No ke aha he nui nā wahine e ʻaʻahu ana i ka mea hoʻonani maka ʻulaʻula?

I ka mahina i hala, ma kekahi o kāna mau kiʻi selfie ma ka lumi ʻauʻau, ua hoʻouhi ʻo Doja Cat i kona mau lihilihi o luna i kahi halo o ka pigment hue rose, ma lalo pono o kona mau kuʻemaka keʻokeʻo. Ua ʻike ʻia ʻo Cher i kahi holoi māmā o ke aka burgundy ʻālohilohi. Ua hoʻopuka pū ʻo Kylie Jenner lāua ʻo ka mea mele ʻo Rina Sawayama i nā kiʻi Instagram me kahi ʻano hoʻonaninani maka ʻulaʻula.

Me he mea lā ua ʻike ʻia nā ʻālohilohi o ka ʻulaʻula ma nā wahi a pau i kēia kau - ua kahili ʻia me ke akamai ma lalo o ka laina wai, ua hoʻokiʻekiʻe ʻia ma luna o ka lihilihi maka a ua hoʻopaʻa ʻia i ka hema i ka iwi papālina. Ua kaulana loa ka hoʻonaninani maka ʻulaʻula i hoʻokuʻu koke aku ai ʻo Dior i nā mea hoʻonaninani holoʻokoʻanā pale makaa me kahimascarai hoʻolaʻa ʻia i ke aka. Ua hoʻolauna ka mea pena kiʻi ʻo Charlotte Tilbury i kahi mascara ruby ​​​​a pēlā nō hoʻi ʻo Pat McGrath, kāna ma ke ʻano o kahi poni ʻōlinolino me nā leo ʻulaʻula.
I mea e maopopo ai ke kumu, i ka manawa koke, ua lilo ka mascara ʻulaʻula, ka liner a me ke aka maka i mea kaulana, pono wale kekahi e nānā iā TikTok, kahi e ulu ai nā ʻano liʻiliʻi. Ma laila, ʻo ka makeup uē - nā maka ʻālohilohi, nā papālina ʻulaʻula, nā lehelehe pouty - kekahi o nā mea hou loa. Ma kekahi wikiō makeup kaikamahine uē, hāʻawi ʻo Zoe Kim Kenealy i kahi aʻo viral i kēia manawa pehea e hoʻokō ai i ke ʻano o ka uē maikaʻi i kona swipe ʻana i ke aka ʻulaʻula ma lalo, ma luna a puni kona mau maka. No ke aha mai? No ka mea, e like me kāna ʻōlelo ʻana, "ʻike ʻoe i ko mākou helehelena maikaʻi ke uē mākou?"

Pēlā nō, ke hele nei ka hoʻonaninani kaikamahine anu, me ka hoʻokūpaʻa ʻana i nā leo poni a me ka ʻulaʻula a puni nā maka, ka ihu a me nā lehelehe. E pili ana i ka hoʻonaninani ʻana i ka noho ʻana ma waho i ke anu, me ka ʻole o nā makani ikaika a me nā ihu kahe. E noʻonoʻo i ka après-ski, ka hoʻonaninani bunny hau.
ʻO ka pena maka ʻulaʻula a me ka blush i kau ʻia a puni nā maka he pilina pū kekahi me ka moʻomeheu nani ʻĀsia. Ua kaulana ka blush ma lalo o ka maka ma Iapana no nā makahiki he ʻumi a ua pili pū me nā ʻano moʻomeheu a me nā kaiāulu e like me Harajuku. Akā ua hoʻi hou ke ʻano ma mua.

"Ma Kina, i ka wā o ka Tang Dynasty, ua kau ʻia ka ʻulaʻula ʻulaʻula ma luna o nā papālina a piʻi i luna o nā maka e hana ana i kahi aka maka ʻulaʻula," wahi a Erin Parsons, he mea pena kiʻi nāna i hana i nā ʻike mōʻaukala nani pūnaewele kaulana. Ua ʻōlelo ʻo ia ua hoʻomau ʻia ka hoʻohana ʻana i ka waihoʻoluʻu i nā mea hoʻonani no nā kenekulia, a hiki i kēia lā i loko o ka Chinese Opera.
No ka mascara ʻulaʻula Dior, ua hoʻoulu ʻia ʻo Peter Philips, ke alakaʻi hana a me ke alakaʻi kiʻi o Christian Dior Makeup, e ke koi no ke aka maka ʻulaʻula ma ʻAsia. I ka hoʻomaka ʻana o ke ahulau, hoʻokahi aka maka ʻulaʻula Bordeaux i lilo i kumu hoihoi i ka hui. Ua kamaʻilio ʻia e pili ana i kona kaulana a me nā kāhea no nā aka brick hou aku.

"Ua like wau me: 'No ke aha? He aha ka moʻolelo ma hope ona?'" wahi a Mr. Philips. "A ʻōlelo lākou: 'ʻĀ, ʻo ka hapa nui he mau kaikamahine ʻōpio. Hoʻoikaika ʻia lākou e kā lākou mau huapalapala punahele i nā opera kopa. Aia mau ka hana keaka, a aia mau ka puʻuwai haʻihaʻi a ʻulaʻula ko lākou mau maka.'" Ua hōʻoia ʻo Mr. Philips i ka piʻi ʻana o ka hoʻonaninani ʻulaʻula ma ke ʻano he ʻāpana o ka moʻomeheu manga i hui pū ʻia me nā moʻo kopa, a ʻo ka ʻoiaʻiʻo o nā mea e hana ʻia ana ma ke kahua nani Korea e iho pinepine ana i ka moʻomeheu Komohana.

"Ua ʻoi aku ka ʻae ʻia o ka pena maka ʻulaʻula a me ke ʻano kaulana," wahi a Mr. Philips.

Hiki i ka ʻulaʻula a puni nā maka ke lilo i manaʻo weliweli, akā nui nā mea pena kiʻi e ʻōlelo nei, ma ke ʻano leo, he nani ke kala a he kūlike me ka hapa nui o nā aka maka. "Hoʻopuka ia i ke keʻokeʻo o kou maka, a laila e hoʻonui hou aku i ke kala o nā maka," wahi a Ms. Tilbury. "E hoʻomaikaʻi nā leo ʻulaʻula a pau a hoʻonui i ke kala o nā maka polū, nā maka ʻōmaʻomaʻo a e ʻike pū i ke kukui gula i nā maka ʻeleʻele." ʻO kāna ʻōlelo aʻoaʻo no ke komo ʻana i nā leo ʻulaʻula me ka ʻole o ka ʻālohilohi loa, ʻo ia ke koho i kahi hue keleawe a i ʻole chocolaty me kahi leo ʻulaʻula ikaika.

"ʻAʻole ʻoe e manaʻo weliweli, me he mea lā e ʻaʻahu ana ʻoe i ke aka polū a ʻōmaʻomaʻo paha, akā ke ʻaʻahu nei ʻoe i kahi mea e hoʻomālamalama ai i kou mau maka a hoʻoulu a hoʻopūhoihoi i ke kala o kou mau maka," wahi āna.

Akā inā makemake ʻoe e hele wiwo ʻole, ʻaʻohe aka maʻalahi e pāʻani ai.

"Aloha au i ka ʻulaʻula ma ke ʻano he hohonu, ma kahi o, e ʻōlelo, kahi ʻulaʻula kūlike āu e hoʻohana ai e wehewehe i kahi crease," wahi a Ms. Parsons. "E hoʻohana i ka ʻulaʻula matte e wehewehe i ke ʻano a me ke ʻano o ka iwi, a laila e hoʻohui i ka ʻālohilohi metala ʻulaʻula ma ke poʻi kahi e pā ai ke kukui a ʻālohilohi." Nui nā ala e ʻaʻahu ai i ka ʻulaʻula, wahi āna, akā hiki i kēia ʻano hana ke kūpono i kahi mea hou i ka hoʻohana ʻana i ke kala ma mua o nā papālina a me nā lehelehe.

ʻO kekahi ala e hoʻokolohua ai me ka vermilion maʻemaʻe ʻole ma nā maka, ʻo ia ke hoʻonohonoho i kāu ʻano hoʻonaninani holoʻokoʻa. Ua ʻōlelo ʻo Mr. Philips e koho i kahi lipstick ʻulaʻula wiwo ʻole, a laila e ʻimi i kahi aka kūpono no kou mau maka. "ʻIke ʻoe, pāʻani ʻoe a hui pū ʻoe a hoʻohālikelike a hana ʻoe iā ʻoe iho," wahi āna.

Ua manaʻo pū ʻo ia e hoʻohui i kahi uliuli ʻālohilohi e hoʻokū i ke kala wiwo ʻole i ʻoi aku ka ʻike. "ʻO nā maka uliuli me kahi maka ʻulaʻula ʻano pele ʻalani e kū maoli ana, a he mea kupaianaha maoli nō ia," wahi āna. "Inā makemake ʻoe e pāʻani me ka ʻulaʻula, pono ʻoe e hoʻohālikelike iā ia. Hiki iā ʻoe ke hoʻomaka e hana me ka ʻōmaʻomaʻo. Aia ia i ka mamao āu e makemake ai e hele."

No Ms. Parsons lāua ʻo Ms. Tilbury, ʻo nā makahiki 1960 a me 1970 kahi kumu hoʻohālike no ka hoʻonani maka ʻulaʻula. He mea maʻamau nā waihoʻoluʻu matte cerise pauka i kēlā au.
"I ka hoʻonaninani hou, ʻaʻole mākou i ʻike maoli i ke aka maka ʻulaʻula e paʻi ana i ka mainstream a hiki i ka waena o nā makahiki 60 me ka hoʻokuʻu ʻia ʻana o Biba a Barbara Hulanicki," wahi a Ms. Parsons, e pili ana i ka lepili youthquake kaulana o Lākana o nā makahiki 60 a me ka hoʻomaka ʻana o nā makahiki 70. Loaʻa iā ia kekahi o nā palette Biba mua, wahi āna, me nā ʻulaʻula, nā ʻulaʻula polū a me nā gula.

Makemake ʻo Ms. Tilbury i "kēlā ʻano wiwo ʻole o nā makahiki 70 kahi āu e hoʻohana ai i nā poni ikaika a me nā ʻulaʻula a puni ka maka a ma luna o ka iwi papālina. He nani loa ia a ʻoi aku ka nui o ke ʻano hoʻoponopono."

"ʻOiaʻiʻo," wahi a Ms. Parsons, "hiki i kekahi ke ʻaʻahu i ka ʻulaʻula ma nā wahi āpau o ka maka ma muli o ka ʻoluʻolu a i ʻole ka noʻeau o kekahi."