Lancome, Armani, iyo SK-II ayaa qiimahooda kordhiyay laga bilaabo Sebtembar!

Dhawaan, noocyo badan, sida LANCOME, Armani, SK-II, iwm., ayaa kordhin doona warqadda hagaajinta qiimaha bisha Sebtembar. Dukumentigu wuxuu muujinayaa in alaabada la xiriirta Lancome iyo Armani iyo summada ay hirgelin doonaan qiimo cusub laga bilaabo Sebtembar 1, qaar ka mid ah alaabada SK-II ayaa kor u kici doona Sebtembar 13.

01: Celcelis ahaan 5%, ilaa 16.95% 

Sida ku cad "Ogeysiiskii hagaajinta qiimaha Lancome ee Sebtembar" oo ay soo saartay warshadaha warshadaha, laga bilaabo Sebtembar 1, 2022, Lancome waxay hagaajin doontaa qiimaha tafaariiqda ee lagu taliyay ee alaabooyin badan. 

Sida ku cad macluumaadka ogeysiiska, badeecada hagaajinta qiimaha waxay daboolaysaa daryeelka maqaarka, qurxinta, udgoonka iyo qaybaha kale, iyadoo wadarta guud ay tahay 209 SKU, oo ay ku jiraan alaabada taxanaha xiddigaha sida Black Jin Zhen Chong iyo Jingchun Series. 

Waxaa la fahansan yahay in tani ay tahay kororkii labaad ee qiimaha ee Lancome sanadkan. Summadani waxay sidoo kale kor u qaadday qiimaheeda bishii Abriil ee sanadkan, iyadoo daboolaysa nuxurka, kareemka indhaha, maaskaro, nadiifin, caano biyo iyo alaabo kale. Marka la barbardhigo qiimaha tafaariiqda ee Lancome uu soo jeediyay bishii Abriil, qiimaha badeecadan qurxinta waxaa lagu kordhiyay 10-30 yuan, qiimaha alaabta daryeelka maqaarkana waxaa lagu kordhiyay 30-150 yuan.

Armani Beauty waxay sidoo kale kordhin doontaa qiimaha tafaariiqda ee qaar ka mid ah alaabada Sebtembar 1, taasoo inta badan ku lug leh noocyo kala duwan oo alaab ah sida glaze bushimaha, cadarka, aasaaska, hooska indhaha, casaanka, qorraxda qorraxda, iyo sanduuqyada hadiyadaha cadarka qaarkood. 7%.

 Nooc kale oo caalami ah, SK-II ee Procter & Gamble ayaa sidoo kale kordhisay qiimaheeda. Sida ku cad warqadda rasmiga ah ee hagaajinta qiimaha, waxay hagaajin doontaa qiimaha tafaariiqda ee qaar ka mid ah alaabada laga bilaabo Sebtembar 13, iyadoo daboolaysa noocyo kala duwan oo alaab xiddigo ah iyo sanduuqyo hadiyado ah sida nadiifinta, nuxurka, kareemka indhaha, iwm. Kordhinta qiimuhu waxay asal ahaan ku jirtaa 5%, kuwaas oo SK- II Men's Live Skin Care Essence Relica 75ml ay korodhay 16.95%.

02： Quruxda heerka sare ah iyo kiimikooyinka maalinlaha ah ayaa la soo bandhigay dhowr jeer sanadkan

Waxaa la fahansan yahay in quruxda heerka sare ah ay samaysay isbeddello badan oo qiimaha ah sanadkan. Estee Lauder waxay hore u soo saartay saddex warqadood oo hagaajin qiimaha ah, waqtiga bilowga ee kororka qiimahana wuxuu ahaa Janaayo 28, Abriil 1, iyo Luulyo 1, siday u kala horreeyaan. Kordhinta qiimaha oo ka bilaabmaysa Luulyo, badeecadaha kordhinta qiimaha ee Hailan Mystery ee daryeelka maqaarka ee heerka sare ah ayaa inta badan ah alaabada caadiga ah sida kareemka, kareemka indhaha, iyo caanaha nuxurka. Daryeelka maqaarka ee nooca Estee Lauder ayaa sidoo kale la hagaajiyay, taasoo ah koror dhan 50-100 yuan. 

Intaa waxaa dheer, nooca shirkadda L'Oreal ee Hina iyo nooca LVMH ee Guerlan ayaa sidoo kale qiimaha sameeyay bishii Luulyo, kororka alaabada daryeelka maqaarkana wuxuu ahaa qiyaastii 5%. 

Qiimaha quruxda heerka sare ah kaliya maaha, laakiin noocyada kiimikada maalinlaha ah ayaa sidoo kale qiimayaasha fuliyay sanadkan. 

Shirkadaha waaweyn ee daryeelka shakhsi ahaaneed sida Procter & Gamble iyo Unilever ayaa dhowr jeer sanadkan soo hadal qaaday qorshayaal kor u kaca qiimaha, iyagoo sii daayay calaamadaha kor u kaca qiimaha. Rubuci labaad ee sanadkan, qiimaha guud ee Unilever Group ayaa kor u kacay 11.2%, taasoo ah koror dhan 290 dhibcood oo saldhig ah marka loo eego rubucii hore. 

Horay, qaar ka mid ah tafaariiqleyda ayaa wargeyska qurxinta u sheegay in qiimaha iibka ee alaabta jelka qubeyska ee Unilever's Lux uu kordhay qiyaastii 10%, saamiguna uu si dhab ah u dhammaaday. 

Yang Jianguo, maamulaha guud ee Chongqing Huaqing Shenghong Co., Ltd., ayaa u sheegay wariyeyaasha in kororka qiimaha ugu dambeeyay ee alaabada kiimikada maalinlaha ah ee P&G uu bilaabmay bishii Juun, inta badan waxaa ku jiray saabuun, jel qubeys, saabuun, budada dharka lagu dhaqo iyo alaabo kale, kororka qiimuhuna wuxuu u dhexeeyay 10% ilaa 15%, kuwaas oo saabuuntu ay tahay qiyaastii 30%. Wuxuu sheegay in sababta ugu weyn ee kororka qiimuhu ay tahay kororka qiimaha alaabta ceeriin ah.

Jia Rui, maamulaha guud ee Henan Yueyan Trading Co., Ltd., ayaa sidoo kale sheegay in Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran iyo noocyada kale ee dharka lagu dhaqo iyo daryeelka ay dhammaantood kor u qaadeen qiimahooda bishii Luulyo. Intaa waxaa dheer, daryeelka maqaarka, daryeelka ragga, kareemka gacmaha, iyo noocyada qorraxda ee qorraxda oo ay ku jiraan biyaha murqaha, Wunuo, Runkelin, iyo Mentholatum ayaa kordhiyay qiimahooda.

03: Ma qasab baa mise waa firfircoon tahay?

"Waa wax caadi ah in noocyada ganacsigu ay hagaajiyaan qiimahooda, gaar ahaan noocyada waaweyn ee caalamiga ah kuwaas oo asal ahaan kor u kaca oo aan hoos u dhicin, laakiin hagaajinta qiimaha wareegtada ah aad uma kordhi doonto," ayuu yiri ganacsadaha kor ku xusan. Wuxuu u sheegay wariyeyaasha in hagaajinta qiimahan ay la xiriirto kororka kharashyada badeecadaha iyo kharashyada hawlgalka guud. 

Hagaajinta qiimaha ee noocyada midba midka kale ka dib lama xiriirin kororka qiimaha alaabta ceeriin ee kor u kaca. Horey, shirkadaha kiimikada sida BASF, DuPont, iyo Dow waxay si isdaba joog ah u direen warqado si ay ugu dhawaaqaan hagaajinta qiimaha, shirkadda weyn ee dhadhanka iyo udgoonka ee Switzerland Givaudan ayaa ku dhawaaqday koror saddex jeer ah qiimaha sanadkan. 

Marka laga hadlayo sababaha kor u kaca qiimaha, L'Oreal, Estee Lauder, Procter & Gamble iyo kooxo kale ayaa xusay kor u kaca qiimaha si wax looga qabto kharashyada sii kordhaya iyo cadaadiska sicir bararka. Nicolas Hieronimus, oo ah madaxa shirkadda L'Oreal Group, ayaa hore u sheegay in L'Oreal ay sii wadi karto kor u kaca qiimaha qeybta labaad ee sanadka si loo dhimo kharashyada soo saarista ee sii kordhaya, laakiin ay qiimaha si sax ah u hagaajin doonto. 

Tracey Travis, oo ah madaxa maaliyadda ee Estee Lauder Group, ayaa hore u sheegtay in saameynta ganacsiga Shiinaha awgeed, kobaca iibka sanadlaha ah ee kooxda loo dhimi doono 7% ilaa 9%, taasoo ka hooseysa saadaasha hore ee kobaca 13% ilaa 16%. Bisha Luulyo iyo Agoosto ee sanadkan qiimaha badeecadaha ayaa mar kale la kordhin doonaa si wax looga qabto sicir bararka. 

Bilowgii sanadkan, shirkadda Procter & Gamble ayaa ku dhawaaqday in kororka gaadiidka, agabka, shaqada iyo kharashyada kale ee xilliga cudurka faafa, iyo sidoo kale kororka qiimaha alaabta ceeriin ah oo ay ugu wacan tahay sicir bararka adduunka, dhammaan tobanka nooc ee ugu waaweyn ee alaabta ay kordheen. 

Si kastaba ha ahaatee, sida laga soo xigtay qof mas'uul ka ah shirkad ganacsi oo aan rabin in la magacaabo, kororka qiimaha ee noocyada waaweyn waa istaraatiijiyad. "Qiimaha alaabta ceeriinku waxay ka dhigan tahay saami aad u hooseeya oo ah alaabada waaweyn, kororka qiimaha alaabta ceeriinkuna saameyn yar ayuu ku leeyahay kharashka." Wuxuu aaminsan yahay in warshadaha hadda jira ay si dhab ah ugu lug leeyihiin, "Kareemada indhaha ee ka hortagga buluugga ah ee Estee Lauder ayaa lagu soo raray qiimo dhimis 40%. Si loo ilaaliyo iibka, waa inaad maalgashataa suuqgeynta khadka tooska ah iyo tan offline-ka ah. Ka dib marka qiimuhu kordho, ma aha oo kaliya in la heli karo boos maalgashi suuqgeyn oo dheeraad ah, laakiin sidoo kale boos qiimo dhimis ah ayaa laga heli karaa hawlaha xayaysiinta ee xiga, taas oo ah sababta ugu weyn ee kororka qiimaha ee noocyada waaweyn.