Hauv kev lag luam kev zoo nkauj, AI tseem tab tom pib ua lub luag haujlwm zoo.Kev lag luam tshuaj pleev ib ce niaj hnub tau nkag mus rau "AI era".AI thev naus laus zis txuas ntxiv txhawb kev lag luam kev zoo nkauj thiab maj mam sib koom ua ke rau hauv txhua qhov kev sib txuas ntawm tag nrho cov khoom lag luam ntawm cov tshuaj pleev ib ce niaj hnub.Tam sim no, "AI + kev zoo nkauj pleev" feem ntau muaj cov hauv qab no:
1. Virtual make-up sim
Txhawm rau pab txhawb cov neeg siv khoom xaiv cov khoom tsim nyog thiab txhawb cov neeg siv khoom lub siab xav yuav, kev sim pleev xim virtual tau dhau los ua neeg nyiam nyob rau xyoo tas los no.Los ntawm AR thev naus laus zis, cov neeg siv tuaj yeem sim simulate cov nyhuv pleev ntawm kev siv qee yam pleev los ntawm kev siv cov khoom siv xws li xov tooj ntawm tes lossis tsom iav ntse.Qhov ntau yam ntawm kev pleev xim muaj xws li daim di ncauj, plaub muag, blush, pob muag, qhov muag duab ntxoov ntxoo thiab lwm yam khoom zoo nkauj.Nyob rau hauv xyoo tas los no, ob lub npe zoo nkauj thiab cov tuam txhab kho vajtse ntse tau ua cov khoom siv sib xws thiab cov ntawv thov.Piv txwv li, Sephora, Watsons thiab lwm lub npe zoo nkauj thiab cov khw muag khoom tau sib koom ua ke tsim kev sim pleev xim nrog cov tuam txhab thev naus laus zis.
2. Kev kuaj tawv nqaij
Ntxiv nrog rau kev ntsuam xyuas pleev, ntau lub npe thiab cov tuam txhab thev naus laus zis kuj tau tsim cov ntawv thov kev sim tawv nqaij los ntawm AI thev naus laus zis los pab cov neeg siv khoom nkag siab txog lawv tus kheej cov teeb meem ntawm daim tawv nqaij.Hauv cov txheej txheem ntawm kev siv, cov neeg siv khoom tuaj yeem txiav txim siab ua ntej ntawm cov teeb meem ntawm daim tawv nqaij los ntawm AI daim tawv nqaij technology.Rau cov hom lag luam, AI kev kuaj tawv nqaij yog txoj hauv kev zoo los sib txuas lus nrog cov neeg siv.Thaum tso cai rau cov neeg siv nkag siab lawv tus kheej, cov npe tseem tuaj yeem pom txhua tus neeg siv daim tawv nqaij profile rau cov ntsiab lus txuas ntxiv.
3. Kho kom zoo nkauj pleev
Niaj hnub no, kev lag luam tshuaj pleev ib ce yog pib ua kom haum, lub hom phiaj tau txais kev txhawb nqa los ntawm ntau qhov kev kuaj mob thiab cov ntaub ntawv.Txoj kev "ib tug neeg, ib daim ntawv qhia" customization txoj kev kuj yog pib taw qhia rau cov pej xeem.Nws siv AI thev naus laus zis los soj ntsuam sai sai rau txhua tus neeg lub ntsej muag, cov tawv nqaij zoo, cov plaub hau thiab lwm yam raug tshuaj xyuas, txhawm rau txhawm rau txhawm rau txhawm rau txhim kho kev zoo nkauj ntawm tus kheej.
4. AI virtual cim
Hauv ob xyoos dhau los, nws tau dhau los ua ib qho qauv rau cov hom lag luam los tshaj tawm cov neeg hais lus thiab cov anchors virtual raws li AI thev naus laus zis.Piv txwv li, Kazilan's "Big Eye Kaka", Lub Chaw Muag Khoom Zoo Tshaj "Stella", thiab lwm yam. Piv nrog rau lub neej tiag tiag anchors, lawv yog cov thev naus laus zis ntau dua thiab kos duab hauv cov duab.
5. Kev tsim khoom
Ntxiv nrog rau cov neeg siv kawg, AI thev naus laus zis ntawm B kawg kuj tseem tsis muaj zog los txhawb kev txhim kho kev lag luam kev zoo nkauj.
Nws tau nkag siab tias nrog kev pab los ntawm AI, Unilever tau ua tiav cov khoom lag luam xws li Dove's sib sib zog nqus kho thiab ntxuav series, Nyob Pov Thawj txoj kev tawm hauv cov plaub hau qhuav, pleev hom Hourglass Liab xoom mem pleev di ncauj, thiab txiv neej cov tawv nqaij hom EB39.Samantha Tucker-Samaras, Unilever lub taub hau ntawm kev zoo nkauj, kev noj qab haus huv thiab kev saib xyuas tus kheej kev tshawb fawb thiab thev naus laus zis, tau hais hauv kev xam phaj tias ntau yam kev tshawb fawb, xws li cov biology digital, AI, kev kawm tshuab thiab, yav tom ntej, quantum suav, tseem pab nws. tau txais kev nkag siab tob dua ntawm cov neeg siv khoom mob cov ntsiab lus hauv kev zoo nkauj thiab kev noj qab haus huv, pab Unilever tsim cov thev naus laus zis zoo dua thiab cov khoom lag luam rau cov neeg siv khoom.
Ntxiv nrog rau kev tsim khoom thiab kev lag luam, "tsis pom txhais tes" ntawm AI kuj tseem txhawb nqa kev tswj hwm cov khoom lag luam thiab kev tswj hwm kev lag luam.Nws tuaj yeem pom tias AI tau txhawb nqa txoj kev loj hlob ntawm kev lag luam hauv txhua txoj hauv kev.Nyob rau hauv lub neej yav tom ntej, nrog kev nce qib ntawm thev naus laus zis Nrog kev txhim kho ntxiv, AI yuav ua rau kev lag luam zoo nkauj nrog ntau qhov kev xav.
Post lub sij hawm: Jun-20-2023