Lancome, Armani, thiab SK-II tau nce lawv cov nqi txij lub Cuaj Hli!

Tsis ntev los no, ntau lub npe lag luam, xws li LANCOME, Armani, SK-II, thiab lwm yam, yuav nce daim ntawv hloov kho tus nqi hauv lub Cuaj Hli. Daim ntawv qhia tias cov khoom lag luam cuam tshuam nrog Lancome thiab Armani thiab hom lag luam yuav siv cov nqi tshiab txij li lub Cuaj Hli 1, thiab qee cov khoom SK-II yuav nce rau lub Cuaj Hli 13.

01: Nruab nrab 5%, siab txog li 16.95% 

Raws li "Lancome tus nqi hloov kho daim ntawv ceeb toom thaum lub Cuaj Hli" uas tau tshaj tawm los ntawm kev lag luam hauv kev lag luam, txij li lub Cuaj Hli 1, 2022, Lancome yuav hloov kho tus nqi muag khoom pom zoo ntawm ntau yam khoom. 

Raws li cov ntaub ntawv ceeb toom, cov khoom hloov kho tus nqi suav nrog kev saib xyuas tawv nqaij, pleev kom zoo nkauj, tshuaj tsw qab thiab lwm yam pawg, nrog rau tag nrho 209 SKUs, suav nrog cov khoom lag luam hnub qub xws li Black Jin Zhen Chong thiab Jingchun Series. 

Nws nkag siab tias qhov no yog qhov nce nqi thib ob hauv Lancome xyoo no. Lub hom lag luam kuj tau nce nws tus nqi thaum lub Plaub Hlis xyoo no, suav nrog cov tshuaj pleev ib ce, tshuaj pleev qhov muag, daim npog ntsej muag, tshuaj ntxuav tes, dej mis thiab lwm yam khoom. Piv nrog Lancome tus nqi muag khoom uas tau npaj tseg rau lub Plaub Hlis, tus nqi ntawm cov khoom pleev no tau nce los ntawm 10-30 yuan, thiab tus nqi ntawm cov khoom saib xyuas tawv nqaij tau nce los ntawm 30-150 yuan.

Armani Beauty kuj tseem yuav nce tus nqi muag khoom ntawm qee yam khoom rau lub Cuaj Hlis 1, feem ntau yog muaj ntau yam khoom xws li pleev di ncauj, tshuaj tsw qab, lub hauv paus, duab ntxoov ntxoo qhov muag, ntsej mua, tshuaj pleev thaiv hnub, thiab qee lub thawv khoom plig tshuaj tsw qab. Tsis pub dhau 7%.

 Hauv lwm lub npe thoob ntiaj teb, SK-II ntawm Procter & Gamble kuj tau nce nws tus nqi. Raws li tsab ntawv hloov kho tus nqi raug cai, nws yuav hloov kho tus nqi muag khoom ntawm qee yam khoom txij li lub Cuaj Hlis 13, suav nrog ntau yam khoom hnub qub thiab qee lub thawv khoom plig xws li kev ntxuav, essence, tshuaj pleev qhov muag, thiab lwm yam. Tus nqi nce yog li ntawm 5%, uas SK-II Men's Live Skin Care Essence Relica 75ml nce 16.95%.

02： Kev zoo nkauj thiab tshuaj siv niaj hnub tau raug txhawb nqa ntau zaus hauv xyoo no

Nws nkag siab tias kev zoo nkauj siab heev tau ua ntau qhov kev hloov kho tus nqi xyoo no. Estee Lauder tau tshaj tawm peb tsab ntawv hloov kho tus nqi, thiab lub sijhawm pib ntawm kev nce tus nqi yog Lub Ib Hlis 28, Plaub Hlis 1, thiab Xya Hli 1, raws li. Ntawm cov kev nce nqi pib thaum Lub Xya Hli, cov khoom lag luam saib xyuas tawv nqaij siab heev Hailan Mystery cov khoom nce nqi feem ntau yog cov khoom lag luam zoo li tshuaj pleev ib ce, tshuaj pleev qhov muag, thiab mis nyuj essence. Estee Lauder hom kev saib xyuas tawv nqaij kuj tau hloov kho, nce ntawm 50-100 yuan. 

Tsis tas li ntawd xwb, lub hom lag luam ntawm L'Oreal lub hom lag luam Hina thiab LVMH hom lag luam Guerlan kuj tau nqa cov nqi tawm hauv lub Xya Hli, thiab qhov nce ntawm cov khoom siv saib xyuas tawv nqaij yog li 5%. 

Tsis yog tus nqi ntawm kev zoo nkauj siab xwb, tab sis cov tshuaj lom neeg txhua hnub kuj tau nqa tawm cov nqi xyoo no. 

Cov tuam txhab loj hauv kev saib xyuas tus kheej xws li Procter & Gamble thiab Unilever tau hais txog cov phiaj xwm nce nqi ntau zaus hauv xyoo no, thiab tso tawm cov cim qhia txog kev nce nqi. Hauv peb lub hlis thib ob ntawm lub xyoo no, tag nrho tus nqi ntawm Unilever Group tau nce 11.2%, nce 290 lub hauv paus ntsiab lus los ntawm peb lub hlis thawj zaug. 

Ua ntej no, qee cov khw muag khoom tau tshaj tawm rau cov ntawv xov xwm tshuaj pleev ib ce tias tus nqi yuav khoom ntawm Unilever's Lux da dej gel tau nce li ntawm 10%, thiab cov khoom lag luam tau tas lawm tiag tiag. 

Yang Jianguo, tus thawj coj ntawm Chongqing Huaqing Shenghong Co., Ltd., tau hais rau cov neeg sau xov xwm tias qhov kev nce nqi tshiab kawg ntawm P&G cov khoom siv tshuaj txhua hnub tau pib thaum Lub Rau Hli, feem ntau yog xab npum, tshuaj da dej, xab npum, hmoov ntxhua khaub ncaws thiab lwm yam khoom, thiab qhov kev nce nqi yog txij li 10% txog 15%. , uas xab npum yog li 30%. Nws hais tias qhov laj thawj tseem ceeb rau qhov kev nce nqi yog qhov kev nce nqi ntawm cov khoom siv raw.

Jia Rui, tus thawj coj ntawm Henan Yueyan Trading Co., Ltd., kuj tau hais tias Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran thiab lwm yam khoom ntxuav thiab saib xyuas tau nce lawv cov nqi thaum Lub Xya Hli. Tsis tas li ntawd, cov khoom saib xyuas tawv nqaij, khoom saib xyuas txiv neej, tshuaj pleev tes, thiab tshuaj pleev thaiv hnub suav nrog cov dej ua kom cov leeg nqaij, Wunuo, Runkelin, thiab Mentholatum tau nce lawv cov nqi.

03: Puas yog yuam los yog ua haujlwm?

"Nws yog ib txwm muaj rau cov hom lag luam los hloov lawv cov nqi, tshwj xeeb tshaj yog cov hom lag luam loj thoob ntiaj teb uas tsuas yog nce thiab tsis nqis, tab sis kev hloov kho tus nqi ib puag ncig yuav tsis nce ntau dhau," tus tub luam hais saum toj no. Nws hais rau cov neeg sau xov xwm tias kev hloov kho tus nqi no yog cuam tshuam nrog kev nce nqi khoom thiab tag nrho cov nqi khiav lag luam. 

Kev hloov tus nqi ntawm cov hom lag luam ib qho tom qab ib qho tsis muaj feem cuam tshuam nrog kev nce nqi ntawm cov khoom siv raw. Yav dhau los, cov tuam txhab tshuaj lom neeg xws li BASF, DuPont, thiab Dow tau xa ntawv los tshaj tawm kev hloov tus nqi, thiab lub tuam txhab Swiss flavor thiab tshuaj tsw qab Givaudan tau tshaj tawm kev nce nqi peb zaug hauv xyoo no. 

Raws li qhov laj thawj rau tus nqi nce, L'Oreal, Estee Lauder, Procter & Gamble thiab lwm pawg tau hais txog kev nce tus nqi los daws cov nqi nce thiab kev nyuaj siab ntawm kev nce nqi. Nicolas Hieronimus, CEO ntawm L'Oreal Group, yav dhau los tau hais tias L'Oreal yuav txuas ntxiv nce tus nqi hauv ib nrab xyoo tom ntej los them rau cov nqi tsim khoom nce siab, tab sis yuav kho tus nqi kom meej dua. 

Tracey Travis, tus thawj coj nyiaj txiag ntawm Estee Lauder Group, tau hais ua ntej tias vim muaj kev cuam tshuam ntawm Tuam Tshoj txoj kev lag luam, pawg neeg txoj kev loj hlob ntawm kev muag khoom txhua xyoo yuav raug txo kom txog 7% txog 9%, qis dua qhov kev kwv yees yav dhau los ntawm 13% txog 16% kev loj hlob. Thaum Lub Xya Hli thiab Lub Yim Hli xyoo no, cov nqi khoom yuav raug tsa dua los daws teeb meem kev nce nqi. 

Thaum pib ntawm lub xyoo no, lub npe Procter & Gamble tau tshaj tawm tias vim muaj kev nce nqi ntawm kev thauj mus los, cov khoom siv, cov neeg ua haujlwm thiab lwm yam nqi thaum muaj kev sib kis, nrog rau kev nce nqi ntawm cov khoom siv raw vim yog kev nce nqi thoob ntiaj teb, tag nrho nws kaum pawg khoom tseem ceeb tau nce nqi. 

Txawm li cas los xij, raws li ib tug neeg uas saib xyuas lub tuam txhab lag luam uas tsis xav kom muaj lub npe, kev nce nqi ntawm cov hom loj yog ib qho tswv yim ntau dua. "Tus nqi ntawm cov khoom siv raw suav rau qhov feem pua ​​​​​​tsawg heev ntawm cov khoom lag luam loj, thiab kev nce nqi ntawm cov khoom siv raw tsis muaj kev cuam tshuam me ntsis rau tus nqi." Nws ntseeg tias kev lag luam tam sim no koom nrog tiag tiag, "Estee Lauder cov tshuaj pleev qhov muag tiv thaiv xiav tau xa khoom ntawm 40% luv nqi." Txhawm rau kom muaj kev muag khoom, koj yuav tsum nqis peev ntau dua hauv kev lag luam online thiab offline. Tom qab tus nqi nce, tsis yog tsuas yog tuaj yeem tau txais ntau qhov chaw nqis peev kev lag luam, tab sis kuj tseem tuaj yeem tau txais ntau qhov chaw luv nqi hauv kev ua ub no tom qab, uas yog qhov laj thawj tseem ceeb rau kev nce nqi ntawm cov hom loj.