Kua riro ngā whakapaipai waikore hei auahatanga hou?

I ngā tau tata nei, kua horapa te ia o te tiaki taiao ki te mākete whakapaipai o Ūropi me Amerika, pērā i te "kore tukino"(kāore te hua e whakamahi i ngā whakamātautau kararehe i roto i te tukanga rangahau me te whanaketanga katoa), "vegan" (kāore te tauira hua e whakamahi i ngā rauemi mata i ahu mai i te kararehe) me ētahi atu hua. He mea pai ki te Reanga Z i Ūropi me Amerika, e aro nui ana ki te haumaru, te hauora me ngā take taiao. Ā, i muri i te mahi nui a ngā kaumātua, ka puta anō he makutu hou, arā, ko "ngā mea whakapaipai kore wai". E ai ki ngā raraunga i tukuna e WGSN (UK Trend Forecast Service Provider) i roto i te "2022 World Popular Beauty Trend Report", te penapena wai me te tiaki taiao,te hanga-ake tere, ko te whakamahinga me te pumau te arotahi a ngā kaimahi R&D i tēnei tau.

Kua tīmata te umanga whakapaipai Wīwī i tētahi "au" o ngā whakapaipai kore-wai. I mua, he hopi anake ngā parāoa i runga i te whata, engari ināianei kua puta mai he maha ngā hua totoka kore-wai, pērā i te shampoo, te raupapa whakangawari, te tiaki kanohi i hangaia e Les savons de Joya. Kei roto hoki i te wāhanga he kopare rakau a La Rosée, me te Tango Whakapaipai Kore-Wai Shea Butter a Lamazuna, te Kirimi Kore-Wai Butter, me ētahi atu.

Kua kī tūmatanui a Elizabeth Lavelle, te kaiwhakaū o te umanga kōrero rongonui a Utopies: "Ki taku whakaaro ka tipu tonu te mākete whakapaipai kore-wai nā te mea kei te wāhi e honoa ai ētahi take taiao." Hei tāpiri, e whakapono ana hoki te Kaiwhakahaere o te Tari Whakapaipai me te Tiaki Whaiaro o Mintel Beauty, a Vivian Ruder, me mārama te tūnga taiao o ngā hua ataahua o te heke mai, me te whakaatu ki ngā kaihoko te otinga a te waitohu mō te korenga o te wai, me te āwhina i a rātou ki te whakahaere i tā rātou whakamahinga wai whaiaro.

Tērā pea ka taea e ngā kaiwhakarato Hainamana te whakaputa i ngā mea whakapaipai kore-wai mō ngā whenua o Ūropi me Amerika.