Kunzima kangakanani ukwakha isisekelo sezimonyo esiseduze kakhulu nokunakekelwa kwesikhumba?

Izimonyo eziyisisekelo ziyisisekelo sazo zonke izimonyo, futhi futhi kuyisinyathelo esibalulekile ekuzilungiseni. Ngokushintsha kwesidingo semakethe, abaningiisisekelo soketsheziImikhiqizo igxila kancane kancane ekudaleni imikhiqizo evela emibonweni yocwaningo lwesayensi njengezithako namafomula, futhi ngezinga elithile ilandela umqondo wokunakekelwa kwesikhumba "wezithako" kanye "nemiphumela" ukuze ihlukanise abathengi. Amaphuzu obuhlungu bezimonyo.

Ngakho-ke, ngokombono wocwaningo nentuthuko, ibhodlela elihle lesisekelo esiwuketshezi lenziwa kanjani?

01

Ubunzima bocwaningo kanye nokuthuthukiswa kwe-izimonyo eziyisisekelokufana kakhulu nemikhiqizo yokunakekelwa kwesikhumba

Ngokombono wezimo zokusetshenziswa, isisekelo soketshezi "siyindlela yokwakheka esondelene kakhulu nemikhiqizo yokunakekelwa kwesikhumba".Izimo zokusetshenziswa kwemikhiqizo yesisekelo soketshezi kanye nokunakekelwa kwesikhumba zihambisana kakhulu: ngakolunye uhlangothi, ngokombono wezimpawu zomkhiqizo ezifana nokugeleza, ukuthamba, amandla okumboza, kanye nokuguquguquka kwesisekelo soketshezi, njengesigaba sokuguquka esihlanganisa ezinye zezici zokunakekelwa kwesikhumba kanye nokwakheka, isisekelo soketshezi. Izidingo zobuchwepheshe bokwenza ziyaqhubeka nezindinganiso eziphakeme ezifana nemikhiqizo yokunakekelwa kwesikhumba; ngakolunye uhlangothi, maqondana nokuvama kokusetshenziswa kanye nenhloso yokusetshenziswa, abathengi banezidingo eziphakeme zokuphepha nokusebenza kwemikhiqizo yesisekelo soketshezi; Ububanzi bokusetshenziswa bukhulu futhi bukhethekile. Lapho abathengi besebenzisa isisekelo soketshezi, badinga ukusebenzisa isisekelo soketshezi ngokulinganayo ebusweni bonke ukuze babeke isisekelo esihle sokusetshenziswa okulandelayo kokwakheka kombala. 

Ngokombono wocwaningo nentuthuko, ubunzima bocwaningo nentuthuko yezimonyo zesisekelo njengesisekelo esiwuketshezi bufana kakhulu nemikhiqizo yokunakekelwa kwesikhumba.

I-Sensient, umhlinzeki odumile emhlabeni wonke wezinto zokufaka imibala, ukunambitheka kanye nezinto zokusetshenziswa, iveze obala ukuthi uma kuqhathaniswa nokunakekelwa kwesikhumba, imikhiqizo yezimonyo eyisisekelo enezela ufulawa wombala emafomuleni nasezithako zayo “kufanele iqine kakhudlwana, ihlale isikhathi eside, futhi izizwe ikhululekile esikhumbeni.” Izindlela zokupheka ezinhle ziyinselele.” 

“Kunomehluko ngekhwalithi yesikhumba phakathi kwabathengi, ngakho-ke akunakwenzeka ukuchaza ukuthi ibhodlela elihle lesisekelo esiwuketshezi libukeka kanjani.” Unjiniyela wocwaningo nokuthuthukiswa kwezimonyo eGuangzhou uthe ngokungagunci ukuthi ngokombono wekhwalithi yesikhumba, isikhumba esinamafutha, isikhumba esomile, isikhumba esinamabala, njll. Izidingo zihlukile, “Kubathengi, isisekelo esiwuketshezi esibafanelayo isisekelo esihle esiwuketshezi, ngakho-ke abakhiqizi baneziqondiso eziningi ekusungulweni nasekuthuthukisweni kwesisekelo esiwuketshezi.”

"Uma kuqhathaniswa nabantu baseCaucasian, abantu base-Asia banosayizi omncane we-pore kanye nobuningi obuphansi be-pore. Ngakho-ke, abantu baseYurophu banezidingo eziphezulu zokulawula uwoyela wemikhiqizo yezimonyo eyisisekelo, kuyilapho abantu base-Asia benezidingo eziphezulu zemibala yomkhiqizo kanye nokumbozwa kwawo. .Umkhiqizo wokubeka izimonyo ofanele abantu base-Asia, odinga i-powder efanayo necolekile ukuze kuvezwe umphumela wokwenza izimonyo okhanyayo nocacile.

 “Umsebenzi oyinhloko wesisekelo soketshezi ukugcoba isikhumba ngesikhathi sokwakheka, kanti izinto zokusetshenziswa eziyinhloko kanye nohlobo lomkhiqizo wesisekelo soketshezi kunquma imiphumela ehlukene yesisekelo soketshezi.” Ngokusho konjiniyela ongenhla, izinto zokusetshenziswa eziyinhloko zesisekelo soketshezi zifaka izithako zokujiya kanye nama-emollients. Izithako, izinto zokwakheka kwefilimu, izithako ze-anti-caking agent, izithako zokulawula i-viscosity, izithako zombala, izithako zomswakama kanye nezithako zokulawula uwoyela, njll., zihambisana nezakhiwo zesisekelo njengokuqina, ukusabalala, ukushelela, ukulawula uwoyela, kanye namandla okufumisa. Njengamanje, isisekelo soketshezi sokugcwalisa sinezinhlobo ezimbili: uketshezi oluyi-semi-fluid kanye ne-powder enoketshezi olubuthakathaka. Izingxenye eziyinhloko ezishiwo ngenhla zinezilinganiso ezahlukene, ezingagcini nje ngokuthinta uhlobo lomkhiqizo wesisekelo soketshezi, kodwa futhi zithinta nomphumela wokusetshenziswa kwesisekelo soketshezi. 

Thatha esinye sezingxenye eziyinhloko emikhiqizweni yesisekelo esiwuketshezi, i-ejenti yokwakha ifilimu ye-polymer, njengesibonelo. Ithimba lokunakekelwa komuntu siqu le-Momentive High-tech Materials Group lithe: “I-ejenti eyenza ifilimu inquma ukuthi imikhiqizo yokwenza izimonyo eyisisekelo kanye nemikhiqizo ye-sunscreen iyaphefumula futhi ihlala isikhathi eside. Ukulawulwa kokulwa nokujuluka kanye nokulawula uwoyela kanye nokuhambisana nezithako zokwenza izimonyo eziyisisekelo kubalulekile ekwethulweni komphumela wokugcina wokwenza izimonyo, induduzo, ukusebenza okuhlala isikhathi eside, kanye nokugwema ukuhlikihla udaka.” Kuyaqondakala ukuthi kunezinhlobo ezinhlanu kakhulu zokwenza ifilimu ezivame ukusetshenziswa ezimonyweni. Izinhlobo: ama-ejenti enza ifilimu yephrotheni, ama-ejenti enza ifilimu ye-acrylic resin, ama-copolymer e-polyethylene, ama-polymer e-silicone kanye nama-acrylates e-silicone, nokuthi kungenzeka yini ukuthuthukisa i-ejenti yokwenza ifilimu ekhethekile eyanele imikhiqizo yesisekelo emelelwa yisisekelo esiwuketshezi, okwandisa umphumela wokwenza izimonyo eziyisisekelo, noma okuzoba yiphuzu lokusungula ucwaningo lwesikhathi esizayo kanye nentuthuko yezimonyo eziyisisekelo.

02

Isisekelo soketshezi esondla isikhumba sesiyinto ethandwayo

Izidingo eziyisisekelo zabathengi zezisekelo eziwuketshezi zigxila emisebenzini evamile njengokuguqulwa kwezimbobo, ukufihla, ngisho nethoni yesikhumba. Kodwa-ke, ngokuthuthukiswa kwezidingo zobuhle kanye nokuqwashisa kwabathengi, izidingo zabathengi zezisekelo eziwuketshezi ziyanda ekulawuleni uwoyela, ekufakeni umswakama, ezihlala isikhathi eside, kanye nokuthobela imithetho. Abanye abakhiqizi kanye nemikhiqizo bathuthukise nokusebenza kahle kwezisekelo eziwuketshezi ekuvikeleni ilanga kakhulu kanye nokunakekelwa kwesikhumba. 

“Ngemuva kokuvela kwemikhiqizo yesisekelo soketshezi eShayina, abantu bayisebenzisa kakhulu ukukhanyisa ithoni yesikhumba nokumboza amabala, kodwa manje ukuthuthukiswa kwesisekelo soketshezi sekufinyelele esigabeni esisha sokunwetshwa komsebenzi. Isibonelo, imikhiqizo eminingi yesisekelo soketshezi izohlukahluka futhi ibe yintsha, njengokungeza. Kuvamile futhi ukuthi amanye ama-toner akhanyayo afake i-sunscreen, ukukhanya okulwa noluhlaza okwesibhakabhaka nezinye izithako, futhi ethule eminye imiqondo yokunakekelwa kwesikhumba njengezinto ezisebenzayo.” Unjiniyela oshiwo ngenhla utshele izintatheli ukuthi ukukhetha kwabathengi izisekelo zoketshezi ezigxile emiqondweni yokunakekelwa kwesikhumba kungokwesibili kunezifihla-zikhumba.

“Isisekelo soketshezi olukhulisa isikhumba esibizwa ngokuthi isisekelo soketshezi olukhulisa isikhumba siwukwengeza izithako ezengeziwe ezinemiphumela yokondla isikhumba esisekelweni soketshezi oluyisisekelo, njengokulwa nokuguga, ukulwa nokubola, ukuthambisa kanye nezinye izithako ezisebenzayo.” Unjiniyela uthe, “Lezi zithako ezisebenzayo zivumela abathengi ukuthi benze izimonyo futhi izimonyo zingavumelaniswa nokunakekelwa kwesikhumba ngasikhathi sinye.” 

Njengamanje, izinhlobo eziningi zamazwe ngamazwe nezasekhaya emakethe seziqalise isisekelo soketshezi oluqinisa isikhumba, njenge-Bobbi Brown Cordyceps Skin nutriting liquid foundation, isisekelo soketshezi oluqinisa i-Lancome pure, isisekelo soketshezi oluhlala isikhathi eside i-Huaxizi, esigxile ezitshalweni zezimbali kanye nezimonyo, ziphakathi kwemikhiqizo emele. 

Kodwa-ke, unjiniyela uphinde waveza ukuthi izisekelo zoketshezi ezondla isikhumba zibiza kakhulu kunezisekelo zoketshezi ezivamile, “Ezinye izinhlobo zithi izisekelo zazo zoketshezi ziqukethe izithako ezithile eziyigugu ezondla isikhumba, futhi zize zikhuthaze nokuthi ezinye izisekelo zoketshezi ezondla isikhumba zingahlukanisa, zinciphise umonakalo we-Makeup esikhumbeni, kodwa empeleni kunomkhawulo wobuchwepheshe ophakeme kakhulu wokufeza le miphumela.”

03

Umkhuba wesisekelo soketshezi emaphaketheni amancane awungcolisi izandla

Ngaphezu kokwenza umsindo omkhulu mayelana nokusebenza kahle, abakhiqizi bezisekelo eziwuketshezi bahlela futhi bahlanganise izithako ezisebenzayo esisekelweni esiwuketshezi ngokwehlukana kwezimo zokusetshenziswa ukuze kuhlangatshezwane nezidingo ezahlukene zabathengi ezimweni ezahlukene. Isibonelo, ngokwesikhathi, izisekelo eziwuketshezi zingahlukaniswa zibe yintwasahlobo nehlobo kanye nekwindla kanye nobusika. Izisekelo eziwuketshezi ekwindla nasebusika ikakhulukazi zenzelwe ukuthambisa nokuthambisa, kanti izisekelo eziwuketshezi entwasahlobo nasehlobo ikakhulukazi zenzelwe ukuthambisa nokuthambisa, kanti izisekelo eziwuketshezi entwasahlobo nasehlobo ikakhulukazi zenzelwe ukuthambisa nokuhlala isikhathi eside; ngokwesikhala, sokuhamba nokulala kuze kube sebusuku kanye nemidlalo yangaphandle, izisekelo eziwuketshezi zingakondla isikhumba. Umehluko phakathi kokwenza izimonyo nokuvikelwa elangeni. 

Ngaphezu kwalokho, idatha ikhombisa ukuthi abathengi abaningi ababheki "okumhlophe" njengokuphela kokuphishekela lapho besebenzisa isisekelo esiwuketshezi, futhi inombolo yombala wesisekelo esiwuketshezi ikhombisa ukuthambekela kokuhlukahluka. "Ngokuvamile, isisekelo esiwuketshezi sinama-SKU amaningi kuye ngombala, okufana nokwakheka kombala." Ngokusho konjiniyela ongenhla, abathengi esifundeni esifanayo nabo banomehluko ohlukahlukene ekukhetheni izinombolo zombala wesisekelo esiwuketshezi. "Lokhu kuhlobene kakhulu nobuhle bomuntu siqu." Ngokusho kwedatha ye-CBNData, izisekelo eziwuketshezi ezifudumele ezinikeza abantu umuzwa "onempilo", "wokusondelana" kanye "nofudumele" ziyathandwa kakhulu ngabathengi, phakathi kwazo ukuthengiswa kwezisekelo zemvelo nezinombala kakolweni kuyanda. Okuphawulekayo ukuthi kungabonakala ukuthi abathengi banengqondo kakhulu ekukhetheni i-chroma yesisekelo esiwuketshezi, futhi ukuzazi kwabo kuthuthuka njalo.

 Kuyaphawuleka ukuthi ukusungula izinto ezintsha zokupakisha nakho kuyingxenye ebalulekile yocwaningo kanye nentuthuko yesisekelo soketshezi. I-“Cosmetics News” iphawule ukuthi isisekelo soketshezi esivamile emakethe sinamandla angu-25-35ml, kodwa sekuvele neqoqo lesisekelo soketshezi esincane, esitholwa kahle yimakethe. Isibonelo, “isisekelo soketshezi sesibili” sikaCating esingama-1ml singavimbela ukubola kanye nomswakama ngenkathi siqinisekisa ukuthi kulula futhi kulula. Olunye uhlobo lwezimonyo zasekhaya, iMao Geping, nalo lwethule izinhlobo ezahlukene zezisekelo zoketshezi emaphaketheni amancane nalula ukuze kuhlangatshezwane nezidingo zabathengi abathile emaphaketheni amancane. 

Ngaphezu kwalokho, ngenxa yokuthi izisekelo eziwuketshezi zifakwa emabhodleleni noma emathinini, abathengi badinga ukusebenzisa iphampu noma esinye isitsha ukuze bakhiphe isisekelo esiwuketshezi, bese besebenzisa izandla noma amathuluzi obuhle ukuze bafake umbala bese bewufaka ebusweni. Phakathi nale nqubo, isisekelo esiwuketshezi kulula ukusingcolisa izandla noma singcolise ezinye izitsha. Ngakho-ke, izandla ezingcolile noma ukusetshenziswa kwezitsha eziningi kuye kwaba yindawo ebuhlungu efihliwe kubathengi lapho bethatha isisekelo esiwuketshezi. Ngenxa yalokho, i-Beauty blender Bounce, uhlobo lwamathuluzi okuzenzela aseMelika, iqalise “isisekelo sesandla esingangcolile”. Kubikwa ukuthi ingemuva legobolondo lesisekelo esiwuketshezi lomkhiqizo linemiphetho, futhi i-switch control kanye ne-pump head zenzelwe ngaphambili. Ngemva kokucindezela, isisekelo esiwuketshezi sizowela emseleni, okulula ukuthi abathengi bawufake umbala noma balungise umthamo.

 Kuyiqiniso ukuthi embonini yezimonyo, izimonyo ezigxile embala zithandwa kakhulu embonini yemfashini, ngemibala ecebile kanye nemiklamo ye-avant-garde njengezinto eziyinhloko ezithengiswayo. Kodwa-ke, njengomkhiqizo wesisekelo onomkhawulo ophezulu kakhulu wokwakheka kombala, isisekelo soketshezi sifana kakhulu nemikhiqizo yokunakekelwa kwesikhumba. Ikakhulukazi maqondana nocwaningo nentuthuko, umthelela wesayensi nobuchwepheshe esisekelweni soketshezi ubaluleke kakhulu. Kusukela ocwaningweni lobuchwepheshe kanye nokusetshenziswa kwemikhiqizo yasekhaya emikhiqizweni yesisekelo, kungaba izithako, amafomula noma ukupakishwa, izisekelo zoketshezi ezintsha zithatha indawo emakethe ngokushesha.