Imikhiqizo Yokukhulisa Izinkophe Ithembisa?

NgoMashi 30, inkampani yobuhle ye-DTC i-DINETTE yamemezela ukuthi ithole ama-yen ayizigidi ezingu-800 (cishe ama-RMB ayizigidi ezingu-41.57) ku-Series B fund. I-Daiwa Corporate Investment, i-Ceres kanye ne-MTG Ventures bahlanganyele kulo mjikelezo wokuxhaswa ngezimali.

Yasungulwa ngo-2017, i-DINETTE yaqala ezindabeni zobuhle, ikakhulukazi ngokusekelwe ezimpendulweni zabafundi zokukhangisa imikhiqizo. Ngo-2019, i-DINETTE yasungula ngokusemthethweni uhlobo lobuhle lwe-DTC “PHOEBE BEAUTY UP” futhi yethula i-serum yokuqala yobuhle be-eyelashes enomkhiqizo owodwa. Ngenxa yephuzu layo lokuthengisa “ukukhula kwe-eyelashes”, i-PHOEBE BEAUTY UP idonsele ukunaka kwabathengi, iqhubekisela phambili ukukhula kokuthengisa komkhiqizo.

Kuyaqondakala ukuthi i-DINETTE izosebenzisa imali ukuqinisa ukuhlukahluka kweziteshi zokuthengisa ze-DTC, yandise indawo yokuthengisa esifundeni sase-Asia-Pacific, futhi ingene e-China, Thailand, Hong Kong, China nakwezinye izifunda. Ngaphezu kwalokho, lo mkhiqizo uhlela nokwandisa imikhiqizo yawo kusukela ku-essence ye-eyelash kuya ku-eyeliner, lip, eye shadow kanye neminye imigqa yezimonyo.

Ngokuphambene nalokho, inkampani yethu ifake umzamo omkhulu ekuzilungiseni amehlo. Phakathi kwazo, imikhiqizo yezithunzi zamehlo yiyona ehamba phambili njengamanje. Kokubili ngokwezinto zangaphakathi kanye nokwakheka kokubukeka, ithandwa kakhulu ngamakhasimende aseYurophu naseMelika. Kukhonaizithunzi zamehlo zombala owodwa, izithunzi zamehlo eziwuketshezi ze-chameleon, futhiama-palette ezithunzi zamehlo anemibala eminingiImikhiqizo eminingi eyaziwayo izodinga ukuthi ama-logo ayo engezwe emikhiqizweni yethu, okuyisiqinisekiso esikhulu kithi.

Esikhathini esizayo, sizophinde sithuthukise wonke umkhiqizo wamehlo.