I-Lancome, i-Armani, kanye ne-SK-II zinyuse amanani azo kusukela ngoSepthemba!

Muva nje, izinhlobo eziningi zemikhiqizo, njenge-LANCOME, i-Armani, i-SK-II, njll., zizokhuphula incwadi yokulungiswa kwentengo ngoSepthemba. Lo mbhalo ukhombisa ukuthi imikhiqizo ehlobene ne-Lancome kanye ne-Armani kanye nomkhiqizo izosebenzisa amanani amasha kusukela mhla lu-1 kuSepthemba, kanti eminye imikhiqizo ye-SK-II izokhuphuka mhla lu-13 kuSepthemba.

01: Isilinganiso esingu-5%, sifinyelela ku-16.95% 

Ngokusho kwe-“Lancome price adjustment notice in September” ekhishwe yimboni embonini, kusukela mhla lu-1 kuMandulo 2022, iLancome izolungisa intengo yokuthengisa enconyiwe yemikhiqizo eminingi. 

Ngokusho kolwazi lwesaziso, umkhiqizo wokulungiswa kwentengo uhlanganisa ukunakekelwa kwesikhumba, izimonyo, amakha kanye nezinye izigaba, ngama-SKU angu-209, kufaka phakathi imikhiqizo yochungechunge lwezinkanyezi njenge-Black Jin Zhen Chong kanye ne-Jingchun Series. 

Kuyaqondakala ukuthi lokhu kungukwenyuka kwesibili kwentengo eLancome kulo nyaka. Lo mkhiqizo uphinde waphakamisa intengo yawo ngo-Ephreli kulo nyaka, uhlanganisa i-essence, ukhilimu wamehlo, imaski, ukuhlanza, ubisi lwamanzi neminye imikhiqizo. Uma kuqhathaniswa nentengo yokuthengisa ehlongozwayo yeLancome ngo-Ephreli, intengo yalo mkhiqizo wezimonyo inyuswe ngama-yuan ayi-10-30, kanti intengo yemikhiqizo yokunakekelwa kwesikhumba inyuswe ngama-yuan ayi-30-150.

I-Armani Beauty izophinde inyuse intengo yokuthengisa yeminye imikhiqizo ngomhlaka-1 Septhemba, ikakhulukazi ehlanganisa imikhiqizo ehlukahlukene efana ne-lip glaze, i-perfume, i-foundation, i-eye shadow, i-blush, i-sunscreen, kanye namabhokisi ezipho eziqholo. Ngaphakathi kuka-7%.

 Kolunye uhlobo lwamazwe ngamazwe, i-SK-II ye-Procter & Gamble nayo yenyuse intengo yayo. Ngokusho kwencwadi esemthethweni yokulungiswa kwentengo, izolungisa intengo yokuthengisa yeminye imikhiqizo kusukela ngomhlaka-13 Septhemba, ihlanganisa imikhiqizo ehlukahlukene yezinkanyezi kanye namabhokisi ezipho athile njengokuhlanza, i-essence, ukhilimu wamehlo, njll. Ukwenyuka kwentengo kungaphakathi kuka-5%, lapho i-SK-II Men's Live Skin Care Essence Relica 75ml inyuke ngo-16.95%.

02: Ubuhle obusezingeni eliphezulu kanye namakhemikhali ansuku zonke kukhuthazwe izikhathi eziningi kulo nyaka

Kuyaqondakala ukuthi ubuhle bezinga eliphezulu benze izinguquko eziningi zamanani kulo nyaka. U-Estee Lauder ukhiphe izincwadi ezintathu zokulungisa amanani ngaphambilini, kanti isikhathi sokuqala kokwenyuka kwentengo kwakunguJanuwari 28, Ephreli 1, kanye noJulayi 1 ngokulandelana. Phakathi kokwenyuka kwentengo kusukela ngoJulayi, imikhiqizo yokunakekelwa kwesikhumba yezinga eliphezulu i-Hailan Mystery ikakhulukazi imikhiqizo yakudala efana nokhilimu, ukhilimu wamehlo, kanye nobisi oluyi-essential. Ukunakekelwa kwesikhumba kwe-Estee Lauder nakho kulungisiwe, ukwanda okungu-50-100 yuan. 

Ngaphezu kwalokho, uhlobo lomkhiqizo we-L'Oreal i-Hina kanye nomkhiqizo we-LVMH i-Guerlan nawo akhokhe amanani ngoJulayi, kanti ukwanda kwemikhiqizo yokunakekelwa kwesikhumba kwaba cishe ngu-5%. 

Akukhona nje kuphela ukuthi intengo yobuhle obusezingeni eliphezulu iphezulu, kodwa nemikhiqizo yamakhemikhali yansuku zonke nayo ikhuphuke kakhulu kulo nyaka. 

Izinkampani ezinkulu zokunakekelwa komuntu siqu ezifana neProcter & Gamble kanye ne-Unilever zikhulume ngezinhlelo zokwenyuka kwentengo izikhathi eziningi kulo nyaka, zikhipha izimpawu zokwenyuka kwentengo. Kwikota yesibili yalo nyaka, intengo iyonke ye-Unilever Group ikhuphuke ngo-11.2%, okuwukwenyuka kwamaphuzu ayisisekelo angu-290 kusukela kwikota yokuqala. 

Ngaphambilini, abanye abathengisi babikele iphephandaba lezimonyo ukuthi intengo yokuthenga imikhiqizo ye-Unilever's Lux shower gel ikhuphuke cishe ngo-10%, futhi isitoko asisekho nhlobo. 

UYang Jianguo, umphathi jikelele weChongqing Huaqing Shenghong Co., Ltd., utshele izintatheli ukuthi ukwenyuka kwakamuva kwentengo yemikhiqizo yamakhemikhali yansuku zonke ye-P&G kwaqala ngoJuni, ikakhulukazi okuhilela insipho, ijeli yokugeza, insipho, insipho yokuwasha neminye imikhiqizo, kanti ukwenyuka kwentengo kwaqala ku-10% kuya ku-15%., okuyinsipho engaba ngu-30%. Uthe isizathu esiyinhloko sokwenyuka kwentengo ukwenyuka kwentengo yezinto zokusetshenziswa.

UJia Rui, umphathi jikelele weHenan Yueyan Trading Co., Ltd., uphinde wathi iHuirun, iShuizhiyu, iSibeiqi, iFenong, iSanke, iKeyouran kanye nezinye izinhlobo zokuhlanza nokunakekela zonke zinyuse amanani azo ngoJulayi. Ngaphezu kwalokho, izinhlobo zokunakekelwa kwesikhumba, ukunakekelwa kwabesilisa, ukhilimu wesandla, kanye nezinhlobo zokuvikela ilanga okuhlanganisa amanzi emisipha, iWunuo, iRunkelin, kanye neMentholatum zinyuse amanani azo.

03: Ingabe kuyaphoqelelwa noma kuyasebenza?

“Kuyinto evamile ukuthi izinkampani zilungise amanani azo, ikakhulukazi izinkampani ezinkulu zomhlaba wonke ezikhuphuka kuphela hhayi zehle, kodwa ukulungiswa kwentengo okujikelezayo ngeke kukhuphuke kakhulu,” kusho umthengisi ongenhla. Utshele izintatheli ukuthi lokhu kulungiswa kwentengo kuhlobene nokwenyuka kwezindleko zomkhiqizo kanye nezindleko zokusebenza zizonke. 

Ukulungiswa kwentengo yemikhiqizo ngokulandelana akuhlobene nokwenyuka kwentengo yezinto zokusetshenziswa eziphezulu. Ngaphambilini, izinkampani zamakhemikhali ezifana ne-BASF, i-DuPont, ne-Dow bezithumela izincwadi ngokulandelana ukumemezela ukulungiswa kwentengo, kanti inkampani enkulu yokunambitheka nephunga yaseSwitzerland i-Givaudan imemezele ukwenyuka kwentengo kathathu kulo nyaka. 

Ngokuphathelene nezizathu zokwenyuka kwentengo, i-L'Oreal, i-Estee Lauder, i-Procter & Gamble kanye namanye amaqembu bakhulume ngokukhushulwa kwentengo ukuze babhekane nezindleko ezikhuphukayo kanye nezingcindezi zokwehla kwamandla emali. UNicolas Hieronimus, i-CEO ye-L'Oreal Group, ngaphambilini uthe i-L'Oreal ingase iqhubeke nokukhulisa amanani engxenyeni yesibili yonyaka ukuze inciphise izindleko zokukhiqiza ezikhuphukayo, kodwa izolungisa amanani ngendlela eqondile. 

UTracey Travis, isikhulu sezezimali se-Estee Lauder Group, ngaphambilini uthe ngenxa yomthelela webhizinisi laseShayina, ukukhula kokuthengisa kwaminyaka yonke kwaleli qembu kuzoncishiswa kube ngu-7% kuya ku-9%, okuphansi kunesibikezelo sangaphambilini sokukhula okungu-13% kuya ku-16%. NgoJulayi nango-Agasti kulo nyaka amanani omkhiqizo azophakanyiswa futhi ukuze kubhekanwe nokwehla kwamandla emali. 

Ekuqaleni kwalonyaka, uphawu lweProcter & Gamble lumemezele ukuthi ngenxa yokwenyuka kwezindleko zokuhamba, izinto zokwakha, abasebenzi kanye nezinye izindleko ngesikhathi sobhubhane, kanye nokwenyuka kwamanani ezinto zokwakha ngenxa yokwehla kwamandla emali emhlabeni jikelele, zonke izigaba zalo eziyishumi ezinkulu zemikhiqizo zikhuphukile amanani. 

Kodwa-ke, ngokusho komuntu ophethe inkampani yokuhweba ongathandanga ukudalulwa igama lakhe, ukwenyuka kwentengo yemikhiqizo emikhulu kuyisu elibalulekile. “Izindleko zezinto zokusetshenziswa zibangela ingxenye ephansi kakhulu yemikhiqizo edumile, futhi ukwenyuka kwamanani emikhiqizo eluhlaza akunawo umthelela omkhulu ezindlekweni.” Ukholelwa ukuthi imboni yamanje ihileleke kakhulu, “Okhilimu bamehlo abalwa noluhlaza okwesibhakabhaka baka-Estee Lauder bathunyelwe ngesaphulelo esingu-40%.” Ukuze ugcine ukuthengisa, kufanele utshale imali eningi ekukhangiseni oku-inthanethi nokungaxhunyiwe ku-inthanethi. Ngemva kokwenyuka kwentengo, akugcini nje ngokutholakala isikhala esiningi sokutshala imali sokumaketha, kodwa futhi kungatholakala isikhala esiningi sesaphulelo emisebenzini yokukhangisa elandelayo, okuyisizathu esiyinhloko sokwenyuka kwentengo yemikhiqizo emikhulu.