Kunzima kangakanani ukuphuhlisa isiseko sokuzilungisa esikufutshane nokhathalelo lolusu?

I-makeup esisiseko sisiseko sayo yonke i-makeup, kwaye ikwalinyathelo elibalulekileyo kwi-makeup. Ngenxa yotshintsho kwimfuno yemarike, uninziisiseko solweloIimveliso zigxila kancinci kancinci ekudaleni iimveliso ngokwembono yophando lwesayensi ezifana nezithako kunye neefomyula, kwaye ukuya kuthi ga kwinqanaba elithile zilandela ingqiqo yokhathalelo lolusu "yezithako" kunye "neziphumo" ukuze zahluke abathengi. Amanqaku entlungu kwizimonyo.

Ngoko ke, ngokwembono yophando nophuhliso, yenziwa njani ibhotile elungileyo yesiseko esilulwelo?

01

Ubunzima bophando nophuhliso lweizimonyo ezisisisekoifana kakhulu neyeemveliso zokhathalelo lolusu

Ngokwembono yeemeko zokusetyenziswa, isiseko solwelo "sesona sixhobo sokulungisa esisondeleyo kwiimveliso zokhathalelo lolusu".Iimeko zokusetyenziswa kweemveliso zesiseko solwelo kunye nokhathalelo lolusu zidibene kakhulu: kwelinye icala, ngokwembono yeempawu zemveliso ezinje ngokutyibilika, ukuxinana, amandla okugubungela, kunye nokuguquguquka kwesiseko solwelo, njengodidi lotshintsho oludibanisa ezinye zeempawu zokhathalelo lolusu kunye nokwenza i-makeup, isiseko solwelo. Iimfuno zobuchwepheshe bokwenza ziyaqhubeka nemigangatho ephezulu efana neemveliso zokhathalelo lolusu; kwelinye icala, ngokwexesha lokusetyenziswa kunye nenjongo yokusetyenziswa, abathengi baneemfuno eziphezulu zokhuseleko kunye nokusebenza kweemveliso zesiseko solwelo; Ububanzi bokusetyenziswa bukhulu kwaye bukhethekile. Xa abathengi besebenzisa isiseko solwelo, kufuneka basebenzise isiseko solwelo ngokulinganayo ebusweni bonke ukuze babeke isiseko esihle sokusetyenziswa okulandelayo kwe-makeup yombala. 

Ngokwembono yophando nophuhliso, ubunzima bophando nophuhliso lwezimonyo zesiseko ezifana nesiseko esilulwelo bufana kakhulu neemveliso zokhathalelo lolusu.

I-Sensient, umthengisi odumileyo kwihlabathi liphela wezinto ezifaka imibala, iincasa kunye nezinto eziluhlaza, ivakalise esidlangalaleni ukuba xa kuthelekiswa nokhathalelo lolusu, iimveliso zokuthambisa ezisisiseko ezongeza umgubo wombala kwiifomyula nakwiinxalenye zazo “kufuneka zihlale ixesha elide, kwaye zizive zikhululekile eluswini.” Iindlela zokupheka ezilungileyo zinzima.” 

“Kukho umahluko kumgangatho wolusu phakathi kwabathengi, ngoko ke akunakwenzeka ukuchaza ukuba ibhotile elungileyo yesiseko solwelo ibukeka njani.” Injineli yophando nophuhliso lwezithambiso eGuangzhou ithe ngokungqalileyo ukuba ngokwembono yomgangatho wolusu, ulusu olunamafutha, ulusu olomileyo, ulusu oluneziphene, njl. Iimfuno zahlukile, “Kubathengi, isiseko solwelo esibafaneleyo sisiseko solwelo esilungileyo, ngoko ke abavelisi baneendlela ezininzi zokuvelisa izinto ezintsha kunye nophando kunye nophuhliso lwesiseko solwelo.”

"Xa kuthelekiswa nabantu baseCaucasian, abantu baseAsia banobukhulu obuncinci beembobo kunye noxinano oluphantsi lweembobo. Ke ngoko, abantu baseYurophu banemfuno ephezulu yokulawula ioyile kwiimveliso zokuthambisa ezisisiseko, ngelixa abantu baseAsia benemfuno ephezulu yemibala yemveliso kunye nokugquma kwayo. .Imveliso yokuseta izithambiso efanelekileyo kubantu baseAsia, efuna umgubo ofanayo kunye nocoliweyo ukuze iveze isiphumo sokuthambisa esikhanyayo nesicacileyo.

 “Umsebenzi ophambili wesiseko solwelo kukuthambisa ulusu ngexesha lokuzilungisa, kwaye izinto ezisisiseko kunye nohlobo lwemveliso yesiseko solwelo zimisela iziphumo ezahlukeneyo zesiseko solwelo.” Ngokutsho kwenjineli engentla, izinto ezisisiseko zesiseko solwelo ziquka izithako zokutyebisa kunye nee-emollients. Izithako, ii-film formers, izithako ze-anti-caking agent, izithako zokulawula i-viscosity, izithako zombala, izithako zokufumisa kunye nezithako zokulawula ioyile, njl.njl., zihambelana neempawu zesiseko ezifana nokuqina, ukusasazeka, ukuguda, ulawulo lweoyile, kunye namandla okufumisa. Okwangoku, isiseko solwelo lokuzalisa sineendlela ezimbini: ulwelo oluyi-semi-fluid kunye nomgubo onolwelo olubuthathaka. Izinto ezisisiseko ezikhankanyiweyo apha ngasentla zinemilinganiselo eyahlukeneyo, engachaphazeli kuphela uhlobo lwemveliso yesiseko solwelo, kodwa ikwachaphazela nempembelelo yokusetyenziswa kwesiseko solwelo. 

Cinga ngesinye sezona zinto ziphambili kwiimveliso zesiseko solwelo, iarhente yokwenza ifilimu yepolymer, njengomzekelo. Iqela lokhathalelo lomntu leMomentive High-tech Materials Group lithe: “Iarhente yokwenza ifilimu imisela ukuba iimveliso zesiseko kunye neze-sunscreen ziyaphefumla kwaye zihlala ixesha elide. Ulawulo lwe-anti-perspiration kunye neoyile kunye nokuhambelana nezithako zesiseko ze-makeup kubalulekile ekuboniseni isiphumo sokugqibela se-makeup, intuthuzelo, ukusebenza ixesha elide, kunye nokuphepha ukukhuhla udaka.” Kuyaqondakala ukuba kukho ikakhulu iiarhente ezintlanu zokwenza ifilimu ezisetyenziswa rhoqo kwi-cosmetics. Iindidi: iiarhente zokwenza ifilimu yeproteni, iiarhente zokwenza ifilimu ye-acrylic resin, ii-polyethylene copolymers, ii-silicone polymers kunye nee-silicone acrylates, kunye nokuba kunokwenzeka na ukuphuhlisa iarhente yokwenza ifilimu ekhethekileyo eyaneleyo kwiimveliso zesiseko ezimelwe yisiseko solwelo, ukwandisa isiphumo se-makeup yesiseko, okanye iya kuba yindawo entsha yophando kunye nophuhliso lwe-makeup yesiseko sexesha elizayo.

02

Isiseko solwelo olunondla ulusu siye saba yinto eqhelekileyo

Iimfuno ezisisiseko zabathengi zeziseko zolwelo zigxila kwimisebenzi eqhelekileyo efana nokuguqulwa kweembobo, ukufihla, kwanethoni yolusu. Nangona kunjalo, ngokuphuculwa kweemfuno zobuhle kunye nokuqonda kwabathengi, iimfuno zabathengi zeziseko zolwelo ziya kufikelela ekulawuleni ioyile, ukufumisa, ukuhlala ixesha elide, kunye nokuthobela imithetho. Abanye abavelisi kunye neenkampani bade baphucula ukusebenza kwesiseko solwelo ukuya ekukhuseleni ilanga kakhulu kunye nokhathalelo lolusu. 

“Emva kokwanda kweemveliso zesiseko solwelo eTshayina, abantu bazisebenzisa kakhulu ukukhanyisa ithoni yolusu nokugubungela amabala, kodwa ngoku uphuhliso lwesiseko solwelo lufikelele kwinqanaba elitsha lokwandiswa komsebenzi. Umzekelo, iimveliso ezininzi zesiseko solwelo ziya kuba zahlukahlukene kwaye zibe nobuchule, njengokongeza. Kuqhelekile ukuba ezinye ii-optical toner zongeze i-sunscreen, ukukhanya okuchasene nohlaza okwesibhakabhaka kunye nezinye izithako, kwaye zingenise ezinye iingcamango zokhathalelo lolusu ezifana ne-actives.” Injineli ekhankanyiweyo apha ngasentla ixelele iintatheli ukuba ukhetho lwabathengi kwiziseko zolwelo ezigxile kwingcamango zokhathalelo lolusu lulandela kuphela izinto ezifihlakeleyo.

“Isiseko solwelo olukhulisa ulusu esibizwa ngokuba yi-skin nutritious liquid foundation sikokongeza ezinye izithako ezinemiphumo yokondla ulusu kwisiseko solwelo olusisiseko, ezifana nokulwa nokwaluphala, ukuchasana nokubola, ukufuma kunye nezinye izithako ezisebenzayo.” Injineli ithe, “Ezi zithako zisebenzayo zivumela abathengi ukuba benze i-Makeup kwaye i-makeup inokudityaniswa nokhathalelo lolusu ngaxeshanye.” 

Okwangoku, iimveliso ezininzi zamazwe ngamazwe nezasekhaya ezikwimarike ziqalise isiseko solwelo olunondla ulusu, esifana neBobbi Brown Cordyceps Skin nutrizing liquid foundation, iLancome pure liquid foundation, iHuaxizi long-lasting makeup liquid foundation, egxile kwiziqhamo zentyatyambo kunye ne-makeup, zezinye zeemveliso ezimeleyo. 

Nangona kunjalo, injineli ikwabonise ukuba iziseko zolwelo ezondla ulusu zibiza kakhulu kuneziseko zolwelo eziqhelekileyo, “Ezinye iimpawu zithi iziseko zazo zolwelo ziqulethe izithako ezithile ezixabisekileyo zondla ulusu, kwaye zikwakhuthaza ukuba ezinye iziseko zolwelo ezondla ulusu zinokuzahlula, zinciphise umonakalo we-Makeup kulusu, kodwa eneneni kukho umda wobugcisa ophezulu kakhulu wokufezekisa ezi ziphumo.”

03

Umkhwa wesiseko solwelo kwiipakethe ezincinci awufumani izandla ezingcolileyo

Ukongeza ekwenzeni ingxolo enkulu malunga nokusebenza kakuhle, abavelisi beziseko ezilulwelo bakwacwangcisa kwaye badibanise izithako ezisebenzayo kwisiseko esilulwelo ngokwendlela yokwahlulahlula iimeko zokusetyenziswa ukuhlangabezana neemfuno ezahlukeneyo zabathengi kwiimeko ezahlukeneyo. Umzekelo, ngokwexesha, iziseko ezilulwelo zinokwahlulwa zibe yintwasahlobo nehlobo kunye nekwindla kunye nobusika. Iziseko ezilulwelo ekwindla nasebusika ikakhulu zezokufumisa nokufumisa, kwaye iziseko ezilulwelo entwasahlobo nasehlotyeni ikakhulu zezokufumisa nokufumisa, kwaye iziseko ezilulwelo entwasahlobo nasehlotyeni ikakhulu zezokuba matte kwaye zihlala ixesha elide; ngokwendawo, yokuhamba nokulala kude kube sebusuku kunye nemidlalo yangaphandle, iziseko ezilulwelo zinokondla ulusu. Umahluko phakathi kokuzilungisa kunye nokukhuselwa lilanga. 

Ukongeza, idatha ibonisa ukuba abathengi abaninzi abawuthathi “umhlophe” njengowona msebenzi uphambili xa besebenzisa isiseko solwelo, kwaye inani lombala wesiseko solwelo libonisa umkhwa wokwahlukahluka. “Ngokubanzi, isiseko solwelo sinee-SKU ezininzi ngokuxhomekeke kumbala, ofana nokwakheka kombala.” Ngokutsho kwenjineli engasentla, abathengi abakummandla omnye nabo banomahluko owahlukeneyo ekukhetheni amanani ombala wesiseko solwelo. “Oku kunxulumene kakhulu nobuhle bomntu.” Ngokutsho kwedatha ye-CBNData, iziseko zolwelo ezifudumeleyo ezinika abantu imvakalelo “esempilweni”, “yobuhlobo” kunye “neyokufudumala” zithandwa kakhulu ngabathengi, phakathi kwazo ukuthengiswa kweziseko zolwelo zendalo nezinombala wengqolowa kuyanda. Okubalulekileyo kukuba, kunokubonwa ukuba abathengi banengqondo ngakumbi ekukhetheni i-chroma yesiseko solwelo, kwaye ukuzazi kwabo kuhlala kuphucuka.

 Kubalulekile ukuqaphela ukuba uyilo olutsha lokupakisha lukwayinxalenye ebalulekileyo yophando nophuhliso lwesiseko solwelo. I-“Cosmetics News” iqaphele ukuba isiseko solwelo esiqhelekileyo kwimarike sinomthamo we-25-35ml, kodwa iqela lesiseko solwelo esincinci esinamaphakheji amancinci nalo liye lavela, nto leyo eyamkelwe kakuhle yimarike. Umzekelo, isiseko sokuqala solwelo sesibini sikaCating esingumthamo we-1ml sinokuthintela i-oxidation kunye nokufuma ngelixa siqinisekisa ukuba kulula kwaye kulula. Olunye uphawu lwezithambiso zasekhaya, iMao Geping, nalo liqalise iintlobo ngeentlobo zesiseko solwelo kwiipakethe ezincinci nezilula ukuhlangabezana neemfuno zabathengi abathile kwiipakethe ezincinci. 

Ukongeza, ngenxa yokuba iziseko ezingamanzi zifakwa ebhotileni okanye zifakwe ebhotileni, abathengi kufuneka basebenzise ipompo okanye esinye isikhongozeli ukuze bakhuphe isiseko esingamanzi, baze basebenzise izandla okanye izixhobo zobuhle ukuze bafake umbala baze basifake ebusweni. Ngexesha lale nkqubo, isiseko esingamanzi kulula ukusingcolisa izandla okanye singcolise ezinye izikhongozeli. Ke ngoko, izandla ezingcolileyo okanye ukusetyenziswa kwezitya ezininzi kuye kwaba yindawo efihlakeleyo yentlungu kubathengi xa bethatha isiseko esingamanzi. Ukuphendula, iBeauty blender Bounce, uphawu lwezixhobo zokuthambisa zaseMelika, iqalise "isiseko sesandla esingangcolisiyo". Kubikwa ukuba umva weqokobhe lesiseko esingamanzi lophawu unemiqolo, kwaye ulawulo lweswitshi kunye nentloko yepompo zenzelwe ngaphambili. Emva kokucinezela, isiseko esingamanzi siya kuwa kwimiqolo, ekulungeleyo kubathengi ukuba bafake umbala okanye balungise umthamo.

 Liyinyaniso elokuba kwishishini lezinto zokuthambisa, izinto zokuthambisa ezinemibala zithandwa kakhulu lishishini lefashoni, apho imibala etyebileyo kunye noyilo lwe-avant-garde zithengiswa kakhulu. Nangona kunjalo, njengemveliso yesiseko enomlinganiselo ophezulu kwi-makeup yemibala, i-liquid foundation ifana kakhulu neemveliso zokhathalelo lolusu. Ingakumbi ngokubhekiselele kuphando nophuhliso, impembelelo yesayensi kunye netekhnoloji kwi-liquid foundation ibaluleke ngakumbi. Ukusuka kuphando lobuchwephesha kunye nokusetyenziswa kweempawu zasekhaya kwiimveliso zesiseko, nokuba zizithako, iifomyula okanye ukupakisha, i-liquid foundations ezintsha zithatha indawo ngokukhawuleza kwimarike.