He aha te Rārangi Whakapaipai Taketake mō ngā Waitohu Tapanga Motuhake?

Ka tere te pōrearea ina horapa haere ngā rārangi hua, ina heke ngā tawhē; ka tapahia e te rārangi whakapaipai taketake te haruru, ka hoatu ki ngā kaihoko he pokapū kikī, he wāhi hoko ka taea te hoko, kaua ki tētahi petipeti raruraru e pau ai te moni me te whakararuraru i ngā whata.

Ka whakaū i te rapunga rauemi, ka whakaiti i ngā para, ka whakakoi i te reo o tō waitohu, kia tere ake ai te whakarewatanga, kia ma ake ai te tauine o ngā ota, ā, kia mōhio pū ai ngā kaihoko ki tā rātou e kohi ana i tēnei rā.

Whakarāpopototanga Rhythmic: Tō Rārangi Whakapaipai Taketake

➔Tū atuWhakaritea he whānuitanga hua e aro ana ki ngā hiahia motuhake, me te whakakoi i te reo o tō waitohu.

➔Whakapūmau i te KoungaWhakapūmau i ngā whakatakotoranga, mahi tahi me ngā kaihanga pono, me te whakahaere i ngā arowhai kounga.

➔Hangaia te WhakawhirinakiTukuna he rārangi kai mārama, he painga mārama, me ngā tuku ōrite kia mau tonu ai te whakapono o ngā kaihoko.

He aha i hiahia ai ngā waitohu motuhake ki tētahi rārangi whakapaipai taketake

Mā te rārangi whakapaipai taketake atamai ka taea te pupuritapanga tūmataitiHe mārama, he arotahi ki ngā waitohu, ā, he ngāwari ki te whakawhirinaki. Ina mārama te rārangi hua, ka tere te mārama o ngā kaihoko, ā, ka maia ngā kaihokohoko ki te tuku ota nui ake.

Te Wehewehenga Mākete mā te Awhe Hua Kua Whiriwhiria

He pirirārangi whakapaipai taketakengā āhua tūturuTe ahurei o te huaā, ka āwhina i ngā waitohu kia kore e pupuhi ngā rārangi hokohoko.

• Mākete motuhakewhakarārangi

  • Kua tautuhiahunga whakarongo

    • Ngā taiohi e aro ana ki te kiri
    • Ngā tohunga mahi iti noa iho

  • I whakariteaTe whānuitanga o ngā hua

    • Te hanga-ā-papa matua
    • Ngā mea nui mō ngā ngutu o ia rā

• Auahatanga whakatakotoranga

  • AtamaiKōwhiringa kai
  • Mōhio ki ngā au houTe hoahoa tākai

He tau 2025Pūrongo ataahua a McKinseyi tuhia:

Kei te pai ake ngā waitohu he māmā ake ā rātou kohinga taonga, he mārama hoki ngā uara e tukuna ana, i ngā kohinga kua nui rawa ngā hua, mō ngā reiti tahuritanga me ngā reiti hoko anō.

Ka pā te māramatanga ki te hinengaro. Mā te rārangi whakapaipai taketake ma, ka whakakorea te whakapoauau, ā, ka noho koi tonu te hokohoko; hei kaihanga whakapaipai, ka tukuna e Topfeel Beauty ngā otinga tapanga tūmataiti hei tautoko i tēnei huarahi. Ka māmā ake hoki te whakawhanui i tētahi rārangi whakapaipai matua me te kore e ngaro te tuakiri.

Te Whakapūmau i te Whakahaere Kounga Pūmau me te Ingoa Waitohu

Ka tīmata te kounga me te pumaurārangi whakapaipai taketakeme te piriTe whakapūmautanga kounga.

• MāramaTe pūtake o ngā kai
• Kua tautuhiaNgā paerewa hanga
• Ka taea te whakahokiNgā tikanga whakamātautau
• Kei te haere tonuTe tutuki i ngā ture
• Tino pakariTe haumaru o te huangā haki

Whakaahuatanga o te Mana Kounga

Mā te rārangi hanga-kanohi taketake pumau, ka whakaitihia e ngā wheketere te rerekētanga. Mā tēnā ka tiakina te ahua o te waitohu, ka iti hoki ngā hokinga mai. Hei kaiwhakarato hanga-kanohi, ka whai a Topfeel Beauty i ngā tikanga whakapūmau kounga kua whakatūria, tae atu ki ngā aratohu ISO 22716, hei āwhina i te pupuri i ngā hua hanga pumau.

Te Hanga i te Whakawhirinakitanga o te Kaihoko me ngā Tuku Mārama

Ka tipu te whakawhirinaki inarārangi whakapaipai taketakehe āhua tuwhera, he āhua pono hoki.

• Te mārama o ngā kai

  • Whakapuakitanga katoa a INCI
  • MāramaNgā mōhiohio mō ngā mate pāwera

• Te pou tuarā matatika

  • Te pūtake matatika kawenga
  • E kitea anaNgā mahi whakapūmau

• Ngā tohu taunakitanga

  • Rōpū tuatoruNgā Tiwhikete
  • TikaNgā kereme hua

Ina kite ngā kaihoko i te tapanga mārama me te mea tūturuMātauranga kaihoko, ka heke te whakaroa. Mā te rārangi whakapaipai taketake kua whakamāramahia pai ka huri ngā pūtirotiro hihiri hei kaiwhaiwhai pono. Kia māmā noa iho. Kia pono. Koinei te huarahi e whiwhi ai te waitohu i te whakaute mō te wā roa.

4 Ngā Hipanga hei Hanga i tō Rārangi Whakapaipai Taketake

Te hanga i tētahirārangi whakapaipai taketakeHe māmā noa iho te ahua, engari me mārama, me whai whakaaro nui hoki ki te huarahi tika. Mai i te hanga i tō wairua ki te whakamātautau i ngā tauira tūturu, ka hangaia e ia nekehanga te āhua o te mahi a tō rārangi whakapaipai taketake. Ki te hiahia koe ki tētahirārangi whakapaipai taketakee tino hokohoko ana, ehara i te mea he ātaahua noa iho, tīmata i konei.

Hipanga 1: Tautuhia te Tūnga o tō Waitohu me te Hunga Whāinga

He kaharārangi whakapaipai taketakeka tīmata me te koiTuakiri waitohume te māramaNgā uara waitohuKāore he whakaaro pōrearea. Kāore he kōwhiringa matapōkere.

• Tautuhia tōTe motuhake o te mākete
• Whakamāramahia tōTe kōrero waitohu
• Whakatakotoranga matuaNgā hiahia o te kaihoko

Kātahi ka hohonu ake:

1. MahereNgā taupori ūnga
2. Whakatauritehia te utu kiTe tūnga
3. Whakaritea te takai ki ngā tikanga noho

Hei tauira:

• Ngā kaihoko rangatahi o te tāone nui → te papa kiri māmā, ngā tae ngutu
• Ngā tohunga mahi → papa roa, papa koretake
• Ngā ākonga → tīmatanga utu itirārangi hua whakapaipai taketake

Ina tōTe tūnga o te waitohuMā te pāwhiri, ka mutu te whānui o tō rārangi whakapaipai taketake, ā, ka tīmata te āhua āta whakaarohia. Mā taua māramatanga ka āwhina i ngā hoa mahi pēnei i a Topfeel Beauty ki te whakataurite i te hanganga me te takai ki te ahunga o tō mākete.

Hipanga 2: Rangahauhia te Hiahia o te Mākete me ngā Whakatakotoranga Auaha

He atamairārangi whakapaipai taketakewhakaata i te auNgā au o te māketeme te piki haereNgā au o ngā kai.

Ngā tirotiro matua:

• ArotakeNgā manakohanga a te kaihoko
• AkoTātaritanga whakataetae
• Te ara e puta mai anaNgā momo whakatakotoranga

Ko ngā tohu mākete hou e whakaatu ana i te tipu haere tonu o te hanga-kiri-tuatahi:

E kī ana te whakahoutanga ataahua ā-ao a McKinsey mō te tau 2025 "kei te haere tonu te pai ake o te hanga-kanohi ranu me ngā painga tiaki-kiri i ngā hanga-kanohi tae tuku iho puta noa i ngā mākete matua."

He mea nui taua māramatanga. He ao hourārangi whakapaipai taketakeme whakauru ngā hua turanga ranu, ngā taonga ngutu maha-wāhanga, me ngā tauira manawa. Kei a Topfeel Beauty ngā tauira auaha, rite tonu ki te mākete, hei āwhina i ngā waitohu kia tere ake te urupare ki ngā panonitanga auaha.

Hipanga 3: Rapua ngā Kaihanga me ngā Kaiwhakarato Pono

Tōrārangi whakapaipai taketakehe rite tonu te pai ki te pai o te hunga e hanga ana.

Ngā wāhanga arotahi:

1. rata karareheNgā hoa mahi hanga

   • ArotakeNgā āheinga whakaputa
   • Whakaū i te āheinga tauine

2. ArotakeKōwhiringa kaiwhakarato

   • Tikanga MatatikaTe pūtake o ngā kai
   • TūmauNgā wā ārahi

3. WhakakahaMana whakahaere kounga

   • Whakamātautau puranga
   • Ngā pūrongo pumau
   • Te tutuki i ngā ture

Rapua he taunakitanga, kaua he kupu whakaari. Ngā tiwhikete, ngā pūrongo taiwhanga, ngā tuhinga kaweake.

Kei roto i tētahi kaihanga whakapaipai pēnei i a Topfeel Beauty tētahi tukanga tirotiro maha-taahiraa i te wā tōmua, hei whakaiti i ngā mōrearea whakahounga me te whakapoto i ngā huringa whakarewatanga mō tō rārangi whakapaipai taketake.

Hipanga 4: Whakamātauria ngā Hua, Kohia ngā Urupare, Whakapaipaihia tō Raina

Ka hurihia te tauira e te whakamātautaurārangi whakapaipai taketakeki roto i tētahi rārangi kua rite mō te mākete.

Tīmata ki te whakahaereWhakamātautau hua:

• Ngā whakamātautau taurite atarangi
• Ngā whakamātautau kakahu (8–10 hāora)
• Ngā arowhai pumau o te āhuarangi

KohikohiUrupare a te kaihokoi roto i ngā paparanga:

1. Kakano me te ngāwari ki te whakaranu
2. Te whakamahinga o te tākai
3. Te hiahia ki te hoko anō

Kātahi ka neke ki rotoTe whakapai ake i te hua:

• Whakatikatikahia ngā tae mā te arotahiNgā whakatikatika whakatakotoranga
• Whakapaitia te papu, te taputapu rānei kia pai ake aiWheako kaiwhakamahi
• Mahere tonuTe whakahounga hua

Ko ngā koropiko poto te mea pai rawa atu. Whakamātauria. Whakatikatikahia. Whakamātauria anō.

Koinei te āhua o te mea māmārārangi whakapaipai taketakeka whanake hei mea ponorārangi hua whakapaipai taketakee whakawhirinaki ana ngā kiritaki—ā, ka hokihoki tonu mai anō mō.

Tiaki Kiri vs. Whakapaipai Tae: He aha ngā mea hei whakauru?

Te hanga i tētahirārangi whakapaipai taketakeKa pōhēhē pea koe ina whiriwhiri ana koe i waenga i te tiaki kiri me te meke. Ko ētahi kaihoko e hiahia ana ki te kanapa me te tiaki; ko ētahi e hiahia ana ki te tae me te ngahau. Ka taurite te rārangi whakapaipai taketake atamai i ngā mea e rua, ka noho whai hua tō rārangi whakapaipai me te mōhio tonu ki ngā momo ahua hou. Anei me pēhea te hanga i ngā whakapaipai taketake kia tino hokona.

Tiaki Kiri

He kaharārangi whakapaipai taketakeKo te hauora o te kiri te tīmatanga. Whakaarohia te whakamahinga o ia rā, te hoko anō, te tono pumau.

1. Ngā Mea Matua o ia Rā

   1. Horoi

      • Horoimō te whakahaere hinu, te whakamakuku rānei
      • Tonerhei whakataurite i muri i te horoinga

   2. Te maimoatanga

      • Serumte arotahi ki te whakamārama, ki te whakakaha rānei
      • Kirimi kanohimō te pupuhi me ngā raina angiangi

   3. Te Tiakitanga

      • Whakamakukuhei pupuri i te makuku
      • Parenga rāmō te parenga UV o ia rā

2. Ngā Whakatairanga ā-Wiki

   1. Manaaki Hōhonu

      • Kōparemō te whakatikatika nui
      • Kaiwhakakore kirikia maeneene te kakano

Mō ngā waitohu e hanga ana i tētahi rārangi whakapaipai taketake, ka hangaia e te tiaki kiri te whakawhirinaki. Ka hokihoki mai ngā kiritaki nā te mea ka puta ngā hua i te ao tūturu. Mō ngā waitohu e tūhura ana i te hanganga, ka tukuna e Topfeel Beauty ngā tauira tiaki kiri me tana rārangi tae whakapaipai matua hei tāpiri atu ki tētahi rārangi whakapaipai.

Ngā Whakapaipai Tae

Ka tāpirihia e te tae te āhua o tētahi rārangi whakapaipai taketake. Koinei te wāhi e tere haere ai ngā auahatanga, ā, ka tiaho ngā taha.

• Pūtake:Tūāpapa, Huna

• Ngā kanohi:Atarangi kanohi, Maskara, Pania kanohi

• Paparinga:Whakamā

• Ngā ngutu:Rīpene ngutu, Kanapa ngutu

Anei te rerenga māmā:

1. Ahakoa te reo me te turanga.
2. Whakamāramahia te mata mā te whakamahi i te concealer.
3. Tautuhia ngā kanohi.
4. Whakaotia ki te tae ngutu.

Ko ētahi kaihoko e aro ana ki ngā atarangi toa; ko ētahi e pai ake ana ki ngā atarangi korekore o ia rā. He pai ki te rārangi whakapaipai taurite ngā mea e rua. Ka tautoko a Topfeel Beauty i ngā waitohu e hiahia ana ki ngā hua taketake pono me ngā hua hou e ahu mai ana i te auahatanga, kia mau tonu ai te rārangi whakapaipai taketake kia hou tonu, me te kore e nui rawa ngā taonga.

Rārangi Arowhai Kai mō te Rārangi Whakapaipai Taketake

Te hanga i tētahirārangi whakapaipai taketakeKāore e hiahiatia kia taumaha rawa. Wehea kia rua ngā matū hohe, ngā matū taketake, ngā pūnaha tiaki, me ngā matū tāpiri. Ina whakaritehia he rārangi matū whakapaipai pēnei, ka tīmata te mārama o tētahi rārangi hanga-kanohi me te tiaki-kiri māmā noa iho.

Ngā Kai Kaha mō te Whai Hua me te Mahi

He atamairārangi whakapaipai taketakeka tīmata ki ngā kaiārahi mahi. Koinei ngā kai e tino āwhina ana i te mahi taumaha.

1. Te whakahou me te whakahou kiri

   • Ngā Retinoidwhakapai ake i te huringa pūtau.
   • Ngā AHAwhakapai ake i te kakano.
   • Waikawa Salicylicka whakawātea i ngā pore.

2. Te tautoko i te makuku me te ārai

   • Waikawa Hyaluronicka herea te wai.
   • Niacinamideka whakapakari i te ārai.
   • Ngā peptideswhakapai ake i ngā tohu pakari.

3. Te whakamārama me te parenga antioxidant

   • Huaora Cwhakanui ake i te kanapa.
   • Ngā antioxidantswhakakore i ngā rauropi kore utu.

I te arotake i tētahi rārangi arowhai mō ngā hua whakapaipai, pātai atu:

• Kei te tautokona ā-haumanutia te mahi hohe?
• He pono te arotahi?
• He pumau i roto i tēnei tātai?

Ko te rārangi hua ataahua taketake e whai hua ana ko te whakakotahitanga o te kotahi whakakanapa, te kotahi whakamakuku, me te kotahi ārai mate. Kia mau tonu. Ehara i te mea he pai ake te nui ake.

Ngā Pūtake Mahi: Ngā Whakamāmā, Ngā Whakaiti Wai, Ngā Whakamātotoru

Ki te kore he turanga pakari, ka hinga ngā mea hohe pai rawa atu. He mea hanga pairārangi whakapaipai taketakeka taurite te āhua, te horapa, me te pumau.

Ko ngā poraka hanga matua ko:

• Kariserinamō te pupuri wai
• Pata HiameHinu Hojobamō te ngawari
• DimethiconemeSqualanemō te paheke

He mea nui anō hoki ngā kaiwhakahaere kakano:

1. Ngā kaihoko hanganga

   • Waipiro Cetylmō te tinana kirīmi
   • Carbomermō te hanganga tiēre
   • Kapia Xanthanmō te matotorutanga tūturu

2. Te whakatikatika i ngā kare ā-roto

   • Ngā hinu māmā → mimiti tere
   • Pata → mutunga momona ake
   • Ngā hiraka → te reti maeneene

Mā te rārangi pono o ngā mea whakapaipai e pupuri i te taumata o ngā hinu whakamākū ki te 3–10%, ā, ka taurite te hinu kia pai ai te kiri, kaua e hinuhinu. Koinei te mea tino pai e piri tonu ana te tangata.

Ngā Kaiwhakaora me ngā Kaiwhakaū mō te Haumaru i te Wā e Ora Ana

Kāore te haumaru i te mea whiriwhiri i roto i tētahirārangi whakapaipai taketakeKa ārai ngā pūnaha tiaki i te pirau, ā, ka pupuri i te taurite pH.

Ngā kaitākaro tautoko:

• EDTAwhakarei ake i te whai huatanga o te tiaki
• Waikawa Citricwhakatikatika i te pH
• Tokoferōwhakaroa i te waikura

Kei te whakamahi tonu ētahi waitohuParabens nā te pumau me te whai hua o te utu, ahakoa he maha ngā wā ka huri te hiahia o te kaihoko ki ngā kōwhiringa. Ka paunatia e tētahi rārangi hua whakapaipai pakari ngā raraunga haumaru, ngā ture whakahaere, me te momo tātai i mua i te raka i tētahi pūnaha.

Kakara, Tae, me Ētahi Atu Tāpiringa

Ko ēnei āhuatanga tāpiri te mea e hanga ana i te āhua o terārangi whakapaipai taketake, engari me āta whakahaere.

1. Ngā kōwhiringa kakara

   • Ngā Hinu Kakaramō te tūnga tūturu
   • Kakara Hangaimō te ōritetanga

2. Ngā whakarei tirohanga

   • Mikamō te kanapa
   • Ngā Waikura Rinomō te reo
   • Taihauāwhiomō te opacity

3. Ngā tāpiri mahi

   • Ngā Tangohanga Pūtaiaomō te ātaahua o te kōrero
   • Ngā Kaiwhakatikatika pHmō te hototahitanga o te kiri

"Kei te aro nui ngā kaihoko i te tau 2025 ki te mārama o ngā kai me ngā momo rongoā iti-whakariri, inā koa mō ngā mahi tiaki kiri o ia rā," te kī a te Pūrongo Ataahua me te Tiaki Whaiaro a Mintel (2025).

I roto i te rārangi whakapaipai tīmatanga, i te rārangi rānei o ngā mea nui mō te hanga-ake, kia iti te kakara, kia tutuki ngā tae, me ngā tangohanga e tautokona ana e ngā raraunga haumaru. He mea ngahau te kanapa. He mea atamai ake te haumaru me te pumau.

Rārangi Utu Whakapaipai Taketake

Te hanga i tētahirārangi whakapaipai taketakeHe māmā noa iho te ahua, engari ko te kōrero utu tūturu kei muri i ia ipu, papu, me te tātai. He mea atamairārangi whakapaipai taketakee whakataurite ana i te takai, ngā kai, me te tutuki i ngā whakaritenga kia noho pai ai ō whiwhinga moni. E mōhio ana ngā waitohu pēnei i a Topfeel Beauty he mārama te rārangi utu whakapaipai hei pupuri i ngā ohorere kia iti, kia pumau ai hoki ngā hua.

Ngā Utu Tākai: Ngā Pounamu, Ngā Ipu, Ngā Tapanga

I roto i tetahirārangi whakapaipai taketake, Tākaihe maha ngā wā ka pau te wāhi tahua e kitea ana. Ka kapi i roto:

• Ngā pounamu
• Ngā ipu
• Ngā Tapanga
• Ngā ipu
• Ngā PōtaemeNgā papu

Ka wehea ngā taraiwa utu penei:

1. Ngā Rauemi

   • Karāhe
   • Kirihou PET
   • Ngā pūnaha kore hau

2. Whakapaipai

   • Tānga hiraka
   • Tā wera

Ko ngā paparanga utu hōhonu ake ko:

• Utu ā-rōpū mā te rahinga

  • 1,000 ngā wahi: teitei ake mō ia waeine
  • 10,000 ngā wahi: iti iho i ia waeine

• Ngā utu pokepoke ritenga

  • Ngā taputapu kotahi-wā
  • Ngā whakatikatika hoahoa

He pirirārangi whakapaipai taketakeKa pupuri tonu a Topfeel Beauty i te hangai o ngā takai ki te reo o te waitohu. I te mahi tahi me tana wāhanga takai, ka whakaratohia e Topfeel Beauty te tautoko whakawhanake me te hoahoa pokepoke ritenga hei āwhina i te whakataurite i te āhua me te whakapaunga.

Ngā Whakapaunga Hanga me te Whakaputa

Tōrārangi whakapaipai taketakeme whai whakaaro mōTe hangameTe whakaputangangā mea tūturu.

Ngā wāhanga whakapaunga matua:

• Ngā Kai

  • Ngā matū hohe
  • Ngā mea tiaki
  • Kakara

• Te Hanga

  • Te whakaranu
  • Whakakī

• Ngā rauemi matarokiroki

Ko te rere o ngā utu i te nuinga o te wā:

1. Whakarāpopototanga ariā
2. TaiwhangaTe whanaketanga
3. Puranga paerata
4. Te whakaputanga papatipu

Ngā kōrero poto e whai tikanga ana:

• Ka piki ake te utu mahi nā te iti o ngā puranga.
• UauaTe hangaka whakanui ake i ngā rauna whakamātautau.
• AunoaWhakakīka whakaiti i te para.

He ngāwari tonu te rārangi hua whakapaipai whai hua. E whai ana a Topfeel Beauty i tētahi tukanga whakaputa kua whakaritea, nō reira he tīmatangarārangi whakapaipai taketakekāore e puta i te mana whakahaere.

Ngā utu whakamātautau, whakaritenga, me te tiwhikete

No rārangi whakapaipai taketakekua oti me te koreWhakamātautaumeTe Whakatutukitangate whakatakoto tahua.

Ngā paparanga matua:

• Haumaruaromatawai
• Whakamātautau pumau
• Whakamātautau moroiti
• Manatoko kereme

Hanganga ture:

1. Ā-roheNgā Ture

   • Arotake i ngā kai
   • Tirotiro tapanga

2. Ao WhānuiNgā Paerewa

   • EU CPNP
   • Te tukunga a te FDA

Puranga tuhinga:

• Kōnae Mōhiohio Hua

  • Raraunga tātai
  • Koungangā pūrongo

• Tiwhiketengā tuhinga

He mōrearea te tīpoka i tēnei taahiraa. Ka whakarārangihia ngā āhuatanga matua o tētahi mea whakapaipai kua whakaritea paitiaNgā tuhingamō te wā poto. Ka whakaratohia e Topfeel Beauty ngā hanganga kua hangaia kia tutuki i ngā ture a te EU me te FDA, kia maeneene ai te whakarewatanga, kia rite ai hoki mō te hokohoko.

Ngā Tohutoro

1. Pūrongo ataahua a McKinsey – mckinsey.com / McKinsey & Company
2. Te haumaru o ngā hua – fda.gov / Te Whakahaere Kai me te Rongoā o Amerika
3. Ngā paerewa hanga GMP – iso.org / Te Whakahaere Paerewa o te Ao
4. Whakapuakitanga INCI – incidecoder.com / INCI Decoder
5. Te pūtake matatika – ethicaltrade.org / Kaupapa Hokohoko Matatika
6. Waikawa Hyaluronic – clevelandclinic.org / Cleveland Clinic
7. Niacinamide – healthline.com / Healthline Media
8. Ngā Retinoid – ncbi.nlm.nih.gov / Ngā Whare Hauora ā-Motu
9. Huaora C – health.harvard.edu / Hauora Harvard
10. Karikirini – pubchem.ncbi.nlm.nih.gov / PubChem
11. Pata Shea – medicalnewstoday.com / Ngā Pūrongo Hauora o Tēnei Rā
12. Phenoxyethanol – cosmeticsinfo.org / Ngā Mōhiotanga Whakapaipai
13. Parabens – fda.gov / Te Whakahaere Kai me te Rongoā o Amerika
14. Pūrongo Ataahua me te Tiaki Whaiaro o te Ao a Mintel – mintel.com / Mintel Group Ltd