Kusenendlela ende okufanele ihanjwe ukuze kuthuthukiswe imboni yobuhle ngendlela eqhubekayo

Njengomkhiqizo wobuhle osebenzisa izinto zokusetshenziswa zepulasitiki kanye nezinto zokupakisha kabanzi, ukungcola kanye nemfucuza akuyona into engavamile. Ngokusho kwedatha ye-Euromonitor, inani lemfucuza yokupakisha embonini yobuhle ngo-2020 lingaba yizicucu eziyizigidi eziyi-15, ukwanda kwezicucu ezicishe zibe yizigidi eziyi-100 uma kuqhathaniswa no-2018. Ngaphezu kwalokho, uJulia Wills, umsunguli wenhlangano ye-Herbivore Botanicals (i-herbivore), wake washo obala kwabezindaba ukuthi imboni yezimonyo ikhiqiza amabhodlela angenalutho epulasitiki ayizigidi eziyi-2.7 minyaka yonke, okusho nokuthi umhlaba udinga isikhathi esengeziwe sokuwabhubhisa, futhi izinkinga zemvelo zizobhekana nezinselele ezinkulu.

Ngaphansi kwezimo ezinjalo, amaqembu obuhle aphesheya kwezilwandle abelokhu ehlola ngenkuthalo izindlela zokufeza ukukhiqizwa okusimeme ngokusebenzisa “ukunciphisa ipulasitiki nokuvuselela kabusha” izinto zokupakisha, futhi enze kahle maqondana “nentuthuko esimeme”.

UBrice André, umqondisi womhlaba wonke wokupakisha okusimeme kwa-L'Oreal, uthe engxoxweni ne-The Independent ukuthi ikusasa lobuhle nokupakisha kwezimonyo lizogxila ekusimeme, futhi lo mkhiqizo uzimisele ukuthuthukisa ukupakisha okusimeme kakhulu kuphothifoliyo yomkhiqizo wawo, njengalena yamanje. Kwethulwe iValentino Rosso Lipstick Collection: Ngemva kokuba iqoqo seliqediwe, ukugcwalisa kabusha kungagcwaliswa ephaketheni ukuze kusetshenziswe ngokuphindaphindiwe.

Ngaphezu kwalokho, i-Unilever nayo ithatha isinyathelo “sokuzinza”. Lokhu kufaka phakathi ukuqinisekisa uchungechunge lokuhlinzeka “olungenawo ugwayi” ngo-2023, ukunciphisa ukusetshenziswa kwepulasitiki engeyona ingozi ngo-2025, nokwenza konke ukupakisha kwemikhiqizo kubole ngo-2030. URichard Slater, isikhulu sayo esikhulu socwaningo nentuthuko, uthe: “Sakha isizukulwane esisha sobuchwepheshe kanye nezithako zokupakisha kwethu imikhiqizo yobuhle nokunakekelwa komuntu siqu okungekona nje kuphela okusebenzayo, kodwa futhi okuphinde kusetshenziswe futhi kuqhubeke.”

Kuyafaneleka ukusho ukuthi ezimakethe zaseYurophu naseMelika, ukusetshenziswa kokugcwalisa kabusha ezinhlotsheni zobuhle ezisezingeni eliphezulu nakho kuvame kakhulu. Isibonelo, izinhlobo ezifana ne-LANCOME (Lancome) kanye ne-Nanfa Manor zonke ziqukethe imikhiqizo ehlobene yokugcwalisa kabusha.

UWang Liang, iphini lomphathi jikelele weBawang International Group, wethule i-“Cosmetics News” ukuthi ukugcwaliswa kwezinto zokusetshenziswa zezimonyo kungenziwa kuphela ngemuva kokwelashwa okuqinile kokubulala amagciwane kanye nendawo ehlanzekile ngokuphelele engenamagciwane. Mhlawumbe amazwe angaphandle anezindlela zawo, kodwa okwamanje, ngemigqa yasekhaya. Kusiteshi esilandelayo se-CS, ukugcwaliswa kabusha kwemikhiqizo esitolo ngensizakalo "ephinda igcwaliswe" efana nale kuzokwenza izinkinga ezifana nama-microorganisms kanye nokutheleleka kwamagciwane kube yingozi enkulu efihliwe, ngakho-ke ukuphepha kwemikhiqizo ngeke kuqinisekiswe.

Kulesi sigaba, kungakhathaliseki ukuthi imboni yezimonyo noma uhlangothi lwabathengi, umqondo oluhlaza wentuthuko eqhubekayo usuyinto ebalulekile emikhakheni eyahlukahlukene. Indlela yokuxazulula izinkinga zokunganeli kochungechunge lokuhlinzeka, imfundo yemakethe yabathengi, ubuchwepheshe bokupakisha obunganele, njll., kuseyisidingo semboni. Kodwa-ke, kubonakala sengathi ngokuthuthuka okuqhubekayo kwenqubomgomo ye-dual-carbon kanye nokwanda kokuqwashisa ngentuthuko eqhubekayo emphakathini wemakethe yaseShayina, imakethe yezimonyo yasekhaya izophinde ingenise "intuthuko yayo eqhubekayo".