I-BLJ: Abadlali abangochwepheshe beSigaba Sethuluzi Lobuhle

Uma sibheka yonke imakethe yobuhle, uma kuqhathaniswa nezinye izigaba, amathuluzi obuhle awabonakali egcwele. Njengesihluthulelo sokwenza izimonyo ezithambile, amathuluzi obuhle abe sesimweni esinganakwa kalula ngabathengi isikhathi eside.

Ukuthengaisisekelo soketshezinokuthumela amaqanda esiponji, ukuthenga amapuleti ezithunzi zamehlo ukuze uwathumeleamabhulashi ezithunzi zamehlo... Amathuluzi okuhlobisa ubuhle afana kakhulu nesisekeli. Abasebenzisi ababonakali bephezulu kakhulu kubuchwepheshe babo. Kodwa iqiniso liwukuthi izimonyo, amathuluzi okuhlobisa, kanye nezindlela zokuhlobisa zinquma ndawonye ukucwengwa kwezimonyo, futhi lokhu kokuthathu kubalulekile.

Ekuqaleni kwehlobo lika-2019, amathuluzi obuhle aletha umdlali ochwepheshe -BLJ.

01: Gxila emikhakheni ehlukene futhi wenze amathuluzi obuhle akhule

Inhloso yokuqala ye-BLJ kwakuwukuletha abathengi ithuluzi lobuhle elisezingeni lobuchwepheshe elihlanganisa ukubaluleka kobuso kanye nokusebenza kahle. Lo mkhiqizo usebenzisa umbono wesifazane njengendlela yokuhlola uhambo lokuphila. Amandla abesifazane, ukuzimela, inkululeko, ubumnene nokuphikelela, akuchaziwe, kanye nebhalansi ngaphansi kokufuna ubuwena obuningi kuhlanganiswe ekwakhiweni nasekuthuthukisweni komkhiqizo, okwenza abathengi bacabange: Yimuphi umkhiqizo obafanela ngempela?

I-CEO yomkhiqizo we-BLJ uthe engxoxweni nentatheli ye-“Cosmetics” ukuthi lo mkhiqizo usekelwe ekuhlaziyweni kwemakethe yaseShayina, okuhlanganisa abathengi baseShayina, abathandi bobuhle, kanye nochwepheshe bobuhle. Isixuku sinikeza ithuluzi elihle lokulungisa izimonyo elibafanele ngempela.

Ngokombono we-BLJ, amathuluzi obuhle kufanele avumelane nabasebenzisi, kunokuba abasebenzisi bazivumelanise namathuluzi obuhle. Ukushelela kanye nolwazi lwamathuluzi kungakwazi ukufinyelela ingqikithi yemiphumela yobuhle. "Vula uhambo lwakho oluhle lwempilo" yi-BLJ- "Uhambo Lwempilo Olungcono". Ukuze kuvunyelwe abathengi ukuthi babe nokuhlangenwe nakho okungcono kobuhle, i-BLJ ihlanganisa ukusetshenziswa kwamathuluzi obuhle kanye nokuhlangenwe nakho kwempilo futhi yethule ukwakheka kwabaqalayo. Uchungechunge lwemikhiqizo efana nezikhwama kanye nezikhwama zobuhle eziyisishiyagalombili zokuqala ziyimikhiqizo eyenziwe ngokwezifiso zobungcweti.

Sekuyisikhathi eside, i-BLJ izibophezele ekusizeni abasebenzisi ukuthi bathathe amathuluzi obuhle ukuze abanike incazelo yokuzishintsha, hhayi nje ukwenza abasebenzisi bazizwe inqubo yokwenza izimonyo, kodwa futhi bazizwele inqubo engcono yokuzenza ngcono.

02: Xazulula izinkinga zabasebenzisi

“Umkhiqizo ngamunye wethu udinga ukuxazulula ngokunembile ubunzima babasebenzisi.” Lapho intatheli ibuza ukuthi “ungazihlukanisa kanjani amabhulashi amaningi kangaka”, i-CEO ibonise amaphuzu ochungechunge lweziqhumane ze-BLJ. Lokhu kubhulashi kungafeza ukuqhakaza okungenamkhawulo, okuvumela abasebenzisi ukuthi bavalelise ukufiphala okuqinile, futhi ukwakheka kwezikali zoboya bezilwane ezizenzisayo kuthuthukisa amandla okubamba ibhulashi. Idayi ehamba kancane ingokwemvelo futhi ithambile. Utshele izintatheli ukuthi uchungechunge lweziqhumane zemikhiqizo lwamukele inqubo ye-electroplating, lufaka imfashini ku-gene yomkhiqizo, futhi lwatshala imali cishe izinyanga ezintathu nesigamu. “Izidingo zobungcweti zabasebenzisi bamathuluzi obuhle ziya ngokuya ziphakama, futhi abasaneliseki ngesimo” sokuthenga amabhulashi esithunzi samehlo anesipho “, ngoba impumelelo nokuthuthukiswa kwezimonyo kudinga isibusiso samathuluzi obuhle obuchwepheshe.

I-BLJ inethemba lokuthi isimo sengqondo sabasebenzisi ngamathuluzi obuhle asigcini nje ngokukhetha amathuluzi okulula, kodwa sidlulela nesidingo somqondo wesiko.

Njengamanje, iziteshi zokuthengisa ze-BLJ zimboza amapulatifomu amakhulu adumile e-e-commerce, futhi zithole izincomo ezingaphezu kuka-10000 zamagama omlomo kuyo yonke inethiwekhi, futhi zilinganiswe “njengamathuluzi okuzenzela uthando lwabesifazane”. Ngesikhathi esifanayo, i-BLJ ihlela nezimakethe zaphesheya kwezilwandle. I-BLJ isebenza esigabeni se-amathuluzi obuhle njengabadlali abangochwepheshe.