He puni whakapaipai hou mō te toa ataahua e whakapakari ana i te waitohu-GLOSSIP

Nō nā tata nei, i roto i te wāhanga whakapaipai o ngā toa kohinga ataahua hou a HAYDON (black hole) me WOW COLOUR, kei reira tētahi atu waitohu whakapaipai kaha me te papamuri, ā, i panuitia mana e te waitohu i te marama o Hūrae ka tere te wehe atu i te porowhita i muri i te hoko. He ahurei nā ōna ira Itari Milan huatau me te tūnga whakapaipai whakaaturanga teitei, mai i te ahi Itari ki te waitohu whakapaipai papai marama o Milan o Haina, GLOSSIP.

I whānau mai te waitohu whakapaipai taumata-whakaaturanga, a GLOSSIP, i te tau 2012 i Milan, te tāone matua o te ao mō te ahua me te hoahoa. E rua ngā wā i tautokohia ai e ia te Milan Fashion Week i te tau 2016/2017, ā, kua noho ko ia te kaihanga whakapaipai kua tohua mō ngā waitohu kakahu rongonui pērā i a Mario Dice me Ettore Bilotta. Whai muri i te hokonga mai e te kaiārahi whakapaipai tae Hainamana, a Cazilan Group, i whakatūria e rātou he kamupene whakahaere waitohu ā-rohe a GRUPPO GLOSSIP me tētahi taiwhanga i Milan i Itari. Neke atu i te whā tau, ka whakatōkia anōtia ngā hua. Me te ahua hei kaupapa matua, me te whakamāramatanga teitei hei paerewa, ka whakauruhia te ariā o te whakapaipai T-stage ki roto i te hua.

Ka tangohia e GLOSSIP te "waihanga kounga" hei whakaritenga kounga, ā, ka whakatikatika me te whakapai ake i runga i ngā hiahia me ngā āhuatanga o ngā wāhine Hainamana, ā, ka mutu, ka hangaia he hua whakapaipai taumata-whakaaturanga teitei hei whakatutuki i ngā hiahia matatau o ngā kaihoko wāhine Hainamana mō te whakapaipai. Ka puāwai te GLOSSIP hou i roto i tana "China T-Taiwan". He taahiraa nui hoki tēnei waitohu mā te Rōpū Kazlan ki te whakatinana i tētahi rautaki maha-waitohu me te neke ki te ao whānui me te whanaketanga tauwhiro. I tēnei wā, kua uru te waitohu ki te pōro pango me te hongere toa kohinga ataahua hou a WOW COLOUR me te tūnga o te whakapaipai couture, koinei te tīmatanga o te whakatakotoranga angitu o te rautaki maha-waitohu o te Rōpū Cazlan.

I ngā tau tata nei, kua tino kaha te whakataetae i roto i te mākete whakapaipai o Haina. Ki te whakatauritea ki te maha o ngā waitohu whakapaipai o te ao me ngā waitohu whakapaipai o te rohe, he aha i puta ai a GLOSSIP i te porowhita? He aha i riro ai i a ia te manako o tētahi rōpū toa kohinga ataahua hou? I roto i te mākete whakapaipai whakataetae nui, me pēhea te noho a GLOSSIP i tētahi tūranga i roto i te ao whakapaipai? 

01: Ka kawea mai e GLOSSIP te whakapaipai taumata-whakaaturanga ki ngā kaihoko Hainamana

I whānau mai a GLOSSIP i Milan, Itari, te tāone matua o te ao ahua me te toi i te tau 2012, ā, nō te rōpū whakapaipai ā-motu o Itari, arā, ko BOTTEGA VERDE COSMETIC GROUP.

I whakatūria a GLOSSIP i Milan, ā, ko tōna ingoa te ngākau o Milan, te pokapū ahua. "GLOSSIP, he kihi mai i Milan", e kitea ana i te pepeha a te waitohu, e whakaatu ana a GLOSSIP i te maia me te hihiri o te ahua o Milan, ā, e whakamārama ana i ngā ira ahua o Milan o GLOSSIP.

I whānau mai, i tipu ake hoki i Milan, he maha ngā wā i tautoko a GLOSSIP i te Milan Fashion Week, ā, ko ia te mema motuhake o MarioDice me EttoreBilotta. 

I te whai i ngā ira ahua o Itari, me te tango i te ahua hei kaupapa matua, ka whakauruhia e GLOSSIP te ariā o te whakapaipai ara i roto i āna hua. Nō reira, ko te "take mai i Milan" me te "whakaaturanga kakahu" kua noho hei tohu matua o te waitohu. Koinei anō te "tohu waitohu" e wehewehe ana i a GLOSSIP mai i ngā waitohu whakapaipai hou o te motu, o Ūropi me Amerika. 

E ai ki ngā pūrongo, i te marama o Hune o tēnei tau, i hainatia mana e te waitohu GLOSSIP tētahi kirimana me Michele Burke, e mōhiotia ana ko "tētahi o ngā kaitoi whakapaipai tino pūkenga i roto i te umanga whakapaipai o te ao i ēnei rā", ā, ka riro a Michele Burke hei tohunga tae o GLOSSIP. Hei toa rua i te Tohu Academy mō te Whakapaipai Pai rawa atu, he māramatanga ahurei tā Michele Burke ki te whakakotahitanga me te whakamahinga o te tae. Ahakoa ko te ariā waitohu e akiaki ana i ngā wāhine kia maia me te maia, ko te whai tonu rānei i te tūnga hua me te reka o te ahua, ka ōrite a GLOSSIP ki a Michele Burke, e whakapau kaha ana ki te waihanga whakapaipai ataahua mō GLOSSIP. I te heke mai, ka mahi tahi a GLOSSIP me Michele Burke ki te tūhura i ngā mea mutunga kore o ngā tae whakapaipai. 

I tēnei wā, ka kawea mai e GLOSSIP ōna ira ahua me tōna ataahua tae hei kawe i te meikitanga taumata-whakaaturanga mai i Milan ki ngā kaihoko Haina.

02: Te whakataurite i ngā paerewa o te umanga whakapaipai o te ao hei hanga i te whakapaipai kounga teitei 

Mai i Itari ki Haina, mai i te R&D ki te hanga, ko ia hua GLOSSIP e whai ana i te kounga teitei o Itari."He hua pai te āhua pai," te kī a Tang Xilong, te heamana me te perehitini o Kazilan Group, ngā whakaritenga tino pakari mō ngā hua o te waitohu GLOSSIP. 

Ka whakataurite tonu a GLOSSIP ki ngā paerewa o te umanga whakapaipai tae o te ao, ā, ka whakamahia te tikanga mahi tahi o te kawemai i ngā hua kua oti mai i tāwāhi me ngā OEM o roto. Ka whakawhanakehia ā-ngaiotia āna hua e te taiwhanga o Milan, ā, ko ngā OEM kei roto i te 3 o runga i Itari ka tohua hei hoa mahi hōhonu hei whakarite kia tirohia anōtia "ngā paerewa o te ao + ngā paerewa o roto".

I roto i te whiriwhiringa o ngā rauemi mata, ka piri tonu a GLOSSIP ki ngā paerewa tino pakari. Ka whakatauritea ngā kai me ngā rauemi mata ki ngā waitohu raina tuatahi o te ao, ā, ko ngā rauemi onge pēnei i te paura hapaira utu nui me te truffle mā i tīpakohia mai i te ao katoa. Ka whakaatuhia e ngā kaihoko he meikitanga ataahua taumata-whakaaturanga. 

Whai muri i te rangahau me te whanaketanga whakaputa pakari, ka tohe a GLOSSIP kia whakamahia te wheako tuatahi, ā, ka whakatinanahia te pūnaha whakakore whakamutunga. E ai ki ngā pūrongo kua aro nui a GLOSSIP ki te kounga kiri o ngā wāhine Āhia, ā, i whakamatautauria ngā hua e te tari whakamātautau mana CTI China Testing, tata ki te 150 rā te roa, ā, tata ki te kotahi mano ngā rangahau me ngā whakamātautau hua i whakahaerehia. Hei whakamutunga, mā te kimi, te tātari me te whakaputa i ngā pūrongo raraunga e ngā tohunga mana, ka whakarewaina ngā hua rongonui o GLOSSIP i muri i te whakahiato i ngā raraunga o ngā momo rahi. 

I ahu mai anō hoki te ariā o ngā hua whetu GLOSSIP i te ara ahua o Milan. Hei tauira, ko te rīpene ngutu o te ara ahua (ingoa hua: Zhi Ai Lu Dumb Lipstick) e whakamahi ana i ngā tauira o te ao hei whakaaro whakahihiko, ā, e whiriwhiri ana i te momo kāhua kotahi mā te whai i ngā tirohanga hītori o te maha o ngā tauira o te ao. I tapaina ngā tae i muri i te tuakiri me te waiaro o te tauira, kia mau tonu ai te maha o ngā tae rongonui me te tawhito i te tau 2022, ā, ka whakamārama i te tae ngutu hou.

Ko te ariā o tētahi atu hua whetu kotahi, te turanga wai rapu mārama, i ahu mai i te meikitanga ngaio i hangaia i muri i te atamira, ā, ka taea e ōna kai kanapa ahurei te hanga i tētahi meikitanga mārama, kanapa hoki.

I taua wā anō, he tino motuhake anō hoki ngā hua pēnei i te Fuyu velvet lip glaze, te zhencai color isolation cream, te filter makeup pre-gel (soft focus filter makeup pre-gel), te secret disc (secret phantom four-color eye shadow) me ētahi atu. 

I mea te kaiwhakahaere waitohu o GLOSSIP, a Huang Jinwen, ka whakarongo te waitohu ki ngā urupare me ngā hiahia o ngā kaihoko i muri i te hoko, ā, ka arotau me te whakapai ake i te ranunga kia rite ki ngā urupare a ngā kaihoko, me te tumanako ka pai ake te whakatutuki i ngā hiahia me ngā tumanakohanga a ngā kaihoko Hainamana mō ngā meika ataahua. 

Ko te waitohu GLOSSIP, he kounga teitei i Itari, i hangaia ki Haina, ā, he tino kaha te hua, ehara i te mea kua riro noa i a ia te aroha o ngā kaihoko, engari he waitohu rongonui anō hoki i roto i ngā hongere tipu nui me te kaha tipu.

03：Kua noho ki tētahi momo toa kohinga ataahua hou, e rua ngā huarahi hei whakamana i te tauranga 

I ngā tau tata nei, ko tētahi momo hongere toa kohinga ataahua hou, e whakakotahi ana i ngā painga maha pēnei i te āhua, te ratonga, te tirohanga, me ngā taonga, kāore e kore ko tētahi o ngā hongere tinana tino rongonui mō ngā kaihoko taitamariki i ēnei rā, ā, he arotahi taumata teitei hoki tēnei mō te maha o ngā waitohu ataahua. Ko tētahi o ngā hongere tipu. E ai ki ngā raraunga rangahau a iResearch, tata ki te 70% o ngā kaihoko e whiriwhiri ana ki te hoko hua whakapaipai tuimotu, nā te mea e hiahia ana rātou ki te whakamātau i te papaanga. Mō ngā kāwai, neke atu i te 90% o ngā kaihoko e hiahia ana ki te hoko hua whakapaipai tuimotu.

Mai i te tirohanga hanganga hua, e whakaatu ana te rangahau ko te ōwehenga o ngā mea whakapaipai i roto i ngā toa kohinga ataahua hou he nui ake i te 30%, ā, kua eke te ōwehenga o ngā mea whakapaipai i roto i ētahi toa kohinga ataahua hou ki te 60%-70%. Mō te kōwhiringa o ngā waitohu whakapaipai, he pai ake hoki ki ngā toa kohinga ataahua momo hou te whiriwhiri i ngā waitohu motuhake me ngā papamuri o te ao me ngā kaha whakahaere ā-rohe.

Ko GLOSSIP te tuatahi ki te tomo ki te toa kohinga ataahua hou. Mai i te tirohanga o te ao whānui me ngā āhuatanga o te waitohu, e hangai ana hoki ki te rautaki whiriwhiri hua o te toa kohinga ataahua hou.

He rerekē a GLOSSIP i ngā waitohu whakapaipai maha, he wāhi motuhake tōna mō te whakapaipai ina tū ki te Toa Huatau o Black Hole. E whai ana a GLOSSIP ki te whakarato i ngā ratonga whakapaipai motuhake me te ngaio ki ngā kaihoko. I roto i te toa kakahu o Black Hole, ko GLOSSIP anake te waitohu hou e pai ana ki tēnei "maimoatanga". 

Ko tēnei "mana motuhake" he whakaata whānui o te papamuri o GLOSSIP i te ao whānui, te mana o te waitohu, te mana o te hua me te uara o te waitohu. I te wā o te tukunga tuatahi, kī tonu te wāhi wheako whakaritenga whakapaipai GLOSSIP i te whakapaipai me te whakapaipai, ā, he maha ngā kaituhi pukapuka ataahua me ngā kaihoko KOL i kukume mai ki te toa ki te tirotiro. 

He pono, he rerekē a GLOSSIP, e whiwhi ana i te manaakitanga motuhake, i ngā "hua hokohoko" katoa i roto i ngā toa kohinga ataahua hou, hei tāpiri atu ki ōna ake ira ahua, ngā hua kounga teitei, me ngā āhuatanga o te whakapaipai whakaaturanga. Ko GLOSSIP, hei waitohu kounga teitei kāore e hokohoko ana, ka āwhina hoki ki te whakarei ake i te wheako whakapaipai a ngā kaihoko me te whakarei ake i te ngaiotanga o ngā hoko whakapaipai toa.

E ai ki ngā pūrongo, neke atu i te 130 ngā SKU hua a GLOSSIP puta noa i te raina katoa, ehara i te mea ko ngā hua anake he awhe utu e tika ana hei whakatutuki i ngā hiahia o te pōuri o ngā toa hou e aro ana ki te tūnga teitei, engari he pai hoki mō ngā kaihoko he hiahia kounga teitei mō ngā whakapaipai tae i roto i ngā hongere rongonui pēnei i a WOWCOLOUR. 

Mō te toa kohinga ahua pōuri, te māngai o te hokohoko ataahua teitei, he nui ake te mōhiotanga ataahua o tana turanga kiritaki, ā, he nui ake te aro ki te kounga o te oranga. He rite tēnei ki te oro o te GLOSSIP whakapaipai papai. Ehara i te mea ka taea e te aroaro te whakapakari i te tūnga me te whakaaro o ngā waitohu hokohoko ataahua teitei ki te hongere, engari ka āwhina hoki i te toa ki te whakauru i te tini o ngā kiritaki whainga kounga teitei. 

Hei waitohu haute couture utu waenga ki te utu nui, ka whakakīia anō hoki e GLOSSIP te āputa i roto i te wāhanga waitohu utu nui + motuhake o ngā hongere pēnei i a WOWCOLOUR.E ai ki ngā pūrongo, ā tōna wā, ka āta whakatinanahia e GLOSSIP te hongere o ngā toa hokohoko me ētahi atu hongere e rite ana ki te oro o te waitohu. 

Mā te āwhina a te tohunga whakapaipai kanohi a Michele Burke, me te whakatakotoranga o te toa kohinga ataahua hou, a GLOSSIP, i whānau mai, ā, i tau ki te mākete Haina me te "kī koura", ka tino whakatū i tētahi ia whakapaipai kanohi "whakaaturanga teitei" i roto i te mākete whakapaipai kanohi Haina, ka werohia he whakatairanga ki te mākete whakapaipai tae Haina.