Msasa Watsopano Wokongoletsa Sitolo Wawonjezera Mphamvu ku Brand-GLOSSIP

Posachedwapa, m'gulu la zodzoladzola la masitolo atsopano osonkhanitsa zokongoletsa a HAYDON (dzenje lakuda) ndi WOW COLOUR, pali mtundu wina wamphamvu wa zodzoladzola wokhala ndi maziko, ndipo mtunduwo udalengeza mwalamulo mu Julayi kuti udzachoka mwachangu pambuyo pogulitsa. Ndi wapadera chifukwa cha majini ake apamwamba aku Italy ku Milan komanso mawonekedwe apamwamba owonetsera zodzoladzola, kuyambira ku Italy mpaka ku kampani yaku China ya zodzoladzola ya ku Milan yotchedwa GLOSSIP.

Kampani yodziwika bwino yodzikongoletsa ya GLOSSIP inabadwa mu 2012 ku Milan, likulu la mafashoni ndi kapangidwe ka dziko lonse. Yathandizira Milan Fashion Week kawiri mu 2016/2017, ndipo yakhala yodzikongoletsa yodziwika bwino ya mitundu yotchuka ya zovala monga Mario Dice ndi Ettore Bilotta. Pambuyo pogulidwa ndi mtsogoleri wa zodzoladzola zamitundu yaku China, Cazilan Group, idakhazikitsa kampani yoyang'anira mitundu ya GRUPPO GLOSSIP komanso labotale ya ku Milan ku Italy. Patatha zaka zoposa zinayi, zinthuzi zidakonzedwanso. Popeza mafashoni ndiye mfundo yayikulu komanso tanthauzo lalikulu, lingaliro la zodzoladzola za T-stage linagwiritsidwa ntchito.

GLOSSIP imatenga "kupanga khalidwe labwino" ngati chofunikira pa khalidwe, ndipo imasintha ndikusintha malinga ndi zosowa ndi makhalidwe a akazi aku China, ndipo pamapeto pake imapanga zodzoladzola zapamwamba kwambiri kuti zikwaniritse zosowa zapamwamba za akazi aku China ogula zodzoladzola. GLOSSIP yatsopanoyo pamapeto pake imaphuka mu "China T-Taiwan" yake. Mtundu uwu ndi gawo lofunikira kwambiri kwa Kazlan Group kuti ikhazikitse njira yamitundu yambiri ndikupita patsogolo kudziko lonse lapansi komanso chitukuko chokhazikika. Nthawi ino, mtunduwo walowa mu njira yakuda ndi WOW COLOUR yatsopano yosonkhanitsira zokongoletsera ndi malo okongoletsera a couture, komwe ndi chiyambi cha kapangidwe kopambana ka njira yamitundu yambiri ya Cazlan Group.

M'zaka zaposachedwapa, mpikisano pamsika wa zodzoladzola ku China wakhala ukukulirakulira. Poyerekeza ndi mitundu yambiri ya zodzoladzola yapadziko lonse lapansi komanso mitundu ya zodzoladzola zakomweko, nchifukwa chiyani GLOSSIP idatuluka m'bwalo? Nchifukwa chiyani idapambana chiyanjo cha gulu la masitolo atsopano osonkhanitsira zodzikongoletsera? Mumsika wopikisana kwambiri wa zodzoladzola, kodi GLOSSIP idzakhala bwanji pamalo owonetsera zodzoladzola? 

01: GLOSSIP yabweretsa zodzoladzola zapamwamba kwa ogula aku China

GLOSSIP anabadwira ku Milan, Italy, likulu la mafashoni ndi zaluso padziko lonse lapansi mu 2012, ndipo ali m'gulu la zokongoletsa la BOTTEGA VERDE COSMETIC GROUP ku Italy.

GLOSSIP idakhazikitsidwa ku Milan, ndipo dzina lake limatanthauza mtima wa Milan, malo opangira mafashoni. “GLOSSIP, kupsompsonana kochokera ku Milan”, monga momwe mawu a kampaniyi akusonyezera, GLOSSIP ikuwonetsa kulimba mtima ndi changu cha mafashoni aku Milan, ndipo imatanthauzira majini achikhalidwe a mafashoni aku Milan a GLOSSIP.

Wobadwira ndikuleredwa ku Milan, GLOSSIP yathandizira Milan Fashion Week kangapo ndipo yakhala ngati chokongoletsera cha MarioDice ndi EttoreBilotta. 

Potsatira majini a mafashoni aku Italy ndikutenga mafashoni ngati nkhani yaikulu, GLOSSIP imagwirizanitsa lingaliro la zodzoladzola zamtundu wa runway muzinthu zake. Chifukwa chake, "zochokera ku Milan" ndi "show couture" zakhala chizindikiro chachikulu cha mtunduwo. Ichi ndi "chizindikiro cha mtundu" chomwe chimasiyanitsa GLOSSIP ndi mitundu yambiri yatsopano ya zodzoladzola zapakhomo komanso ku Europe ndi ku America. 

Akuti mu June chaka chino, kampani ya GLOSSIP inasaina pangano ndi Michele Burke, yemwe amadziwika kuti ndi "m'modzi mwa akatswiri odziwa bwino zodzoladzola padziko lonse lapansi masiku ano", ndipo Michele Burke anakhala katswiri wa GLOSSIP. Monga wopambana mphoto ya Academy Award kawiri ya Best Makeup, Michele Burke ali ndi chidziwitso chapadera pa kuphatikiza ndi kugwiritsa ntchito mitundu. Kaya ndi lingaliro la mtundu lomwe limalimbikitsa akazi kukhala olimba mtima komanso odzidalira, kapena kufunafuna nthawi zonse malo ogulira zinthu ndi kukoma kwa mafashoni, GLOSSIP ikugwirizana ndi Michele Burke, yemwe wadzipereka kupanga zodzoladzola zokongola za GLOSSIP. M'tsogolomu, GLOSSIP idzagwirizana ndi Michele Burke kuti afufuze mwayi wopanda malire wa mitundu yodzoladzola. 

Nthawi ino, GLOSSIP adzabweretsa majini ake a mafashoni ndi kukongola kwa mitundu kuti abweretse zodzoladzola zapamwamba kuchokera ku Milan kwa ogula aku China.

02: Kuyerekeza miyezo yapadziko lonse lapansi ya zodzoladzola kuti apange zodzoladzola zapamwamba kwambiri 

Kuchokera ku Italy mpaka ku China, kuyambira kafukufuku ndi chitukuko mpaka kupanga, chinthu chilichonse cha GLOSSIP chimakhala ndi khalidwe lapamwamba la ku Italy."Chogulitsa chabwino ndi khalidwe labwino", Tang Xilong, wapampando komanso purezidenti wa Kazilan Group, ali ndi zofunikira kwambiri pazinthu zomwe zili mu GLOSSIP. 

GLOSSIP nthawi zonse imayenderana ndi miyezo yapadziko lonse lapansi ya zodzoladzola zamitundu yosiyanasiyana, ndipo imagwiritsa ntchito njira yogwirizana yotumizira zinthu zakunja ndi ma OEM akunyumba. Zogulitsa zake zimapangidwa mwaukadaulo ndi labotale ya Milan, ndipo ma OEM omwe ali m'gulu la atatu apamwamba ku Italy amasankhidwa kukhala ogwirizana nawo mozama kuti atsimikizire "miyezo yapadziko lonse lapansi + miyezo yakunyumba" kawiri.

Posankha zinthu zopangira, GLOSSIP imatsatiranso miyezo yokhwima. Zosakaniza ndi zinthu zopangira zimayesedwa molingana ndi mitundu yapadziko lonse lapansi, ndipo zinthu zosowa monga ufa wa safiro wamtengo wapatali ndi truffle yoyera zimasankhidwa padziko lonse lapansi. Ogula amapereka zodzoladzola zokongola kwambiri. 

Pambuyo pa kafukufuku wokhwima komanso chitukuko cha kupanga, GLOSSIP ikulimbikira kugwiritsa ntchito kaye zomwe zachitikazo ndikugwiritsa ntchito njira yomaliza yochotsera. Zanenedwa kuti GLOSSIP yaganizira kwambiri za mtundu wa khungu la akazi aku Asia, ndipo zinthuzo zinayesedwa ndi bungwe lovomerezeka loyesa la CTI China Testing, lomwe linatenga masiku pafupifupi 150 ndipo linachita kafukufuku ndi mayeso azinthu pafupifupi chikwi. Pomaliza, kudzera mu kuzindikira, kusanthula ndi kutulutsa malipoti a deta ndi akatswiri odziwika, zinthu zapamwamba za GLOSSIP zimayambitsidwa pambuyo popanga deta yamitundu yosiyanasiyana. 

Kudzoza kwa lingaliro la zinthu za nyenyezi za GLOSSIP kumachokeranso ku Milan Fashion Runway. Mwachitsanzo, lipstick ya runway (dzina la malonda: Zhi Ai Lu Dumb Lipstick) imagwiritsa ntchito ma supermodel apadziko lonse lapansi ngati chilimbikitso, ndipo imasankha kalembedwe komweko potsatira zochitika zakale za ma supermodel ambiri padziko lonse lapansi. Mitunduyo imatchedwa dzina la umunthu ndi malingaliro a supermodel, kotero kuti mitundu yambiri yodziwika bwino ipitirire kukhala yapamwamba komanso yapamwamba mu 2022, ndikutanthauzira mtundu watsopano wa milomo.

Lingaliro la chinthu china chapadera, maziko amadzimadzi ofunafuna kuwala, lachokera ku zodzoladzola zapamwamba zomwe zimapangidwa kumbuyo kwa siteji, ndipo zosakaniza zake zapadera zowala zimatha kupanga zodzoladzola zowonekera komanso zowala.

Nthawi yomweyo, glaze yapamwamba kwambiri ya milomo (Fuyu velvet lip glaze), kusiyanitsa mitundu (zhencai color isolation cream), filter makeup pre-gel (soft focus filter makeup pre-gel), secret disc (secret phantom four-color eye shadow) ndi zinthu zina ndizosiyana kwambiri. 

Woyang'anira kampani ya GLOSSIP, Huang Jinwen, adati kampaniyi idzamvera maganizo a ogula ndi zosowa zawo akamaliza kugulitsa, ndikuwongolera ndikusintha njirayo malinga ndi maganizo a ogula, poyembekezera kukwaniritsa zosowa ndi ziyembekezo za ogula aku China kuti apange zodzoladzola zokongola. 

Mtundu wa GLOSSIP, womwe ndi wapamwamba kwambiri ku Italy, wopangidwa ku China ndipo uli ndi mphamvu zonse zogulitsa, sunangokopa chikondi cha ogula, komanso mtundu wotchuka m'njira zambiri zomwe zikukula mwachangu komanso zomwe zikukula mwachangu.

03: Ndakhazikika mu sitolo yatsopano yosonkhanitsira zinthu zokongola, yopereka mphamvu ziwiri motsutsana ndi malo osungiramo zinthu 

M'zaka zaposachedwapa, njira yatsopano yogulitsira zinthu zokongola, yomwe imaphatikiza zabwino zambiri monga mawonekedwe, ntchito, malo, ndi katundu, mosakayikira ndi imodzi mwa njira zodziwika bwino kwa ogula achinyamata masiku ano, komanso ndi imodzi mwa njira zokulirapo zomwe makampani ambiri okongoletsa amakonda. Malinga ndi deta ya kafukufuku wa iResearch, pafupifupi 70% ya ogula amasankha kugula zinthu zodzoladzola pa intaneti, makamaka chifukwa akufuna kuziyesa pamalopo. Ponena za magulu, ogula oposa 90% ali okonzeka kugula zinthu zodzoladzola pa intaneti.

Poganizira kapangidwe ka zinthu, kafukufukuyu akuwonetsa kuti chiwerengero cha zodzoladzola m'masitolo atsopano osungiramo zinthu zokongola nthawi zambiri chimakhala choposa 30%, ndipo chiwerengero cha zodzoladzola m'masitolo ena atsopano osungiramo zinthu zokongola chafika pa 60%-70%. Ponena za kusankha mitundu ya zodzoladzola, masitolo atsopano osungiramo zinthu zokongola amakondanso kusankha mitundu yapadera yokhala ndi mbiri yapadziko lonse komanso yogwira ntchito m'deralo.

GLOSSIP ndiye woyamba kulowa mu sitolo yatsopano yosonkhanitsira zinthu zokongola. Malinga ndi mbiri ya kampaniyi padziko lonse lapansi komanso makhalidwe ake, imagwirizananso ndi njira yosankhira zinthu za sitolo yatsopano yosonkhanitsira zinthu zokongola.

Mosiyana ndi mitundu yambiri ya zodzoladzola, GLOSSIP ili ndi malo osiyana ochitira zodzoladzola akangofika mu Black Hole Trendy Store. GLOSSIP imayesetsa kupatsa ogula ntchito zapadera komanso zaukadaulo zodzoladzola. Mu sitolo ya mafashoni ya black hole, GLOSSIP ndiye kampani yokhayo yatsopano yomwe imasangalala ndi "mankhwala" awa. 

"Chithandizo chapadera" ichi mosakayikira chikuwonetsa bwino mbiri ya GLOSSIP padziko lonse lapansi, mphamvu ya mtundu wake, mphamvu ya chinthu chake, komanso kufunika kwa mtundu wake. Pa nthawi yoyamba yotulutsidwa, gawo la zodzoladzola za GLOSSIP linali lodzaza ndi zodzoladzola ndi zodzoladzola, zomwe zinakopa olemba mabulogu ambiri okongola a KOL ndi ogula kuti akacheze ku sitolo kuti akalembetse. 

Zachidziwikire, GLOSSIP, yomwe imalandira chithandizo chapadera, ndi yosiyana ndi "zinthu zonse zogulira" m'masitolo atsopano osonkhanitsira zokongoletsera, kuphatikiza pa majini ake a mafashoni, zinthu zapamwamba, komanso mawonekedwe a zodzoladzola zowonetsera. GLOSSIP, monga kampani yopanda magalimoto apamwamba, imathandizanso kukulitsa malingaliro a ogula pa zodzoladzola ndikuwonjezera ukatswiri wa malonda a zodzoladzola m'masitolo.

Zanenedwa kuti GLOSSIP ili ndi zinthu zokwana 130+ SKU pamzere wonse, osati zinthu zokhala ndi mitengo yoyenera yokwanira kukwaniritsa zosowa za black hole m'masitolo atsopano omwe akufuna malo apamwamba, komanso zoyenera ogula omwe ali ndi zofunikira zapamwamba pa zodzoladzola zamitundu yosiyanasiyana m'njira zamakono monga WOWCOLOUR. 

Kwa sitolo yogulitsa zovala zakuda, yomwe ndi yoyimira masitolo ogulitsa zinthu zokongola kwambiri, makasitomala ake ali ndi chidziwitso chapamwamba kwambiri chokongoletsa ndipo amasamala kwambiri za moyo wabwino. Izi zikugwirizana ndi kamvekedwe ka zodzoladzola zapamwamba za GLOSSIP. Kupezeka kwake sikungolimbitsa malo ndi chithunzi cha malonda ogulitsa zinthu zokongola kwambiri munjira, komanso kumathandiza sitoloyo kuyambitsa makasitomala ambiri abwino kwambiri. 

Monga kampani ya haute couture yotsika mtengo kwambiri, GLOSSIP imadzazanso kusiyana kwa magawo a njira zotsika mtengo kwambiri monga WOWCOLOUR.Zanenedwa kuti mtsogolomu, GLOSSIP idzagwiritsanso ntchito pang'onopang'ono njira yogulitsira zinthu ndi njira zina zomwe zikugwirizana ndi kamvekedwe ka kampaniyi. 

Ndi majini akeake a mafashoni, thandizo la katswiri wodziwa zodzoladzola Michele Burke, komanso kapangidwe ka sitolo yatsopano yosonkhanitsira zodzikongoletsera, GLOSSIP, yomwe idabadwira ndikugulitsidwa pamsika waku China ndi "golide kiyi", mosakayikira idzayambitsa "chiwonetsero chapamwamba" cha zodzoladzola pamsika waku China, ndikuwonjezera chilimbikitso pamsika wa zodzoladzola zamitundu yaku China.