Ikampu entsha ye-Makeup Camp yobuhle yongeza amandla kwi-Brand-GLOSSIP

Kutshanje, kwinkampu yodidi lwe-makeup yeevenkile ezintsha zokuqokelela ubuhle HAYDON (umngxuma omnyama) kunye WOW COLOUR, kukho enye i-makeup brand eyomeleleyo enemvelaphi, kwaye uphawu lwabhengezwa ngokusemthethweni ngoJulayi ukuba luya kuphuma ngokukhawuleza kwisangqa emva kokuba intengiso.Yohlukile ngenxa yefashoni yayo yofuzo ye-Italian Milan kunye nenkcazo ephezulu yokubeka izimonyo, ukusuka kumlilo wase-Italiya ukuya kwi-China yase-Milan ye-makeup brand yodidi lwe-GLOSSIP.

I-brand ye-makeup brand ye-GLOSSIP yazalwa ngo-2012 e-Milan, inkunzi yehlabathi yefashoni kunye noyilo.Uye waxhasa iVeki yeMfashini yaseMilan kabini kwi-2016/2017, kwaye uye waba yi-makeup echongiweyo kwiimpawu zempahla eziphakamileyo eziphakamileyo ezifana no-Mario Dice kunye no-Ettore Bilotta.Emva kokuba ifunyenwe yinkokeli yezithambiso zemibala yaseTshayina iCazilan Group, yaseka inkampani yolawulo lwasekhaya iGRUPPO GLOSSIP kunye nelebhu yaseMilan eItali.Emva kweminyaka engaphezu kwemine, iimveliso zaphinda zaqanjwa.Ngefashoni njengenqaku eliphambili kunye nenkcazo ephezulu njengomgangatho, ingcamango ye-T-stage makeup yamkelwa.idityaniswe kwimveliso.

I-GLOSSIP ithatha "indalo esemgangathweni" njengemfuneko yomgangatho, kwaye ilungelelanisa kwaye iphucule ngokweemfuno kunye neempawu zabasetyhini baseTshayina, kwaye ekugqibeleni idala iimveliso zokuzihombisa ezikumgangatho ophezulu ukuhlangabezana neemfuno eziphambili zabathengi ababhinqileyo baseTshayina kwi-makeup.IGLOSSIP entsha ekugqibeleni iyadubula kwi "China T-Taiwan".Olu phawu lukwayinyathelo elibalulekileyo kwiQela leKazlan ukuphumeza isicwangciso se-multi-brand kwaye siqhubele phambili kwi-internationization kunye nophuhliso oluzinzileyo.Ngeli xesha, uphawu luye lwangena kumngxuma omnyama kunye ne-WOW COLOR itshaneli entsha yokuqokelela ubuhle kunye nokubekwa kwe-makeup ye-couture, esisisiqalo soyilo oluyimpumelelo lwesicwangciso se-multi-brand yeQela leCazlan.

Kwiminyaka yakutshanje, ukhuphiswano kwimakethi ye-makeup yaseTshayina belukwinqanaba eliphezulu.Xa kuthelekiswa neebrendi ezininzi zokuhombisa zamazwe ngamazwe kunye neebrendi zokuzihombisa zalapha ekhaya, kwakutheni ukuze i-GLOSSIP iphume kwisangqa?Kwakutheni ukuze izuze inkoliseko yeqela leevenkile ezintsha eziqokelelweyo zobuhle?Kukhuphiswano lwe-makeup makeup, i-glossIP iya kuyifumana njani indawo kwibala lokuzihombisa? 

I-01: I-GLOSIP izisa i-makeup yezinga lokubonisa kubathengi baseTshayina

U-GLOSSIP wazalelwa eMilan, e-Italiya, ikomkhulu lezefashoni kunye nobugcisa behlabathi ngo-2012, kwaye ukwiqela lelizwe lase-Italiya le-cosmeceutical GROUP i-BOTTEGA VERDE COSMETIC GROUP.

IGLOSSIP yasekwa eMilan, yaye igama layo lithetha intliziyo yeMilan, iziko lefashoni.“I-GLOSSIP, ukwanga okuvela eMilan”, njengoko kunokubonwa kwisiqubulo sophawu, i-GLOSSIP ibonisa ubukhalipha kunye nolangazelelo lwefashoni yaseMilanese, kwaye itolika iGLOSSIP yofuzo lwefashoni yaseMilanese.

Uzalelwe kwaye wakhulela eMilan, i-GLOSIP ixhase iVeki yeMfashini yaseMilan amaxesha amaninzi kwaye iye yaba yinto ekhethiweyo ye-MarioDice kunye ne-EttoreBilotta. 

Ukulandela uhlobo lwefashoni yase-Italiya kunye nokuthatha ifashoni njengenqaku eliphambili, i-GLOSSIP idibanisa ingqikelelo yokwenziwa kwendlela yokubaleka kwiimveliso zayo.Ke ngoko, "imvelaphi yaseMilan" kunye ne "show couture" ibe yeyona nto iphambili yophawu.Oku kwakhona "luphawu lwebrand" olwahlula i-GLOSSIP kwiimpawu ezininzi ze-makeup zasekhaya kunye nezaseYurophu nezaseMelika. 

Kuxelwe ukuba ngoJuni kulo nyaka, uphawu lwe-GLOSSIP lusayine ngokusemthethweni isivumelwano kunye noMichele Burke, owaziwa ngokuba "ngomnye wabaculi be-makeup abaguquguqukayo kwishishini le-makeup yehlabathi namhlanje", kwaye uMichele Burke waba yinkosi yembala ye-GLOSSIP.Njengomntu ophumelele iAcademy Award izihlandlo ezibini kwiMakeup egqwesileyo, uMichele Burke unombono okhethekileyo wokudityaniswa kunye nokusetyenziswa kombala.Nokuba ngumbono webhrendi okhuthaza abasetyhini ukuba babe nesibindi kwaye bazithembe, okanye ukufuna rhoqo ukuma kwemveliso kunye nencasa yefashoni, i-GLOSSIP ingqamana noMichele Burke, ozibophelele ekudaleni izimonyo ezigqwesileyo ze-GLOSSIP.Kwixesha elizayo, i-GLOSSIP iya kujoyina izandla kunye noMichele Burke ukujonga amathuba angenasiphelo emibala yokwenza. 

Ngeli xesha, i-GLOSSIP iza kumzisela uhlobo lwefashoni kunye nomtsalane wombala ukuzisa i-makeup yenqanaba lokubonisa ukusuka eMilan ukuya kubathengi baseTshayina.

02: Ukulinganisa imigangatho yoshishino lokwenziwa kwamazwe ngamazwe ukwenza i-make-up ekumgangatho ophezulu 

Ukusuka e-Itali ukuya e-China, ukusuka kwi-R&D ukuya kwimveliso, yonke imveliso ye-GLOSSIP ilandela umgangatho ophezulu we-Italian."Imveliso elungileyo ngumlingiswa olungileyo", uTang Xilong, usihlalo kunye nomongameli weKazilan Group, unezona mfuno zingqongqo kwiimveliso kwi-brand ye-GLOSSIP. 

I-GLOSSIP isoloko iyimilinganiselo echasene nemigangatho yoshishino lwezithambiso zemibala yezizwe ngezizwe, kwaye yamkele indlela yentsebenziswano yokungenisa iimveliso ezigqityiweyo zangaphandle kunye neeOEM zasekhaya.Iimveliso zayo ziphuhliswe ngobuchwephesha yilabhoratri yaseMilan, kwaye ii-OEMs zibekwe kwindawo ye-3 ephezulu e-Itali zikhethwa njengamaqabane anzulu ukuze kuqinisekiswe "imigangatho yamazwe ngamazwe + imigangatho yasekhaya" ukujonga kabini.

Ekukhetheni izinto eziluhlaza, i-GLOSSIP iphinda ilandele imigangatho engqongqo.Izithako kunye nemathiriyeli ekrwada ziphawulwe ngokuchasene neempawu zodidi lokuqala lwamazwe ngamazwe, kwaye imathiriyeli enqabileyo efana nomgubo wesafire exabisekileyo kunye netruffle emhlophe zikhethwa kwihlabathi liphela.Abathengi babonisa umgangatho wokwenza izinto ezintle. 

Emva kophando olungqongqo lwemveliso kunye nophuhliso, i-GLOSSIP igxininisa ekusebenziseni amava kuqala kwaye iphumeze inkqubo yokugqibela yokuphelisa.Kuxelwe ukuba i-GLOSSIP iqwalasele ngokunzulu umgangatho wolusu lwabasetyhini base-Asia, kwaye iimveliso zavavanywa yi-arhente yovavanyo egunyazisiweyo ye-CTI China Testing, eyathatha phantse iintsuku ezingama-150 kwaye yaqhuba phantse iwaka lemveliso kunye novavanyo.Ekugqibeleni, ngokufumanisa, ukuhlalutya kunye nokuphuma kweengxelo zedatha ziingcali ezigunyazisiweyo, iimveliso zeenkwenkwezi ze-GLOSSIP ziqaliswe emva kokudibanisa idatha yemilinganiselo eyahlukeneyo. 

Umbono ophefumlelweyo weemveliso zeenkwenkwezi ze-GLOSSIP nazo zivela kumgaqo weenqwelomoya waseMilan.Umzekelo, i-lipstick yendlela yeenqwelo-moya (igama lemveliso: Zhi Ai Lu Dumb Lipstick) isebenzisa iisupermodels zamazwe ngamazwe njengemyuziyam ekhuthazayo, kwaye ikhetha isimbo esifanayo ngokujonga kwakhona imiboniso yembali yee-supermodel ezininzi zehlabathi.Imibala ithiywe ngobuntu kunye nesimo sengqondo se-supermodel, ukuze imibala emininzi yasentsomini iqhubeke ibe yifashoni kunye neklasikhi ngo-2022, kwaye itolike umbala omtsha womlomo.

Ingqikelelo yenye imveliso yenkwenkwezi enye, isiseko solwelo esifuna ukukhanya, siphefumlelwe yi-makeup yenqanaba lobuchwephesha elenziwe kwiqonga elingasemva, kwaye izithako zayo eziqaqambileyo eziqaqambileyo zinokwenza i-makeup ecacileyo kunye nekhazimlayo.

Kwangaxeshanye, i-high-definition lip glaze (i-Fuyu velvet lip glaze), ukwahlukaniswa kombala (i-zhencai color isolation cream), i-filter makeup pre-gel (i-soft focus filter makeup pre-gel), i-disc eyimfihlo (imfihlo ye-phantom yemibala emine yamehlo shadow) ) kunye nezinye iimveliso zikwahluke kakhulu. 

Umphathi wegama le-GLOSSIP u-Huang Jinwen uthe uphawu luyakumamela ingxelo kunye neemfuno zabathengi emva kokuthengisa, kwaye yandise kwaye iphucule ifomula ngokwempendulo yabathengi, ngethemba lokuhambelana ngcono neemfuno kunye nokulindelwe ngabathengi baseTshayina kwi-makeup egqwesileyo. 

I-brand ye-GLOSSIP, ekumgangatho ophezulu e-Italy, eyenziwe e-China kwaye inamandla apheleleyo emveliso, ayiphumelelanga kuphela uthando lwabathengi, kodwa kunye ne-brand ethandwayo kumajelo amaninzi aphakamileyo kunye nokukhula okuphezulu.

03:Izinze kuhlobo olutsha lwevenkile yokuqokelela ubuhle, ukuxhotyiswa ngeendlela ezimbini ngokuchasene netheminali 

Kwiminyaka yakutshanje, uhlobo olutsha lwetshaneli yokuqokelela ubuhle, edibanisa iingenelo ezininzi ezinje ngenkangeleko, inkonzo, indawo, kunye nempahla, ngokungathandabuzekiyo lelinye lawona majelo aziwa kakhulu kubathengi abancinci namhlanje, kwaye ikwakwinqanaba eliphezulu. kugxilwe kwiimpawu ezininzi zobuhle.elinye lamajelo okukhula.Ngokutsho kwedatha yesaveyi ye-iResearch, phantse i-70% yabathengi bakhetha ukuthenga iimveliso ze-makeup ngaphandle kweintanethi, ikakhulu kuba bafuna ukuzama kwisiza.Ngokubhekiselele kumacandelo, ngaphezu kwe-90% yabathengi bazimisele ukuthenga iimveliso ze-makeup ngaphandle kweintanethi.

Ngokombono wesakhiwo semveliso, uphando lubonisa ukuba umlinganiselo we-makeup kwiivenkile ezintsha zokuqokelelwa kobuhle ngokuqhelekileyo ungaphezulu kwe-30%, kwaye umlinganiselo we-makeup kwezinye iivenkile ezintsha zokuqokelela ubuhle ufikelele kwi-60% -70%.Xa kuziwa ekukhetheni iimveliso zokuzihombisa, iivenkile zokuqokelela ubuhle olutsha zityekele ngakumbi ekukhetheni iibrendi ze-niche ezinemvelaphi yamazwe aphesheya kunye nobuchule obuqinileyo bokusebenza kwendawo.

Iglosi yeyokuqala ukungena kwivenkile entsha yengqokelela yobuhle.Ukusuka kwimbono yemvelaphi ye-brand yamazwe ngamazwe kunye neempawu, ikwahambelana neqhinga lokukhetha imveliso yevenkile entsha yokuqokelela ubuhle.

Ngokwahlukileyo kwiimpawu ezininzi zokuzenzela, i-GLOSSIP inendawo yamava okwakheka okwahlukileyo nje ukuba ihlale kwi-Black Hole Trendy Store.I-GLOSSIP izabalazela ukubonelela abathengi ngeenkonzo zokuzenzela ezikhethekileyo nezobuchwephesha.Kwivenkile yefashoni yomngxuma omnyama, i-GLOSSIP kuphela kwegama elitsha elonwabela olu “nyango” kuphela. 

Olu “nyango lukhethekileyo” ngaphandle kwamathandabuzo lubonisa ngokubanzi imvelaphi yehlabathi ye-GLOSSIP, amandla ebrand, amandla emveliso kunye nexabiso lophawu.Ngexesha lokukhutshwa kokuqala, indawo yamava e-GLOSSIP yokwenza ngokwezifiso yayigcwele i-makeup kunye ne-makeup, eyatsalela uninzi lweebhlogi zobuhle be-KOL kunye nabathengi ukuba bandwendwele ivenkile ukuze bajonge. 

Ngokuqinisekileyo, i-GLOSSIP, eyonwabela unyango olukhethekileyo, yahlukile kuzo zonke "iimveliso zendlela" kwiivenkile ezintsha zokuqokelela ubuhle, ukongeza kwimizila yayo yefashoni, iimveliso ezikumgangatho ophezulu, kunye neempawu zokubonisa.I-GLOSSIP, njengophawu olungelulo olunomgangatho ophezulu wetrafikhi, Ikwanceda ekuphuculeni imvakalelo yabathengi yamava okwenza izinto kunye nokuphucula ubuchwephesha bokuthengisa make-up evenkileni.

Kuxelwa ukuba i-GLOSSIP ineemveliso ze-130 + ze-SKU kumgca wonke, kungekhona nje iimveliso ezinoluhlu olufanelekileyo lwamaxabiso ukuhlangabezana neemfuno zokukhetha umngxuma omnyama weevenkile ezitsha ezijolise kwindawo ephezulu, kodwa zilungele abathengi zineemfuno ezikumgangatho ophezulu wezithambiso zombala kwiitshaneli ezinefashoni ezifana neWOWCOLOUR. 

Kwivenkile yengqokelela yefashoni yomngxuma omnyama, ummeli wentengiso yobuhle obuphezulu, isiseko sabathengi bayo sinomgangatho ophezulu wokuqonda wobuhle kwaye sihlawula ingqalelo ngakumbi kubomi obusemgangathweni.Oku kuhambelana nethoni ye-makeup yokukhanya okunethezeka kwe-GLOSSIP ngokwayo.Ubukho abukwazi nje ukomeleza ukubekwa kunye noluvo lweempawu zokuthengisa zobuhle obuphezulu kwitshaneli, kodwa kwakhona kunceda ivenkile ukuba yazise inani elikhulu labathengi ekujoliswe kubo abakumgangatho ophezulu. 

Njengomgangatho ophakathi ukuya-phezulu we-haute couture brand, i-GLOSSIP ikwazalisa isithuba kumaxabiso aphezulu + i-niche brand segment yamatshaneli afana ne-WOWCOLOUR.Kuxelwe ukuba kwixesha elizayo, i-GLOSSIP iza kuhambisa ngokuthe ngcembe ijelo levenkile yesebe kunye namanye amajelo ahambelana nethoni ye-brand. 

Ngohlobo lwayo lwefashoni, uncedo lomzobi wezinto zonke ezijikelezayo uMichele Burke, kunye noyilo lwetshaneli yevenkile entsha yokuqokelela ubuhle, i-GLOSSIP, eyazalwa yaza yahlala kwimarike yaseTshayina "ngesitshixo segolide", ngokuqinisekileyo iya kuseta. ngaphandle kwe "high-definition show" indlela yokwenza kwimakethi ye-makeup yaseTshayina., ukufaka i-booster kwimarike yezithambiso zemibala yaseTshayina.