Kwishishini lobuhle, i-AI ikwaqala ukudlala indima emangalisayo. Ishishini lezinto zokuthambisa zemihla ngemihla lingene "kwixesha le-AI". Itekhnoloji ye-AI iyaqhubeka nokunika amandla ishishini lobuhle kwaye idibana kancinci kancinci kuzo zonke iikhonkco zomxokelelwane wemveliso wezinto zokuthambisa zemihla ngemihla. Okwangoku, "i-AI + izimonyo zobuhle" ikakhulu ineendlela ezilandelayo:
1. Uvavanyo lwe-makeup olusebenzisa i-intanethi
Ukuze kube lula abathengi ukukhetha iimveliso ezifanelekileyo nokukhuthaza umnqweno wabathengi wokuthenga, iimvavanyo zokuhombisa ezibonakalayo ziye zathandwa kwiminyaka yakutshanje. Ngokusebenzisa ubuchwepheshe be-AR, abasebenzisi banokulinganisa ngokukhawuleza isiphumo sokuhombisa sokusebenzisa izimonyo ezithile ngokusebenzisa nje izixhobo ezifana neefowuni eziphathwayo okanye izibuko ezikrelekrele. Uluhlu lwezilingo zokuhombisa luquka i-lipstick, i-eyelashes, i-blush, amashiya, isithunzi samehlo kunye nezinye iimveliso zobuhle. Kwiminyaka yakutshanje, zombini iimpawu zobuhle kunye neenkampani zezixhobo ezikrelekrele bezisenza iimveliso kunye nezicelo ezifanayo. Umzekelo, iSephora, iWatsons kunye nezinye iimpawu zobuhle kunye nabathengisi baqalise imisebenzi yovavanyo lokuhombisa kunye neenkampani zobuchwepheshe ezinxulumeneyo.
2. Uvavanyo lolusu
Ukongeza kuvavanyo lwezimonyo, iinkampani ezininzi zemveliso kunye netekhnoloji ziqalise usetyenziso lovavanyo lolusu ngetekhnoloji ye-AI ukunceda abathengi baqonde iingxaki zabo zesikhumba. Kwinkqubo yokusebenzisa, abathengi banokwenza izigqibo zokuqala ngokukhawuleza nangokuchanekileyo kwiingxaki zesikhumba ngetekhnoloji yesikhumba ye-AI. Kwiimveliso, uvavanyo lolusu lwe-AI yindlela esemgangathweni yokunxibelelana nzulu nabasebenzisi. Ngelixa ivumela abasebenzisi ukuba baziqonde, iimveliso zinokubona iprofayili yesikhumba somsebenzisi ngamnye ukuze kuphume umxholo oqhubekayo.
3. Izithambiso zobuhle ezenzelwe wena
Namhlanje, ishishini lezithambiso liqala ukwenziwa ngokwezifiso, uphawu luxhaswa ziziphumo ezininzi zesayensi kunye nedatha. Indlela yokwenza ngokwezifiso ethi "umntu omnye, iresiphi enye" nayo iqala ukujoliswa kuluntu ngokubanzi. Isebenzisa itekhnoloji ye-AI ukuhlalutya ngokukhawuleza iimpawu zobuso zomntu ngamnye, umgangatho wolusu, isitayile seenwele kunye nezinye izinto ziyahlalutywa, ukuze kwenziwe isicwangciso sobuhle bomntu ngamnye.
4. Umlinganiswa we-AI obonakalayo
Kwiminyaka emibini edlulileyo, kube ngumkhwa kwiinkampani zokuvelisa ii-arhente ezisebenzisa i-intanethi kunye nee-arhente ezisebenzisa i-intanethi ezisekelwe kwitekhnoloji ye-AI. Umzekelo, i-"Big Eye Kaka" kaKazilan, i-Perfect Diary "Stella", njl. Xa kuthelekiswa nee-ankora zokwenyani, zinobuchwephesha ngakumbi kwaye zinemifanekiso yobugcisa.
5. Uphuhliso lwemveliso
Ukongeza kwisiphelo somsebenzisi, itekhnoloji ye-AI kwisiphelo se-B ikwazama konke okusemandleni ayo ukukhuthaza uphuhliso lweshishini lobuhle.
Kuyaqondakala ukuba ngoncedo lwe-AI, i-Unilever iye yaphuhlisa iimveliso ezinje nge-Dove's deep repair and cleansing series, i-Living Proof's leave-in dry hair spray, i-makeup brand Hourglass Red zero lipstick, kunye ne-men's skincare care brand EB39. USamantha Tucker-Samaras, intloko ye-Unilever's beauty, health and personal care science and technology, uthe kudliwanondlebe ukuba njengoko inkqubela phambili yesayensi, efana ne-digital biology, i-AI, i-machine learning kunye, kwixesha elizayo, i-quantum computing, ikwanceda ekufumaneni ukuqonda okunzulu ngamanqaku abuhlungu kubathengi kubuhle nakwimpilo, inceda i-Unilever ukuba iphuhlise iteknoloji kunye neemveliso ezingcono kubathengi.
Ukongeza kuphuhliso lwemveliso kunye nokuthengisa, "isandla esingabonakaliyo" se-AI sikwakhuthaza ulawulo lwe-supply chain kunye nolawulo lwamashishini. Kuyabonakala ukuba i-AI inika amandla uphuhliso lweshishini ngendlela epheleleyo. Kwixesha elizayo, ngokuqhubela phambili kwetekhnoloji Ngophuhliso olongezelelekileyo, i-AI iya kugcwalisa ishishini lobuhle ngemibono engaphezulu.
Ixesha lokuthumela: Juni-20-2023