Lancome, Armani, neSK-II dzakawedzera mitengo yadzo kubva munaGunyana!

Munguva pfupi yapfuura, mabrandi mazhinji, akadai seLANCOME, Armani, SK-II, nezvimwewo, achawedzera tsamba yekugadzirisa mitengo munaGunyana. Gwaro iri rinoratidza kuti zvigadzirwa zvine chekuita neLancome neArmani nebrand zvichatanga kushandisa mitengo mitsva kubva munaGunyana 1, uye zvimwe zvigadzirwa zveSK-II zvichakwira musi waGunyana 13.

01: Avhareji ye5%, yakakwira kusvika 16.95% 

Zvinoenderana ne "Lancome price adjustment notice in Gunyana" yakaburitswa neindasitiri iri muindasitiri, kubva Gunyana 1, 2022, Lancome ichagadzirisa mutengo wekutengesa unokurudzirwa wezvigadzirwa zvakasiyana-siyana. 

Zvichienderana neruzivo rwekuzivisa, chigadzirwa ichi chinogadzirisa mitengo chinosanganisira kucheneswa kweganda, makeup, hwema nezvimwe zvinhu, pamwe chete nemaSKU mazana maviri nemapfumbamwe, kusanganisira zvigadzirwa zvenyeredzi zvakaita seBlack Jin Zhen Chong neJingchun Series. 

Zvinonzwisisika kuti uku ndiko kukwira kwemutengo kwechipiri muLancome gore rino. Muchina uyu wakawedzerawo mutengo wawo muna Kubvumbi gore rino, uchisanganisira essence, kirimu yemaziso, mask, kuchenesa, mukaka wemvura nezvimwe zvigadzirwa. Zvichienzaniswa nemutengo wekutengesa waive wataurwa naLancome muna Kubvumbi, mutengo wechigadzirwa ichi chekuzora wakakwira ne10-30 yuan, uye mutengo wezvigadzirwa zvekuchengetedza ganda wakakwira ne30-150 yuan.

Armani Beauty ichawedzerawo mutengo wezvimwe zvigadzirwa musi wa1 Gunyana, zvichisanganisira zvinhu zvakasiyana-siyana zvakaita se lip glaze, perfume, foundation, eye shadow, blush, sunscreen, uye mamwe mabhokisi ezvipo zveperfume. Mukati me7%.

 Mune imwe kambani yepasi rose, SK-II yeProcter & Gamble yakawedzerawo mutengo wayo. Sekureva kwetsamba yepamutemo yekugadzirisa mitengo, ichagadzirisa mutengo wezvimwe zvigadzirwa kubva musi wa13 Gunyana, ichisanganisira zvigadzirwa zvakasiyana-siyana zvenyeredzi nezvimwe zvipo zvakaita sekuchenesa, essence, kirimu yemaziso, nezvimwewo. Kukwira kwemutengo kuri mukati me5%, iyo SK-II Men's Live Skin Care Essence Relica 75ml yakawedzera ne16.95%.

02: Runako rwepamusoro-soro uye makemikari ezuva nezuva zvakakurudzirwa kakawanda gore rino

Zvinonzwisisika kuti runako rwemhando yepamusoro rwakagadzirisa mitengo yakawanda gore rino. Estee Lauder akamboburitsa tsamba nhatu dzekugadzirisa mitengo, uye nguva yekutanga kwekuwedzera kwemitengo yaive Ndira 28, Kubvumbi 1, uye Chikunguru 1, zvichiteerana. Pakati pekuwedzera kwemitengo kutanga muna Chikunguru, zvigadzirwa zvemhando yepamusoro zveHailan Mystery zvekuwedzera mitengo zvinonyanya kuve zvigadzirwa zvekare zvakaita sekirimu, kirimu yemaziso, uye mukaka we essence. Kuchengetwa kweganda kwemhando yeEstee Lauder kwakagadziridzwawo, kuwedzera kwe50-100 yuan. 

Pamusoro pezvo, mhando yeL'Oreal's brand Hina neLVMH brand Guerlan dzakatengesawo mitengo muna Chikunguru, uye kuwedzera kwezvigadzirwa zvekuchengetedza ganda kwaive ne5%. 

Mutengo werunako rwepamusoro hausi chete mutengo chete, asi makambani emakemikari ezuva nezuva akakwirawo mitengo gore rino. 

Makambani makuru ekuchengetedza vanhu akadai seProcter & Gamble neUnilever akataura nezvezvirongwa zvekuwedzera mitengo kakawanda gore rino, zvichiburitsa zviratidzo zvekuwedzera mitengo. Muchikamu chechipiri chegore rino, mutengo wese weUnilever Group wakakwira ne11.2%, kuwedzera kwe290 basis points kubva muchikamu chekutanga. 

Pakutanga, vamwe vatengesi vakaudza bepanhau rezvekushongedza kuti mutengo wekutenga zvigadzirwa zveUnilever's Lux shower gel wakwira neinenge 10%, uye zvitoro zvacho hazvina kunyatsotengeswa. 

Yang Jianguo, maneja mukuru weChongqing Huaqing Shenghong Co., Ltd., akaudza vatori venhau kuti kukwira kwemitengo kwezvigadzirwa zvemakemikari zvezuva nezuva zveP&G kwakatanga muna Chikumi, kunyanya sipo, gel yekugeza, sipo, hupfu hwekuwachisa nezvimwe zvigadzirwa, uye kukwira kwemitengo kwakabva pa10% kusvika 15%. , iyo sipo yacho inenge 30%. Akati chikonzero chikuru chekukwira kwemitengo ndiko kuwedzera kwemutengo wezvinhu zvakagadzirwa.

Jia Rui, maneja mukuru weHenan Yueyan Trading Co., Ltd., akatiwo Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran nedzimwe mhando dzekuchenesa nekuchenesa dzese dzakakwidza mitengo yadzo muna Chikunguru. Pamusoro pezvo, mhando dzekuchengetedza ganda, dzekuchengetedza varume, dzekirimu yemaoko, uye dzekudzivirira zuva dzinosanganisira mvura yemhasuru, Wunuo, Runkelin, neMentholatum dzakawedzera mitengo yadzo.

03: Zvinomanikidzwa here kana kuti zvinoshanda?

“Zvakajairika kuti makambani agadzirise mitengo yawo, kunyanya makambani makuru epasi rose ayo anongokwira chete kwete kudzikira, asi kuchinjika kwemitengo hakuzonyanyi kuwedzera,” akadaro mutengesi ari pamusoro apa. Akaudza vatori venhau kuti kuchinjika kwemitengo uku kwakabatana nekukwira kwemitengo yezvigadzirwa uye mari yekushandisa yese. 

Kugadziriswa kwemitengo yemhando imwe neimwe hakunei nekukwira kwemitengo yezvinhu zvakagadzirwa nemakambani epamusoro. Kare, makambani emakemikari akadai seBASF, DuPont, neDow akatumira tsamba achizivisa kugadziriswa kwemitengo, uye kambani yeSwiss flavour and perfume Givaudan yakazivisa kuwedzera kwemitengo katatu gore rino. 

Nezvezvikonzero zvekukwira kwemitengo, L'Oreal, Estee Lauder, Procter & Gamble nedzimwe mapoka vakataura nezvekukwidzwa kwemitengo kuti vagadzirise mitengo iri kukwira uye kukwira kwemitengo. Nicolas Hieronimus, CEO weL'Oreal Group, akambotaura kuti L'Oreal inogona kuramba ichikwidza mitengo muhafu yechipiri yegore kuti igadzirise mitengo iri kukwira, asi ichagadzirisa mitengo nenzira yakanyatsojeka. 

Tracey Travis, mukuru wezvemari weEstee Lauder Group, akambotaura kuti nekuda kwekukanganiswa kwebhizinesi reChina, kukura kwekutengesa kwegore negore kweboka iri kuchaderedzwa kusvika pa7% kusvika pa9%, pasi pezvakanga zvafanotaurwa kare zvekukura kwe13% kusvika pa16%. Muna Chikunguru naNyamavhuvhu gore rino Mitengo yezvigadzirwa ichakwidzwa zvakare kuti igadzirise kukwira kwemitengo. 

Pakutanga kwegore rino, kambani yeProcter & Gamble yakazivisa kuti nekuda kwekukwira kwemitengo yekufambisa, zvinhu, vashandi nezvimwe panguva yedenda iri, pamwe nekukwira kwemitengo yezvinhu zvisina kugadzirwa nekuda kwekukwira kwemitengo yepasi rose, mhando dzese huru gumi dzezvigadzirwa dzayo dzakawedzera mitengo. 

Zvisinei, sekureva kwemumwe munhu anotungamira kambani yekutengesa asina kuda kutaurwa nezita rake, kukwira kwemitengo yemabhurugwa makuru inzira yekufungidzira. "Mutengo wezvinhu zvakagadzirwa unonyanya kukonzera huwandu hushoma hwezvigadzirwa zvine mukurumbira, uye kuwedzera kwemitengo yezvinhu zvakagadzirwa hakuna zvakunokanganisa pamutengo." Anotenda kuti indasitiri iripo parizvino ine chekuita zvakanyanya, "Makirimu emaziso aEstee Lauder anopesana nebhuruu akatumirwa nedhisikaundi ye40%." Kuti urambe uchitengesa, unofanirwa kuisa mari yakawanda mukushambadzira online uye offline. Mushure mekunge mutengo wakwira, nzvimbo yakawanda yekudyara kushambadzira inogona kuwanikwa kwete chete, asiwo nzvimbo yakawanda yekudzikisa dhisikaundi inogona kuwanikwa mumabasa anotevera ekushambadzira, inova ndiyo chikonzero chikuru chekuwedzera kwemitengo yemabhurugwa makuru.