Ikamu Lokuzilungisa Lesitolo Sobuhle Esisha Linezela Amandla Ku-Brand-GLOSSIP

Muva nje, ekamu lesigaba sezimonyo lezitolo ezintsha zobuhle i-HAYDON (umgodi omnyama) kanye ne-WOW COLOUR, kukhona olunye uhlobo oluqinile lwezimonyo olunesizinda, futhi lo mkhiqizo umemezele ngokusemthethweni ngoJulayi ukuthi uzophuma ngokushesha ngemva kokuthengiswa. Uhlukile ngenxa yezakhi zawo zemfashini zase-Italy Milan kanye nokubonisa izimonyo okusezingeni eliphezulu, kusukela emlilweni wase-Italy kuya kumkhiqizo wezimonyo okhanyayo wase-Milan waseShayina i-GLOSSIP.

Lo mkhiqizo wezimonyo osezingeni eliphezulu i-GLOSSIP wazalwa ngo-2012 eMilan, inhloko-dolobha yemfashini nokuklama emhlabeni. Uxhase iMilan Fashion Week kabili ngo-2016/2017, futhi ube yizimonyo eziqokiwe zemikhiqizo yezingubo ezisezingeni eliphezulu eyaziwayo njengoMario Dice no-Ettore Bilotta. Ngemva kokuthengwa ngumholi wezimonyo zombala waseShayina iCazilan Group, wasungula inkampani yokuphatha umkhiqizo wendawo i-GRUPPO GLOSSIP kanye nelebhu yaseMilan e-Italy. Ngemva kweminyaka engaphezu kwemine, imikhiqizo yaphinde yahlanganiswa. Njengoba imfashini iyinto eyinhloko kanye nencazelo ephezulu iyindlela ejwayelekile, umqondo wezimonyo zesiteji se-T wamukelwa. wahlanganiswa nomkhiqizo.

I-GLOSSIP ithatha "ukudala ikhwalithi" njengemfuneko yekhwalithi, futhi ilungisa futhi ithuthukise ngokwezidingo nezici zabesifazane baseShayina, futhi ekugcineni idala imikhiqizo yezimonyo esezingeni eliphezulu ukuze ihlangabezane nezidingo ezithuthukisiwe zabathengi besifazane baseShayina bezimonyo. I-GLOSSIP entsha ekugcineni iqhakaza "e-China T-Taiwan" yayo. Lo mkhiqizo futhi uyisinyathelo esibalulekile seKazlan Group sokusebenzisa isu lemikhiqizo eminingi nokuqhubekela phambili ekuthuthukisweni kwamazwe ngamazwe kanye nentuthuko esimeme. Kulokhu, lo mkhiqizo ungene esiteshini sesitolo esisha se-WOW COLOUR kanye nesiteshi sesitolo esisha seqoqo lobuhle ngokubeka izimonyo ze-couture, okuyisiqalo sokuhlelwa okuphumelelayo kwesu lemikhiqizo eminingi yeCazlan Group.

Eminyakeni yamuva nje, umncintiswano emakethe yezimonyo yaseShayina ubulokhu uqhubeka. Uma kuqhathaniswa nemikhiqizo eminingi yezimonyo yamazwe ngamazwe kanye nemikhiqizo yezimonyo yasendaweni, kungani i-GLOSSIP yaphuma esigungwini? Kungani yathola ukuthandwa yiqembu lezitolo ezintsha zokuqoqa ubuhle? Emakethe yezimonyo encintisana kakhulu, i-GLOSSIP izothatha kanjani indawo enkundleni yezimonyo? 

01: I-GLOSSIP iletha izimonyo ezisezingeni eliphezulu kubathengi baseShayina

UGLOSSIP wazalelwa eMilan, e-Italy, inhloko-dolobha yemfashini nobuciko emhlabeni ngo-2012, futhi ungoweqembu le-cosmeceutical lezinga likazwelonke lase-Italy i-BOTTEGA VERDE COSMETIC GROUP.

I-GLOSSIP yasungulwa eMilan, futhi igama layo lisho inhliziyo yeMilan, isikhungo semfashini. “I-GLOSSIP, ukwanga okuvela eMilan”, njengoba kungabonakala esiqubulweni salo mkhiqizo, i-GLOSSIP ikhombisa isibindi nomdlandla wemfashini yaseMilan, futhi ichaza izakhi zofuzo zemfashini zaseMilan ezizalwa nazo ze-GLOSSIP.

I-GLOSSIP, eyazalelwa futhi yakhulela eMilan, ixhase iMilan Fashion Week izikhathi eziningana futhi isibe yindawo eqokiwe yokwakheka kukaMarioDice no-EttoreBilotta. 

Ukulandela izakhi zofuzo zemfashini zase-Italy nokuthatha imfashini njengento eyinhloko, i-GLOSSIP ihlanganisa umqondo wokwenza izimonyo emikhiqizweni yayo. Ngakho-ke, "ukuvela eMilan" kanye "ne-show couture" sekuyinto eyinhloko yomkhiqizo. Lokhu futhi "uphawu lomkhiqizo" oluhlukanisa i-GLOSSIP ezinhlotsheni eziningi ezintsha zezimonyo zasekhaya nezaseYurophu nezaseMelika. 

Kubikwa ukuthi ngoJuni kulo nyaka, uhlobo lwe-GLOSSIP lusayine ngokusemthethweni inkontileka noMichele Burke, owaziwa ngokuthi “omunye wabaculi bezimonyo abahlukahlukene kakhulu embonini yezimonyo emhlabeni wonke namuhla”, kanti uMichele Burke waba yinkosi yombala ye-GLOSSIP. Njengomnqobi we-Academy Award kabili we-Best Makeup, uMichele Burke unokuqonda okuhlukile ngokuhlanganiswa nokusetshenziswa kombala. Kungakhathaliseki ukuthi umqondo wohlobo lomkhiqizo okhuthaza abesifazane ukuba babe nesibindi nokuzethemba, noma ukuphishekela njalo ukuma komkhiqizo kanye nokunambitheka kwemfashini, i-GLOSSIP ihambisana noMichele Burke, ozinikele ekudaleni izimonyo ezinhle ze-GLOSSIP. Esikhathini esizayo, i-GLOSSIP izosebenzisana noMichele Burke ukuhlola amathuba angenamkhawulo emibala yezimonyo. 

Kulokhu, i-GLOSSIP izoletha izakhi zofuzo zemfashini kanye nombala wayo ukuze ilethe izimonyo ezisezingeni eliphezulu ezivela eMilan kubathengi baseShayina.

02: Ukulinganisa amazinga omkhakha wezimonyo wamazwe ngamazwe ukuze kudalwe izimonyo ezisezingeni eliphezulu 

Kusukela e-Italy kuya eShayina, kusukela ku-R&D kuya ekukhiqizweni, yonke imikhiqizo ye-GLOSSIP iphishekela ikhwalithi ephezulu yase-Italy.“Umkhiqizo omuhle uwubuntu obuhle,” kusho uTang Xilong, usihlalo kanye nomongameli weKazilan Group, onezidingo eziqinile kakhulu zemikhiqizo kumkhiqizo we-GLOSSIP. 

I-GLOSSIP ihlala ilinganisa amazinga emboni yezimonyo zomhlaba wonke, futhi isebenzisa indlela yokubambisana yokungenisa imikhiqizo eqediwe yangaphandle kanye nama-OEM asekhaya. Imikhiqizo yayo ithuthukiswe ngobungcweti yilabhorethri yaseMilan, kanti ama-OEM abekwe phakathi kwama-3 aphezulu e-Italy akhethwa njengabalingani abajulile ukuqinisekisa ukuthi "izindinganiso zomhlaba wonke + amazinga asekhaya" ahlolwe kabili.

Ekukhetheni izinto zokusetshenziswa, i-GLOSSIP ilandela nezindinganiso eziqinile. Izithako nezinto zokusetshenziswa zilinganiswa nemikhiqizo yokuqala yamazwe ngamazwe, futhi izinto ezingavamile njengempuphu yesafire eyigugu kanye ne-truffle emhlophe zikhethwa emhlabeni wonke. Abathengi baveza izimonyo ezinhle kakhulu. 

Ngemva kocwaningo olunzulu lokukhiqiza kanye nentuthuko, i-GLOSSIP iphikelela ekusebenziseni ulwazi kuqala futhi isebenzisa uhlelo lokugcina lokususa. Kubikwa ukuthi i-GLOSSIP icabangele ngokujulile ikhwalithi yesikhumba yabesifazane base-Asia, futhi imikhiqizo yahlolwa yi-ejensi yokuhlola enegunya i-CTI China Testing, eyathatha cishe izinsuku ezingu-150 futhi yenza ucwaningo kanye nokuhlolwa komkhiqizo okucishe kube yinkulungwane. Ekugcineni, ngokutholwa, ukuhlaziywa kanye nokukhishwa kwemibiko yedatha ngochwepheshe abanegunya, imikhiqizo yezinkanyezi ye-GLOSSIP yethulwa ngemuva kokuhlanganiswa kwedatha yobukhulu obuhlukahlukene. 

Ugqozi lomqondo wemikhiqizo yezinkanyezi ze-GLOSSIP luvela nasendleleni yemfashini yaseMilan. Isibonelo, i-lipstick ye-runway (igama lomkhiqizo: i-Zhi Ai Lu Dumb Lipstick) isebenzisa ama-supermodel aphesheya kwezilwandle njengesikhumbuzo sogqozi, futhi ikhetha isitayela esifanayo ngokulandelela izigcawu zomlando zama-supermodel amaningi omhlaba. Imibala iqanjwe ngobuntu nesimo sengqondo se-supermodel, ukuze imibala eminingi edumile iqhubeke nokuba yimfashini futhi ibe yendabuko ngo-2022, futhi ihumushe umbala omusha wezindebe.

Umqondo womkhiqizo owodwa odumile, isisekelo soketshezi esifuna ukukhanya, uphefumulelwe izimonyo zezinga lobuchwepheshe ezenziwe ngemuva kwesiteji, futhi izithako zaso ezihlukile ezikhazimulayo zingakha izimonyo ezicacile nezikhazimulayo.

Ngesikhathi esifanayo, i-glaze yezindebe enencazelo ephezulu (i-Fuyu velvet lip glaze), ukuhlukaniswa kombala (ukhilimu wokuhlukaniswa kombala we-zhencai), i-pre-gel yokwakheka kwesihlungi (i-soft focus filter makeup pre-gel), i-disc eyimfihlo (i-secret phantom four-color eye shadow) kanye neminye imikhiqizo nakho kuyizimpawu ezihlukile kakhulu. 

Umphathi womkhiqizo we-GLOSSIP uHuang Jinwen uthe lo mkhiqizo uzolalela impendulo nezidingo zabathengi ngemuva kokuthengisa, futhi uthuthukise futhi uthuthukise ifomula ngokwempendulo yabathengi, enethemba lokuhlangabezana kangcono nezidingo kanye nokulindelwe ngabathengi baseShayina ukuze bathole izimonyo ezinhle. 

Uhlobo lwe-GLOSSIP, olusezingeni eliphezulu e-Italy, olwenziwe eShayina futhi olunamandla omkhiqizo aphelele, alugcinanga nje ngokuzuza uthando lwabathengi, kodwa futhi nohlobo oludumile eziteshini eziningi ezikhula ngokushesha nezinamandla.

03: Ngizinze ohlotsheni olusha lwesitolo sokuqoqa ubuhle, amandla amabili ngokumelene ne-terminal 

Eminyakeni yamuva nje, uhlobo olusha lwesiteshi sezitolo zokuqoqa ubuhle, oluhlanganisa izinzuzo eziningi ezifana nokubukeka, isevisi, indawo, kanye nezimpahla, ngokungangabazeki lungenye yeziteshi zomzimba ezithandwa kakhulu kubathengi abasebasha namuhla, futhi luyindawo egxile kakhulu ezinhlotsheni eziningi zobuhle. Ngokusho kwedatha yocwaningo lwe-iResearch, cishe ama-70% abathengi bakhetha ukuthenga imikhiqizo yezimonyo ungaxhunyiwe ku-inthanethi, ikakhulukazi ngoba bafuna ukuyizama esizeni. Ngokuphathelene nezigaba, abathengi abangaphezu kwama-90% bazimisele ukuthenga imikhiqizo yezimonyo ungaxhunyiwe ku-inthanethi.

Ngokombono wesakhiwo somkhiqizo, inhlolovo ikhombisa ukuthi isilinganiso sezimonyo ezitolo ezintsha zokuqoqa ubuhle ngokuvamile singaphezu kuka-30%, kanti isilinganiso sezimonyo kwezinye izitolo ezintsha zokuqoqa ubuhle sifinyelele ku-60%-70%. Uma kukhulunywa ngokukhethwa kwemikhiqizo yezimonyo, izitolo ezintsha zokuqoqa ubuhle nazo zithambekele kakhulu ekukhetheni imikhiqizo ekhethekile enezizinda zomhlaba wonke kanye namakhono okusebenza aqinile endawo.

I-GLOSSIP ingeyokuqala ukungena esitolo esisha seqoqo lobuhle. Ngokombono wesizinda samazwe ngamazwe kanye nezici zalo mkhiqizo, ihambisana nesu lokukhetha imikhiqizo yesitolo esisha seqoqo lobuhle.

Ngokungafani nemikhiqizo eminingi yezimonyo, i-GLOSSIP inendawo ehlukile yokuhlangenwe nakho kwezimonyo ngokushesha nje lapho isifikile eBlack Hole Trendy Store. I-GLOSSIP ilwela ukuhlinzeka abathengi ngezinsizakalo ezikhethekile nezingochwepheshe zezimonyo. Esitolo semfashini se-black hole, i-GLOSSIP ukuphela komkhiqizo omusha ojabulela kuphela lokhu "kwelashwa". 

Lokhu "kuphathwa okukhethekile" ngokungangabazeki kuwukubonakaliswa okuphelele kwesizinda se-GLOSSIP samazwe ngamazwe, amandla omkhiqizo, amandla omkhiqizo kanye nenani lomkhiqizo. Ngesikhathi sokukhishwa kokuqala, indawo yesipiliyoni sokwenza ngokwezifiso izimonyo ye-GLOSSIP yayigcwele izimonyo kanye nezimonyo, okwaheha abaningi ababhlogi bobuhle be-KOL kanye nabathengi ukuvakashela isitolo ukuze bahlole. 

Yiqiniso, i-GLOSSIP, ejabulela ukuphathwa okukhethekile, ihlukile kuyo yonke “imikhiqizo yethrafikhi” ezitolo ezintsha zokuqoqa ubuhle, ngaphezu kwezakhi zayo zemfashini, imikhiqizo esezingeni eliphezulu, kanye nezici zokwakheka kwemibukiso. I-GLOSSIP, njengomkhiqizo osezingeni eliphezulu ongeyona ithrafikhi, iyasiza futhi ekuthuthukiseni umuzwa wabathengi wokwenza izimonyo futhi ithuthukise ubungcweti bokuthengisa izimonyo ezitolo.

Kubikwa ukuthi i-GLOSSIP inemikhiqizo engaphezu kuka-130 SKU kulo lonke ulayini, hhayi nje kuphela imikhiqizo enentengo efanelekile yokuhlangabezana nezidingo zokukhetha ze-black hole yezitolo ezintsha ezihlose ukubekwa okuphezulu, kodwa futhi ifanele abathengi abanezidingo zekhwalithi ephezulu zezimonyo zombala eziteshini zemfashini njenge-WOWCOLOUR. 

Esitolo sezimpahla zokugqoka imfashini esinomgodi omnyama, esimele izitolo zobuhle ezisezingeni eliphezulu, isisekelo samakhasimende aso sinomqondo wobuhle obusezingeni eliphezulu futhi sinaka kakhulu impilo esezingeni eliphezulu. Lokhu kuhambisana nobukhulu bezimonyo zokunethezeka ze-GLOSSIP uqobo. Ukuba khona akugcini nje ngokuqinisa ukuma kanye nombono wemikhiqizo yobuhle esezingeni eliphezulu esiteshini, kodwa futhi kusize isitolo ukwethula inani elikhulu lamakhasimende ahlosiwe asezingeni eliphezulu. 

Njengomkhiqizo we-haute couture ophakathi kuya phezulu, i-GLOSSIP iphinde igcwalise igebe esigabeni somkhiqizo we-haute couture obiza kakhulu + osezingeni eliphezulu weziteshi ezifana ne-WOWCOLOUR.Kubikwa ukuthi esikhathini esizayo, i-GLOSSIP izophinde isebenzise kancane kancane isiteshi sesitolo esikhulu kanye nezinye iziteshi ezifanelana nobukhulu bomkhiqizo. 

Ngosizo lomculi wezimonyo ophelele uMichele Burke, kanye nokuhlelwa kwesiteshi sesitolo esisha sokuqoqa ubuhle, i-GLOSSIP, esazalelwa futhi safika emakethe yaseShayina "ngokhiye wegolide", ngokuqinisekile kuzoqala umkhuba wokwenza izimonyo "ophezulu" emakethe yezimonyo yaseShayina, okufaka i-booster emakethe yezimonyo zombala waseShayina.