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Kana zvasvika kumapoka anozivikanwa ekutengeserana kwepamhepo, panofanira kunge paine runako. Uyu mumwe we "madzimambo" aimbove ari pamusoro pechikamu chinotengeswa zvakanyanya mumusika wekutengesa kwepamhepo akawana mhedzisiro yakanaka panguva yedenda iri. Tichinyatsoongorora nzira iripo yekushongedza runako kunze kwenyika, mabrandi emuno anosanganisira Perfect Diary, Florasis, FOCALLUR, nezvimwewo zvese zvave nemafuta akakora kunze kwenyika uye zvakawana mhedzisiro inoshamisa. 

Chinonyanya kukosha ndechekuti masangano akakodzera anofanotaura kuti pasi rose, hutano nerunako zvichave chikamu chechipiri chiri kukura nekukurumidza chekutengeserana kwepamhepo mushure mekutarisira dzimba nemhuka mumakore mashoma anotevera. Kutengeserana kwepamhepo kwerunako kwava kuda kuunza "nguva yegoridhe" yayo. 

Sekureva kwedata reMcKinsey, panguva yedenda iri, kutengeswa kwepamhepo mumusika wepasi rose werunako kwakawedzera ne20% kusvika 30%. Sephora, mutengesi werunako ane muridzi weLVMH, pamwe nekambani yeAmerica yekutengeserana paindaneti, vese vakaona kutengeswa kwavo kwepamhepo kwezvigadzirwa zverunako kuchikwira ne30 muzana gore negore.

Retail Insight, sangano reAscential rekutsvagisa neruzivo rwedata, rakataura panguva imwe chete kuti mushure meCOVID-19, huwandu hwezvinhu zvinotengeswa paindaneti zvehutano nerunako huchakwira kusvika pa16.5% uye kusvika pa23.3% panosvika 2025. Pasi rose, hutano nerunako zvichave chikamu chechipiri chiri kukura nekukurumidza mukutengeserana kwepamhepo mumakore mashoma anotevera mushure mekutarisira dzimba nemhuka dzinovaraidza. 

Panyaya yenzvimbo dzemusika, dunhu reAsia-Pacific ndiro rine musika wakakura kwazvo muindasitiri yerunako ne46%, richiteverwa neNorth America ne24% uye Western Europe ne18%. Nenzvimbo, Asia Pacific neNorth America ndizvo zviri kutonga, zvichitora chikamu chinodarika 70% chemusika wese. 

Southeast Asia, iyo yakanyorwa se "musika weramangwana" wekusimudzira indasitiri yezvizoro yepasi rose, imusika unopisa wezvizoro pasi rose. Sekureva kwe istara.com, hukuru hwemusika huchasvika mabhiriyoni mazana matatu nemana nemazana masere nemakumi masere ezviuru zvemayuan panosvika gore ra2025, nehuwandu hwekukura kwegore negore hwe9.3%, hwakakwira kupfuura huwandu hwe8.23% hwezvizoro pagore mumusika weChina mumakore mashanu anotevera. 

Ruzivo rwepamutemo kubva kuShopee runoratidzawo kuti runako rwagara rwuri chikamu chinotengeswa zvakanyanya uye chine mukana wepamusoro muVietnam, Malaysia, Singapore, Philippines nedzimwe nzvimbo. Mumisika yayo miviri ichangobva kuziviswa yeLatin America, Brazil neMexico, runako rwuri pakati pezvikamu zvinotengeswa zvakanyanya uye zvine mukana wepamusoro muna Chikumi; muEurope nePoland, runako rwavewo chimwe chezvikamu zvinonyanya kufarirwa nevatengi vemuno. 

Pamusoro pezvigadzirwa zverunako nekuchengetedza ganda zvakaita semiromo yemuromo, mimvuri yemaziso, uye masiki, zvigadzirwa zvine chekuita nebvudzi ndizvo zvinonyanya kutariswa nevatengi. Semuenzaniso, kutengeswa kwezvinhu zvakati wandei zvakaita semasiki ebvudzi, zvinoruramisa bvudzi, uye zvinogadzirisa bvudzi kwakawedzera zvakanyanya panguva yedenda iri.

Mikana ichagara ichipiwa kumakambani ane mhando yakanaka. Zvigadzirwa zvedu zviri kuramba zvichikura, kubva pakuzora maziso, kudzora miromo, kusvika pakucheneswa kweganda, uye tinotarisira kuti tinogona kuva kambani yerunako inodiwa nevatengi vekuEurope neAmerica.