Inkambi nshya yo kwisiga yo mu iduka ry'ubwiza yongereye imbaraga ku kimenyetso cya GLOSSIP

Vuba aha, mu cyiciro cy’ibicuruzwa byo kwisiga by’amaduka mashya yo gukusanya ubwiza HAYDON (umukara) na WOW COLOUR, hari ikindi kirango gikomeye cyo kwisiga gifite inkomoko, kandi iki kirango cyatangaje ku mugaragaro muri Nyakanga ko kigiye kuva mu ruziga vuba nyuma yo kugurisha. Ni umwihariko kubera imiterere yacyo igezweho yo mu Butaliyani i Milan hamwe n’imiterere yo kwisiga igezweho, kuva ku muriro w’Abataliyani kugeza ku kirango cy’ibicuruzwa byo kwisiga cyo mu Bushinwa cya Milan GLOSSIP.

Ikirango cy’imitako cyo ku rwego rwo hejuru GLOSSIP cyavutse mu 2012 i Milan, umurwa mukuru w’imideli n’ibishushanyo mbonera ku isi. Yateye inkunga icyumweru cy’imideli cya Milan kabiri mu 2016/2017, kandi yabaye ahantu ho kwisiga hagenewe imyenda igezweho nka Mario Dice na Ettore Bilotta. Nyuma yo kugurwa n’umuyobozi w’ishyirahamwe ry’imitako y’amabara ry’Abashinwa, Cazilan Group, yashinze ikigo gishinzwe imicungire y’imitako yo mu gace ka GRUPPO GLOSSIP na laboratwari ya Milan mu Butaliyani. Nyuma y’imyaka irenga ine, ibyo bicuruzwa byongeye gushyirwamo. Imideli nk’ingenzi kandi ikaba isanzwe, igitekerezo cyo kwisiga mu cyiciro cya T cyashyizwe muri icyo gicuruzwa.

GLOSSIP ifata "irema ry'ubuziranenge" nk'igisabwa cy'ubuziranenge, kandi ihindura ikanatera imbere hakurikijwe ibyo abagore b'Abashinwa bakeneye n'imiterere yabo, amaherezo ikora ibikoresho byo kwisiga byo ku rwego rwo hejuru kugira ngo ihuze n'ibyo abagore b'Abashinwa bakeneye mu kwisiga. GLOSSIP nshya amaherezo yera muri "China T-Taiwan". Iki kirango kandi ni intambwe ikomeye kuri Kazlan Group mu gushyira mu bikorwa ingamba z'ibirango byinshi no kwerekeza ku rwego mpuzamahanga no mu iterambere rirambye. Kuri iyi nshuro, iki kirango cyinjiye mu mwobo w'umukara n'umuyoboro mushya w'ububiko bw'ubwiza bwa WOW COLOUR hamwe n'aho kwisiga kwa couture bishyirwa, ari na yo ntangiriro y'uburyo ingamba z'ibirango byinshi bya Cazlan Group zitegurwa neza.

Mu myaka ya vuba aha, irushanwa ku isoko ry’ibinyobwa byo kwisiga mu Bushinwa ryakomeje kwiyongera. Ugereranyije n’ibindi binyobwa byinshi byo kwisiga ku rwego mpuzamahanga n’ibinyobwa byo mu gihugu, kuki GLOSSIP yavuye mu ruziga? Kuki yatsindiye itsinda ry’amaduka mashya yo gukusanya ubwiza? Mu isoko ry’ibinyobwa byo kwisiga rifite irushanwa rikomeye, GLOSSIP izafata ite umwanya mu ruhando rw’ibinyobwa byo kwisiga? 

01: GLOSSIP yazanye ibinyobwa byo kwisiga ku rwego rwo hejuru ku baguzi b'Abashinwa

GLOSSIP yavukiye i Milan, mu Butaliyani, umurwa mukuru w’isi w’imideli n’ubuhanzi mu 2012, akaba ari mu itsinda ry’abakora ibijyanye n’ubwiza ku rwego rw’igihugu cy’Ubutaliyani rya BOTTEGA VERDE COSMETIC GROUP.

GLOSSIP yashinzwe i Milan, kandi izina ryayo risobanura umutima wa Milan, ikigo cy’imideli. “GLOSSIP, gusomana kwa Milan”, nk’uko bigaragara mu nteruro y’iki kigo, GLOSSIP igaragaza ubutwari n’ishyaka ry’imideli yo muri Milan, kandi igasobanura imiterere y’imideli ya GLOSSIP yo muri Milan.

Yavukiye i Milan kandi ikanakurirayo, GLOSSIP imaze gutera inkunga icyumweru cy’imideli cya Milan inshuro nyinshi, ikaba ari nacyo cyabaye umwihariko wa MarioDice na EttoreBilotta. 

Nyuma y’imiterere y’imideli yo mu Butaliyani no gufata imideli nk’ingenzi, GLOSSIP ihuza igitekerezo cyo kwisiga mu bicuruzwa byayo. Kubwibyo, "bikomoka i Milan" na "kwerekana isura" byabaye ikimenyetso cy'ingenzi cy'ikirango. Iki kandi ni "ikimenyetso cy'ikirango" gitandukanya GLOSSIP n'ibindi bicuruzwa bishya byinshi byo mu gihugu no mu Burayi no muri Amerika. 

Bivugwa ko muri Kamena uyu mwaka, ikirango cya GLOSSIP cyasinye amasezerano ku mugaragaro na Michele Burke, uzwi nk'"umwe mu bahanzi b'ibihangano byo kwisiga ku rwego rw'isi muri iki gihe", maze Michele Burke aba umuhanga mu ibara rya GLOSSIP. Nk'umukinnyi watsindiye igihembo cya Academy Award inshuro ebyiri mu kwisiga neza, Michele Burke afite ubumenyi bwihariye ku bijyanye no guhuza amabara no kuyakoresha. Byaba ari igitekerezo cy'ikirango gishishikariza abagore kugira ubutwari no kwigirira icyizere, cyangwa guhora bashakisha aho ibicuruzwa bishyirwa no kuryoha imideli, GLOSSIP ihurira na Michele Burke, wiyemeje gukora kwisiga neza kwa GLOSSIP. Mu gihe kizaza, GLOSSIP izafatanya na Michele Burke mu gusuzuma amahirwe atagira ingano y'amabara yo kwisiga. 

Kuri iyi nshuro, GLOSSIP azazana imideli ye n'amabara ye kugira ngo azane imitako yo mu rwego rwo hejuru iva i Milan ku baguzi b'Abashinwa.

02: Gushyira mu bikorwa amahame mpuzamahanga y’inganda zikora imisatsi yo kwisiga kugira ngo habeho imisatsi yo kwisiga ifite ireme 

Kuva mu Butaliyani kugeza mu Bushinwa, kuva mu bushakashatsi no mu iterambere kugeza ku musaruro, buri gicuruzwa cya GLOSSIP gikoresha ubuziranenge bwo mu Butaliyani.“Igicuruzwa cyiza ni imiterere myiza,” Tang Xilong, perezida akaba na perezida wa Kazilan Group, afite ibisabwa bikomeye ku bicuruzwa biri mu kirango cya GLOSSIP. 

GLOSSIP ihora igereranya ibipimo ngenderwaho mpuzamahanga by’inganda zikora amavuta yo kwisiga, kandi ikoresha uburyo bw’ubufatanye bwo gutumiza ibicuruzwa byo mu mahanga n’ibicuruzwa byo mu gihugu. Ibicuruzwa byayo byakozwe mu buryo bw’umwuga na laboratwari ya Milan, kandi ibigo bicuruza ibikoresho byo mu gihugu biri mu byiciro bitatu bya mbere mu Butaliyani bitoranywa nk’abafatanyabikorwa birambuye kugira ngo bigenzure neza ko “ibipimo ngenderwaho mpuzamahanga n’ibipimo ngenderwaho byo mu gihugu”.

Mu guhitamo ibikoresho fatizo, GLOSSIP ikurikiza amahame akomeye. Ibikoresho n'ibikoresho fatizo bigaragazwa n'ibirango mpuzamahanga bya mbere, kandi ibikoresho bidasanzwe nka safiro y'agaciro n'urusenda rwera bitoranywa hirya no hino ku isi. Abaguzi bagaragaza imitako myiza cyane. 

Nyuma y’ubushakashatsi n’iterambere rikomeye mu gukora, GLOSSIP ishimangira gukoresha ubunararibonye mbere na mbere, ishyira mu bikorwa uburyo bwa nyuma bwo gukuraho uruhu. Bivugwa ko GLOSSIP yatekereje cyane ku bwiza bw’uruhu rw’abagore bo muri Aziya, kandi ibyo bicuruzwa byageragejwe n’ikigo cy’ibizamini cyemewe cya CTI China Testing, cyamaze iminsi hafi 150 kandi gikora ubushakashatsi n’ibizamini by’ibicuruzwa bigera ku gihumbi. Amaherezo, binyuze mu gushakisha, gusesengura no gutanga raporo z’amakuru n’impuguke z’abahanga, ibicuruzwa by’ingenzi bya GLOSSIP bishyirwa ahagaragara nyuma yo guhuza amakuru y’ibipimo bitandukanye. 

Igitekerezo cy’ibicuruzwa by’inyenyeri bya GLOSSIP gikomoka no ku runway rw’imideli rwa Milan. Urugero, lipstick yo mu runway (izina ry’ibicuruzwa: Zhi Ai Lu Dumb Lipstick) ikoresha supermodels mpuzamahanga nk'ishingiro ry’ihumure, kandi igahitamo imiterere imwe isubiramo amashusho y’amateka y’abanyamideli benshi bo ku isi. Amabara yitiriwe imico n’imyitwarire y’umunyamideli, kugira ngo amabara menshi azwi akomeze kuba agezweho kandi asanzwe muri 2022, kandi asobanure ibara rishya ry’iminwa.

Igitekerezo cy'ikindi gicuruzwa cy'ingenzi, fondasiyo y'amazi ashakisha urumuri, cyahumetswe n'uburyo bwo kwisiga bw'umwuga bwakorewe inyuma y'urubyiniro, kandi ibintu byayo byihariye bitanga urumuri bishobora gukora kwisiga ku buryo buboneye kandi butanga urumuri.

Muri icyo gihe, glaze y'iminwa ifite imiterere ihanitse (Fuyu velvet lip glaze), isolation y'amabara (zhencai color isolation cream), filter makeup pre-gel (soft focus filter makeup pre-gel), secret disc (secret phantom four-color eye shadow) n'ibindi bicuruzwa nabyo ni ibintu bidasanzwe. 

Umuyobozi w’ikirango cya GLOSSIP, Huang Jinwen, yavuze ko iki kigo kizumva ibitekerezo by’abaguzi n’ibyo bakeneye nyuma yo kugurisha, kandi kikanoza kandi kikavugurura uburyo bwo gukoresha ibikenewe hakurikijwe ibitekerezo by’abaguzi, cyizeye ko kizahura neza n’ibyo abaguzi b’Abashinwa bakeneye n’ibyo biteze kugira ngo bigire imitako myiza. 

Ikirango cya GLOSSIP, gifite ubuziranenge bwo hejuru mu Butaliyani, cyakorewe mu Bushinwa kandi gifite imbaraga zidasanzwe z'ibicuruzwa, ntabwo cyakunzwe n'abaguzi gusa, ahubwo cyanakunzwe cyane mu nzira nyinshi zishoboka kandi zikura cyane.

03: Tuba mu iduka rishya ry'ubwiza, rifite ubushobozi bwo guhangana n'ikibuga cy'indege 

Mu myaka ya vuba aha, ubwoko bushya bw'umuyoboro w'ububiko bw'ubwiza, buhuriza hamwe ibyiza byinshi nko kugaragara, serivisi, ahantu habera, n'ibicuruzwa, nta gushidikanya ko ari imwe mu miyoboro ikunzwe cyane ku bakiriya bakiri bato muri iki gihe, kandi ni imwe mu miyoboro yo hejuru yibandwaho n'ibigo byinshi by'ubwiza. Dukurikije amakuru y'ubushakashatsi bwa iResearch, hafi 70% by'abaguzi bahitamo kugura ibikoresho byo kwisiga mu buryo butari kuri interineti, ahanini kubera ko bashaka kubigerageza aho bakorera. Mu bijyanye n'ibyiciro, abarenga 90% by'abaguzi biteguye kugura ibikoresho byo kwisiga mu buryo butari kuri interineti.

Ukurikije imiterere y'ibicuruzwa, ubushakashatsi bwerekanye ko igipimo cy'ibicuruzwa byo kwisiga mu maduka mashya yo gukusanya ubwiza muri rusange kirenga 30%, kandi igipimo cy'ibicuruzwa byo kwisiga mu maduka amwe mashya yo gukusanya ubwiza cyageze kuri 60%-70%. Ku bijyanye no guhitamo ibirango byo kwisiga, amaduka mashya yo gukusanya ubwiza nayo akunda guhitamo ibirango byihariye bifite inkomoko mpuzamahanga kandi bifite ubushobozi bwo gukora neza mu gace runaka.

GLOSSIP ni yo ya mbere yinjiye muri iduka rishya ry’amakusanyirizo y’ubwiza. Ukurikije amateka n’imiterere y’iki kinyamakuru mpuzamahanga, bihura kandi n’ingamba zo guhitamo ibicuruzwa by’iduka rishya ry’amakusanyirizo y’ubwiza.

Bitandukanye n'ibindi bigo byinshi byo kwisiga, GLOSSIP ifite ahantu hihariye ho kwisiga iyo imaze kugera muri Black Hole Trendy Store. GLOSSIP iharanira guha abaguzi serivisi zihariye kandi z'umwuga zo kwisiga. Muri black hole fashion shop, GLOSSIP ni yo kirango gishya cyonyine cyishimira ubu buryo gusa. 

Ubu "buhanga bwihariye" nta gushidikanya ko ari ishusho yuzuye y’amateka mpuzamahanga ya GLOSSIP, imbaraga z’ikirango, imbaraga z’ibicuruzwa n’agaciro k’ikirango. Mu isohoka rya mbere, agace k’uburambe bwo guhindura ibihangano bya GLOSSIP kari kuzuyemo ibihangano byo kwisiga no kwisiga, ibyo bikaba byarakuruye benshi mu bandika urubuga rw’ubwiza rwa KOL n’abaguzi gusura iduka kugira ngo binjire. 

Birumvikana ko GLOSSIP, ikunze kwitabwaho mu buryo bwihariye, itandukanye n' "ibicuruzwa byose by'imodoka" mu maduka mashya yo gukusanya ubwiza, hiyongereyeho ubwoko bwayo bwite bw'imideli, ibicuruzwa byiza, n'imiterere y'imitako yo kwerekana. GLOSSIP, nk'ikirango cy'ubwiza budasanzwe, inafasha mu kunoza uburyo abaguzi bumva ibintu byo kwisiga no kunoza ubuhanga mu kugurisha ibintu byo kwisiga mu maduka.

Bivugwa ko GLOSSIP ifite ibicuruzwa birenga 130 mu bwoko bwose, atari ibicuruzwa bifite ibiciro bikwiye gusa kugira ngo bihuze n'ibyo ukeneye mu maduka mashya agamije gushyira ibintu ku rwego rwo hejuru, ahubwo inakwiriye abaguzi bafite ibisabwa byo kwisiga bifite ibara ryiza mu buryo bugezweho nka WOWCOLOUR. 

Ku iduka ricuruza imyenda y’umukara, rihagarariye ubucuruzi bw’ubwiza buhanitse, abakiriya baryo bafite ubumenyi bwo hejuru kandi bita cyane ku buzima bwiza. Ibi bihuye n’imiterere y’ubwiza bworoheje bwa GLOSSIP ubwayo. Kuba iri duka rishobora gukomeza gusa aho ibicuruzwa by’ubwiza biherereye n’uko bigaragara muri iryo duka, ahubwo rinafasha iduka kwinjiza abakiriya benshi b’ubwiza buhanitse. 

Nk'ikirango cya haute couture gihenze cyane, GLOSSIP inarangiza icyuho mu gice cy'ikirango gihenze cyane cy'imiyoboro nka WOWCOLOUR.Bivugwa ko mu gihe kiri imbere, GLOSSIP izakoresha buhoro buhoro umuyoboro w’iduka rinini n’izindi nzira zijyanye n’uburyo iki kigo gikoresha. 

Hamwe n'imiterere yayo bwite y'imideli, ubufasha bw'umuhanzi w'umuhanga mu byo kwisiga Michele Burke, hamwe n'uburyo iduka rishya ry'ubwiza, GLOSSIP, ryavukiye rikaza ku isoko ry'Ubushinwa rifite "urufunguzo rwa zahabu", nta gushidikanya ko bizazana "icyitegererezo gikomeye" ku isoko ry'ibyo kwisiga mu Bushinwa, bikongera imbaraga mu isoko ry'ibyo kwisiga rifite amabara yo mu Bushinwa.