Kua whakapiki ake ngā utu o Lancome, Armani, me SK-II mai i te marama o Hepetema!

Nō nā tata nei, he maha ngā waitohu, pērā i a LANCOME, Armani, SK-II, me ētahi atu, ka whakapiki ake i te reta whakatikatika utu i te marama o Hepetema. E whakaatu ana te tuhinga ka whakatinanahia he utu hou mō ngā hua e pā ana ki a Lancome me Armani mai i te 1 o Hepetema, ā, ka piki ake ētahi hua SK-II i te 13 o Hepetema.

01：Toharite 5%, tae atu ki te 16.95% 

E ai ki te "pānui whakatikatika utu Lancome i te marama o Hepetema" i tukuna e te umanga i roto i te umanga, mai i te 1 o Hepetema, 2022, ka whakatikatika a Lancome i te utu hokohoko kua tūtohutia mō ngā hua maha. 

E ai ki ngā mōhiohio whakamōhiotanga, e kapi ana te hua whakatikatika utu i te tiaki kiri, te whakapai kanohi, te kakara me ētahi atu kāwai, me te katoa o te 209 SKU, tae atu ki ngā hua raupapa whetu pērā i a Black Jin Zhen Chong me Jingchun Series. 

E mōhiotia ana koinei te tuarua o ngā pikinga utu i roto i a Lancome i tēnei tau. I whakapiki ake anō hoki te waitohu i tana utu i te marama o Āperira o tēnei tau, e kapi ana i te hinu kakara, te kirīmi kanohi, te kopare kanohi, te horoi, te wai, te miraka me ētahi atu hua. Ki te whakatauritea ki te utu hokohoko i whakaarohia e Lancome i te marama o Āperira, i whakapiki ake te utu o tēnei hua whakapaipai mā te 10-30 yuan, ā, i whakapiki ake te utu o ngā hua tiaki kiri mā te 30-150 yuan.

Ka whakapiki ake hoki a Armani Beauty i te utu hokohoko mō ētahi hua i te 1 o Hepetema, ko te nuinga he maha ngā hua pēnei i te hinu kakara, te hinu whakapūmau, te atarangi kanohi, te whero kanohi, te hinu ārai rā, me ētahi pouaka koha hinu kakara. I roto i te 7%.

 I tētahi atu waitohu o te ao, i whakapiki ake hoki te utu o te SK-II a Procter & Gamble. E ai ki te reta whakatikatika utu mana, ka whakatikatikaina te utu hokohoko o ētahi hua mai i te 13 o Hepetema, e kapi ana i ngā momo hua rongonui me ētahi pouaka koha pēnei i te horoi, te hinu kakara, te kirīmi kanohi, me ētahi atu. Ko te pikinga utu kei roto i te 5%, ā, i piki ake te SK-II Men's Live Skin Care Essence Relica 75ml mā te 16.95%.

02：Kua maha ngā wā i whakatairangahia ai ngā mea ataahua me ngā matū o ia rā i tēnei tau

E mārama ana kua maha ngā whakarerekētanga utu kua mahia e ngā taonga ataahua papai i tēnei tau. I mua ake nei, e toru ngā reta whakarerekētanga utu i tukuna e Estee Lauder, ā, ko te tīmatanga o te pikinga utu ko te 28 o Hānuere, te 1 o Paenga-whāwhā, me te 1 o Hūrae. I roto i ngā pikinga utu i tīmata i te marama o Hūrae, ko ngā hua pikinga utu o te waitohu tiaki kiri papai a Hailan Mystery ko ngā hua tawhito pērā i te kirīmi, te kirīmi kanohi, me te miraka kawa. Kua whakarerekētia hoki te tiaki kiri waitohu Estee Lauder, he pikinga 50-100 yuan. 

Hei tāpiritanga, i whakahekehia hoki ngā utu e te waitohu a L'Oreal, a Hina, me te waitohu LVMH, a Guerlan, i te marama o Hūrae, ā, tata ki te 5% te pikinga o ngā hua tiaki kiri. 

Ehara i te mea ko te utu mō ngā mea ataahua teitei anake, engari kua whakahaerehia hoki e ngā waitohu matū o ia rā ngā utu i tēnei tau. 

He maha ngā wā kua whakahuatia e ngā kamupene tiaki whaiaro nunui pērā i a Procter & Gamble me Unilever ngā mahere pikinga utu i tēnei tau, ā, kua tukuna mai ngā tohu pikinga utu. I te hauwhā tuarua o tēnei tau, i piki te utu whānui o Unilever Group mā te 11.2%, he pikinga 290 ngā tohu pūtake mai i te hauwhā tuatahi. 

I mua ake nei, i rīpoata ētahi kaihokohoko ki te nūpepa whakapaipai kua piki te utu hoko o ngā hua hinu kaukau Lux a Unilever mā te 10% pea, ā, kua pau rawa ngā taonga. 

I kōrero a Yang Jianguo, te kaiwhakahaere matua o Chongqing Huaqing Shenghong Co., Ltd., ki ngā kairīpoata, i tīmata te pikinga utu hou o ngā hua matū o ia rā a P&G i te marama o Hune, ko te nuinga he hopi, he hinu kaukau, he hopi, he paura horoi me ētahi atu hua, ā, ko te pikinga utu i waenga i te 10% ki te 15%. , tata ki te 30% o ēnei hopi. I mea ia ko te take matua o te pikinga utu ko te pikinga o te utu o ngā rauemi mata.

I kī atu anō a Jia Rui, te kaiwhakahaere matua o Henan Yueyan Trading Co., Ltd., kua whakapiki ake ngā utu o Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran me ētahi atu waitohu horoi me te tiaki i ā rātou ake utu i te marama o Hūrae. Hei tāpiri, kua whakapiki ake ngā utu mō ngā waitohu tiaki kiri, tiaki tāne, kirimi ringa, me ngā waitohu tiaki rā tae atu ki te wai uaua, Wunuo, Runkelin, me Mentholatum.

03：He mea akiaki, he mea kaha rānei?

"He mea noa mā ngā waitohu te whakarerekē i ā rātou utu, inā koa ko ngā waitohu nui o te ao e piki noa ana, kāore e heke iho, engari kāore e tino piki ake ngā whakarerekētanga utu ā-hurihuri," te kī a te kaihokohoko i runga ake nei. I kōrero ia ki ngā kairīpoata e pā ana tēnei whakarerekētanga utu ki te pikinga o ngā utu hua me ngā utu whakahaere whānui. 

Kāore he hononga o te whakarerekētanga utu o ngā waitohu tetahi i muri i tetahi ki te pikinga o te utu o ngā rauemi mata o te awa. I mua, kua tukuna e ngā kamupene matū pēnei i a BASF, DuPont, me Dow ngā reta hei whakapuaki i ngā whakarerekētanga utu, ā, e toru ngā wā i pānuitia ai e te kamupene reka me te kakara nui o Huiterangi, a Givaudan, ngā pikinga utu i tēnei tau. 

Mō ngā take o te pikinga o te utu, kua kōrero a L'Oreal, Estee Lauder, Procter & Gamble me ētahi atu rōpū mō te whakapiki i ngā utu hei whakatau i te pikinga o ngā utu me ngā pēhanga pikinga utu. I kī a Nicolas Hieronimus, te Tumu Whakarae o L'Oreal Group, i mua ake nei, tera pea ka piki tonu ngā utu a L'Oreal i te haurua tuarua o te tau hei whakakore i te pikinga o ngā utu whakaputa, engari ka whakatikatikaina ngā utu i roto i tētahi huarahi tika ake. 

I mua ake nei, i kī a Tracey Travis, te tumuaki pūtea o te Estee Lauder Group, nā te pānga o te pakihi a Haina, ka whakawhāitihia te tipu hoko ā-tau a te rōpū ki te 7% ki te 9%, he iti iho i te matapae o mua o te tipu 13% ki te 16%. I te marama o Hūrae me Ākuhata o tēnei tau ka piki ake anō ngā utu hua hei whakatau i te pikinga utu. 

I te tīmatanga o tēnei tau, i pānuitia e te waitohu Procter & Gamble nā ​​te pikinga o ngā utu mō te kawe waka, ngā rauemi, ngā mahi me ētahi atu utu i te wā o te mate urutā, tae atu ki te pikinga o ngā utu mō ngā rauemi mata nā te pikinga utu o te ao, kua piki ake ngā utu o ana kāwai hua matua tekau. 

Heoi, e ai ki tētahi kaiwhakahaere o tētahi kamupene hokohoko kāore i hiahia kia whakahuatia tōna ingoa, he rautaki te pikinga utu o ngā waitohu nui. "He iti noa te ōwehenga o ngā hua rongonui e pā ana ki te utu o ngā rauemi mata, ā, he iti noa te pānga o te pikinga o ngā utu rauemi mata ki te utu." E whakapono ana ia kei te tino uru te umanga o nāianei, "Kua tukuna ngā kirimi kanohi kikorangi a Estee Lauder me te hekenga 40%. Hei pupuri i ngā hoko, me nui ake te haumi ki te hokohoko ipurangi me te kore utu. I muri i te pikinga o te utu, ehara i te mea ka taea te whiwhi wāhi haumi hokohoko nui ake, engari ka taea hoki te whiwhi wāhi hekenga nui ake i roto i ngā mahi whakatairanga i muri mai, koinei te take matua o te pikinga utu o ngā waitohu nui.