Kampani Yodzikongoletsera ya ku America yotchedwa "The Creme Shop" Yagulidwa ndi LG!

Posachedwapa, LG Life yalengeza kugula kampani yodzoladzola yaku America ya The Crème Shop pamtengo wa US$120 miliyoni (pafupifupi RMB 777 miliyoni), yokhala ndi gawo la 65%. Pangano logula limaphatikizaponso ufulu wogula 35% yotsala ya The Créme Shop patatha zaka zisanu. Iyi ndi ndalama zambiri zomwe LG Health idayika komanso kugula kwa zaka pafupifupi ziwiri, pambuyo pa kugula ufulu wa bizinesi wa Physio Gel wa Asia ndi North America wopambana 192.3 biliyoni mu 2020.

Zanenedwa kuti The Crème Shop idakhazikitsidwa ndi anthu awiri ochokera ku Korea, Theresa ndi Lawrence Kim. Ndi malo otchuka otsika mtengo.mtundu wokongoletsakwa "m'badwo wa MZ" ku US, makamaka achinyamata azaka za m'ma 1900. , zithunzi za Disney ndi zojambula zina zimapangidwa pamodzi, zomwe zikuphatikizapo zinthu zosamalira khungu,zodzoladzola zokongoletsera, ndi zina zotero. Mtengo wake ndi wochepera 100 yuan.

Kwa LG, kampani ya The Créme Shop ikuyimira chidwi cha "m'badwo wa MZ" waku America ku K-Beauty, kampani yomwe ikugwirizana ndi kukongola kwa m'deralo ndipo ili ndi mafani ambiri ngakhale kuti pali zovuta za kutsekedwa kwa coronavirus komanso vuto la kugulitsa zinthu padziko lonse lapansi, koma The Crème Shop yakhala ikukula ndi ntchito yoposa 30% m'zaka zitatu zapitazi. Kuphatikiza apo, pankhani ya njira zogulitsira, kampaniyi ikutsatira njira yogawa zinthu zambiri ndipo imasunga mgwirizano wozama ndi njira zodziwika bwino zogulitsira monga Ulta, CVS, Macy's, ndi Urban Outfitters.

Kodi mungakhale bwanji kampani yokongola yotchuka ndi achinyamata? Ndikukhulupirira kuti iyi ndi njira yomwe makampani ambiri akuganizira.

Ponena za ife, pankhani ya zinthu, mtundu ndi mtengo wake ziyenera kukhala mkati mwa malire oyenera; pankhani ya kalembedwe ka zinthu, kufananiza mitundu kuyenera kugwirizana ndi chithunzi cha achinyamata. Chifukwa iwo ndiye mphamvu yaikulu yogwiritsira ntchito.

Funso ili ndi losatha lopanda yankho lokwanira. Ndikukhulupirira kuti tidzakhalanso limodzi mwa makampani okongola omwe achinyamata amakonda.