Isoko ry'ubwiza mu Bushinwa ririmo guhagarara neza

Ku itariki ya 16 Ukuboza, L 'Oreal China yizihije isabukuru y'imyaka 25 i Shanghai. Muri uwo muhango, umuyobozi mukuru wa L 'Oreal Ye Hongmu yavuze ko Ubushinwa burimo kwihuta cyane.nk'ikintu gishimishije muri Aziya no ku isi, ndetse n'isoko ry'ingenzi ry'udushya duhungabanya ibintu.

Ku ya 15 Ukuboza, ikindi kigo mpuzamahanga cy’ubwiza, Estee Lauder, cyafunguye ikigo cyacyo cy’Ubushinwa gishyaIkigo cy’Ubushakashatsi n’Iterambere, nacyo kiri i Shanghai. Ikigo cy’ubushakashatsi n’iterambere, gihuza ibintu bigezweho n’ibisanzwe by’Abashinwa, gifite ubuso bwa 12.000metero kare kandi ifite uburyo bwo gukora ubushakashatsi bugezweho na laboratwari z'ubuvuzi, ahantu hahuriweho, ahantu ho gupima hakoreshejwe uburyo bwo gukora, studio z'icyitegererezo cyo gupakira hamwe n'amahugurwa y'igeragezakugira ngo hihutishwe impinduka kuva ku bushishozi bw'abaguzi kugera ku bucuruzi. Ikigo cy’ubushakashatsi n’iterambere gifite icyumba cyihariye cyo gusakaza no gukoreramo ubunararibonye, ​​ku buryo Abashinwaabaguzi bafite amahirwe yo kwitabira ibikorwa byo guhanga ibicuruzwa bishya.

Ku itariki ya 15 Ugushyingo, Shiseido yagiranye ikiganiro n'abanyamakuru ku isabukuru y'imyaka 150 imaze i Shanghai. Shiseido yagaragaje ko iri tsinda rizakomeza gushora imari mu nkengero ziri imbere.imyaka myinshi yo kubaka ikigo cyayo cya kabiri kinini cy’ubushakashatsi n’iterambere ku isi mu Bushinwa, no guteza imbere udushya twinshi twagenewe Ubushinwa binyuze mu "Mbere y’ikinyejana cyayo cya mbere cya Pioneer of"Ubushakashatsi n'imitekerereze y'iterambere ry'ibicuruzwa bya Oriental Beauty". Biyobowe n'ingamba za "Winning Beauty", Shiseido China ntizagura gusa ibintu bishyaamasoko binyuze mu bicuruzwa bishya, ariko kandi bakanakoresha imbaraga mu iterambere ry’ibicuruzwa bisanzwe kandi bagahora bahanga udushya.

Mu gutegura no gushyira ahagaragara gahunda nshya y’iterambere rirambye, Shiseido yagaragaje icyizere gikomeye afite mu iterambere rirambye ry’isoko ry’Ubushinwa.“Iminsi myiza y’isoko ry’ubwiza ry’Abashinwa iratangiye,” Shiseido ushinzwe ubwiza mu kiganiro n’abanyamakuru yagize ati.

Si byo byonyine aho ibigo mpuzamahanga bicuruza amavuta yo kwisiga bizagaragaza icyizere ku isoko ry'Ubushinwa no kongera ishoramari ryabyo muri iki gihugu.muri 2022. Muri Nzeri 2022, Unilever yatangije ishoramari ryayo rikomeye mu Bushinwa mu myaka hafi icumi ishize: uruganda rw’ibinyabutabire rwa Guangzhou Cong. Nk’uko bivugwa naRaporo zasohotse, Unilever irateganya gushora miliyari 1.6 z'amayuan mu kubaka ishingiro rishya ry'umusaruro, rizaba rifite ubuso bungana na mu 400,ikubiyemo ibikoresho by’ubuvuzi bwite bya Unilever, ibiribwa, ice cream n’ibindi byiciro, hamwe n’agaciro k’umusaruro kangana na miliyari 10 z’amayuani buri mwaka.Muri byo, kubaka uruganda rwita ku buzima bwite bizarangira bwa mbere umwaka utaha.
Ibigo bikomeye biri kwihutira gushora imari mu Bushinwa mu gihe isoko ry’amavuta yo kwisiga ryakomeje kugabanuka mu 2022. Mu gihe kitari kirekire gishize,Ikigo cy'Igihugu gishinzwe Ibarurishamibare cyasohoye amakuru y'ubukungu mu gihe cya Mutarama-Ugushyingo. Dukurikije imibare, igiteranyo cy'ibicuruzwa byo kwisiga cyagurishijwe mu maduka cyiyongereye ukwezi ku kwezi mu Gushyingo, ariko muri rusange haracyari igabanuka rito ry'umubare umwe ugereranije n'umwaka ushize. Ibicuruzwa byo kwisiga byagurishijwe mu maduka byageze kuri miliyari 56.2 z'amayuani mu Gushyingo, bigabanukaho 4.6% ugereranyije n'umwaka ushize. Kuva muri Mutarama kugeza mu Gushyingo, ibicuruzwa byo kwisiga byagurishijwe mu maduka byageze kuri miliyari 365.2 z'amayuani, bigabanukaho 3.1% ugereranyije n'umwaka ushize.

Ariko, kugabanuka kw'amakuru ku isoko mu gihe gito, ntibishobora guhagarika amasosiyete akomeye ku isoko ry'Ubushinwa, ari na yo mpamvu yatumye ibihangange byongera ishoramari mu Bushinwa. None se, kuki ibihangange byizera cyane isoko ry'amavuta yo kwisiga mu Bushinwa nubwo isoko rimeze nabi muri uyu mwaka?

Icya mbere, Ubushinwa buracyafite abaturage benshi n'ubushobozi bwo gukoresha neza umusaruro. Mu myaka ya vuba aha, umusaruro w'Ubushinwa wavuye ku iterambere ryihuse ujya ku iterambere rirambye,ariko urebye ku isi, Ubushinwa buracyari igihugu gifite ubukungu buhora buhindagurika kandi bushobora kuba bunini ku isi, bivuze ko mu gihe kizaza, nk'inganda z'ubwiza,Isoko ry'amavuta yo kwisiga rizakomeza kuba isoko rihorana imbaraga kandi rifite ubuzima bwiza.
Icya kabiri, mu Bushinwa buri gutera imbere vuba, uburyo amavuta yo kwisiga yinjira kandi agakura buracyafite umwanya munini wo kunoza. Bitewe n'iterambere ryihuse ryaUbukungu bw'Ubushinwa, nubwo Ubushinwa bwabaye isoko rya kabiri rinini ry'amavuta yo kwisiga nyuma ya Leta Zunze Ubumwe za Amerika, urwego rw'inganda z'amavuta yo kwisiga n'ibindi bikoreshwa mu bijyanye nabyoziyongera cyane, ariko ugereranyije n'amasoko akuze, isoko ry'ubwiza mu Bushinwa riracyafite ubushobozi bunini.

Amaherezo, ibihangange mpuzamahanga bifite icyizere gikomeye ku isoko ry’Ubushinwa n’ibidukikije by’ubucuruzi. CIIE imaze kuba inshuro eshanu zikurikiranya, nubwoicyorezo. Ishami rishinzwe umutekano w’ibihugu bya Afurika (CIIE) ryagaragaje ubushake bw’Ubushinwa bwo gufungura ibikorwa, kandi ibihangange mpuzamahanga na byo byagaragaje akamaro kabyo n’icyizere cyabyoku isoko ry'Ubushinwa muri CIIE.

Uko umwaka wa 2022 wegereza, ingaruka mbi za COVID-19 ku buzima bw'abantu n'ubukungu zizashira burundu. Binyuze mu ishoramari ryinshi, ubwizaIbihangange byafashe iya mbere mu kugaragaza imbaraga zabyo mu by’ubuhanga n’icyizere ku isoko ry’ubwiza ryo mu Bushinwa. Ishoramari ryabyo ku isoko rizakomezakugaburira isoko. Hari impamvu yo kwizera ko mu 2023, tuzahura n'ubuzima n'imbaraga byuzuye ku isoko ry'amavuta yo kwisiga.

KuriTopfeelbeauty, 2023 ni umwaka wuzuyemo amahirwe n'ibibazo. Uretse ubucuruzi bwacu busanzwe bwo kugurisha ibintu bitandukanye, turashaka kandi kugurisha ku baguzi bo mu gihugu no mu mahanga binyuze mu kirango cyacu cyo kwisiga, kugira ngo bumve uburyo ibicuruzwa bikorwa n'ikigo cy'ubwiza bwo kwisiga ari byiza.