BLJ: Professional players of Beauty Tool Category

Looking at the entire beauty market, compared with other categories, beauty tools do not seem to be crowded. As the key to creating delicate makeup, beauty tools have been in a position that is easily ignored by consumers for a long time.

Buying liquid foundation and sending sponge eggs, buying eye shadow plates to send eye shadow brushes … Beauty makeup tools are more like an accessory. Users do not seem to be high in their professionalism. But the fact is that cosmetics, beauty tools, and makeup methods jointly determine the refinement of a makeup, and the three are indispensable.

In the early summer of 2019, beauty tools ushered in a professional player -BLJ.

01: Focus on subdivided fields and make beauty tools grow up

The original intention of BLJ was to bring consumers with a professional -grade beauty tool that integrates face value and practicality. The brand uses a feminine perspective as the entrance to explore the journey of life. Women’s vitality, independence, freedom, gentleness and perseverance, not defined, and the balance under the seeking of multiple identities are integrated into the design and development of the product, prompting consumers to think: What is the product that really suits them?

The BLJ brand CEO said in an interview with the “Cosmetics” reporter that the brand is based on the analysis of the Chinese market, including Chinese consumers, beauty enthusiasts, and beauty experts. The crowd provides a beautiful makeup tool that is really suitable for them.

In BLJ’s view, beauty tools should be adapted to users, rather than users adapt to beauty tools. The smoothness and experience of the tools can be more able to reach the essence of makeup effects. “Open your beautiful life journey” is BLJ- “Better Life Journey”. In order to allow consumers to have a better makeup experience, BLJ combines the use of beauty tools into the experience of life and launched a novice makeup. A series of products such as bags and early eight makeup bags are professional customized products.

For a long time, BLJ is committed to helping users to pick up beauty tools to give them the meaning of self -changing, not only to make users feel the process of makeup, but also feel the better process to make themselves better.

02：Solve the troubles of users

“Each of our products requires accurately solve the difficulties of users.” When the reporter asked “how to differentiate so many brushes”, CEO showed BLJ’s fireworks series points. This brushing can achieve boundless blooming, allowing users to say goodbye to the hard blush, and the design of the imitation animal hair scales enhances the brush grip power. Slow dye is more natural and softer. He told reporters that the fireworks series of products adopted the electroplating process, incorporating fashion into the product gene, and invested for nearly three and a half months. “The professional needs of users for beauty tools are getting higher and higher, and they are no longer satisfied with the form of” buying eye shadow gifted eye shadow brushes “, because the breakthrough and upgrade of makeup require the blessing of professional beauty tools.

BLJ hopes that users’ attitude towards beauty tools not only stays on the simple choice of tools, but extends to the need for ritual sense.

At present, BLJ’s sales channels cover major well -known e -commerce platforms, and obtained 10000+ word -of -mouth recommendations on the entire network, and have been rated as “female love makeup tools”. At the same time, BLJ is also planning overseas markets. BLJ is running on the category of beauty tools as professional players.