He roa te ara kei mua i a koe mō te whanaketanga pumau o te umanga ataahua

Hei hua ataahua e whakamahi whānuitia ana i ngā rauemi mata kirihou me ngā rauemi tākai, ehara i te mea onge te parahanga me te para. E ai ki ngā raraunga a Euromonitor, ko te nui o ngā para tākai i roto i te umanga ataahua i te tau 2020 ka eke pea ki te 15 piriona ngā wahi, he pikinga tata ki te 100 miriona ngā wahi i whakaritea ki te tau 2018. Hei tāpiri, i kī a Julia Wills, te kaiwhakaū o te whakahaere Herbivore Botanicals (herbivore), i roto i ngā pāpāho e whakaputa ana te umanga whakapaipai i te 2.7 piriona pounamu kirihou kau para i ia tau, ko te tikanga hoki me roa ake te wā e hiahiatia ana e te whenua hei whakangaro i a rātou, ā, ka nui ake ngā wero ka pā ki ngā raruraru taiao.

I raro i ēnei āhuatanga, kua kaha te tūhura a ngā rōpū ataahua o tāwāhi i ngā huarahi hei whakatutuki i te whakaputanga pumau mā te "whakaiti kirihou me te hangarua" o ngā rauemi tākai, ā, kua pai te mahi a rātou i roto i te "whanaketanga pumau".

I roto i tētahi uiuinga ki a The Independent, i kī a Brice André, te kaiwhakahaere ā-ao mō ngā takai tauwhiro i L'Oreal, ko te heke mai o ngā takai ataahua me ngā mea whakapaipai ka arotahi ki te tauwhiro, ā, e hiahia ana te waitohu ki te whakawhanake i ngā takai tauwhiro i roto i tana kohinga hua, pērā i te mea o nāianei. I whakaurua mai te Kohinga Ngutu Valentino Rosso: Kia oti te kohinga, ka taea te whakakī i ngā whakakī ki roto i te takai hei whakamahi anō.

Hei tāpiritanga, kei te mahi anō a Unilever i ngā mahi mō te "pūmautanga". Kei roto i ēnei ko te whakarite kia "kore e whakangaromia ngā ngahere" i te tau 2023, te whakaiti i te whakamahinga o te kirihou hou i te haurua i te tau 2025, me te hanga i ngā takai hua katoa kia pirau i te tau 2030. I kī a Richard Slater, te āpiha rangahau me te whanaketanga matua: "Kei te hangaia e mātou he whakatupuranga hou o te hangarau me ngā kai mō ā mātou takai hua ataahua me te tiaki whaiaro, ehara i te mea he whai hua anake, engari he taea hoki te hangarua me te pumau."

He mea tika kia whakahuatia i roto i ngā mākete o Ūropi me Amerika, he mea tino noa te whakamahi i ngā whakakī i roto i ngā waitohu ataahua papai. Hei tauira, kei roto i ngā waitohu pēnei i a LANCOME (Lancome) me Nanfa Manor ngā hua e pā ana ki ngā whakakī.

Nā Wang Liang, te kaiwhakahaere matua tuarua o Bawang International Group, i whakauru ki te "Cosmetics News" ka taea anake te whakakī i ngā rauemi mata whakapaipai i muri i te maimoatanga whakahoromata tino tika me te taiao ma rawa. Tērā pea he tikanga anō ā ngā whenua ke, engari i tēnei wā, mō ngā raina ā-rohe. Mō te hongere CS e whai ake nei, mā te whakakī anō i ngā hua i roto i te toa me te ratonga "whakakī anō" pēnei ka waiho ngā raruraru pēnei i ngā moroiti me ngā mate kitakita hei tūponotanga nui, nō reira kāore e taea te whakamana i te haumaru o ngā hua.

I tēnei wā, ahakoa ko te umanga whakapaipai, ko te taha kaihoko rānei, kua noho te ariā matomato o te whanaketanga tauwhiro hei kaupapa matua i roto i ngā momo mara. Ko te whakaoti rapanga o te koretake o te mekameka tuku, te mātauranga mākete kaihoko, te koretake o te hangarau rauemi tākai, me ētahi atu, he mea nui tonu mā te umanga. Heoi, e tika ana kia kitehia, me te haere tonu o te kaupapa here waro-rua me te piki haere o te mōhiotanga ki te whanaketanga tauwhiro i roto i te hapori mākete Haina, ka puta anō hoki i te mākete whakapaipai ā-rohe tana ake "whanaketanga tauwhiro".