Ingabe ukulungiswa kwezimonyo kuyasebenza ngempela?

Muva nje, kube nomkhuba "wokuvuselela izimonyo" ezinkundleni zokuxhumana, futhi kuya ngokuya kushuba. Lokhu okubizwa ngokuthi ukulungiswa kwezimonyo kuvame ukubhekisela emikhiqizweni yezimonyo "ephukile", njengempuphu ephukile kanye ne-lipstick ephukile, elungiswa ngokwenziwa ukuze ibukeke intsha.

Ngokuvamile, ngokombono womphakathi jikelele, izimonyo ziyingxenye yezimpahla ezithengiswayo ezihamba ngokushesha, ezingenakulungiswa njengamaselula namakhompyutha. Ngakho-ke, ingabe lokho okubizwa ngokuthi ukulungiswa kwezimonyo kuthembekile ngempela?

01 “Ukulungiswa” kwezimonyo okungabizi kakhulu futhi okubuyisela imali eningi

Njengamanje, izinto ezivamile zokulungisa izimonyo ezisekelweni eziku-inthanethi zifaka phakathi ukulungisa amakhekhe empuphu aphukile,I-eye shadowamathileyi, futhi aphukile futhi ancibilikaizindebe zomlomo, ukupakishwa kwezimonyo okwenziwe ngokwezifiso, kanye nezinsizakalo zokushintsha umbala. Isethi ephelele yamathuluzi okulungisa izimonyo ifaka phakathi imishini yokugaya, izitofu zokushisa, ukubulala amagciwane. Imishini, imishini yokuhlanza, izikhunta, njll. Lawa mathuluzi angathengwa kumapulatifomu e-e-commerce. Amathuluzi okulungisa ashibhile, njengesikhunta sezindebe, abiza kancane njenge-yuan ezimbalwa, kanti abiza kakhulu, njengesikhunta sokushisa kanye nezibulali magciwane, ngokuvamile awabizi ngaphezu kwe-yuan engu-500. Ukuvuselelwa kwezimonyo kuthunyelwa kakhulu ukuze kulungiswe, futhi akukho mfuneko ephezulu yendawo yebhizinisi yebhizinisi, futhi akudingi ukutshalwa kwezimali okukhulu endaweni. Uma kuqhathaniswa nokutshalwa kwezimali kokuqala kwamashumi ezinkulungwane noma amakhulu ezinkulungwane zamanye amabhizinisi, imali yokuqala yokulungisa izimonyo ingachazwa njengephansi.

Kuyaqondakala ukuthi izimonyo ezithunyelwa ngabathengi ukuze zilungiswe zihlukaniswe cishe zibe izinhlobo ezine: lezo ezinezinzuzo ezikhethekile kubo, lezo ezinamanani aphezulu, lezo eziyizintandane ezingakashicilelwa, kanye nalezo ezidinga ukuhlanganiswa kabusha noma ukushintshwa ngombala. Umlilo wokulungisa amavidiyo ezinkundleni zokuxhumana nawo ukhuthaze ukwanda kwesidingo sabathengi esihlobene ngezinga elithile.

02 Izinkinga zokuphepha ezifihliwe zomthetho nekhwalithi

Intatheli ixoxisane nombukeli owayevame ukubuka amavidiyo okulungisa izimonyo ezinkundleni zokuxhumana. Lapho ebuzwa ukuthi ngabe uzilungisile yini izimonyo zakhe, impendulo yaba cha, futhi wayengafuni ukuzilungisa. “Lezi yizinto zonke ezenzeka emlonyeni nasebusweni bakho. Ungabuka ividiyo. Uma ufuna ngempela ukuthi ngilungise izimonyo zabanye, ngihlala ngizizwa ngingaphephile futhi ngingahlanzekile.” 

Endaweni yemibuzo yesikhulumi se-e-commerce, kukhona nabanye abathengi abazimisele ababuza imibuzo nemibuzo mayelana nezindaba zokuphepha kanye nenhlanzeko. 

Kodwa-ke, ukukhathazeka nokungabaza kwabathengi akunasizathu: ngakolunye uhlangothi, ukuvuselelwa kwezimonyo kwenziwa ngochwepheshe endaweni evaliwe. Kungenzeka ngempela yini ukubulala amagciwane isinyathelo ngesinyathelo njengoba eshilo? Abathengi abazi; ngakolunye uhlangothi, ukulungiswa kwezimonyo kufana nenqubo yokuzala. Ingabe kwanele ukubulala amagciwane isinyathelo ngesinyathelo? 

Okubaluleke kakhulu, ngokombono wokuba semthethweni kokubuyiselwa kwezimonyo, ukubuyiselwa kwezimonyo kuhilela ukushintshaniswa kwemali, ukukhiqizwa ngobuningi, ukucutshungulwa kwezindleko, ukushintsha umbala wezindebe kanye nezinye izinsizakalo zokushintsha okuqukethwe yile nto, njengokufaka ufulawa wezindebe kanye nengxube yezitshalo. Uwoyela, ongowesigaba sokukhiqiza izimonyo, udinga ukukhiqizwa ngokuhambisana nemithethonqubo efanele yomkhakha. Ngokwemithethonqubo efanele, amabhizinisi abandakanyeka ekukhiqizeni izimonyo kumele athole "Ilayisensi Yokukhiqiza Izimonyo". 

Ngaphezu kwalokho, ngokwezinhlinzeko ezifanele ze-“Regulations on the Supervision and Administration of Cosmetics”, ukuze kuhlangatshezwane nemisebenzi yokukhiqiza izimonyo, kufanele kuhlangatshezwane nemibandela elandelayo: ibhizinisi elisungulwe ngokuhambisana nomthetho; indawo yokukhiqiza, izimo zemvelo, izikhungo zokukhiqiza kanye nemishini efanele ukukhiqizwa kwezimonyo; Kukhona abasebenzi bezobuchwepheshe abafanele izimonyo ezikhiqizwayo; kukhona abahloli kanye nemishini yokuhlola abangahlola izimonyo ezikhiqizwayo; kukhona uhlelo lokuphatha ukuqinisekisa ikhwalithi nokuphepha kwezimonyo. 

Ngakho-ke, ingabe abanikazi bezitolo ku-inthanethi abalungisa izimonyo ezitolo zabo noma ezindaweni zokusebenzela bayahlangabezana neziqu zokukhiqiza izimonyo ezisemthethweni nezihambisanayo ezishiwo ngenhla, izidingo zemvelo kanye nezabasebenzi? Impendulo isobala kakhulu.

03 Njengoba bezulazula endaweni engwevu, abathengi kudingeka baqaphele

Njengento entsha, ukuvuselelwa kwezimonyo kunolwazi olungalingani kakhulu phakathi kwabathengi nabathengisi, okuyinto elimaza kakhulu ukuvikelwa kwamalungelo abathengi. 

Ngokombono wabathengi, umsebenzi wokulungisa izimonyo awubonakali nhlobo kubo. Ngakolunye uhlangothi, kuzoba nezingozi nokukhathazeka ngokuthi izinto zokuqala zokuhlobisa (okuqukethwe kanye nokupakishwa) zizoshintshwa. , umthengisi uhlinzeka kuphela ngesevisi yokulungisa umonakalo phakathi nenyanga eyodwa okungenani. Ngezinkinga ezifana nokushintsha komphumela wokwenza izimonyo, noma ukunganeliseki ngemva kokushintsha umbala wezindebe, "ilungelo lokuhumusha" lingelabathengisi abalungisayo, futhi abathengi basesimweni sokungakhathali nhlobo. Akuqinisekisiwe.

Ukulungiswa kwezimonyo okubukeka kuthandwa kakhulu kufihlile izingozi ezifihliwe njengekhwalithi nokuphepha kanye nezindaba zomthetho zomthetho. Esikhathini sokuqapha okuqinile embonini yezimonyo, kusobala ukuthi ukulungiswa kwezimonyo akuyona ibhizinisi elihle, kodwa ibhizinisi okungafanele libe khona. Abathengi kudingeka bacabange ngakho ngokunengqondo futhi bakuphathe ngokuqapha.