'Kusuruvara inzira yeTikTok'

Magazini dzerunako dzakambodzidzisa vaverengi mashandisiro ezvizoro kuti vavanze chipfeko chavo chaichema munguva pfupi yapfuura. Asi ikozvino, chimweTikTokmafambiro acho anotikurudzira kugamuchira maziso ane mhute nemhino dzakatsvuka. Zvinoita sekunge "kuchema," kwapinda.

Muvhidhiyo ine vanhu vanodarika 507,000, Zoe Kim Kenealy, mugadziri wezvinyorwa wekuBoston, anopa dzidziso yekuti "vasikana vasina kugadzikana" vaonekwe sevanochema kunyangwe "kana usiri muchimiro chekuchema".

Anotanga negirazi rinopenya rekuti "muromo wakapfava, wakazvimba", ozobva atsvedza mumvuri mutsvuku uchitenderedza maziso, uye pakupedzisira anozoraeyeliner inopenyakumeso kwake kwese kuti aone "kupenya". "Ndinoda kutaridzika sendiri kuchema nguva dzese," mumwe muoni akadaro. "Ndinonzwa zvakanaka kwazvo mushure mekuchema," akanyora mumwe. "Handigoni kuziva kana iri maziso emeso kana mhino tsvuku."

Kenealy, ane makore makumi maviri nematanhatu uye ane vateveri veTikTok vanosvika zviuru zana negumi nepfumbamwe (119,000), akaudza Guardian kuti akafuridzirwa nemaitiro maviri ekuzora ekumabvazuva kweAsia: Douyin naUlzzang. Mhando dzese dziri mbiri dzinosanganisira kusviba kwakawanda, kupenya uye kupenya kwenzvimbo iri pasi peziso kuti iite secherubic effect.

“Zvinokurudzirwa nekubwinya kwemaziso ako kwaunowana mushure mekuchema,” akadaro Kenealy. Anosimbisa kuti chitarisiko ichi chinongova chekunaka, kwete kusatendeseka. “Vanhu – vazhinji vavo varume – vanga vachitaura kuti ‘Amber Heard’ pavhidhiyo yangu,” akadaro, achitaura nezvevateveri vaJohnny Depp TikTok avo vanotenda kuti aimbova mudzimai wake akachema-chema pachitoro nezvekushungurudzwa kwake. “Ichi chitarisiko chekuzora chandisingazopfeki panze. Hazvina kuitirwa kunyengedza munhu.”

Kusuwa, kana kuti kuita kwacho, kuri muTikTok kwese kwese - pamwe nekuti kuri mupasi rese chairowo. Muongororo yeHarvard Youth ya2021, vechidiki vekuAmerica vanopfuura hafu vakati vakanzwa "kuora mwoyo, kuora mwoyo, kana kushaya tariro" mumazuva manomwe apfuura.

Uye munguva yehondo dzepasi rose, rusaruraganda rwakapararira, dambudziko remamiriro ekunze risingadzoreki uye kusurukirwa kwevanhu vazhinji, muromo mutsvuku hauchakwani. Pane kudaro, mafashoni erunako abuda kuti aenderane nedambudziko remazuva ano. Kune "kuora mwoyo", uko iD yakadana hanzvadzi diki yemiromo yedhadha yava kuda kurara yave nepfungwa dzakaipa dzemakore ekuma2010. Unogona kuzviona muchimiro chakaita sechidhori chepamhepo chaEuphoria's breakout waif Chloe Cherry, kana kutarisa kwakatarisana papeji raOlivia Rodrigo reInstagram.

Kufamba kwese kunogona kuva #SadGirlWalk kana ukateerera Lana Del Rey wotarisa kure uchishuva. Iyi hashtag, ine vanhu vanodarika 504,000 vakaonekwa, ine mavhidhiyo evasikana vachitaridzika vakasuruvara vachipfeka ma latte ane ice vachiratidza zvipfeko zvavo. "Regai ndicheme kuna Taylor Swift ndichifamba kusvika ndisisakwanise," mumwe mushandisi akataura pa clip yavo.

Fredrika Thelandersson, nyanzvi yezvedzidzo yepamusoro muzvidzidzo zvenhau nekutaurirana paLund University yeSweden uye munyori webhuku idzva rinonzi 21st Century Media and Female Mental Health, anodzidza tsika nemagariro evasikana paindaneti.

"Mumamiriro ezvinhu aripo iye zvino, vanhu vakakurumbira uye mabrandi vanoda kuva nechokwadi, kuti vaonekwe sevaripo," akadaro. "Imwe nzira yekuita izvi ndeyekuzivisa chirwere kana kuratidza kushungurudzika. Zvinobatsira chaizvo kuratidza rudzi rwekusagadzikana."

Izvi zvinobuda muTikTok, akadaro Thelandersson, achideredza zvinoreva mutauro wekurapa uye wepfungwa. "Kuzviparadzanisa chiratidzo chePTSD, uye ikozvino kuri kuonekwa sechinoyevedza," akadaro. "Izvi zvinoreva zvakawanda nezvekuti vanhu havasi kuita zvakanaka izvozvi uye vanoda rutsigiro, uye social media inova nzvimbo yavanogona kuwana zvavaisazowana kubva muhurongwa hwekurapa hwechinyakare."

Ko kana mumwe munhu achinyepedzera kusuruvara kwake nemisodzi yenhema kana kuti achitarisa kure?

"Zvichida kuita manzwiro ekusuwa, asi pane chimwe chinhu chinoitwa nevanhu vose paunoona kuti vamwe vanhu vanonzwawo saizvozvo, uye izvozvo zvinongoreva kuva pamwe chete nevamwe," akadaro Thelandersson. "Unogona kuseka izvozvo sezvaunoda, asi zvichiri kuratidza tariro neimwe nzira."

Gen Z haisiriyo chizvarwa chekutanga kuwana rudo rwekushamwaridzana nevanhu vakawanda – vanhu vane mukurumbira muGen X vakaita saFiona Apple, Courtney Love naElizabeth Wurtzel vakafa vese vakabudirira mumakore ekuma90. Munyori Emily Gould akatanga mukurumbira wake mukunyora mablog ekutanga, nekunyora kwake kwakanyatsojeka kwaiwanzoonekwa muchikamu cherudo rwekuvenga. Vaimbi vakaita saParamore naMy Chemical Romance ndivo vakanyanya kutungamirwa mumachati emimhanzi e2010, vaine mazwi ekutenda uye chitarisiko chakafanana nechegoth che side bangs uye makeup yemaziso akasviba.

Audrey Wollen, munyori akagadzira izwi rekuti "Sad Girl Theory" muna 2014, akawana mukurumbira pa internet kuburikidza nechikumbiro chake chekuti kusuruvara paruzhinji inzira yepamutemo yekupikisa hutongi hwevarume (kunyangwe mufananidzo waWollen wemusikana weTumblr anogara ari pa internet waiwanzo taurwa semuchena, mutete, anoyevedza uye akapfuma ega).

Asi panguva ino, kupararira kukuru kweTikTok (vanoshandisa vanoda kusvika bhiriyoni imwe munyika 150) kuri kubatsira kuti tsika iyi ipararire zvisina kumboitika. "Ini ndinofunga kuti zvimwe zveizvi ndezvevechidiki vane mukana wakawandisa wekushandisa internet," akadaro munyori wezverunako weInStyle Tamim Alnuweiri. "Pandaiva mudiki, ndaiisawo musoro wangu pahwindo ndichiita sekuti ndiri muvhidhiyo yemimhanzi painaya, asi shanduro yavo yeizvi iri pachena."

Kelly Cutrone, gamba rePR rakavamba kambani yePeople's Revolution uye rakabuda paThe Hills, The City neAmerica's Next Top Model, akambonyora bhuku remazano ebasa rinonzi If You Have to Cry, Go Outside. "Rakadzidzisa vanhu maitiro ekubata nemanzwiro avo kubasa," akadaro. "Zvinosuwisa kuti kusuruvara kwaizova tsika. Asi ndine mwana ane makore makumi maviri, uye vana ivavo vese vakapfuura nemugehena [panguva yedenda]."

Cutrone akagadzira izwi rake rekutsanangura vana vaanoona mumakirabhu nguva pfupi yadarika: "rudo rwehusiku". Funga nezve "mafungiro engirozi dzerima dzezombie: vana vasina kupfeka vanotaridzika vakashama, nekutarisa kusinganzwisisike uku".

"Ivo zvisikwa zvehusiku," Cutrone akawedzera, achitamba naJulia Fox, musikana ane maziso embwa anowanzoonekwa achifamba-famba mumigwagwa yeNew York akapfeka majini akaderera, masutu emuviri eBalenciaga, uye eyeliner nhema gobvu. "Ane boka revasikana vanouya kuzviitiko zvangu dzimwe nguva uye ivo vasikana vakanaka kwazvo," Cutrone akadaro. "Vasikana vakanaka havasisiri Twiggy: vava Elvira."