'Usizi luyinto eqhelekileyo kwiTikTok'

Iimagazini zobuhle zakha zafundisa abafundi indlela yokusebenzisa izimonyo ukufihla isesh ekhalayo yakutshanje. Kodwa ngoku, enyeI-TikTokLe ndlela isenza siwamkele loo mehlo anenkungu kunye neempumlo ezibomvu. Kubonakala ngathi "izinto zokuthambisa ezikhalayo," ziyasebenza.

Kwividiyo ethe yathandwa ngabantu abangaphezu kwama-507,000, uZoe Kim Kenealy, umdali womxholo oseBoston, unika isifundo "samantombazana angaqinisekanga" ukuze abonakale ekhala kamnandi nokuba "awunawo umoya wokulila".

Uqala ngeglowubhu yokukhanya "yaloo milebe ithambileyo nedumbileyo", aze atshintshe isithunzi esibomvu ajikeleze amehlo, aze ekugqibeleni afakei-eyeliner ekhazimlayoubuso bakhe bonke ukuze “bukhanye”. “Ndifuna ukubonakala ngathi ndisoloko ndilila,” watsho omnye umbukeli. “Ndiziva ndimhle kakhulu emva kokuba ndilile,” wabhala omnye. “Andikwazi ukubona ukuba ziinkophe zamehlo okanye impumlo ebomvu.”

UKenealy, oneminyaka engama-26 ubudala kwaye enabalandeli abayi-119,000 kwiTikTok, uxelele iGuardian ukuba uphefumlelwe ziindlela ezimbini zokuthambisa zaseMpuma Asia: uDouyin no-Ulzzang. Zombini ezi ntlobo ziquka ukufiphala okukhulu, ukukhazimla kunye nokuqaqambisa indawo engaphantsi kwamehlo ukuze kubonakale i-cherubic effect.

“Iphefumlelwe kukukhazimla kweliso lakho okufumanayo emva kokuba ulila,” utshilo uKenealy. Ugxininisa ukuba inkangeleko yinto entle nje, hayi ukunganyaniseki. “Abantu – uninzi lwabo ngamadoda – bebephawula ‘u-Amber Heard’ kwividiyo yam,” utshilo, ebhekisa kwisihlwele sabalandeli bakaJohnny Depp TikTok abakholelwa ukuba umfazi wakhe wangaphambili ukhale ngobuxoki kwisitendi malunga nokuxhaphazwa kwakhe. “Yinkangeleko yokuzilungisa endingayi kuyinxiba ngaphandle. Ayiyonjongo yokukhohlisa mntu.”

Usizi, okanye ubuncinane indlela olusebenza ngayo, lukwiTikTok yonke – mhlawumbi ngenxa yokuba lukwihlabathi lokwenyani. KwiHarvard Youth Poll ka-2021, ngaphezulu kwesiqingatha solutsha lwaseMelika luthe luzive “ludakumbile, ludandathekile, okanye lungenathemba” kwiintsuku ezisixhenxe ezidlulileyo.

Kwaye kwixesha leemfazwe zehlabathi, ucalucalulo olugqithisileyo, ingxaki yemozulu engalawulekiyo kunye nokuba wedwa kwabantu abaninzi, umlomo obomvu awusanele. Endaweni yoko, kuye kwavela iindlela zobuhle ezihambelana nobuthathaka banamhlanje. Kukho "i-dissociative pout", eyabizwa ngokuba yi-"lobotomy-chic, dead-eyed" udade omncinci we-duck lips ngoku eyayine-passé influencers yeminyaka yoo-2010s. Ungayibona kwi-intanethi efana ne-doll posting ye-Euphoria's breakout waif Chloe Cherry, okanye ukujonga okukude kwiphepha le-Instagram lika-Olivia Rodrigo.

Naluphi na uhambo lunokuba yi-#SadGirlWalk ukuba umamele uLana Del Rey kwaye ujonge kude ngolangazelelo. Le hashtag, eneembono ezingaphezu kwama-504,000, ibonisa iividiyo zamabhinqa aselula ejongeka edakumbile ngelixa ephethe iilatte ezibandayo kwaye ebonisa iimpahla zawo. “Mandikhale kuTaylor Swift ngelixa ndihamba de ndingakwazi,” utshilo omnye umsebenzisi kwiklip yabo.

UFredrika Thelandersson, umphandi ophumelele izifundo zobugqirha kwimidiya nonxibelelwano kwiYunivesithi yaseLund eSweden kunye nombhali wencwadi entsha ethi 21st Century Media and Female Mental Health, ufunda iinkcubeko zamantombazana kunye noluntu olukwi-intanethi.

“Kwimeko yangoku, abantu abadumileyo kunye neebhrendi bafuna ukuba yinyani, babonakale beyinyani,” utshilo. “Enye indlela yokwenza oku kukuveza ukuxilongwa okanye ukutyhila ukwenzakala. Kuyingenelo ngokwenene ukubonisa uhlobo oluthile lobuthathaka.”

Oku kudlula kwiTikTok, ucacisa uThelandersson, enciphisa intsingiselo yolwimi lwezonyango nolwengqondo. “Ukuzahlula luphawu lwePTSD, kwaye ngoku kuthathwa njengento entle,” utshilo. “Oku kuthetha lukhulu ngendlela abantu abangaphumeleli ngayo ngoku kwaye bafuna inkxaso, kwaye imidiya yoluntu iba yindawo apho banokufumana khona into abangayi kuyifumana kwinkqubo yezempilo yendabuko.”

Kuthekani ukuba umntu uzenza ngathi ulusizi ngeenyembezi zobuxoki okanye ngenkangeleko yobuxoki, ekude?

“Mhlawumbi kukwenza iimvakalelo ezibuhlungu, kodwa kukho inkalo yobudlelwane xa uqonda ukuba nabanye abantu baziva ngendlela efanayo, kwaye oko luhlobo oluthile lokuziva usekhaya,” utshilo uThelandersson. “Ungahlekisa ngaloo nto kangangoko ufuna, kodwa isenethemba ngandlela thile.”

IGen Z ayisosizukulwana sokuqala ukufumana umtsalane we-louche ka-oversharing – Iimpawu zeGen X ezifana noFiona Apple, uCourtney Love kunye no-Elizabeth Wurtzel ongasekhoyo bonke baphumelele kuyo ngeminyaka yoo-90. Umbhali uEmily Gould waqala kwi-blog-boom yokuqala, ene-entries ezicacileyo ezihlala ziwela kudidi lothando-ukuzonda. I-Emo efana neParamore kunye neMy Chemical Romance yayilawula iitshathi zomculo zoo-2010, kunye namazwi okuvuma izono kunye nenkangeleko ekufutshane ne-goth ye-side bangs kunye ne-makeup yamehlo amnyama kakhulu.

U-Audrey Wollen, umbhali owaqamba igama elithi “Sad Girl Theory” ngo-2014, wafumana udumo kwi-intanethi ngesicelo sakhe sokuba ukuba lusizi esidlangalaleni yindlela esemthethweni yokuchasa ubuzwe (nangona uhlobo lukaWollen lwentombazana yeTumblr ehlala ikwi-intanethi yayidla ngokuthetha ukuba imhlophe, ibhityile, inomtsalane ngokwesiko kwaye inobutyebi obuzimeleyo).

Kodwa ngeli xesha, ukufikelela okukhulu kweTikTok (malunga nebhiliyoni yabasebenzisi kumazwe ali-150) kunceda ukusasazeka kwesi sitayela ngesantya esingazange sibonwe ngaphambili. “Ndicinga ukuba ezinye zezi zinto zibangelwa lulutsha olufikelela kakhulu kwi-intanethi,” utshilo umbhali wezobuhle we-InStyle uTamim Alnuweiri. “Xa ndandiselula, ndandifaka intloko yam efestileni ndize ndenze ngathi ndikwividiyo yomculo xa imvula ina, kodwa inguqulelo yabo yoku iyabonakala kakhulu.”

UKelly Cutrone, ingcali ye-PR eyaseka inkampani iPeople's Revolution kwaye yavela kwiThe Hills, The City and America's Next Top Model, wakha wabhala incwadi yeengcebiso zomsebenzi ebizwa ngokuba yi-If You Have to Cry, Go Outside. “Yafundisa abantu indlela yokujongana neemvakalelo zabo emsebenzini,” utshilo. “Kubuhlungu kakhulu ukuba usizi luza kuba yinto eqhelekileyo. Kodwa ndinomntwana oneminyaka engama-20 ubudala, kwaye bonke abo bantwana badlula esihogweni [ngexesha lobhubhane].”

UCutrone wasungula igama lakhe ukuchaza abantwana ababona kwiiklabhu kutshanje: “uthando lwasebusuku”. Cinga “ngeemvakalelo zeengelosi ezimnyama zezombie: abantwana abangenanto ifihlakeleyo ababonakala bekhululekile, benale mibono ingaqhelekanga nejongekayo”.

“Zizidalwa zobusuku,” wongeze watsho uCutrone, ehleka uJulia Fox, isithandwa sefashoni esinamehlo amade esihlala sibonakala sihambahamba ezitalatweni zaseNew York sinxibe iibhulukhwe ezimfutshane, ii-bodysuits zikaBalenciaga, kunye neengubo ezimnyama ezinde. “Uneqela lamantombazana afika kwiminyhadala yam ngamanye amaxesha kwaye amantombazana anomtsalane,” utshilo uCutrone. “Amantombazana anomtsalane akasenguTwiggy: nguElvira.”