadzirisa uye ichavandudza fomura yacho zvichienderana nepfungwa dzevatengi, ichitarisira kuti ienderane zviri nani nezvinodiwa nevatengi vekuChina kuti vagadzire makeup yakanaka. 

Chigadzirwa cheGLOSSIP, chine mhando yepamusoro muItaly, chakagadzirwa muChina uye chine simba guru rechigadzirwa, hachina kungowana rudo rwevatengi chete, asiwo chakakurumbira mune dzakawanda nzira dzine mukana wepamusoro uye dzinokura zvakanyanya.

03: Takagara muchitoro chitsva chemhando yerunako, chine simba remativi maviri tichirwisa terminal 

Mumakore achangopfuura, mhando itsva yechitoro chekuunganidza runako, iyo inosanganisa mabhenefiti akawanda akadai sekutaridzika, sevhisi, nzvimbo, uye zvinhu, pasina mubvunzo ndeimwe yenzira dzakakurumbira dzemuviri kune vatengi vechidiki nhasi, uye zvakare inzvimbo yepamusoro yemhando zhinji dzerunako. Sekureva kwedata reongororo ye iResearch, vanosvika 70% yevatengi vanosarudza kutenga zvigadzirwa zvekugadzira ...

Kubva pamaonero ekugadzirwa kwechigadzirwa, ongororo iyi inoratidza kuti huwandu hwezvizoro muzvitoro zvitsva zvekuunganidzira runako hunowanzo pfuura 30%, uye huwandu hwezvizoro muzvitoro zvitsva zvekuunganidzira runako hwasvika 60%-70%. Kana zvasvika pakusarudzwa kwezvigadzirwa zvekuunganidzira runako, zvitoro zvitsva zvekuunganidzira runako zvinosarudzawo mhando dzezvizoro dzine ruzivo rwekunze kwenyika uye hunyanzvi hwekushanda munzvimbo dzakasiyana.

GLOSSIP ndiyo yekutanga kupinda muchitoro chitsva chekuunganidza runako. Kubva pamaonero enhoroondo yekambani iyi yepasi rose uye hunhu hwayo, zvinoenderanawo nehurongwa hwekusarudza zvigadzirwa zvechitoro chitsva chekuunganidza runako.

Kusiyana nemamwe marudzi akawanda ezvizoro, GLOSSIP ine nzvimbo yakasiyana yeruzivo rwezvizoro kana yangosvika muBlack Hole Trendy Store. GLOSSIP inoedza kupa vatengi mabasa ezvizoro zvehunyanzvi uye zvemhando yepamusoro. Muchitoro chemafashoni cheblack hole, GLOSSIP ndiyo yega mhando itsva inonakidzwa ne "kurapwa" uku chete. 

"Kubatwa kwakakosha" uku pasina mubvunzo kunoratidza zvizere nhoroondo yeGLOSSIP yepasi rose, simba rechiratidzo, simba rechigadzirwa uye kukosha kwechiratidzo. Munguva yekutanga kuburitswa, nzvimbo yeruzivo rwekugadzirisa makeup yeGLOSSIP yaive yakazara nekuzora uye kupoda, izvo zvakakwezva vazhinji vevablogu verunako veKOL nevatengi kuti vashanyire chitoro kuti vanyorese. 

Ehe, GLOSSIP, iyo inofarirwa zvakanyanya, yakasiyana ne "zvigadzirwa zvemumugwagwa" zvese zviri muzvitoro zvitsva zvekuunganidzira runako, kuwedzera kune majini ayo emafashoni, zvigadzirwa zvemhando yepamusoro, uye hunhu hwezvipfeko zvekuratidzira. GLOSSIP, sechiratidzo chemhando yepamusoro chisiri chemumugwagwa, inobatsirawo kusimudzira ruzivo rwevatengi nezvezvipfeko uye kusimudzira hunyanzvi hwekutengesa zvipfeko muzvitoro.

Zvinonzi GLOSSIP ine zvigadzirwa zvinodarika 130+ mumutsara wese, kwete zvigadzirwa zvine mitengo yakakodzera chete kuti zvisangane nezvinodiwa zvekusarudza dema gomba rezvitoro zvitsva zvinotarisa nzvimbo yepamusoro, asiwo zvakakodzera kune vatengi vane zvinodiwa zvepamusoro zvezvizoro zvemavara mumigwagwa yemazuva ano senge WOWCOLOUR. 

Kune chitoro che black hole fashion collection, chinomiririra chitoro chemhando yepamusoro cherunako, vatengi vacho vane ruzivo rwepamusoro-soro rwerunako uye vanoisa pfungwa dzavo pahupenyu hwemhando yepamusoro. Izvi zvinoenderana nehukuru hwezvizoro zvemhando yepamusoro zveGLOSSIP. Kuvapo kwacho hakungogone kusimbisa chete nzvimbo uye maonero ezvigadzirwa zvemhando yepamusoro zverunako muchiteshi, asiwo kubatsira chitoro kuunza vatengi vakawanda vemhando yepamusoro. 

Sekambani yemhando yepamusoro ine mutengo uri pakati nepakati kusvika pamutengo uri pamusoro, GLOSSIP inozadzawo musiyano uripo pakati pemakambani ane mitengo yepamusoro uye akakosha akadai seWOWCOLOUR.Zvinonzi mune ramangwana, GLOSSIP ichatangawo kushandisa chiteshi chezvitoro zvakasiyana-siyana pamwe nedzimwe nzira dzinoenderana nerudzi rwekambani iyi. 

Nemajini ayo efashoni, rubatsiro rwemugadziri wezvekushongedza Michele Burke, pamwe nekugadzirwa kwechitoro chitsva chezvekushongedza, GLOSSIP, chakazvarwa uye chakasvika mumusika weChina ne "golden key", zvichatanga "high-definition show" makeup trend mumusika wezvekushongedza weChina, zvichiwedzera simba mumusika wezvekushongedza weChina.