A fannin kwalliya, AI ma ta fara taka muhimmiyar rawa. Masana'antar kwalliya ta yau da kullun ta shiga "zamanin AI". Fasahar AI tana ci gaba da ƙarfafa masana'antar kwalliya kuma a hankali tana haɗuwa cikin dukkan hanyoyin haɗin gwiwa na dukkan sarkar masana'antu na kayan kwalliya na yau da kullun. A halin yanzu, "AI+beaty makeup" galibi yana da waɗannan hanyoyin:
1. Gwajin kwalliya ta yanar gizo
Domin sauƙaƙa wa masu amfani su zaɓi kayayyaki masu dacewa da kuma ƙarfafa sha'awar masu amfani da su na siya, gwaje-gwajen kayan shafa na kama-da-wane sun shahara a cikin 'yan shekarun nan. Ta hanyar fasahar AR, masu amfani za su iya kwaikwayon tasirin kayan shafa na amfani da wani kayan shafa da sauri ta hanyar amfani da kayan aiki kamar wayoyin hannu ko madubai masu wayo. Jerin gwaje-gwajen kayan shafa sun haɗa da lipstick, gashin ido, ja, gira, inuwa ido da sauran kayayyakin kwalliya. A cikin 'yan shekarun nan, kamfanonin kayan kwalliya da kamfanonin kayan kwalliya na zamani suna yin samfura da aikace-aikace masu dacewa. Misali, Sephora, Watsons da sauran samfuran kayan kwalliya da dillalai sun ƙaddamar da ayyukan gwajin kayan shafa tare da kamfanonin fasaha masu alaƙa.
2. Gwajin fata
Baya ga gwajin kayan shafa, kamfanoni da yawa na fasaha sun kuma ƙaddamar da aikace-aikacen gwajin fata ta hanyar fasahar AI don taimaka wa masu amfani su fahimci matsalolin fata na kansu. A cikin tsarin amfani, masu amfani za su iya yin hukunci na farko cikin sauri da daidai kan matsalolin fata ta hanyar fasahar fata ta AI. Ga samfuran, gwajin fata ta AI hanya ce mai inganci don sadarwa sosai da masu amfani. Yayin da yake ba masu amfani damar fahimtar kansu, samfuran kuma za su iya ganin bayanin fatar kowane mai amfani don ci gaba da fitar da abun ciki.
3. Kayan kwalliya na musamman
A yau, masana'antar kayan kwalliya ta fara zama ta musamman, kuma ana samun tallafi daga adadi mai yawa na bincike na kimiyya da bayanai. Hanyar keɓancewa ta "mutum ɗaya, girke-girke ɗaya" ita ma ta fara zama mai dacewa ga jama'a. Tana amfani da fasahar AI don yin nazari cikin sauri game da siffofin fuskar kowane mutum, ingancin fata, salon gyara gashi da sauran abubuwan da aka bincika, don yin shiri don kyawun mutum ɗaya.
4. Halayen AI na kama-da-wane
A cikin shekaru biyu da suka gabata, ya zama wani yanayi ga kamfanoni su ƙaddamar da masu magana da yawun kama-da-wane da kuma masu gabatar da shirye-shirye na kama-da-wane bisa fasahar AI. Misali, "Big Eye Kaka" na Kazilan, Cikakken Littafin Diary "Stella", da sauransu. Idan aka kwatanta da masu gabatar da shirye-shirye na gaske, sun fi fasaha da fasaha a hoto.
5. Haɓaka samfura
Baya ga ƙarshen masu amfani, fasahar AI a ƙarshen B kuma ba ta ɓatar da komai ba don haɓaka ci gaban masana'antar kwalliya.
An fahimci cewa tare da taimakon AI, Unilever ta ci gaba da haɓaka samfura kamar jerin gyaran gashi mai zurfi na Dove, feshin gashi mai bushewa na Living Proof, lipstick mai launin ruwan kasa na Hourglass, da kuma alamar kula da fata ta maza ta EB39. Samantha Tucker-Samaras, shugabar kimiyya da fasaha ta Unilever a fannin kyau, lafiya da kula da kai, ta ce a wata hira cewa yayin da ake samun ci gaba a fannin kimiyya daban-daban, kamar ilimin kimiyyar dijital, AI, koyon injina da kuma, a nan gaba, ƙididdigar kwantum, suna taimaka mata ta fahimci matsalolin da masu amfani ke fuskanta a fannin kyau da lafiya, suna taimaka wa Unilever wajen haɓaka fasaha da kayayyaki mafi kyau ga masu amfani.
Baya ga haɓaka samfura da tallatawa, "hannun da ba a gani" na AI yana kuma haɓaka kula da sarkar samar da kayayyaki da kuma kula da kamfanoni. Ana iya ganin cewa AI yana ƙarfafa ci gaban masana'antar ta kowace hanya. A nan gaba, tare da ci gaban fasaha Tare da ci gaba, AI za ta cika masana'antar kyau da ƙarin tunani.
Lokacin Saƙo: Yuni-20-2023