Nigute wakwigarurira abaguzi bo muri Aziya y'Amajyepfo y'Uburasirazuba?

Nk’uko ubushakashatsi bwakozwe na Lazada ku baguzi mu mpera za Werurwe bwabigaragaje, 58% by’ababajijwe bazongera amafaranga akoreshwa mu buzima bwiza no mu bwiza. Uko abantu basubira mu buzima rusange nk’amasosiyete n’amashuri, icyifuzo cy’ubwiza no kwita ku ruhu rw’abantu bambaye udupfukamunwa kikomeje kwiyongera. Byongeye kandi, abaguzi batangira kongera gusuzuma uburyo bwo kwita ku buzima no kwita ku buzima bwabo bwite. Ubuzima buzakomeza kuba insanganyamatsiko y’ingenzi ku mikoreshereze y’ibiribwa.

Mu 2022, ubumenyi bw'abaguzi bo muri Aziya y'Amajyepfo y'Uburasirazuba ku bijyanye no kubungabunga isuku, ubuzima bwiza no kurengera ibidukikije bidafite ingaruka ku bidukikije buziyongera cyane, ibyo bizagira ingaruka zikomeye ku myitwarire yabo yo guhaha. Nk'uko raporo ya Euromonitor Passport ibigaragaza, muri ubu buryo bushya, ubwiza n'imyitwarire yo kwita ku ruhu ndetse n'imikoreshereze y'ibicuruzwa ku bakoresha Aziya y'Amajyepfo y'Uburasirazuba bizagaragaza ibintu bitatu bishya muri 2022.

Mu 2022, ibikoresho byo kwisiga amaso birakunzwe cyane, kandi icyifuzo cy'ibikoresho byo kwisiga amaso gikomeje kwiyongera. Ku ruhande rumwe, kwambara udupfukamunwa igihe kirekire bituma abakoresha bahindura ibitekerezo byabo ku maso; Ibibazo bikunze kugaragara mu bwana no mu busaza, kurema ishusho y'umuntu ku giti cye cyangwa guhaza icyerekezo cy'imihango, abaguzi batandukanye bahuza kwisiga amaso n'imyitwarire yabo n'amashusho yabo, kandi ibikoresho bya buri munsi nka false eyelashes, eyeliner, eye shadow na double eyelid stickers byatumye abaguzi barushaho gukenera kwisiga.

Ingano y'isoko ry'ibikoresho byo kwisiga iriyongera, kandi icyifuzo cy'abaguzi nacyo kiriyongera. Kuva mu 2022 kugeza mu 2026, isoko ry'ubwiza ku isi rizakura ku gipimo cy'ubwiyongere bwa 5.8% buri mwaka (raporo z'ubushakashatsi 360), kandi biteganijwe ko rizagera kuri miliyari 3.074 z'amadolari y'Amerika. Ku munsi wo kwamamaza isabukuru ya Lazada, amasaha 12 ya mbere ku mbuga za Maleziya, Singapuru, Vietnam na Tayilande yose yageze kuri 200% by'iminsi 3.27 y'umwaka ushize.

Muri iki gihe aho inyungu z'ubwiza n'ubukungu butifashe neza byiganje, abaguzi bo muri Aziya y'Amajyepfo y'Uburasirazuba bakurikirana kwisiga byoroshye kandi byoroshye, kwisiga byoroshye no kwita ku ruhu. Kubwibyo, bafite kandi ibisabwa cyane mu gukoresha no guhitamo ibikoresho by'ubwiza/kwisiga. Uretse gukurikirana agaciro k'ikoreshwa ry'ibicuruzwa ubwabyo, abaguzi bita ku bintu bitandukanye kandi byo ku rwego rwo hejuru, nko gushushanya no ubwiza. Ibigo byinshi by'ibikoresho byo kwisiga byamenyekanye nabyo byafashe iya mbere mu kunoza imikorere y'ibikoresho byo kwisiga no guhanga udushya isura yabyo.

Icyo dukora neza ni ukwisiga amaso.igicucu cy'amaso gifite amabara menshi, haba mu mabara atandukanye ndetse no mu mabara y'amaso ahindura ibara ry'amazi, ndetse no mu mabara ahindura ibara y'amaso byagiye bikundwa cyane n'abakiriya bacu.Ijisho ry'amazikandi ni ngombwa mu kwisiga buri munsi.
Mu gihe dutegura ibi bicuruzwa, dutekereza ku guhuza imideli n'imikorere. Topfeel Beauty yizeye ko nidushobora guhaza abaguzi bo muri Aziya y'Amajyepfo y'Uburasirazuba, tuzabigeza ku rundi rwego.