M'makampani okongola, AI yayambanso kuchita ntchito yodabwitsa.Makampani opanga zodzoladzola tsiku ndi tsiku alowa mu "AI era".Ukadaulo wa AI ukupitilirabe kulimbikitsa bizinesi yokongola ndikuphatikiza pang'onopang'ono maulalo onse azodzikongoletsera zatsiku ndi tsiku.Pakadali pano, "AI + zodzoladzola zokongola" makamaka zili ndi njira izi:
1. Pafupifupi zodzipangitsa mmwamba mayesero
Pofuna kupangitsa ogula kusankha zinthu zoyenera ndikulimbikitsa ogula kugula, kuyesa zodzikongoletsera kwakhala kotchuka m'zaka zaposachedwa.Kudzera muukadaulo wa AR, ogwiritsa ntchito amatha kutengera mwachangu momwe amapangira zopakapaka zina pogwiritsa ntchito zida monga mafoni am'manja kapena magalasi anzeru.Mayesero osiyanasiyana a zodzoladzola amaphatikizapo milomo, eyelashes, blush, nsidze, mthunzi wa maso ndi zinthu zina zokongola.M'zaka zaposachedwa, mitundu yonse yokongola komanso makampani anzeru a hardware akhala akupanga zinthu zofananira ndikugwiritsa ntchito.Mwachitsanzo, Sephora, Watsons ndi mitundu ina ya kukongola ndi ogulitsa pamodzi adayambitsa ntchito zoyesa zodzikongoletsera ndi makampani okhudzana ndiukadaulo.
2. Kuyeza khungu
Kuphatikiza pa kuyesa zodzoladzola, makampani ambiri amakampani ndi ukadaulo adayambitsanso ntchito zoyezera khungu kudzera muukadaulo wa AI kuti athandize ogula kumvetsetsa zovuta zawo zapakhungu.Pogwiritsa ntchito, ogula amatha kupanga zigamulo zoyamba komanso molondola pazovuta za khungu kudzera muukadaulo wa AI.Kwa mtundu, kuyesa kwa khungu la AI ndi njira yabwino kwambiri yolumikizirana mozama ndi ogwiritsa ntchito.Pomwe amalola ogwiritsa ntchito kuti adzimvetsetse okha, ma brand amathanso kuwona mawonekedwe akhungu la wogwiritsa ntchito kuti azitulutsa mosalekeza.
3. Zodzoladzola mwamakonda kukongola
Masiku ano, makampani opanga zodzoladzola akuyamba kusinthidwa, chizindikirocho chimathandizidwa ndi chiwerengero chachikulu cha matenda a sayansi ndi deta.Njira yosinthira "munthu m'modzi, imodzi" ikuyambanso kutsata anthu wamba.Imagwiritsa ntchito ukadaulo wa AI kusanthula mwachangu mawonekedwe a nkhope ya munthu aliyense, mtundu wa khungu, tsitsi ndi zina zimawunikidwa, kuti apange dongosolo la kukongola kwapayekha.
4. AI pafupifupi khalidwe
M'zaka ziwiri zapitazi, zakhala chizolowezi kuti ma brand akhazikitse olankhulira enieni ndi nangula motengera ukadaulo wa AI.Mwachitsanzo, "Big Eye Kaka" ya Kazilan, Diary Yangwiro "Stella", etc. Poyerekeza ndi anangula enieni, iwo ali ndi luso lamakono komanso luso mu fano.
5. Kukula kwazinthu
Kuphatikiza pa kutha kwa ogwiritsa ntchito, ukadaulo wa AI kumapeto kwa B ukuchitanso khama polimbikitsa chitukuko cha kukongola.
Zikumveka kuti mothandizidwa ndi AI, Unilever yapanga motsatizana zinthu monga kukonza ndi kuyeretsa kozama kwa Nkhunda, Living Proof's leave-in dry hair spray, makeup brand Hourglass Red zero lipstick, ndi mtundu wosamalira khungu la amuna EB39.Samantha Tucker-Samaras, wamkulu wa Unilever wa kukongola, thanzi ndi chisamaliro chaumwini, sayansi ndi luso lamakono, adanena poyankhulana kuti monga kupita patsogolo kwa sayansi, monga digito biology, AI, kuphunzira makina ndi, mtsogolomu, quantum computing, ikuthandiziranso. kumvetsetsa mozama za zowawa za ogula mu kukongola ndi thanzi, kuthandiza Unilever kupanga ukadaulo wabwinoko ndi zinthu za ogula.
Kuphatikiza pa chitukuko cha malonda ndi malonda, "dzanja losaoneka" la AI likulimbikitsanso kasamalidwe ka chain chain ndi kasamalidwe ka mabizinesi.Zitha kuwoneka kuti AI ikupatsa mphamvu chitukuko chamakampani m'njira zonse.M'tsogolomu, ndi kupita patsogolo kwa teknoloji Ndi chitukuko chowonjezereka, AI idzadzaza makampani okongola ndi malingaliro ambiri.
Nthawi yotumiza: Jun-20-2023