Lancome, Armani, da SK-II sun ƙara farashinsu daga watan Satumba!
Kwanan nan, kamfanoni da yawa, kamar LANCOME, Armani, SK-II, da sauransu, za su ƙara wa'adin daidaita farashi a watan Satumba. Takardar ta nuna cewa kayayyakin da suka shafi Lancome da Armani da alama za su aiwatar da sabbin farashi daga ranar 1 ga Satumba, kuma wasu kayayyakin SK-II za su tashi a ranar 13 ga Satumba.
01:Matsakaicin kashi 5%, har zuwa kashi 16.95%
A cewar "Sanarwar daidaita farashin Lancome a watan Satumba" da masana'antar a masana'antar ta fitar, daga ranar 1 ga Satumba, 2022, Lancome zai daidaita farashin da aka ba da shawarar na kayayyaki da yawa.
A cewar sanarwar, samfurin gyaran farashi ya shafi kula da fata, kayan shafa, ƙamshi da sauran nau'ikan, tare da jimillar SKUs 209, gami da samfuran jerin taurari kamar Black Jin Zhen Chong da Jingchun Series.
An fahimci cewa wannan shine karo na biyu da aka ƙara farashi a Lancome a wannan shekarar. Kamfanin ya kuma ƙara farashinsa a watan Afrilun wannan shekarar, inda ya ƙunshi man shafawa na ido, abin rufe fuska, tsaftacewa, madarar ruwa da sauran kayayyaki. Idan aka kwatanta da farashin da Lancome ya gabatar a watan Afrilu, farashin wannan kayan kwalliya ya karu da yuan 10-30, kuma farashin kayayyakin kula da fata ya karu da yuan 30-150.
Armani Beauty za ta kuma ƙara farashin wasu kayayyaki a ranar 1 ga Satumba, musamman waɗanda suka haɗa da nau'ikan kayayyaki kamar su lip glaze, turare, tushe, eye shadow, blush, sunscreen, da wasu akwatunan kyaututtukan turare. Cikin kashi 7%.
A wani kamfani na ƙasashen duniya, kamfanin SK-II na Procter & Gamble shi ma ya ƙara farashinsa. A cewar takardar daidaita farashi ta hukuma, zai daidaita farashin wasu kayayyaki daga ranar 13 ga Satumba, wanda ya ƙunshi nau'ikan kayayyaki masu tauraro da wasu akwatunan kyaututtuka kamar tsaftacewa, sinadarin essence, man shafawa na ido, da sauransu. Karin farashin yana cikin kashi 5%, wanda SK-II Men's Live Skin Care Essence Relica 75ml ya ƙaru da kashi 16.95%.
02: An tallata kyawawan halaye da sinadarai na yau da kullun sau da yawa a wannan shekarar
An fahimci cewa kyawun zamani ya yi gyare-gyare da yawa a wannan shekarar. Estee Lauder ta riga ta fitar da wasiƙun daidaita farashi guda uku, kuma lokacin fara karuwar farashi shine Janairu 28, Afrilu 1, da Yuli 1, bi da bi. Daga cikin karuwar farashin da ya fara a watan Yuli, kayayyakin da suka fi tsada na kula da fata na Hailan Mystery galibi samfuran gargajiya ne kamar kirim, kirim mai ido, da madarar essence. An kuma daidaita kula da fata na kamfanin Estee Lauder, wanda ya karu da yuan 50-100.
Bugu da ƙari, alamar kamfanin L'Oreal mai suna Hina da kuma alamar LVMH mai suna Guerlan suma sun fara aiki a watan Yuli, kuma karuwar kayayyakin kula da fata ta kai kusan kashi 5%.
Ba wai kawai farashin kyawawan kayayyaki masu inganci ba ne, har ma da kamfanonin sinadarai na yau da kullun sun aiwatar da farashi a wannan shekarar.
Manyan kamfanonin kula da kai kamar Procter & Gamble da Unilever sun ambaci shirye-shiryen ƙara farashi sau da yawa a wannan shekarar, suna fitar da alamun ƙara farashi. A kwata na biyu na wannan shekarar, jimillar farashin Unilever Group ya tashi da kashi 11.2%, wanda ya karu da maki 290 daga kwata na farko.
Tun da farko, wasu dillalan kayayyaki sun ba da rahoto ga jaridar kayan kwalliya cewa farashin siyan kayayyakin Unilever's Lux gel ya karu da kusan kashi 10%, kuma hannun jarin ya ƙare sosai.
Yang Jianguo, babban manajan Chongqing Huaqing Shenghong Co., Ltd., ya shaida wa manema labarai cewa sabon karuwar farashin kayayyakin sinadarai na P&G na yau da kullun ya fara ne a watan Yuni, wanda ya kunshi sabulu, gel na shawa, sabulu, foda na wanke-wanke da sauran kayayyaki, kuma karuwar farashin ta kama daga kashi 10% zuwa kashi 15%, wanda sabulun yake da kusan kashi 30%. Ya ce babban dalilin karuwar farashin shine karuwar farashin kayan masarufi.
Jia Rui, babban manajan kamfanin Henan Yueyan Trading Co., Ltd., ya kuma ce Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran da sauran kamfanonin wanke-wanke da kula da lafiya duk sun kara farashinsu a watan Yuli. Bugu da kari, kula da fata, kula da maza, man shafawa na hannu, da kuma kamfanonin kariya daga rana, ciki har da ruwan tsoka, Wunuo, Runkelin, da Mentholatum, sun kara farashinsu.
03: Shin an tilasta shi ko kuma yana aiki?
"Ya zama al'ada ga kamfanoni su daidaita farashinsu, musamman manyan kamfanonin ƙasashen waje waɗanda galibi suna ƙaruwa ba tare da raguwa ba, amma gyaran farashin zagaye ba zai ƙaru da yawa ba," in ji ɗan kasuwar da ke sama. Ya shaida wa manema labarai cewa wannan gyaran farashin yana da alaƙa da ƙaruwar farashin samfura da kuma jimlar farashin aiki.
Daidaita farashin samfuran ɗaya bayan ɗaya ba shi da alaƙa da hauhawar farashin kayan masarufi na sama. A da, kamfanonin sinadarai kamar BASF, DuPont, da Dow sun aika wasiƙu a jere don sanar da gyare-gyaren farashi, kuma kamfanin Givaudan na Switzerland ya sanar da ƙarin farashi sau uku a wannan shekarar.
Dangane da dalilan hauhawar farashin, L'Oreal, Estee Lauder, Procter & Gamble da sauran ƙungiyoyi sun ambaci ƙara farashi don magance hauhawar farashi da matsin lamba na hauhawar farashi. Nicolas Hieronimus, Shugaba na L'Oreal Group, a baya ya ce L'Oreal na iya ci gaba da ƙara farashi a rabin na biyu na shekara don daidaita hauhawar farashin samar da kayayyaki, amma zai daidaita farashi ta hanya mafi daidaito.
Tracey Travis, babbar jami'ar kudi ta Estee Lauder Group, ta ce saboda tasirin kasuwancin kasar Sin, karuwar tallace-tallace ta kungiyar a kowace shekara za ta ragu zuwa kashi 7% zuwa 9%, kasa da hasashen da aka yi a baya na karuwar kashi 13% zuwa 16%. A watan Yuli da Agusta na wannan shekarar za a sake kara farashin kayayyaki domin magance hauhawar farashin kayayyaki.
A farkon wannan shekarar, kamfanin Procter & Gamble ya sanar da cewa saboda hauhawar farashin sufuri, kayan aiki, aiki da sauran kuɗaɗen da ake kashewa a lokacin annobar, da kuma hauhawar farashin kayan masarufi sakamakon hauhawar farashin kayayyaki a duniya, dukkan manyan nau'ikan kayayyakinta guda goma sun karu da farashi.
Duk da haka, a cewar wani mai kula da wani kamfanin ciniki wanda bai so a ambaci sunansa ba, hauhawar farashin manyan kamfanoni ya fi zama dabara. "Farashin kayan masarufi ya kai ga ƙarancin kaso na manyan kayayyaki, kuma karuwar farashin kayan masarufi ba ta da tasiri sosai kan farashin." Ya yi imanin cewa masana'antar da ke wannan fanni tana da hannu sosai, "An jigilar man shafawa na ido na Estee Lauder na hana shuɗi akan rangwame na 40%. Don ci gaba da tallace-tallace, dole ne ku saka hannun jari sosai a tallan kan layi da na waje. Bayan hauhawar farashin, ba wai kawai za a iya samun ƙarin sararin saka hannun jari na talla ba, har ma za a iya samun ƙarin sarari na rangwame a cikin ayyukan talla na gaba, wanda shine babban dalilin karuwar farashin manyan kamfanoni.
Lokacin Saƙo: Agusta-30-2022

