BLJ: Abadlali abaziingcali bodidi lweZixhobo zoBuhle

Xa sijonga yonke imakethi yobuhle, xa ithelekiswa nezinye iindidi, izixhobo zobuhle azibonakali zixinene. Njengesitshixo sokwenza izimonyo ezithambileyo, izixhobo zobuhle bezikwimeko engananzwa lula ngabathengi ixesha elide.

Ukuthengaisiseko solwelokunye nokuthumela amaqanda esiponji, ukuthenga iipleyiti zezithunzi zamehlo ukuze zithunyelweiibhrashi zezithunzi zamehlo… Izixhobo zokuhombisa ubuhle zifana kakhulu nesincedisi. Abasebenzisi ababonakali bengoochwephesha abaphezulu. Kodwa inyani kukuba izinto zokuhombisa, izixhobo zobuhle, kunye neendlela zokuhombisa zimisela ukuphucuka kwento yokuhombisa, kwaye ezi zintathu azinamsebenzi.

Ekuqaleni kwehlobo lika-2019, izixhobo zobuhle zazisa umdlali oqeqeshiweyo -BLJ.

01: Gxila kwiinkalo ezahlulwe-hlulwe kwaye wenze izixhobo zobuhle zikhule

Injongo yokuqala ye-BLJ yayikukuzisa abathengi isixhobo sobuhle esisemgangathweni ophezulu esidibanisa ixabiso lobuso kunye nokusebenza. Olu phawu lusebenzisa umbono wobufazi njengendlela yokungena ekuhloleni uhambo lobomi. Amandla abasetyhini, ukuzimela, inkululeko, ubumnene kunye nokunyamezela, azichazwanga, kunye nokulinganisela phantsi kokufuna ubuwena obuninzi kudityaniswe kuyilo kunye nophuhliso lwemveliso, nto leyo ebangela abathengi ukuba bacinge: Yeyiphi imveliso ebafanele ngokwenene?

I-CEO ye-BLJ brand ithe kudliwanondlebe nentatheli ye-“Cosmetics” ukuba olu phawu lusekelwe kuhlalutyo lwemarike yaseTshayina, kuquka abathengi baseTshayina, abathandi bobuhle, kunye neengcali zobuhle. Isihlwele sibonelela ngesixhobo esihle sokuthambisa esibafanele ngokwenene.

Ngokombono we-BLJ, izixhobo zobuhle kufuneka zilungelelaniswe nabasebenzisi, endaweni yokuba abasebenzisi bazivumelanise nezixhobo zobuhle. Ukugudileyo namava ezixhobo anokufikelela ngakumbi kwisiphumo se-makeup. "Vula uhambo lwakho lobomi oluhle" yi-BLJ- "Uhambo Lobomi Olungcono". Ukuze kuvunyelwe abathengi ukuba babe namava angcono e-makeup, i-BLJ idibanisa ukusetyenziswa kwezixhobo zobuhle namava obomi kwaye yaqalisa i-makeup yabaqalayo. Uthotho lweemveliso ezifana neengxowa kunye neengxowa zokuhombisa ezisibhozo zokuqala ziimveliso ezenziwe ngokwezifiso zobungcali.

Kangangexesha elide, i-BLJ izimisele ukunceda abasebenzisi ukuba bathathe izixhobo zobuhle ukuze babanike intsingiselo yokuzitshintsha, kungekuphela nje ukwenza abasebenzisi bazive ngenkqubo yokwenza izimonyo, kodwa kwanendlela engcono yokuzenza ngcono.

02: Sombulula iingxaki zabasebenzisi

“Imveliso nganye yethu ifuna ukusombulula ngokuchanekileyo ubunzima babasebenzisi.” Xa intatheli ibuza “indlela yokwahlula iibhrashi ezininzi kangaka”, i-CEO ibonise amanqaku ochungechunge lwee-fireworks ze-BLJ. Olu brashi lunokufezekisa ukuqhakaza okungenamkhawulo, okuvumela abasebenzisi ukuba bathi ndlela-ntle kwi-blush eqinileyo, kwaye uyilo lweekali zeenwele zezilwanyana eziziimpawu luphucula amandla okubamba ibhrashi. Idayi ecothayo yendalo kwaye ithambile. Uxelele iintatheli ukuba uthotho lweemveliso zee-fireworks zamkele inkqubo ye-electroplating, ifaka imfashini kwi-gene yemveliso, kwaye ityale imali phantse iinyanga ezintathu ezinesiqingatha. “Iimfuno zobungcali zabasebenzisi bezixhobo zobuhle ziya zisanda, kwaye abasaneliseki yindlela” yokuthenga iibhrashi ze-eye shadow gifted eye shadow “, kuba ukuphumelela nokuphuculwa kwe-makeup kufuna intsikelelo yezixhobo zobungcali zobuhle.

I-BLJ inethemba lokuba indlela abasebenzisi abajonga ngayo izixhobo zobuhle ayigcini nje ngokukhetha izixhobo ezilula, kodwa ikwafikelela nakwimfuneko yokuqonda ngokwesiko.

Okwangoku, iindlela zokuthengisa ze-BLJ zigubungela amaqonga amakhulu e-e-commerce adumileyo, kwaye zifumene iingcebiso ezingaphezu kwe-10000 zomlomo kuyo yonke inethiwekhi, kwaye zilinganiswe njenge "zixhobo zokuthambisa zothando lwabasetyhini". Kwangaxeshanye, i-BLJ ikwacwangcisa iimarike zaphesheya. I-BLJ isebenza kudidi lweizixhobo zobuhle njengabadlali abangochwephesha.