Muindasitiri yerunako, AI iri kutangawo kutamba basa rinoshamisa. Indasitiri yezvizoro zvezuva nezuva yapinda mu "nguva yeAI". Tekinoroji yeAI iri kuramba ichipa simba indasitiri yerunako uye ichibatanidzwa zvishoma nezvishoma mune zvese zvinongedzo zveketani yese yeindasitiri yezvizoro zvezuva nezuva. Parizvino, "AI+zvizoro zverunako" zvinonyanya kushandisa nzira dzinotevera:
1. Kuedza kwezvizoro zvepamhepo
Kuti vatengi vakwanise kusarudza zvigadzirwa zvakakodzera uye kukurudzira chishuwo chevatengi chekutenga, bvunzo dzezvizoro dzepamhepo dzave dzakakurumbira mumakore achangopfuura. Kuburikidza netekinoroji yeAR, vashandisi vanogona kukurumidza kutevedzera mhedzisiro yekuzora yekushandisa imwe makeup nekushandisa hardware senge nharembozha kana magirazi akangwara. Mhando dzeongororo dzekuzora dzinosanganisira lipstick, eyelashes, blush, eyeshadow, eyeshadow nezvimwe zvigadzirwa zvekunaka. Mumakore achangopfuura, makambani erunako nemakambani ehardware akangwara anga achigadzira zvigadzirwa nemashandisirwo anoenderana. Semuenzaniso, Sephora, Watsons nedzimwe mhando dzerunako nevatengesi vakatanga pamwe chete mabasa ekuyedza makeup nemakambani ane hukama netekinoroji.
2. Kuedzwa kweganda
Pamusoro pekuyedza makeup, mabrandi mazhinji nemakambani etekinoroji akatangawo maapplication ekuyedza ganda kuburikidza netekinoroji yeAI kubatsira vatengi kunzwisisa matambudziko avo eganda. Mukushandiswa, vatengi vanogona kukurumidza uye nemazvo kuita sarudzo dzekutanga pamatambudziko eganda kuburikidza netekinoroji yeganda yeAI. Kune mabrandi, kuyedza ganda reAI inzira yepamusoro yekutaurirana zvakadzama nevashandisi. Kunyange zvazvo zvichibvumira vashandisi kuzvinzwisisa, mabrandi anogonawo kuona chimiro cheganda remushandisi wega wega kuti arambe achibuda.
3. Zvizoro zverunako zvakagadzirwa nemaoko
Nhasi uno, indasitiri yezvizoro iri kutanga kugadziriswa, kambani iyi inotsigirwa nehuwandu hwakawanda hwekuongorora kwesainzi neruzivo. Nzira yekugadzirisa "munhu mumwe, resipi imwe" iri kutangawo kutariswa neveruzhinji. Inoshandisa tekinoroji yeAI kuongorora nekukurumidza chimiro chechiso chemunhu wega wega, mhando yeganda, magadzirirwo ebvudzi nezvimwe zvinhu zvinoongororwa, kuitira kuti pave nehurongwa hwerunako rwemunhu wega wega.
4. Hunhu hweAI hwechokwadi
Mumakore maviri apfuura, zvave tsika yekuti mabrandi atange ma "virtual spokes" uye ma "virtual anchors" zvichibva patekinoroji yeAI. Semuenzaniso, "Big Eye Kaka" yaKazilan, "Perfect Diary" "Stella", nezvimwewo. Kana tichienzanisa nema "virtual anchors" chaiwo, ane tekinoroji yakawanda uye ane mifananidzo yeunyanzvi.
5. Kugadzira chigadzirwa
Pamusoro pevashandisi, tekinoroji yeAI iri paB end iri kushanda nesimba kukurudzira kufambira mberi kweindasitiri yerunako.
Zvinonzwisisika kuti nerubatsiro rweAI, Unilever yakagadzira zvigadzirwa zvakatevedzana zvakaita seDove's deep repair and cleansing series, Living Proof's leave-in dry hair spray, makeup brand Hourglass Red zero lipstick, uye men's skin care brand EB39. Samantha Tucker-Samaras, mukuru weUnilever werunako, hutano nesainzi yekutarisira munhu, akataura mubvunzurudzo kuti sezvo kufambira mberi kwesainzi, senge digital biology, AI, machine learning uye, mune ramangwana, quantum computing, zviri kubatsirawo kuti inzwisise zvakadzama matambudziko evatengi murunako nehutano, zvichibatsira Unilever kugadzira tekinoroji iri nani uye zvigadzirwa zvevatengi.
Pamusoro pekugadzira nekushambadzira zvigadzirwa, "ruoko rusingaonekwe" rweAI ruri kukurudzirawo manejimendi yezvekutengeswa kwezvinhu uye manejimendi ebhizinesi. Zvinogona kuonekwa kuti AI iri kupa simba kukusimudzira indasitiri nenzira yakazara. Mune ramangwana, nekufambira mberi kwetekinoroji. Nekufambira mberi kwekuvandudzwa, AI ichazadza indasitiri yerunako nekufungidzira kwakawanda.
Nguva yekutumira: Chikumi-20-2023