BLJ: Ngā kaitākaro ngaio o te Kāwai Taputapu Ataahua

Ki te tirohia te mākete ataahua katoa, ki te whakaritea ki ētahi atu wāhanga, te āhua nei kāore i te kiki ngā taputapu ataahua. Hei huarahi ki te hanga meka ataahua, kua roa ngā taputapu ataahua e kore e arohia e ngā kaihoko.

Te hokoturanga waime te tuku hua hautai, te hoko pereti atarangi kanohi hei tukuparaihe atarangi kanohi… He rite tonu ngā taputapu whakapaipai ki tētahi taputapu tāpiri. Te āhua nei kāore ngā kaiwhakamahi i te tino ngaio. Engari ko te mea pono, ko ngā whakapaipai, ngā taputapu whakapaipai, me ngā tikanga whakapaipai ka whakatau ngātahi i te whakapaipai o te whakapaipai, ā, he mea nui ēnei e toru.

I te tīmatanga o te raumati o te tau 2019, i whakauruhia mai e ngā taputapu ataahua tētahi kaitākaro ngaio - BLJ.

01: Arotahi ki ngā mara kua wehea, kia tipu ake ngā taputapu ataahua

Ko te whāinga tuatahi o BLJ he kawe mai i tētahi taputapu ataahua ngaio ki ngā kaihoko e whakauru ana i te uara o te kanohi me te whaihua. E whakamahi ana te waitohu i te tirohanga wahine hei tomokanga ki te tūhura i te haerenga o te ao. Ko te ora o ngā wāhine, te mana motuhake, te herekore, te ngākau māhaki me te manawanui, kāore i tautuhia, me te taurite i raro i te rapu i ngā tuakiri maha kua whakauruhia ki roto i te hoahoa me te whanaketanga o te hua, e akiaki ana i ngā kaihoko ki te whakaaro: He aha te hua e tino pai ana ki a rātou?

I roto i tētahi uiuinga me te kairīpoata o "Cosmetics", i kī te Tumu Whakarae o te waitohu BLJ, i ahu mai te waitohu i te tātaritanga o te mākete Hainamana, tae atu ki ngā kaihoko Hainamana, ngā kaiwhaiwhai ataahua, me ngā tohunga ataahua. He taputapu whakapaipai ataahua te hunga e whakarato ana i tēnei momo taputapu e tino tika ana mō rātou.

Ki tā BLJ titiro, me urutau ngā taputapu ataahua ki ngā kaiwhakamahi, kaua ki ngā taputapu ataahua. Mā te maeneene me te wheako o ngā taputapu ka taea te toro atu ki te mauri o ngā pānga whakapaipai. Ko te "Whakatuwheratia tō haerenga ora ataahua" ko BLJ- "Haerenga Ora Pai Ake". Hei tuku i ngā kaihoko ki te wheako whakapaipai pai ake, ka whakakotahi a BLJ i te whakamahinga o ngā taputapu ataahua ki roto i te wheako o te ora, ā, ka whakarewahia he whakapaipai tauhou. He raupapa hua pēnei i ngā putea me ngā putea whakapaipai o mua e waru he hua whakarite ngaio.

Mō te wā roa, e whakapau kaha ana a BLJ ki te āwhina i ngā kaiwhakamahi ki te tiki i ngā taputapu ataahua hei hoatu ki a rātou te tikanga o te whakarerekētanga whaiaro, ehara i te mea hei whakamōhio noa i ngā kaiwhakamahi ki te tukanga o te hanga-ake, engari hei whakapai ake hoki i a rātou anō.

02：Whakatauhia ngā raruraru o ngā kaiwhakamahi

"Me whakaoti tika ia o ā mātou hua i ngā uauatanga o ngā kaiwhakamahi." I te pātai a te kairīpoata "me pēhea te wehewehe i ngā paraihe maha", i whakaaturia e te Tumu Whakahaere ngā tohu raupapa ahi ahi a BLJ. Ka taea e tēnei paraihe te whakatutuki i te puawai mutunga kore, ka taea e ngā kaiwhakamahi te poroporoaki ki te whero mārō, ā, ko te hoahoa o ngā unahi huruhuru kararehe rūpahu ka whakarei ake i te kaha o te pupuri paraihe. He taiao ake, he ngawari ake te tae puhoi. I kī ia ki ngā kairīpoata kua tangohia e te raupapa hua ahi ahi te tukanga hiko, me te whakauru i te ahua ki roto i te ira hua, ā, kua whakangaohia mō te tata ki te toru marama me te hawhe. "Kei te piki haere ngā hiahia ngaio o ngā kaiwhakamahi mō ngā taputapu ataahua, ā, kāore rātou i te makona ki te ahua o te "hoko paraihe atarangi kanohi kua kohaina", nā te mea ko te putanga hou me te whakapai ake i te hanga-ake me whai manaakitanga o ngā taputapu ataahua ngaio.

Ko te tumanako a BLJ kia kaua e noho noa te waiaro o ngā kaiwhakamahi ki ngā taputapu ataahua i runga i te whiriwhiri taputapu māmā, engari kia horapa atu hoki ki te hiahia ki te mārama ki ngā kawa.

I tēnei wā, kei roto i ngā hongere hokohoko a BLJ ngā papaaho hokohoko ipurangi rongonui, ā, neke atu i te 10,000 ngā taunakitanga kōrero-ā-waha i whiwhihia i runga i te whatunga katoa, ā, kua whakarōpūtia hei "taputapu whakapaipai aroha wahine". I taua wā anō, kei te whakamahere hoki a BLJ i ngā mākete ki tāwāhi. Kei te whakahaerehia a BLJ i runga i te kāwai ongā taputapu ataahua hei kaitākaro ngaio.