Hauv kev lag luam kev zoo nkauj, AI kuj pib ua lub luag haujlwm zoo kawg nkaus. Kev lag luam tshuaj pleev ib ce txhua hnub tau nkag mus rau "lub sijhawm AI". Cov thev naus laus zis AI txuas ntxiv txhawb nqa kev lag luam kev zoo nkauj thiab maj mam koom ua ke rau hauv txhua qhov txuas ntawm tag nrho cov saw hlau kev lag luam ntawm cov tshuaj pleev ib ce txhua hnub. Tam sim no, "AI + kev pleev ib ce zoo nkauj" feem ntau muaj cov txheej txheem hauv qab no:
1. Kev sim pleev xim virtual
Yuav kom pab cov neeg siv khoom xaiv cov khoom tsim nyog thiab txhawb kom cov neeg siv khoom xav yuav, kev sim pleev xim virtual tau nrov heev rau xyoo tas los no. Los ntawm AR thev naus laus zis, cov neeg siv khoom tuaj yeem ua kom pom cov nyhuv pleev xim ntawm kev siv cov pleev xim tshwj xeeb los ntawm kev siv cov khoom siv xws li xov tooj ntawm tes lossis daim iav ntse. Cov kev sim pleev xim muaj xws li daim di ncauj, plaub muag, ntsej mua, pob muag, duab ntxoov ntxoo thiab lwm yam khoom zoo nkauj. Nyob rau xyoo tas los no, ob lub npe zoo nkauj thiab cov tuam txhab kho vajtse ntse tau tsim cov khoom thiab cov ntawv thov sib xws. Piv txwv li, Sephora, Watsons thiab lwm lub npe zoo nkauj thiab cov khw muag khoom tau koom ua ke tsim cov haujlwm sim pleev xim nrog cov tuam txhab thev naus laus zis cuam tshuam.
2. Kev kuaj tawv nqaij
Ntxiv rau kev kuaj pleev, ntau lub npe thiab cov tuam txhab thev naus laus zis kuj tau tsim cov ntawv thov kuaj tawv nqaij los ntawm kev siv thev naus laus zis AI los pab cov neeg siv khoom nkag siab txog lawv cov teeb meem tawv nqaij. Thaum siv, cov neeg siv khoom tuaj yeem txiav txim siab sai thiab raug txog cov teeb meem tawv nqaij los ntawm kev siv thev naus laus zis AI tawv nqaij. Rau cov npe, kev kuaj tawv nqaij AI yog ib txoj hauv kev zoo los sib txuas lus tob nrog cov neeg siv. Thaum tso cai rau cov neeg siv nkag siab lawv tus kheej, cov npe kuj tseem tuaj yeem pom txhua tus neeg siv daim tawv nqaij profile rau cov ntsiab lus txuas ntxiv.
3. Kev pleev kom zoo nkauj raws li koj xav tau
Niaj hnub no, kev lag luam tshuaj pleev ib ce pib hloov kho, lub npe tau txais kev txhawb nqa los ntawm ntau qhov kev kuaj mob thiab cov ntaub ntawv tshawb fawb. Txoj kev hloov kho "ib tus neeg, ib daim ntawv qhia zaub mov" kuj pib taw qhia rau pej xeem. Nws siv cov thev naus laus zis AI los tshuaj xyuas sai sai ntawm txhua tus neeg lub ntsej muag, qhov zoo ntawm daim tawv nqaij, plaub hau thiab lwm yam, yog li ua kom tau ib txoj kev npaj rau kev zoo nkauj ntawm tus kheej.
4. Tus cwj pwm AI virtual
Ob xyoos dhau los no, nws tau dhau los ua ib qho kev hloov pauv rau cov hom lag luam los tsim cov neeg hais lus virtual thiab cov neeg tshaj tawm virtual raws li thev naus laus zis AI. Piv txwv li, Kazilan's "Big Eye Kaka", Perfect Diary "Stella", thiab lwm yam. Piv nrog cov neeg tshaj tawm hauv lub neej tiag tiag, lawv muaj cov duab thev naus laus zis thiab kos duab ntau dua.
5. Kev tsim khoom
Ntxiv rau qhov kawg ntawm tus neeg siv, AI thev naus laus zis ntawm B kawg kuj tseem siv zog los txhawb kev txhim kho ntawm kev lag luam kev zoo nkauj.
Nws nkag siab tias nrog kev pab los ntawm AI, Unilever tau tsim cov khoom lag luam xws li Dove's deep repair and cleansing series, Living Proof's leave-in dry hair spray, makeup brand Hourglass Red zero lipstick, thiab cov txiv neej lub npe EB39. Samantha Tucker-Samaras, Unilever tus thawj coj ntawm kev zoo nkauj, kev noj qab haus huv thiab kev saib xyuas tus kheej science thiab technology, tau hais hauv kev xam phaj tias raws li ntau yam kev nce qib ntawm kev tshawb fawb, xws li digital biology, AI, machine learning thiab, yav tom ntej, quantum computing, kuj pab nws nkag siab tob txog cov neeg siv khoom mob hauv kev zoo nkauj thiab kev noj qab haus huv, pab Unilever tsim cov thev naus laus zis zoo dua thiab cov khoom rau cov neeg siv khoom.
Ntxiv rau kev tsim khoom thiab kev lag luam, "tes tsis pom" ntawm AI kuj tseem txhawb kev tswj hwm cov khoom xa tuaj thiab kev tswj hwm kev lag luam. Nws tuaj yeem pom tias AI tab tom txhawb nqa kev txhim kho ntawm kev lag luam hauv txhua txoj kev. Yav tom ntej, nrog rau kev nce qib ntawm thev naus laus zis Nrog kev txhim kho ntxiv, AI yuav muab kev lag luam zoo nkauj nrog ntau lub tswv yim.
Lub sijhawm tshaj tawm: Lub Rau Hli-20-2023