Ingenics yatulutsa lipoti lakuti "2024 Global Beauty and Personal Care Trends", lomwe likufotokoza mwachidule zinthu zitatu zazikulu zomwe zidzakhudza makampani opanga zinthu zokongola padziko lonse lapansi m'zaka zikubwerazi, God and Shape, AI Beauty, ndi Sophisticated Simplicity. Tiyeni tizifufuze pamodzi!
01 Kukongola mu Mawonekedwe ndi Mawonekedwe
Mutu wotsatira pofotokoza thanzi udzakhala kukongola kwa maganizo ndi thupi, komwe mzimu wamkati ndi mawonekedwe akunja zimalumikizana. Ngakhale kuti anthu omwe ataya moyo wawo panopa akuika patsogolo thanzi la thupi ndi la maganizo, makampani angathandize anthu omwe ataya moyo wawo kupita ku gawo lotsatira mwa kuyambitsa njira zochepetsera kupsinjika maganizo, mapulogalamu ochiritsa, zakudya zowonjezera m'misasa komanso njira zabwino zosamalira anthu tsiku ndi tsiku kuti kukongola kukhale gawo la moyo wolemera komanso wokongola, komanso kuwonjezera chisangalalo cha moyo. Chizolowezi cha "mzimu watsopano" chimatanthauza kuti njira yonse yopezera kukongola ikhoza kukopeka ndi ogula, pogwiritsa ntchito ukadaulo, mgwirizano komanso kuyang'ana kwambiri pa kuphatikiza ndi kusintha umunthu wawo kuti akonze kukongola kwakunja kwa ogula pamene akuwonjezera thanzi lawo la maganizo ndi lamaganizo.
Kulumikizana kwa maganizo ndi thupi n'kofunika kwambiri pakukweza udindo wa kukongola pa thanzi lonse. Kuthetsa zinthu zamaganizo monga kupsinjika maganizo, nkhawa, ndi malingaliro kudzera mu kuganiza bwino, kusinkhasinkha, ndi masewera olimbitsa thupi ochepetsa kupsinjika maganizo kungakhudze mawonekedwe a khungu ndi tsitsi ndikuwongolera thanzi lonse.
Kukongola mu mawonekedwe ndi mzimu kumatanthauza kugwirizana kwa mzimu wamkati ndi mawonekedwe akunja. Ma Brands angathandize ogula kukonza kukongola kwawo kwakunja pomwe akuwonjezera thanzi lawo lamaganizo ndi lamaganizo pogwiritsa ntchito ukadaulo, mgwirizano, ndikuwonetsa kuphatikiza ndi kusintha kwaumwini. Maphunziro atsopano monga psychodermatology (yomwe imafufuza ubale pakati pa thanzi la maganizo ndi thanzi la khungu) ndi neurocosmetology (yomwe imayang'ana kwambiri kulumikizana pakati pa dongosolo lamanjenje ndi khungu), zida zovalidwa zomwe zimapereka ndemanga zenizeni pa kuchuluka kwa nkhawa ndi thanzi la khungu, kusanthula kwa data kwapamwamba, kuyesa kwa DNA ndi ma algorithms apadera ndi zina mwa njira zomwe tingakwaniritsire zosowa za ogula pa "mawonekedwe ndi ntchito". "Mawonekedwe ndi momwe" a ogula pawokha akukwaniritsidwa.
02 Kukongola kwa AI
Kukongola kwa AI kukukula kwambiri mumakampani opanga zokongola, zomwe zimapangitsa kuti zikhale zaumwini, zogwira mtima komanso zothandiza, koma kasamalidwe ndi kuwonekera bwino ndizofunikira kwambiri pakukula. Makampani amatha kugwiritsa ntchito chidziwitso monga ndemanga za ogwiritsa ntchito pa malo ochezera a pa Intaneti kuti azindikire mipata pakati pa zomwe ogula amayembekezera ndi zinthu, ndikupanga ndikupanga zinthu zomwe zimakwaniritsa zosowa zinazake. M'tsogolomu, AI idzapereka mayankho aumwini pofufuza zinthu zokhudzana ndi moyo, momwe zinthu zilili komanso zidziwitso za majini.
Luntha Lochita Kupanga lidzasintha makampani okongoletsa mwa kuwapangitsa kukhala ogwirizana ndi anthu ena, ogwira ntchito bwino komanso ogwira mtima, koma kasamalidwe ndi kuwonekera poyera ndizofunikira kwambiri pakukula. Luntha Lochita Kupanga likusintha makampani okongoletsa, kufulumizitsa chitukuko cha zinthu, kulimbikitsa kuphatikizana kwa zinthu ndi ntchito, komanso kuthandiza kuthana ndi mavuto amakhalidwe abwino ndikufulumizitsa chitukuko cha zinthu zatsopano mwa kusanthula deta, kuphunzira njira zopangira zinthu komanso kupanga chidziwitso. "Smart Hidden Beauty" imathandiza makampani okongoletsa kugwiritsa ntchito makalata monga ndemanga za makasitomala pa malo ochezera a pa Intaneti kuti azindikire mipata ndikupanga zinthu zatsopano kutengera zosowa zinazake.
Luntha Lochita Kupanga lidzalowa mumakampani opanga kukongola kudzera mu malangizo omwe amapangidwira anthu, zokumana nazo zoyesera pa intaneti, ndi luso la digito lochita kupanga pofufuza zinthu zokhudzana ndi moyo, momwe chilengedwe chilili, ndi malingaliro okhudzana ndi majini. Malangizo okongola omwe amapangidwira anthu ambiri adzayambitsidwa pofufuza zambiri za malo ochezera a pa Intaneti. Kusintha kumeneku kuli ndi zomwe zikuchitika m'thupi, ndemanga za makasitomala ndi kafukufuku wamsika, ndipo luso lopanga zinthu lingathandize.
Thandizani makampani okongoletsa kuti apange zinthu ndi zokumana nazo zomwe zingathandize makampani kuzindikira zikhulupiriro zaposachedwa za kukongola kwa ogula komanso malingaliro abwino kwa chilengedwe. Kokani makasitomala ku makampani atsopano ndikuwonjezera kukhulupirika kwa makampani awo nthawi imodzi.
03 Kuphweka Kokonzedwa
Ogula akupitilizabe kufuna zinthu zogwira mtima komanso zapamwamba. Masiku ano ogula akuyang'ana kwambiri ntchito ndi mphamvu ya chinthucho, m'malo moika zinthu zapamwamba komanso malonda okopa chidwi. Ogula akufunafuna zambiri zokhudza zinthuzo poyera, pogwiritsa ntchito zotsatira zenizeni kuti aweruze kuti mitengo yake ndi yolondola, ndipo akusintha maganizo awo kuchoka pa kusunga zinthu kupita ku zinthu zofunika kwambiri.
Ponena za zosakaniza za zinthu zokongola, ogula apitiliza kufunafuna kuwonekera bwino kwa chidziwitso cha zinthuzo. Sikuti amangofuna kudziwa zomwe zikuyikidwa pakhungu kapena tsitsi lawo, komanso amafuna kuti makampani azipereka chidziwitso chomveka bwino chokhudza ubwino wa zosakaniza zogwira ntchito. Izi zithandiza ogula kusankha mwanzeru ndikusamala kwambiri
Kugwira ntchito bwino kwa zinthu. Kuphatikiza apo, makampani amatha kutsindika kusakhala ndi zinthu zambiri m'mapaketi ndi mapangidwe. Mizere yoyera, mitundu yosalala komanso kukongola kokongola kumapangitsa kuti makasitomala azimva bwino. Makampani omwe amatsatira mapaketi ochepa sadzangopereka chithunzi chapamwamba, komanso amagwirizana ndi chikhumbo cha njira yokongola komanso yokongola.
Cholinga cha ogula chidzasintha kuchoka pa kusunga zinthu zambirimbiri kupita kusankha mosamala mitundu yosiyanasiyana ya zinthu zabwino kwambiri, zomwe zimabwera nthawi yomweyo. Ogula adzaika patsogolo ntchito yabwino ndikufunafuna zinthu zomwe zikugwirizana ndi zosowa zawo. Ubwino wa chinthu, kugwira ntchito bwino kwake, ndi zotsatira zake za nthawi yayitali zidzayang'aniridwa kuposa kuchuluka kwa chinthu. Kutchuka kwa zinthu ndi ntchito zomwe zimagwirizana ndi zosowa za munthu aliyense kudzapitirira kukula. Mitundu yomwe ingapereke upangiri wapadera, njira zosinthika kapena mayankho olunjika idzapeza mwayi. Kumanga gulu lozungulira mtundu kudzakhala kofunikira kwambiri kuposa kale lonse. Mitundu yomwe imalimbikitsa kutenga nawo mbali kwa ogwiritsa ntchito ndikulimbikitsa zomwe zimapangidwa ndi ogwiritsa ntchito kuti zigwirizane ndi atsogoleri a malingaliro omwe akugwirizana ndi malingaliro ndi mfundo za mtunduwo idzatha kutsindika uthenga wawo wokhudza kugwira ntchito bwino kwa chinthu ndi magwiridwe antchito. Kudziwa ndi kulankhulana kwa anthu ammudzi kudzathandiza kumanga makasitomala okhulupirika ndikuwonjezera chidziwitso cha mtundu.
Nthawi yotumizira: Januwale-02-2024