'Baƙin ciki wani yanayi ne na TikTok'

Mujallun kwalliya sun taɓa koya wa masu karatu yadda ake amfani da kayan kwalliya don ɓoye wani abin kuka da aka yi kwanan nan. Amma yanzu, ɗayaTikTokWannan yanayi yana ƙarfafa mu mu rungumi waɗannan idanu masu duhu da hanci masu launin shuɗi. Da alama "Kuka na shafa fuska," in ji shi.

A cikin wani faifan bidiyo da ya sami fiye da mutane 507,000 da suka yi like, mai kirkirar abun ciki Zoe Kim Kenealy, wacce ke Boston, ta bayar da darasi "ga 'yan mata marasa kwanciyar hankali" don samun kamannin kuka mai daɗi ko da "idan ba kwa cikin yanayin kuka".

Ta fara da ɗan sheƙi mai sheƙi na "lebe mai laushi, mai laushi," sannan ta shafa jan inuwa a idanunta, sannan ta shafa a ƙarsheeyeliner mai sheƙia kusa da fuskarta don samun ɗan haske. "Ina so in yi kama da ina kuka sosai a kowane lokaci," in ji wani mai kallo. "Ina jin daɗi sosai bayan na yi kuka," in ji wani. "Ban iya faɗi ko gashin ido ne ko jan hanci."

Kenealy, wacce take da shekaru 26 kuma tana da mabiya 119,000 a TikTok, ta shaida wa Guardian cewa ta samu kwarin gwiwa daga salon kwalliya guda biyu na gabashin Asiya: Douyin da Ulzzang. Dukansu nau'ikan kwalliyar sun haɗa da yawan jan hankali, kyalkyali da kuma haskaka yankin ido don yin tasirin kerubobi gaba ɗaya.

"Yana da kwarin gwiwa ne daga walƙiyar da ke cikin idanunka bayan ka yi kuka," in ji Kenealy. Ta jaddada cewa kyanwar kawai kyakkyawa ce, ba rashin gaskiya ba. "Mutane - galibi maza - suna yin tsokaci 'Amber Heard' a bidiyona," in ji ta, tana mai nuni ga tarin magoya bayan Johnny Depp TikTok waɗanda suka yi imanin cewa tsohuwar matarsa ​​​​ta yi kuka a kan kujera game da zargin cin zarafinsa. "Kayan kwalliya ne da ba lallai ne in saka a waje ba. Ba an yi shi ne don yaudarar kowa ba."

Masifa, ko kuma aƙalla yadda take, ta mamaye TikTok - wataƙila saboda tana ko'ina a duniya ta ainihi. A cikin wani zaɓen jin ra'ayin jama'a na matasa na Harvard na 2021, fiye da rabin matasan Amurka sun ce sun ji "ƙanƙanta, baƙin ciki, ko rashin bege" a cikin kwanaki bakwai da suka gabata.

Kuma a zamanin yaƙe-yaƙe na duniya, wariyar launin fata da ta mamaye duniya, rikicin yanayi da rashin kulawa da kaɗaici, leɓe mai launin ja ba ya wadatarwa. Madadin haka, salon kyau ya bayyana don daidaita yanayin yau. Akwai "rashin jituwa", wanda iD ta kira ƙanwarta "mai kyau, mai idanu marasa ganuwa" ga leɓen agwagwa da yanzu ke da masu tasiri a shekarun 2010 a cikin maƙurar shaƙa. Kuna iya ganin hakan a cikin salon Euphoria na Chloe Cherry, ko kuma kallon da aka yi a shafin Instagram na Olivia Rodrigo.

Kowace tafiya za ta iya zama #SadGirlWalk idan ka saurari Lana Del Rey ka kuma kalli nesa da ido. Wannan hashtag, mai kallo sama da 504,000, yana nuna bidiyon 'yan mata matasa suna kallon baƙin ciki yayin da suke shan lattes masu kankara kuma suna nuna kayansu. "Bari in yi kuka ga Taylor Swift yayin da nake tafiya har sai na kasa sakewa," wani mai amfani ya yi tsokaci a kan faifan bidiyonsa.

Fredrika Thelandersson, mai bincike a fannin kafofin watsa labarai da sadarwa a Jami'ar Lund da ke Sweden kuma marubuciyar sabon littafin Kafafen Yaɗa Labarai na ƙarni na 21 da Lafiyar Hankali ta Mata, tana nazarin al'adun 'yan mata da al'ummominsu ta yanar gizo.

"A halin da ake ciki a yanzu, shahararrun mutane da kamfanoni suna son su kasance masu gaskiya, su bayyana a zahiri," in ji ta. "Hanya ɗaya ta yin hakan ita ce bayyana ganewar asali ko bayyana wani mummunan rauni. Yana da fa'ida a zahiri a nuna wani irin rauni."

Wannan yana ta yawo a TikTok, Thelandersson ta bayyana, tana rage ma'anar harshen likitanci da na tunani. "Rabuwa wuri alama ce ta PTSD, kuma yanzu ana ɗaukarsa a matsayin abin ado," in ji ta. "Wannan yana nuna abubuwa da yawa game da yadda mutane ba sa yin kyau a yanzu kuma suna buƙatar tallafi, kuma kafofin sada zumunta sun zama wurin da za su iya samun abin da ba za su samu daga tsarin kiwon lafiya na gargajiya ba."

Kuma idan wani yana yin ɓacin ransa da hawayen karya ko kuma kallon banza, me zai faru?

"Wataƙila yana nuna baƙin ciki ne, amma akwai wani ɓangare na al'umma idan ka fahimci cewa wasu mutane suna jin haka, kuma hakan wani nau'in mallakar kai ne," in ji Thelandersson. "Za ka iya yin ba'a da hakan gwargwadon yadda kake so, amma har yanzu yana da wani irin bege a wata hanya."

Ba Gen Z ba ne ƙarni na farko da ya gano salon raba hotuna masu yawa - Fina-finan Gen X kamar Fiona Apple, Courtney Love da marigayiya Elizabeth Wurtzel duk sun yi aiki a cikin shekarun 1990. Marubuciyar Emily Gould ta fara a farkon shekarun 1990 a fannin rubutun ra'ayin kanka a yanar gizo, tare da rubuce-rubuce masu gaskiya waɗanda galibi suka faɗi cikin rukunin soyayya da ƙiyayya. Ayyukan Emo kamar Paramore da My Chemical Romance sun mamaye jadawalin waƙoƙin 2010, tare da waƙoƙin ikirari da kuma kamannin goth da ke kusa da su na bangs na gefe da kuma kayan kwalliyar ido mai duhu.

Audrey Wollen, marubuciyar da ta ƙirƙiro kalmar "Ka'idar 'Yan Mata Masu Sad" a shekarar 2014, ta shahara a intanet ta hanyar shawararta cewa yin baƙin ciki a bainar jama'a hanya ce ta halalta ta nuna adawa da mulkin kama-karya (kodayake ana nuna cewa Wollen ta kasance farar fata, siririya, mai kyau kuma mai arziki a al'ada).

Amma a wannan karon, yawan masu amfani da TikTok (kusan masu amfani da biliyan 1 a ƙasashe 150) yana taimakawa wajen yaɗuwar wannan lamari a wani mataki da ba a taɓa gani ba. "Ina tsammanin wasu daga cikin waɗannan matasa ne kawai ke da damar shiga intanet," in ji marubucin kyau na InStyle Tamim Alnuweiri. "Lokacin da nake matashi, na kuma manne kaina a kan taga na yi kamar ina cikin bidiyon waƙa lokacin da ake ruwan sama, amma sigar su ta wannan ya fi bayyana a bainar jama'a."

Kelly Cutrone, fitacciyar 'yar jarida ta hulda da jama'a wacce ta kafa kamfanin People's Revolution kuma ta bayyana a The Hills, The City da America's Next Top Model, ta taɓa rubuta wani littafi na shawarwari kan aiki mai suna If You Dole to Cry, Go Outside. "Ya koya wa mutane yadda za su magance motsin zuciyarsu a wurin aiki," in ji ta. "Abin baƙin ciki ne cewa baƙin ciki zai zama wani yanayi. Amma ina da wani yaro ɗan shekara 20, kuma waɗannan yaran duk sun shiga jahannama [a lokacin annobar]."

Cutrone ta ƙirƙiro kalmar da kanta don bayyana yaran da take gani a kulab kwanan nan: "soyayya ta dare". Ka yi tunanin "zombie duhu mala'ika vibes: yara masu tsirara waɗanda suke kama da waɗanda ba su da tsari, tare da waɗannan kallon ban mamaki da ban mamaki".

Cutrone ya ƙara da cewa, "halittun dare ne", yana zagin Julia Fox, masoyiyar salon kwalliya wacce ake yawan ganinta tana yawo a titunan New York cikin wando jeans mai laushi, kayan jikin Balenciaga, da kuma gashin ido baƙi mai kauri. "Tana da wannan 'yan mata waɗanda ke zuwa wurin tarona a wasu lokutan kuma su 'yan mata ne," in ji Cutrone. "'Yan matan ba Twiggy ba ne yanzu: su ne Elvira."