Embonini yobuhle, i-AI nayo isiqala ukudlala indima emangalisayo. Imboni yezimonyo zansuku zonke isingene "enkathini ye-AI". Ubuchwepheshe be-AI buqhubeka nokunika amandla imboni yobuhle futhi buhlangana kancane kancane kuzo zonke izixhumanisi zochungechunge lonke lwezimboni zezimonyo zansuku zonke. Njengamanje, i-"AI + izimonyo zobuhle" inezindlela ezilandelayo:
1. Isivivinyo sokuzilungisa esibonakalayo
Ukuze kube lula abathengi ukukhetha imikhiqizo efanelekile nokukhuthaza isifiso sabathengi sokuthenga, izivivinyo zokuzenzela ezingokoqobo ziye zathandwa eminyakeni yamuva nje. Ngobuchwepheshe be-AR, abasebenzisi bangashesha ukulingisa umphumela wokwenza izimonyo wokusebenzisa izimonyo ezithile ngokusebenzisa nje ihadiwe efana namafoni eselula noma izibuko ezihlakaniphile. Uhla lwezivivinyo zokuzenzela luhlanganisa i-lipstick, ama-eyelashes, i-blush, amashiya, isithunzi samehlo neminye imikhiqizo yobuhle. Eminyakeni yamuva nje, zombili izinkampani zobuhle kanye nezinkampani zehadiwe ezihlakaniphile bezilokhu zenza imikhiqizo nezinhlelo zokusebenza ezifanayo. Isibonelo, iSephora, iWatsons kanye nezinye izinkampani zobuhle kanye nabathengisi baqalise ngokuhlanganyela imisebenzi yokuhlolwa kokwenza izimonyo nezinkampani zobuchwepheshe ezihlobene.
2. Ukuhlolwa kwesikhumba
Ngaphezu kokuhlolwa kwezimonyo, izinkampani eziningi zemikhiqizo kanye nezobuchwepheshe nazo ziqalise izinhlelo zokusebenza zokuhlola isikhumba ngokusebenzisa ubuchwepheshe be-AI ukusiza abathengi baqonde izinkinga zabo zesikhumba. Enkambisweni yokusebenzisa, abathengi bangenza izinqumo zokuqala ngokushesha nangokunembile ngezinkinga zesikhumba ngokusebenzisa ubuchwepheshe besikhumba be-AI. Kumabhrendi, ukuhlolwa kwesikhumba kwe-AI kuyindlela esezingeni eliphezulu yokuxhumana ngokujulile nabasebenzisi. Ngenkathi kuvumela abasebenzisi ukuthi baziqonde bona, amabhrendi angabona nephrofayili yesikhumba somsebenzisi ngamunye ukuze athole okuqukethwe okuqhubekayo.
3. Izimonyo zobuhle ezenziwe ngokwezifiso
Namuhla, imboni yezimonyo isiqala ukwenziwa ngokwezifiso, lo mkhiqizo usekelwa inani elikhulu lokuxilongwa kwesayensi kanye nedatha. Indlela yokwenza ngokwezifiso ethi "umuntu oyedwa, iresiphi eyodwa" nayo isiqala ukuqondiswa emphakathini jikelele. Isebenzisa ubuchwepheshe be-AI ukuhlaziya ngokushesha izici zobuso zomuntu ngamunye, ikhwalithi yesikhumba, isitayela sezinwele nezinye izici ziyahlaziywa, ukuze kwenziwe uhlelo lobuhle bomuntu ngamunye.
4. Uhlamvu olubonakalayo lwe-AI
Eminyakeni emibili edlule, kube umkhuba kumabhrendi ukwethula izikhulumi ezingokoqobo kanye nezikhonkwane ezingokoqobo ezisekelwe kubuchwepheshe be-AI. Isibonelo, i-"Big Eye Kaka" kaKazilan, i-Perfect Diary "Stella", njll. Uma kuqhathaniswa nezikhonkwane zangempela, zinobuchwepheshe kakhulu futhi zinobuciko ngesithombe.
5. Ukuthuthukiswa komkhiqizo
Ngaphezu kokusetshenziswa komsebenzisi, ubuchwepheshe be-AI e-B end nabo benza konke okusemandleni abo ukukhuthaza intuthuko yemboni yobuhle.
Kuyaqondakala ukuthi ngosizo lwe-AI, i-Unilever ithuthukise imikhiqizo ngokulandelana njengochungechunge lwe-Dove lokulungisa nokuhlanza olujulile, i-Living Proof's leave-in dry hair spray, i-makeup brand Hourglass Red zero lipstick, kanye ne-men's skincare care brand EB39. USamantha Tucker-Samaras, inhloko yobuhle, impilo kanye nesayensi nobuchwepheshe be-Unilever, uthe engxoxweni ukuthi njengoba intuthuko ehlukahlukene yesayensi, njenge-digital biology, i-AI, ukufunda komshini kanye, esikhathini esizayo, i-quantum computing, nayo iyasiza ekutholeni ukuqonda okujulile ngamaphuzu abuhlungu kubathengi ngobuhle nempilo, okusiza i-Unilever ukuthuthukisa ubuchwepheshe kanye nemikhiqizo engcono kubathengi.
Ngaphezu kokuthuthukiswa komkhiqizo nokumaketha, "isandla esingabonakali" se-AI siphinde sikhuthaze ukuphathwa kwe-supply chain kanye nokuphathwa kwebhizinisi. Kungabonakala ukuthi i-AI inika amandla intuthuko yomkhakha ngendlela ephelele. Esikhathini esizayo, ngokuthuthuka kobuchwepheshe Ngentuthuko eyengeziwe, i-AI izogcwalisa imboni yobuhle ngemicabango eminingi.
Isikhathi sokuthunyelwe: Juni-20-2023