L'Oreal Group yakatengesa mayuan mabhiriyoni makumi matanhatu nemaviri nemazana manomwe muchikamu chekutanga chegore!

Musi wa19 Kubvumbi, panguva yeParis, L'Oréal Group yakazivisa kutengesa kwayo kwekota yekutanga ya2022. Data rinoratidza kuti mukota yekutanga, kutengesa kweL'Oreal Group kwaive mabhiriyoni 9.06 euros (anenge mabhiriyoni 62.699 yuan), kuwedzera kwegore negore kwe19.0% panguva yekunyora mishumo.

L'Oréal yakashuma kukura kwakasimba kwehuwandu nekutengesa muzvikamu zvese munzvimbo dzese muchikamu chekutanga. Pakati pazvo, kukura kweNorth America kwakanyanya kuoneka, uye China yakakura zvakanyanya. Panguva iyi, Premium Cosmetics, Professional Products neActive Cosmetics zvese zvakaratidza kukura kwakasimba.

Chikamu chezvizoro zvepamusoro chakashanda nesimba mukota yekutanga, chikawana kutengeswa kwe3.4637 bhiriyoni yemaeuro (inenge RMB 23.999 bhiriyoni), kuwedzera kwegore negore kwe25.1% panguva yekunyora. Mushumo wezvemari unoratidza kuti chikamu chezvizoro zvepamusoro chakahwina mugove wemusika nezvakanaka uye kuwirirana kweportfolio yechiratidzo chayo. YSL, Armani Beauty, Prada naValentino yakakura nekukurumidza kupfuura musika. Lancome yakasimbisa chinzvimbo chayo chepamusoro muTOP3 mumisika mikuru yeChina neWestern.

Zvakakosha kutaura kuti mhando huru dzezvigadzirwa zvezvizoro zvakakurumbira dzakaramba dzichikura. Pakati padzo, L'Oréal Paris yakawedzera simba mukutarisira bvudzi, ichiwana mugove wemusika mumisika iri kubuda, kunyanya kuSouth Asia; Garnier yakawedzera zvakanyanya; Maybelline New York neNYX vavandudza chikamu chezvizoro nekutanga mascara ne portable concealer serum.

Kubva pamaonero edunhu, kutengesa kweL'Oreal munzvimbo dzese kwakawedzera zvishoma nezvishoma. Kutengesa muEurope kwaive mabhiriyoni 2.8545 euros (inenge RMB 19.778 bhiriyoni), kuwedzera kwakataurwa kwe15.8% gore negore; kutengesa muNorth America kwaive mabhiriyoni 2.2039 euros (inenge RMB 15.27 bhiriyoni), kuwedzera kwe21.5% gore negore; kutengesa muNorth Asia kwaive mabhiriyoni 2.8018 euros (inenge RMB 19.423 bhiriyoni), kuwedzera kwe18.0%; kutengesa munzvimbo yeSAPMENA-SSA kwakawedzera ne18.7% kusvika pamamiriyoni 681.1 euros (inenge RMB 4.719 bhiriyoni); kutengesa muLatin America kwaive mamiriyoni 519.2 euros (inenge RMB 3.597 bhiriyoni yuan), kuwedzera kwe33.9%.

Kunyangwe denda nehondo zvawedzera kusagadzikana uye kusava nechokwadi kwemusika wepasi rose, L'Oreal ichiri kuwedzera kushanda kwayo muchikamu chekutanga, chinova chiratidzo chakanaka kumusika wezvizoro. L'Oreal yakati boka iri rine chivimbo chekuwedzera kukura kwekutengesa uye purofiti muna 2022.

Aya mashoko akanakawo kune veduVatengesi vekuChinaSezvo kuda kwevatengi zvizoro kuri kuwedzera, mamwe marudzi ezvizoro ane mavara achaonekwa, uye isu (TOPFEEL BEAUTY) tinogona kuvatungamira kuti vapinde mumusika wezvizoro zvine mavara zvakanaka uye vawane kufarirwa nevatengi nekuti tine masevhisi epamusoro-soro uye zvigadzirwa zvemhando yepamusoro.