Ibikoresho byo kwisiga bidafite amazi byabaye ikintu gishya?

Mu myaka ya vuba aha, uburyo bwo kurengera ibidukikije bwagiye bwiyongera ku isoko ry’ubwiza bw’i Burayi n’Amerika, nko "nta bugizi bwa nabi" (Iki gicuruzwa ntigikoresha igerageza ry'inyamaswa mu gikorwa cyose cy'ubushakashatsi n'iterambere), "vegan" (formula y'iki gicuruzwa ntikoresha ibikoresho fatizo bikomoka ku nyamaswa) n'ibindi bicuruzwa. Gikundwa n'aba Generation Z bo mu Burayi na Amerika bita cyane ku bibazo by'umutekano, ubuzima n'ibidukikije. Kandi nyuma y'uko abageze mu zabukuru bagaragaje ubuhanga bukomeye, haje ubundi buryo bushya bw'ubumaji, aribwo "ubwiza butagira amazi". Dukurikije amakuru yashyizwe ahagaragara na WGSN (UK Trend Forecast Service Provider) muri "2022 World Popular Beauty Trend Report", kurengera amazi no kurengera ibidukikije,kwisiga vuba, gukoresha neza no kurambye byose bizaba ari byo abakozi ba R&D bazibandaho muri uyu mwaka.

Inganda zo mu Bufaransa zikora ibijyanye no kwisiga zateje "umuvuduko" w'ubwiza butagira amazi. Mu gihe cyashize, hari uduce tw'isabune gusa ku gikoresho, ariko ubu hamaze kugaragara ubwoko bwinshi bw'ibikoresho bikomeye bitagira amazi, nka shampoo, conditioner, care mu maso byakozwe na Les savons de Joya. Igice kirimo kandi agapfukamunwa ka La Rosée, na Lamazuna's Shea Butter Waterless Makeup Remover, Butter Waterless Cream, n'ibindi.

Elizabeth Lavelle, washinze ikigo kizwi cyane cy’ubujyanama cya Utopies, yavuze ku mugaragaro ati: "Ndatekereza ko isoko ry’amavuta yo kwisiga adafite amazi rizakomeza gukura kuko riri mu ihuriro ry’ibibazo byinshi by’ibidukikije." Byongeye kandi, Umuyobozi wa Mintel Beauty Makeup and Personal Care Department, Vivian Ruder, nawe yemera ko ibikoresho by’ubwiza mu gihe kizaza bigomba kugira aho bihurira n’ibidukikije, kwereka abaguzi igisubizo cy’ikirango ku ibura ry’amazi no kubafasha kugenzura ikoreshwa ry’amazi yabo bwite.

Abacuruza ibikoresho by'Ubushinwa bashobora gukora ibikoresho byo kwisiga bidafite amazi mu bihugu by'i Burayi na Amerika.